Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest spreadsheet like it’s a life preserver. 

In this episode of Advertising in America, the fellas crack open the great marketing mystery: Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?

Ryan, Mick, and Chris wade chin-deep into the murky waters of measurement, myth, and marketing madness. They expose why most data is as crooked as a two-dollar watch, why digital’s obsession with clicks has made us all a little dumber, and what actually matters when it comes to results.

Episode Highlights:

• Why “slash-radio” URLs are marketing’s version of asking a customer to do your homework
• How trying to measure everything can wreck your brand faster than a bad jingle
• What real indicators of success look like (hint: it's not your CTR)
• And why RC Cola doesn’t advertise—and nobody drinks it

This episode’s for the marketers stuck in a metrics maze and the founders brave enough to bet on branding. Because in the real world, you don’t build a brand with one great ad—you build it with a thousand consistent ones.

🎧 Hit play. Then stop measuring the wrong things and start saying something worth remembering.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

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