MSBC: Industry Insights
In the "MSBC: Industry Insights" podcast, members of the Michigan Sport Business Conference interview various professionals in the sports and entertainment business. Each guest offers their unique story, highlighting key industry trends and their advice on navigating careers within the industry.
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**The views and opinions expressed by our guests are their own and do not necessarily reflect those of this Podcast, its host, or the University of Michigan.**
MSBC: Industry Insights
Episode 1: Alison Koff - CAA Brand Consulting
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In this episode, Tyler Winderman from MSBC's Marketing team sits down with Alison Koff, Account Manager at CAA Brand Consulting. A 2019 Michigan grad with a dual degree in Business and Sport Management, Alison also served as VP of Marketing for MSBC during her time on campus. Currently, she manages the SoFi account for CAA, overseeing the bank's partnerships with the Los Angeles Rams, Los Angeles Chargers, NBA, and more. In the interview, Alison highlights her career journey, offers advice to aspiring professionals, and shares insights from her work at CAA.