#16: My Webinar Email Sequence that “Works like a Charm" – With Kornelija Vukasovic

Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance, and why knowing your audience is everything.

If you've been asking yourself:

How many emails should I send before a webinar?

Should I use plain text or design-heavy templates?

What's the real difference between B2B and B2C sequences? ...then this one is for you

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/





👤 GUEST RESOURCES:

Guest: Kornelija Vukasovic

LinkedIn: https://www.linkedin.com/in/kornelijavukasovic/





LISTEN OUT FOR:

✅ How her journey in email marketing began

✅ The role email marketing plays in her business

✅ Dr. Sapphire’s result from a 6-email webinar sequence

✅ Using interactive calendar links to increase webinar attendance

✅ How she incorporates reply emails to boost engagement and deliverability

✅ Does she send webinar sequences to non-registrants?

✅ Plain text vs design-heavy emails – what works better for her

✅ Key differences between B2B and B2C email marketing strategies

✅ Using testing to determine how many webinar emails to send

✅ Double opt-in vs single opt-in – her preference and why

✅ Evergreen vs live launches – which works best?





⏰ EPISODE HIGHLIGHTS

🎯 Ready to go from over-sending webinar emails to a simpler, smarter funnel? Tune in!

⏰ 8:13 – One big change she’s noticed since starting email marketing

⏰ 10:35 – What she wanted to achieve that led to her discovering her webinar sequence method

⏰ 12:06 – What she focused on in her webinar emails

⏰ 14:14 – Dr. Sapphire’s approach to webinar sequences

⏰ 16:45 – What happened when Kornelija cut her webinar emails from 6 to 3

⏰ 24:32 – Timing between her 3 reminder emails – scheduled or automated?

⏰ 30:02 – How she sees AI affecting the future of email marketing

⏰ 34:06 – Open & click results from her 3-email webinar sequence

💥 OPEN RATE CONFESSION

⏰ 38:10 – The campaign that almost flopped

⏰ 45:38 – Should new subscribers complete a welcome sequence before receiving regular emails? Here’s her honest take

⏰ 49:38 – Where to find and connect with Kornelija online




CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start

Chapters

• 1:50 Who Kornelija is and what she does.
• 8:13 A shift she noticed from her email marketing journey
• 10:35 What she was trying to achieve with her webinar sequence
• 12:06 Key focus areas in her webinar funnel emails
• 14:14 Dr. Sapphire's own experience with her email webinar series
• 16:45 What happened when she reduced her webinar emails from 6 to 3
• 24:32 Timing and structure of her 3-part reminder sequence
• 30:02 Will AI reshape how we do email marketing
• 34:06 Performance insights from her 3-email webinar sequence
• 38:10 🚨 Her open rate confession
• 45:38 Should new subscribers finish a welcome series before receiving other emails
• 49:38 Where to connect with Kornelija