#15: 5 Ways To Fix Your Email List When Tagging Hasn't been Done

In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.

Perfect for service providers, marketers, and email strategists looking to get serious with email list structure and improve engagement.

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/

🌐 GUEST RESOURCES:

👤 Guest: Elle Juliette

📸 Instagram: https://www.instagram.com/ellejuliettecopyandmarketing/

🔗 Website: https://ellejuliettecopyandmarketing.com




LISTEN OUT FOR:

✅ The role email marketing plays in Elle’s business

✅ Her favorite email project so far

✅ How to handle unsubscribes without emotions (and how they save you time & money)

✅ How long a real segmentation + tagging project lasted

✅ Should new subscribers complete the welcome sequence before newsletters?

✅ Elle’s favorite thing to test in email marketing







🎯 EPISODE HIGHLIGHTS: Ready to go from a messy email list to high-converting segmentation?

⏰ 12:21 – When she realized tagging and segmentation were non-negotiable

⏰ 14:50 – Real-life experience fixing an unorganized list

⏰ 18:15 – How Elle applies A/B testing effectively

⏰ 21:11 – Tagging by more than just interest: what worked and what didn’t

⏰ 29:55 – What Elle thinks about RFM segmentation (Recency, Frequency, Monetary)

⏰ 35:20 – The 5 steps to fix a list that wasn’t properly tagged

⏰ 42:18 – Other results she noticed beyond higher conversions from segmentation

⏰ 45:41– Some crazy Strategist Elle used in her email marketing that actually worked

⏰ 49:54 – Double opt-in vs. single opt-in: which she prefers

⏰ 53:01 – Her real take on email frequency: daily, weekly, or whenever



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓  - 
I believe anyone including you can master email copywriting an

Chapters

• 13:30 Tagging and segmentation when it clicked
• 15:59 Fixing a messy list: Real-world example
• 19:24 A/B testing that actually works
• 22:20 Smart tagging; Beyond just interest
• 31:04 Elle's take on RFM segmentation
• 36:29 5 Steps to clean and organize your list
• 43:27 Bonus benefits of smart segmentation
• 46:50 A wild strategy she used that paid off
• 51:03 Double opt-in vs Single opt-in
• 54:10 Email frequency: What Elle really recommends