Email Marketing Experiments 🧪 | Think It. Test It. Share It

#5: The Sales-Focused Welcome Sequence: How to Turn New Subscribers into Buyers with Prerna Malik of Content Bistro

Dr. Ayebanoa Sapphire Benwari Episode 5

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Your welcome email sequence sets the tone for your subscribers’ journey—but what if you could use it to drive more sales from day one? 


In this episode, Prerna Malik shares her sales-focused welcome sequence strategy, breaking down email structure, segmentation, and psychology-backed techniques that convert. If you want to increase sales through email marketing, this episode is packed with actionable strategies!


Free Guest Resource: https://contentbistro.com/welcomefreebie/


📲 Connect with Prerna Malik:

Instagram: https://www.instagram.com/contentbistro/

Website: https://contentbistro.com/

P.S. To learn how to 5X your sales without live launches, funnels, affiliate and ads on, visit her website


LISTEN OUT FOR;

✨ Want to create a sales-focused welcome sequence? Here’s what you’ll learn:

✔️ The one email strategy Prerna uses for high-converting client sequences.

✔️ The key problems a sales-focused sequence solves and why most businesses need one.

✔️ How to handle subscribers who want multiple options (leveraging human psychology in email marketing).

✔️ Using social proof emails to build trust in your welcome sequence.

✔️ Can a sales-focused email sequence work for SaaS (Software as a Service) businesses?

✔️ Short vs. long emails—how to determine the best approach for your audience.

✔️ Seasonal vs. evergreen lead magnets—choosing the right one for your business.

ABOUT PRERNA MALIK 

Co-founder of Content Bistro and creator of the wildly popular, strategy-first sales program — Ready-to-Sell ™ Prerna Malik is a sales strategist and copywriter who helps entrepreneurs and course creators generate more profits in their business by helping them sell more courses using strategy, conversion science, and buyer psychology. 

She has worked with over 600 clients, including industry icons such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau and countless others.  And clients have seen results like 7-figure launches and 6-figures in recurring revenue. 


EPISODE HIGHLIGHTS;

⏱️ 10:20 – How many emails should be in a sales sequence, and what format should they follow?

⏱️ 18:35 – The highest-performing email in her sequence and what made it so effective.


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Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.