#17: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering

In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.

Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss.


 GUEST RESOURCES

👤 Guest: Rhianna Clavering 

🌐 LinkedIn: https://www.linkedin.com/in/rhianna-clavering

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/

LISTEN OUT FOR:

✅ Her unique approach to writing to-do lists (it’s not what you think!)

✅ Rhianna’s unexpected journey into email and digital marketing

✅ Whether she automated the abandoned cart sequence and how it performed

✅ Her creative angle for writing abandoned cart emails that convert

✅ What she believes is the best time to send emails (and why it’s not one-size-fits-all)

✅ Her honest response to those who believe “email marketing is dead”





⏰ EPISODE HIGHLIGHTS

🎯 Ready to go from stale B2B emails to high-performing, conversation-starting messages? Let’s go!

⏰ 12:33 – Introduction to PestFix: The B2B brand Rhianna worked on.

⏰ 14:11 – The goal behind setting up an abandoned cart sequence and her approach to making it work

⏰ 15:22 – How the abandoned cart system was built and automated for better conversions

⏰ 24:03 – HTML vs. plain text: Which format performed best in her experience?

⏰ 42:04 – Open Rate Confession: A surprising campaign moment that didn’t go as planned

⏰ 46:08 – 3 proven psychological triggers that make people open emails

⏰ 50:03 – Busted: 3 big myths people still believe about email marketing

⏰ 54:44 – Rhianna’s final advice for anyone rethinking their email marketing strategy



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓  - 
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’

Chapters

• 8:36 What to expect from this episode
• 13:42 Meet Pest Fix: The brand behind this episode's case study.
• 15:20 Crafting an abandoned cart sequence: Conversion focused copy
• 16:31 The system she used for the abandoned cart sequence
• 25:12 Choosing between HTML and Plain text email format
• 43:13 🚨 Her open rate confession: A mistake she once made
• 47:17 What actually gets emails opened: 3 things that work
• 51:12 Debunking common email marketing myths
• 55:53 One powerful takeaway from Rhianna