Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.
Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.
Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.
Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.
Pull up a seat. Pour your favorite drink. Let’s talk business.
Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
How to Start Meta Ads Without Wasting Money w/ Lauren Najar
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In this quick Business Chaser, Lauren breaks down what you actually need to know before running Meta ads—without the overwhelm. She shares why ads don’t magically fix a marketing problem, how they amplify what’s already working (and what isn’t), and what to have in place first: consistent content, cohesive branding, and a clear goal.
You’ll hear a real client scenario (luxury, high-ticket services) and why expecting instant ROI—especially on a $5–$7/day budget—usually leads to frustration. Lauren walks you through a smarter approach for beginners: start by running ads to a freebie or email list, test multiple creatives, learn what resonates, and then scale into call-booking or paid offers. She also touches on retargeting, lookalike audiences, and the importance of a nurture sequence so your leads don’t go cold.
If you’re ads-curious and want a simple, realistic roadmap to getting started, this episode will help you spend smarter and build momentum.
Episode Highlights:
- Ads amplify what’s already working—so your content and branding need to be solid first
- Why $5–$7/day can work, but expecting instant ROI (especially for high-ticket offers) is unrealistic
- A beginner-friendly path: run ads to a freebie/email list, test creatives, then retarget and scale
Chapters:
00:00 — Intro + why Meta ads (and why now)
02:10 — Before you run ads: content consistency + cohesive branding
05:05 — The truth about ROI: testing costs + high-ticket expectations
08:35 — Best first campaign: freebie/email list + nurture sequence
12:10 — Next steps: retargeting/lookalikes + how to work together
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
🎧 Subscribe & Review:
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