In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconstruct the "signal madness" currently hitting B2B tech. Jay breaks down how to move from manual CRM research to AI-driven orchestration that identifies the real buying committee—even when it's 40 people deep.

In this episode, you’ll discover:

• The Inbound Shift: Why Jay believes AI can (and should) handle 100% of inbound follow-up to ensure relevancy and speed.
• Mapping the Buying Group: How to move beyond a single contact to identify the 17 to 40 people actually involved in an enterprise deal.
• Creative Signal Sourcing: Using 10Ks, investor calls, and even video transcripts to drive executive-level engagement.
• The "Human-in-the-Loop": Where strategic humans fit into a world of automated outreach and how to avoid the "AI doom loop" of generic messaging.
• Self-Optimizing Tech: Why the future of MarTech is tools that continually optimize their own scoring based on real conversion outcomes.

Connect with Jay Tuel on LinkedIn: https://www.linkedin.com/in/jaytuel/ Learn more about Demandbase: https://www.demandbase.com/ 

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

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