#13: How Beverly Drives Engagement, Replies, and Real Connection with Email Marketing Beyond Just Sales

This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.

She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.

If you're tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.

👤 GUEST RESOURCES

Guest: Beverly Walthour

Website: https://www.beverlywalthour.com

Social media: https://www.facebook.com/beverlycwalthour/

Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultants


 





🔍 LISTEN OUT FOR

✅ How she used email marketing in the early days of her business

✅ What it felt like when no one was replying to her emails

✅ Her journey into joining her own email list (and why)

✅ How personal audits help her notice shifts in audience engagement

✅ What community-building means beyond vanity metrics

✅ The subtle things she does that invite real replies to her emails

✅ Her experience with email platforms + what features she looks out for

✅ Results from shifting her strategy from list-building to community-building

✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)

✅ Evergreen vs. seasonal launches—what works best for her






⏰ HIGHLIGHTS FROM THE EPISODE

✨ Want your emails to spark replies and build real relationships? Listen to these key moments:

🕒 5:30 – The role email marketing plays in her business today

🕒 8:06 – Her experience with seeing email marketing as an echo chamber

🕒 14:13 – What email deliverability means for her and how she tracks it

🕒 20:06 – Was there a particular type of email she decided to send that's focused on community building?

🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers

🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community

🕒 42:35 – Has the shift to community-based emails helped increase her engagement?

🕒 44:38 – The biggest mistake people make with email marketing

🕒 49:42 – What she thinks makes a great subject line that encourages responses and replies



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
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