Email Marketing Experiments 🧪 | Think It. Test It. Share It

#3: “I Revamped My Evergreen Webinar Sequence—Here’s What Happened” with Rachel Harrison-Sund

• Dr. Ayebanoa Sapphire Benwari • Episode 3

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Evergreen funnels can drive consistent sales on autopilot, but are they really optimized for the best results? In this episode, Rachel Harrison-Sund shares how she revamped her evergreen webinar funnel, improved her email sequences, and adjusted key elements to boost conversion rates. You’ll learn how to refine your own email marketing strategy and build a funnel that keeps working for you.


Guest Resources

📲 Connect with Rachel Harrison-Sund:


Listen Out For

✨ Want to increase conversions, optimize your email funnel, and make your evergreen webinar work smarter? Here’s what you’ll learn:

 ✔️ How she structured her new email sequence to guide potential buyers.
 ✔️ A step-by-step approach to email automation for every stage of the customer journey.
 ✔️ Using Kajabi for a webinar funnel—pros and cons.
 ✔️ What landing page conversion rates reveal about your email funnel.
 ✔️ How to analyze and tweak your funnel gradually to improve performance.
 ✔️ What negative list growth is, how to fix it, and how to maintain a healthy, engaged email list.
 ✔️ Why giving your email subscribers control over their preferences can improve retention.
 ✔️ How to determine the right timeframe before evaluating your funnel’s success.


About  Rachel Harrison-Sund

I help people generate passive income by creating and selling "low-content" books on the Kindle Direct Publishing platform.

Rachel Harrison-Sund is an entrepreneur, publisher, and educator who helps aspiring online business owners build audiences and create passive revenue streams. 

Through her self-titled YouTube channel and digital courses, Rachel has taught nearly 70,000 people across platforms. 

Rachel and her work have been featured in Forbes, Money, Applied Arts, and the Advertising & Design Club of Canada.

Episode Highlights

⏱️ 6:53 – What evergreen funnels are and how they work.
 ⏱️ 14:04 – The key changes Rachel made to improve her email sequence.
 ⏱️ 16:17 – Why email segmentation and timing matter for engagement.
 ⏱️ 17:33 – The tool stack involved in executing this campaign
 ⏱️ 27:00 – How to show, not just tell, in email marketing for better conversions.
 ⏱️ 33:05 – Why removing unengaged subscribers can strengthen your email list.
 ⏱️ 37:01 – How long is too long for a sales sequence before making changes?
 ⏱️ 41:45 – Mastermind vs. Retreats: Which is better for building high-valu

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Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.