#12: How Addy Uses Lead Filtering and Cozy Marketing to Build a Targeted, High-Converting Email List

In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.

She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.

Whether you're just getting started with email or looking for ways to attract more aligned subscribers, this episode is packed with insights to grow your list intentionally.




👤 GUEST RESOURCES

Guest: Addy
🌐 Website:
encontrocreative.com/subscribe

📸 Instagram: https://www.instagram.com/encontrocreative?igsh=YzljYTk1ODg3Zg==

🧵 Threads: encontrocreative






🔍 LISTEN OUT FOR

✅ What her small business is all about and how she helps clients
✅ How she's making sure only the right people sign up for her email list
✅ Whether she's tested other lead filtering methods beyond long-form opt-ins
✅ How she builds an email community based on shared values
✅ The impact of lead filtering on her service-based conversions
✅ How her 7-day welcome sequence is structured and why it's intentional
✅ A sneak peek into her “December Recap” email strategy
✅ Whether plain text emails outperform email templates in her experience
✅ Her surprising open rate confession




⏰ EPISODE HIGHLIGHTS

✨ Curious how to attract more aligned subscribers and grow your email list without clickbait? Start here:

🕒 2:47 – How she got started with email marketing in her business
🕒 5:39 – What email marketing looks like in her business today
🕒 8:24 – What her approach looked like before she began filtering leads
🕒 12:47 – How her “lead filtering” method compares to traditional opt-ins
🕒 24:53 – Tools she uses to filter leads + tweaks she’s considering for better results
🕒 28:37 – How this method influences the kind of emails she sends + post-signup filtering
🕒 31:29 – What she’d do differently if starting this again
🕒 33:10 – The role of cozy marketing and lead filtering in her launch performance
🕒 38:10 – Her #1 tip for increasing click rates without clickbait
🕒 42:18 – One piece of advice she’d give anyone just starting with email marketing

CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



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