Lead Generation vs. Branding: How to Win the Marketing War

Advertising in America

Advertising in America
Lead Generation vs. Branding: How to Win the Marketing War
Oct 02, 2025 Episode 20
Ryan Chute

Step into the smoke-filled boardrooms of Madison Avenue with Advertising in America. Ryan Chute, Mick Torbay, and Chris Torbay pull no punches as they debate the most expensive myth in marketing: the “perfect lead.”

Episode Highlights:

  • Why chasing the “Glengarry leads” could bankrupt your business.
  • The dangerous illusion of digital targeting and search intent.
  • Why brand-building beats hyper-targeting every single time.
  • The real math behind reach, frequency, and cost efficiency.
  • How messaging, not media, is the ultimate form of targeting.

👉 Question for you: Do you believe in the mythical “perfect lead,” or is mass media still king in building brands?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

  • Overlooked advertising opportunities hiding in plain sight.
  • Timeless psychological tactics that drive sales no matter the decade.
  • Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica


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