#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency

✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.

This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.



🔗 GUEST RESOURCES

Guest: Michaela Saber
Instagram: https://www.instagram.com/mmdynamicduos

Link to community: https://www.skool.com/digital-duo-academy-7318

Website: https://www.mmdynamicduo.com




LISTEN OUT FOR

✅ Michaela’s journey with growing her email list

✅ Past strategies she tried (what worked & what didn’t)

✅ The key factors that influence email marketing success

✅ The “Borrow” method (one of the 3B’s) for list growth

✅ How to collaborate with aligned audiences

✅ Training your list to adapt to your sending frequency

✅ The power of knowing your audience & defining key messages

✅ Using stories, product spotlights & Q&A for nurturing

✅ Building deeper relationships through your emails

✅ How service quality influences upselling

✅ Actionable strategies Michaela can implement right away





EPISODE HIGHLIGHTS
⏰ 1:23 – Meet Michaela Saber

⏰ 5:12 – Why this episode is different (a live coaching session)

⏰ 7:42 – The hardest part of email marketing for her

⏰ 8:07 – The issues Dr. Sapphire identified in her approach

⏰ 8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained

✨ Attract
⏰ 10:34 – How Michaela grew her list to 300 subscribers

⏰ 12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies)
⏰ 16:05 – Leveraging collaboration to grow your list

⏰ 17:04 – Which strategy Michaela is starting first

💌 Nurture & Convert
⏰19:52 – Michaela’s 3-part email sequence

⏰22:11 – How to engage new leads right away

⏰23:35 – How often should you email your list?

⏰26:00 – The importance of welcoming new subscribers with intention

⏰27:00 – Sending the right messages to segmented audiences

⏰35:05 – Key messaging as the North Star for your email list

⏰36:09 – How to structure conversations inside your nurture sequence

⏰37:45 – Tips for building an engaging welcome sequence

⚙️ Optimize
⏰41:26 – Following up with people who didn’t buy initially

⏰45:49 – Nurturing past buyers into repeat buyers

⏰53:04 – Engaging students already inside the course

🚀 Action Steps
⏰59:06 – First action point & how to implement it

⏰62:04 – Second action point: VA to OBM transition

⏰64:41 – Michaela’s community & how to follow her VA services

⏰67:57 – How Michaela feels af

Chapters

• 1:23 Meet Michaela Saber and her email journey
• 5:12 Why this episode is different (Live Coaching)
• 7:42 The hardest part of Email Marketing for Michaela
• 8:07 The issues in her current Email approach
• 8:52 Dr. Sapphire's ANCO framework explained
• 10:34 Growing to 300 subscribers
• 12:24 Strategies for attracting more subscribers
• 16:05 Using collaboration to grow your list
• 17:04 Michaela's first action step
• 19:52 Michaela's 3-part email sequence
• 22:11 Engaging new leads right away
• 23:35 How often should you email your list?
• 26:00 Welcoming new subscribers with intentions
• 27:00 Sending the right message to segments
• 35:05 Using key messaging as a North Star
• 36:09 Structuring conversations in Nurture sequences
• 37:45 Building an engaging welcome sequence
• 41:46 Following up with non-buyers
• 45:49 Turning past buyers into repeated buyers
• 53:04 Engaging students already in the course
• 59:06 First action point(implementation plan)
• 1:02:04 Transitioning from VA to OBM
• 1:04:41 Michaela's community and service's
• 1:07:57 Michaela's reflection after the session