#21: Mastering Email Marketing for Service Providers & Coaches: Strategies That Convert with Peace Okuns

In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.

Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.



🔗 Guest Resources

Guest: Peace Okuns

🌐 Website: http://www.crestwords.com 

📱 Instagram: https://www.instagram.com/crestwordscs



👂🏾 Listen Out For

✅ What the guest loves most about email marketing ❤️

✅ The expectations she had when starting out email marketing for service providers

✅ What exactly she was testing when sending out her emails 🧪

✅ Important questions to ask when creating valuable emails

✅ Handling the fear of bombarding your list 📩

✅ How long it took her before she started seeing results

✅ Some of the biggest lessons she learned from testing her strategy

✅ The one piece of advice she’d give coaches/service providers ✨

✅ The importance of A/B testing for email success





Highlights from the Episode

⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey

⏰ 3:02 – A weird response she has gotten from email subscribers

⏰ 5:35 – Her thoughts on ConvertKit Creator's Network

⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing

⏰ 11:52– What she learned from the test she did when she started

⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write

⏰ 15:58 – The email strategy she used and how she implemented it

⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails

⏰ 22:13 – Where formulas come in when creating valuable emails

⏰ 23:46 – Implementing this strategy during a sales season or launch

⏰ 26:44 – The results she saw from implementing this strategy

⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time

⏰ 35:12 – What she uses for this strategy besides email service providers

⏰ 37:54 – Can people with an already established list still apply this?

🚨 Open Rate Confessions👇
⏰ 39:33 – Her biggest open rate revelation

⏰ 44:32 – Her favourite subject line when crafting emails

⏰ 50:35 – Advice to her younger self on email marketing

Chapters

• 1:19 Peace Okuns' email marketing journey
• 3:02 Unusual subscriber responses
• 5:35 Thought on Convert Kit Creator's network
• 7:55 How e-commerce and service providers differ in email marketing
• 11:52 Early testing and lessons learned
• 14:37 Struggles service providers face beyond "what to write"
• 15:58 Peace's email strategy and implementations
• 18:21 Defining a valuable email
• 22:13 Using formulas for email creatom
• 23:46 Applying this strategy during a sales or launch season
• 26:44 The results she got from Implementing the strategies
• 30:43 long untill you see results
• 35:12 Tools used beyond email service providers
• 37:54 Can established list benefit too?
• 39:33 Open rate confessions
• 50:35 Advice to her younger self