Wedding Hive Podcast
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Wedding Hive Podcast
Are Content Creators Changing How We Document Wedding Days?
Grace and I explore the emerging trend of wedding content creators and debate their place in the modern wedding industry landscape. We examine how these iPhone-wielding professionals differ from traditional photographers by capturing raw, behind-the-scenes moments specifically for social media use.
• Content creators focus on candid, unscripted moments that photographers and videographers might miss
• This trend has gained significant popularity only within the last 18 months
• Wedding vendors hiring their own content creators raises ethical questions about appropriate boundaries
• Content creator pricing should reflect the difference in equipment and deliverables compared to professional photographers
• Communication and professional respect between all documentation professionals is essential on wedding days
• Venue-based content creators offer unique value by providing couples with additional content as an added service
Don't forget to share your thoughts on this trend with us - are you considering hiring a content creator for your wedding day?
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Hey Queens, Welcome back to another episode of the Daily Buzz. Today, Grace and I are talking about content creators. So, Grace, you actually are a wedding content creator. Let's be honest. I know you do a lot of social media and handle content creators. Tell me your thoughts, opinions, because this is kind of a hot topic right now.
Speaker 2:It really is. I think there's been such with social media, of course, has been such a transition into people obviously booking their photographers, videographers, and now wanting content creators for the day of. And it's mostly, I mean from what I feel like is it's just really them wanting to get raw content on an iPhone of videos, pictures, all the behind the scenes for the day of, so they can have that for them forever. And I'm not just going to be biased a little bit, but as a content creator for a wedding venue, one, it's super fun. And then, two, it really is so special to like capture these moments that you know maybe the photographer and videographer don't catch. You know it's, you're there to, you know, catch those moments that they're going to love and have forever. And obviously, when it comes to the photography, it's the professional photos, it's styled, it's posed. Obviously there's candids, but that's really what the content creator is there to catch the candid moments, and I think they're great. I love them.
Speaker 1:Yeah, so I saw content creators come in probably 18 months ago. I did not see it. I don't remember seeing any content creators prior to that like pre-COVID, post-covid. It's been more so in the last 18 months that this role of content creators are coming in and it's specifically for social media. So brides are hiring these creators to come in, like you said, to get all the raw behind the scene moments. Great, I'm not against it, I am completely for it and being able to capture that, those views. But let's talk about content creators for those hired wedding professionals, because now not only are we having content creators being hired by bride and groom being hired by bride and groom, but we are also getting DJ and photographer and videographer. Is there a clause that needs to go into contracts that says, hey, we want you and not your content creator, because everybody is essentially trying to build their social media platforms?
Speaker 2:Yeah, I mean I don't think there's anything wrong with, of course, building your social media platforms. I don't think that's the time and place to have for a vendor to have their own content creator there, like on a wedding day. I think that's when you either go to an event and it's more like open and it's like okay, like I'm at an event and then I'm having someone you know get content for me, or like go do your own styled content shoot when it's no one's around. I guess I mean I know it depends on, like, what you're doing. Like it's hard if you're a DJ like to go randomly somewhere and try to, you know, promote your DJ business, but I don't think a wedding is the right time Like ever. I would never have someone there for content creation if I was a vendor.
Speaker 1:Yeah, I've seen a photographer like if they have a second shooter they'll get behind the scene. Video or videographer for talk. Like whoever it is you know, capture we. I capture behind the scenes moments of setting up. That doesn't mean I have a shadow of a human following me around with a phone.
Speaker 2:Yeah, there's like an appropriate place in time for it and I don't think it's at someone else's wedding venue, like I mean wedding day. I think that their wedding isn't a day for you to get your content. It's just not really appropriate in my opinion.
Speaker 1:So the pricing should content creators charge the same amount as a videographer?
Speaker 2:I don't think so, like I wouldn't. I mean I don't and I wouldn't, because really, when it comes into content creation, depending on what the said client is whether that's a bride or groom, whoever it is typically I mean you're not really editing the photos or the videos, because what they are wanting is just the raw footage and photos that you're catching. I definitely think that you should be paid for, like your time, and obviously you are doing a job. But to charge what photographers you know $4,500, I mean I wouldn't ever charge that much.
Speaker 2:And I don't think I mean I'm sure the people in like LA and you know for other people do, but I think that's. I mean I'm always down to pay people for what they are worth and what they bring to the table, but I think to charge an insane amount just to do the content behind the scenes is kind of crazy. From their iPhone yes, from their iPhone. That's what I'm saying. It's not like I, because that's what it is. It's not like you're using a $3,000 camera to catch these pictures and videos. You're using an iPhone. So why would you charge the same price as a videographer or a photographer? I wouldn't do it.
Speaker 1:Nope, I agree. If you choose to hire a content creator, make sure they have boundaries, respect and there's the clear understanding. Make sure they're not jumping in front of the higher photographer or videographer. I never.
Speaker 2:I'm always, every time when I'm in the zone doing it. I'm always, every time when I'm in the zone doing it, I'm always like, hey, I'm going to be behind you. And half the time a lot of photographers and videographers are like, after they get their shot, they're like, no, hop in, Get your thing too. You're here to do a job too. So if you are there, I mean, as any vendor should be on a wedding day just have open communication with them. Be like, hey, I'm so-and-so. And you know, the bride and groom, you know, hired me, because a lot of times you don't meet other vendors until the day of the wedding. So I mean and half the time I mean not half, more than not they're super chill, you know, get your shot too. You know you're here to do a job, so just have open communication.
Speaker 1:I think one thing just to mention for listeners, because we're talking about vendors hiring content creators and you, you're a content creator for a venue, which essentially falls under that vendor role. You offer a really unique service to clients that get married at the venue to offer them that content creation and you share those photos. So you're not doing it only for the venue, it goes to the couples, it's like a gift to them, yep. So 100% Not going to dog on, yeah, dog on them, and so just wanted that clarification. So there it is on content creation, and that was your daily buzz.