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Email Marketing Experiments 🧪 | Think It. Test It. Share It
Podcast Mission:
To reveal what actually works (and what doesn’t) in email marketing by showcasing real-life experiments, successes, and flops—helping listeners learn actionable strategies for better open rates, list growth, engagement, and sales.
Email Marketing Experiments is the podcast that pulls back the curtain on what actually works in email marketing—and what flops.
In here, you discover the behind-the-scenes of failed and successful email marketing campaigns
From welcome sequences to sales campaigns, list growth strategies and more, we test ideas, break down results, and spill the tea.
Whether you own an email list or manage one for clients, this show is your guide for smarter, data-driven email marketing.
Think it. Test it. Share it. Learn from our wins and losses—so you don’t have to repeat them.
Email Marketing Experiments 🧪 | Think It. Test It. Share It
#9: Watch Me Launch The Big File of Launch Strategies (strategy, process and results) with Yai Haddy
In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File.
From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.
Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.
GUEST RESOURCES:
🎙️Guest: Yai Haddy – Business Strategist, Launch Expert, and Creative Director
📌Instagram: Process Toolbox
🌐Website: https://yaihaddy.com
🚀Grab Her Big Launch File😉: https://yaihaddy.com/big-launching
YOU'LL DISCOVER MY EXACT LAUNCH PROCESS & RESULTS (HIGHLIGHTS):
Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!
⏰ 0:32 – Difference between soft launch and hard selling
⏰ 8:39 – The goals she set out for her hard sell strategy
⏰ 10:19 – The number of emails she used for her launch
⏰ 12:00 – Other marketing channels she used besides email
⏰ 13:00 – How she created an ecosystem across platforms that supported her launch
⏰ 14:44 – How she organized her emails from strategy to execution
⏰ 15:16 – How she used social proof and endorsements to boost trust
⏰ 16:20 – The key metric she tracks in her email campaigns
⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently
⏰ 31:11 – How she strategically used discounts in email marketing
⏰ 34:50 – Her #1 tip for turning followers into subscribers
Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketing Course - https://nestuge.com/briefcase
LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub
Connect With Host
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
- Work With Me: Click Here to View All Email Marketing Services
- Instagram: https://www.instagram.com/dr.sapphire_/
- LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/