#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien Artwork

Email Marketing Experiments 🧪 | Think It. Test It. Share It

Podcast Mission:
To reveal what actually works (and what doesn’t) in email marketing by showcasing real-life experiments, successes, and flops—helping listeners learn actionable strategies for better open rates, list growth, engagement, and sales.

Email Marketing Experiments is the podcast that pulls back the curtain on what actually works in email marketing—and what flops.

In here, you discover the behind-the-scenes of failed and successful email marketing campaigns

From welcome sequences to sales campaigns, list growth strategies and more, we test ideas, break down results, and spill the tea.

Whether you own an email list or manage one for clients, this show is your guide for smarter, data-driven email marketing.

Think it. Test it. Share it. Learn from our wins and losses—so you don’t have to repeat them.

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Email Marketing Experiments 🧪 | Think It. Test It. Share It

#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

August 17, 2025 • Dr. Ayebanoa Sapphire Benwari • Episode 22

In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.

She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies.

LISTEN OUT FOR
✅ How she leveraged Black Friday campaigns to drive sales

✅ Why knowing where your subscribers and traffic come from matters

✅ The 4-email sequence she used — and the exact content she included

✅ The unexpected challenges she faced while running this email experiment

✅ Her favorite subject line ever written (and why it worked so well)

✅ Incorporating email marketing in your business beyond having a website

📌 HIGHLIGHTS FROM THE EPISODE

⏰1:57 – Her journey into email marketing

⏰4:29 – The biggest mistake she made with open rates

⏰7:34 – The client backstory: 5X list growth explained

⏰17:55 – Identifying gaps during email auditing

⏰28:34 – The sequence she sends after sign-ups

⏰30:19 – What she would do differently if starting over again

⏰40:26 – The first email marketing myth she debunks

⏰44:41 – The second myth she busts

⏰47:31 - The third myth she debunked

⏰54:32 - One email marketing metric she'd choose if she's to track one and why

⏰56:21 - How to connect with her

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Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

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