MRS B2B Network
The MRS B2B Network is dedicated to supporting best practice in B2B research and encouraging networking. The group is open to both specialist B2B researchers and non-specialists. We welcome practitioners with any amount of experience in B2B and especially those who have recently joined the industry, operational personnel and other groups involved in collecting and using B2B research data.
Find out more here about the network here:
https://www.mrs.org.uk/about/mrs-b2b-network
Thanks to our sponsors: B2B Network, Prevision and Ronin.
MRS B2B Network
Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI
Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Jade On, Partner at InsightX.
Jade shares her experiences in the fieldwork and operations side of B2B research, including how to incentivise participants, and where AI is likely to impact the research industry.
Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.