#10: Batching, Building, and Emailing: How Carlissa LeBlanc Creates Marketing Systems that Convert for Sold Out in Person Events

INSIDE THIS EPISODE:
Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.

She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.

If you're trying to grow your email list or make your content work harder for your business, this is for you.



GUEST RESOURCES:
😎Guest: Carlissa LeBlanc – Content Creator, Marketing Strategist & Batch Creation Expert

🎙️Podcast: thesidehustlherpodcast.com

Connect on Social Media: https://www.instagram.com/carlidorlynn 

Join her online community: http://www.cdcreativecoagency.com/newsletter 


🌐Website: www.cdcreativecoagency.com 

Flodesk Sign up - www.cdcreativecoagency.com/flodesk




LISTEN OUT FOR:

✅ How she pivoted from social media management to batch content creation

✅ How combining multiple passions shaped her unique business model

✅ How email marketing supports community building and lead generation

✅ Automating marketing and content delivery using email

✅ How segmentation helped her target the right audience

✅ The power of sending emails that deliver real value





📌 HIGHLIGHTS FROM THIS EPISODE:
Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.

⏰ 8:37 – The role email marketing plays in her business.

⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.

⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.

⏰ 25:34 – How she uses content pieces to build powerful lead magnets.

⏰ 27:00 – Her event goals and how she originally planned to sell tickets.

⏰ 28:55 – How giveaways helped her grow her email list.

⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).

⏰ 37:30 – The tools she uses for segmentation and automating emails.

⏰ 40:29 – What she would do differently next time.

⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?

⏰ 43:58 – Her favorite email marketing metrics to track.

⏰ 44:49 – How she performs regular audits on her email campaigns.

⏰ 48:44 – A new project she’s working on and what’s coming next.





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