#24: The $14K Email Campaign That Brought Clients Back with Shannon Vondy

If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.

My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.



👩‍💻 GUEST RESOURCES

Guest: Shannon Vondy

Website: http://theemailclub.co

Instagram: https://www.instagram.com/mrs.vondy

LISTEN OUT FOR

✅ The problem she spotted in her client’s emails (and how she fixed it)

✅ The exact sequence she used to boost rebookings

✅ How she encouraged customers to book earlier than ever

✅ Discounts vs. Bonuses: which works best and when

✅ Crafting CTAs that work on cold audiences

✅ The unexpected surprises she faced running this campaign

✅ What she’d do differently if she ran this again

✅ Other results she counted beyond sales growth

✅ Are double opt-ins a waste of time? Shannon’s take

✅ How email marketing fuels her business model

✅ Her exclusive Email Marketing Membership Club




EPISODE HIGHLIGHTS & TIMESTAMPS

⏰ 1:56 – Who Shannon is & her journey into email marketing

⏰ 9:12 – 🚨 Her biggest email marketing mistake (Open rates confession)

⏰ 11:13 – The client backstory: how the $14K campaign began

⏰ 16:05 – How many emails she sent in the sequence & her timing strategy

⏰ 16:21 – What she considers when building an effective funnel

⏰ 22:49 – Dr. Sapphire’s take on using discounts wisely

⏰ 26:18 – Other actions Shannon used to encourage early bookings

⏰ 29:57 – The type of CTA she used for this offer

⏰ 31:21 – The tech stack behind this campaign

⏰ 34:33 – Her top tips for converting subscribers into paying customers

⏰ 40:25 – Myth #1 she wants to bust about email marketing

⏰ 40:36 – Myth #2 she busts 🔥

⏰ 45:00 – How she calculates conversion rate correctly

⏰ 47:10 – How she tracks which sales come from email

⏰ 53:04 – Her thoughts on the time-to-conversion metric

⏰ 57:00 – Where to connect with Shannon & learn more about her



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://sapphirelearninghub.com/services/
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓  - 
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

Chapters

• 1:56 Meet Shannon: Her journey into Email Markerting
• 9:12 🚨Open rate confession:Her biggest Email mistake
• 11:13 The $14k campaign story:How it all started
• 16:05 Email sequence and timing strategy explained
• 16:21 Building an effective funnel: what matters most
• 22:49 Smart Discount:Dr. Sapphire's perspective
• 26:18 Encouraging early booking beyond discount
• 29:57 Crafting CTAs that drive action
• 31:21 Behind the Scenes: The Tech Stack used
• 34:33 Shannon's top tip for converting subscribers
• 40:25 The first Email myth she bursted
• 40:36 The second Email myth she bursted
• 45:00 Getting conversion rates right
• 47:10 Tracking sales from Emails campaign
• 53:04 Time to conversion: What it really means
• 57:00 Where to connect with Shannon