Email Marketing Experiments 🧪 | Think It. Test It. Share It
Podcast Mission:
To reveal what actually works (and what doesn’t) in email marketing by showcasing real-life experiments, successes, and flops—helping listeners learn actionable strategies for better open rates, list growth, engagement, and sales.
Email Marketing Experiments is the podcast that pulls back the curtain on what actually works in email marketing—and what flops.
In here, you discover the behind-the-scenes of failed and successful email marketing campaigns
From welcome sequences to sales campaigns, list growth strategies and more, we test ideas, break down results, and spill the tea.
Whether you own an email list or manage one for clients, this show is your guide for smarter, data-driven email marketing.
Think it. Test it. Share it. Learn from our wins and losses—so you don’t have to repeat them.
Email Marketing Experiments 🧪 | Think It. Test It. Share It
#7: The Three Email Marketing Mistakes You Should Avoid with Felly Day
Email marketing mistakes can cost you leads, engagement, and sales.
In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned.
From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.
GUEST RESOURCES:
My private podcast - Turn 1 into 10. This will teach you how to DIY your content repurposing strategy so you can start making the most of your old content.
Get it Here: https://fellyday.kit.com/leadmag
LISTEN OUT FOR:
✅ The biggest email marketing mistake Felly made and what she learned.
✅ How launching without warming her list affected her results.
✅ The challenges of a 30-day email campaign and how she stayed consistent.
✅ Building anticipation before selling an offer through content and curiosity.
✅ Connecting with your audience beyond just selling.
✅ Using newsletters and sales emails strategically to maintain engagement.
✅ Promoting an offer for an extended period to increase conversions and referrals.
✅ Attracting the right audience through aligned lead magnets.
✅ The role of summits and speaking gigs in growing an engaged email list.
✅ Handling audience fatigue when they’ve seen your content on multiple platforms.
✅ The difference between email marketing content and social media content.
ABOUT FELLY DAY
Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally.
She loves to dig through your content and pull out all the little nuggets worth repeating. You can usually find her with a cup of tea, a bottle of water, and a 90s R&B playlist banging in the background.
📌 Instagram: instagram.com/fellyday
📌Threads: threads.net/@fellyday
📌 Website: fellyday.com
HIGHLIGHTS FROM THIS EPISODE:
🕒 3:17 - Her biggest fail in email marketing.
🕒 11:05 - How she built connections during the 30-day email challenge.
🕒 13:38 - Attracting the wrong audience with a lead magnet and how to fix it.
🕒 22:39 - The key email marketing metrics she tracks.
Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on socials.
LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub
Connect With Host
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
- Work With Me: Click Here to View All Email Marketing Services
- Instagram: https://www.instagram.com/dr.sapphire_/
- LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/