Let’s be honest—marketing myths aren’t harmless little white lies. They’re stealthy budget-eaters, reputation-robbers, and strategy-warpers that make good brands do dumb things.

In Episode 23 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay pull back the curtain on the most expensive misconceptions in marketing—from chasing perfect attribution to thinking cheap production is a shortcut to success—and lay bare the truth about what actually drives results.

They dismantle the dangerous belief that reach beats frequency, expose why DIY media buying rarely works, and explain why excellence isn’t a luxury—it’s a competitive weapon. Plus, they remind you that marketing and sales are two very different beasts, and that customers rarely buy “the best”—they buy “better enough.”

Because if your campaigns are smart but your strategy is broken… you’ve just spent money entertaining your audience, not converting them.

Episode Highlights:

• The costly trap of perfect attribution
• Why cheap production often costs more than premium
• The false confidence of DIY media buying
• Why frequency beats reach every time
• How excellence becomes a competitive advantage
• The subtle but critical difference between marketing and sales
• Why “better enough” wins more often than “the best”

🎧 Hit play—and finally make your marketing work like you always hoped.

Two questions for you:
👉 Are your campaigns driving results—or just looks good on paper?
👉 And when people notice your brand… do they actually act?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

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