Everybody and their dog is selling OTT right now.

Radio stations. TV stations. Outdoor companies. Your dry cleaner probably has a deck.

But here's what they're not telling you: most of what's being sold under the OTT banner is overpriced, under-measured, and bought from someone who has absolutely no idea what they're doing, and even less incentive to admit it.

In this episode, Ryan Chute and the Torbay Twins sit down with media buyer Beth Radtke and Wizard of Ads partner Ray Seggern to cut through the noise around Over the Top advertising. What it actually is, where it actually works, and how to avoid the traps that are quietly bleeding businesses dry?

The conversation pulls no punches. From Comscore's measurement sleight of hand, to the dangerous gap between impressions and actual people in the room, to the Atlanta case study, where one buyer got 5,000 households and another got 25,000 for the exact same $5,000.

This episode is a master class in media buying clarity. Because the medium isn't the problem. Buying blind is the problem.

Episode Highlights:

• What OTT Actually Is: And how connected TV, streaming, and broadcast now all occupy the same living room with different rules.
• The Frequency Minimum: Why OTT sellers push frequency caps and why that's exactly backwards from what works.
• Impressions Are Not People: The measurement gap between IP addresses, households, and actual human beings watching your ad.
• Who's Measuring Who: Why independently verified data matters and what happens when the seller also owns the measurement tool.
• 78 Steps From the Source: Why buying OTT through the wrong vendor means paying a premium for the bottom of the barrel.
• The Atlanta Case Study: Same budget. Same geography. 5× the reach. The difference was who was doing the buying.
• Live TV Is Back: Why appointment viewing is growing inside streaming and why that changes everything for local advertisers.
• Media Agnostic or Media Commission: The single most important question to ask before taking any media advice.

🎧 If someone is trying to sell you OTT right now, listen to this episode before you sign anything.

👉 Are you buying media or just buying someone else's commission?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: 

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

📞 Spots Are Limited —Reserve Yours Now! 

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