#613 Own Your M.E.D.I.A: Take Control of Your Business Growth with Prosper Taruvinga

What if the secret to long-term business success isn’t more followers or fancier funnels—but ownership of your media?

In this transformative episode of Talking with the Experts, I sit down with digital marketing strategist and founder of Livelong Digital, Prosper Taruvinga, to explore a powerful, often-overlooked concept: Own Your M.E.D.I.A.

Prosper’s story is one of determination, global perspective, and sustainable success. From his journey as a Zimbabwean immigrant to launching a successful digital agency in Melbourne, Prosper knows what it takes to build a thriving business in a crowded online space. And it starts with one thing: ownership.

We dive into why relying solely on social media is dangerous for entrepreneurs and how unpredictable algorithms can derail even the best strategies. Prosper introduces a smarter path—one that focuses on building email lists, creating valuable blog content, and turning your website into a powerful client-attracting asset.

You’ll learn:

• The real cost of renting space on social media vs. owning your platform.
• How to structure your content to build trust and long-term relationships.
• The four-step system from his book The Online Prosperity Blueprint that delivers scalable, profitable business growth.

Whether you’re a coach, consultant, or small business owner, this episode will help you refocus your energy, regain control of your marketing, and finally build a business that’s not only profitable—but enjoyable.

✅ You don’t need to chase trends.
✅ You need to own your voice.

Tune in now to discover how to take back your power and build a media empire that works for you—not against you.

✨ CONNECT WITH PROSPER

LinkedIn: https://www.linkedin.com/in/ptaruvinga/

Website: https://onlineprosperity.com.au/

📌 PROMOTION: https://livelong.aidaform.com/checkin

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Transcript

Intro | 00:01
Welcome to Talking With The Experts. Here we discuss all things business, by business owners, for business owners. Here is your host, Rose Davidson. 

 Rose | 00:11
Hello and welcome to Talking with the Experts. I'm your host, Rose Davidson from rosedavidson.com.au. It is my very great pleasure and honour to introduce you to Prosper Taruvinga, who is a long-time friend, and we're going to be discussing about Own Your Media. Now, Prosper... He is the founder and CEO of Live Long Digital and is a distinguished digital marketing strategist based in Melbourne, Australia. Originally from Zimbabwe, Prosper relocated to Australia in 2011, bringing with him a passion for personal development and entrepreneurship. He specialises in assisting coaches, consultants and service-based businesses to generate qualified leads and achieve scalable growth. Prosper is the author of the Online Prosperity Blueprint, a guide detailing a four-step system to building a thriving online business. His unique approach focuses on creating profitable and enjoyable business experiences, aligning perfectly with discussions on the own your media concept. Prosper, thank you so much for joining me once again on Talking with the Experts. It's such a pleasure to be in touch with you again. 

 Prosper | 01:24
Gross, this is... Is it the second or third time now? I think. 

 Rose | 01:28
You were my very first guest and now you're like my 616th. 13th guest I think. 

 Prosper | 01:36
Fantastic. Well, I really appreciate the work that you've created. You are the perfect embodiment of owning your medium. And I can't wait to jump into what we're going to be talking about today. 
 So thank you so much for having me on your show today. 

 Rose | 01:53
I know you and I have discussed this many times, but for our audience today, you know, tell me a little bit about why you chose this. The online space. 
 You know, what is it so intriguing about it that, you know, that makes you, Your life's so fulfilling. 

 Prosper | 02:13
Fantastic. Now... I don't know if you know anything about my past which I try to cover up a whole great deal. I was not really good at school, Rose. - School was not one of my favourite things. And I don't know if you've seen my hands. I can't hold a shovel. Even if it saved my life. 
 So the only thing that I literally can do is play around with computers and Most of the time, if you ask me what it is that I actually do is literally. Just keep studying and understanding what is new and how can we help and implement that into first of all my business and the businesses of those people that I'm working with now. Growing up in Zimbabwe, we obviously didn't have that many opportunities and I literally had my hopes. Taken away from, you know, being anything in life. Because when I, the time I was growing up, inflation was very rife in Zimbabwe. 
 So I think I've told you this before, but if you would go into a shop, say like Kohl's, by the time you walk all the way to the back of the shop, you know, to pick up milk in the fridges. And I don't know why they have the milk fridges all the way at the back. By the time you walk all the way to the back and walk back to the counter. If you walked in and they had a special for milk at $2, by the time you walk back, you're paying $5 for that two litres of milk, right? 
 So in such an environment, you can't plan, you can't even buy, maybe a house or invest and education was seriously a waste of time because yes, you could get a job. But pretty much after getting that job, you will be hired, say at $200 a month, right? And by the time you need to get paid after 30 days, That money is now worth maybe $75 and you now need to be paid 500. But your employer is not looking at that inflation discrepancy because of the cost of living and everything else. They're just looking at what profits are you bringing to the table. 
 So nothing was changing in that front. So school automatically became you know, not important for us. 
 So I didn't apply myself. I didn't learn. I didn't do anything that was important. Up until A teacher from Australia came to my school. When I was 13 years old and that's when my life actually changed so she at that time she would write letters back home and we were intrigued as in what would a person like her choose? Zimbabwe. She was on a personal development journey of her own. 
 So that's when I actually started learning that there is something called a mindset. There is something called, you know, like looking after yourself. And she was literally in Zimbabwe to test her will. 
 So while she was doing that, she was practicing some of her stuff on us, the school kids. And that's when I got wind of, wait a minute, there's another life outside Zimbabwe. Of the world that I'm living in? Have I been shortchanged or something like that? 
 So Pretty much after that, Bye. Put that seed inside of me that you can be, do, and have. A life that you can create on your own. I thought whatever we were given, that was what we were given. 
 So I started seeing the world in a whole different way up until I decided, you know what, I'm going to try my hand in coming to Australia. Came over here like you, Can you imagine? Had no trade, had no skill set, no qualifications that would have taken me anywhere. 
 So the first thing that I did was work in a restaurant. While working in that restaurant, I wanted to connect with the people I was working with. And that, was giving me so much pain because came here and I wanted to expand my horizons, yet the very people that are around me, I can't even work with. 
 So I went ahead, Rose, and I created a Facebook page for that restaurant. And unbeknownst to me, That was a no-no. Okay, so you can only imagine if somebody is your apprentice or working for you and creates a social media presence that you don't know about, obviously that person. That's not on. And back in the time, social media was not vetted yet. 
 So it was a place where people would go in and leave bad reviews and things of that nature. So my idea of having that social media page was to connect me with the people that were in that group, because in that restaurant that I was working with, because if they would like the page, then I would know who they are, and then I'll connect with them on Facebook, and we can then be connected. 
 So I got fired for doing that because it was seen as a sign of rebellion. And from then on, you know, I was back on the street trying to look for some sort of survival. And a very lucky thing happened, Rose. 
 You know, here in Melbourne, football is all the rage, right? So one of the girls from the Richmond Tigers, you know, came and had dinner at the restaurant. And while they were having dinner, they took photos and they tagged themselves on that Facebook page. Now, that Facebook page went viral because of that particular incident. Everybody was just liking the photo. My God, look beautiful, whatever. Now, The restaurant owner didn't know what to do with this newfound fame. 
 So the best thing that he did was pick up the phone and bring me out. And I'm like, I'm just looking for a job, you know, and he's like, come upstairs. And I'm like, wait a minute, you fired me. 
 Like, no, come over here. I don't know. In his head, he didn't think I had left. 
 So, yeah. So I went back to the restaurant and he's like, look at this. Okay. And I'm looking at the page, the photo. At the time that I looked, the number sticks in my head. Two, four, three, five. Those were the number of likes that were on that particular photo. It had literally gone viral and he didn't know what to do with it. 
 So he's like, fix it. They don't even know what happened. Bye. How am I going to fix this stuff? 
 So he's like, leave whatever you're doing downstairs. You do the internet now. 
 So that was my initiation into this online space. And From then on I just started studying, learning, wanting to know how to get around it and, you know, just doing it for other people as well. And for about three years, I was just freelancing in and around Melbourne and helping people with their social media and stuff like that before. It was even considered a career. And, you know, so I'll let you just unpack that a little bit. But, yeah. There we. 

 Rose | 09:29
Have it. Yes, Prosper is, you know, the person to go to, I know, for your marketing needs because he's absolutely brilliant. But I want to talk a little bit about Own Your Media. What is it? What is the concept Prosper? 

 Prosper | 09:48
When I got myself tangled in all this social media stuff, that's when we sort of met because I was finding all these ways to do things and learning from other people and I was seeking people and I was just creating assets and things like that. So by assets, I'm talking about creating videos, creating blogs, websites, and all that social media presence stuff and content that's needed. Up until 2020, Rose, where... I got kicked off of Facebook.- 
 So You can imagine. Facebook by that time was allowing you to do Shows was allowing you to create groups was allowing you to build an audience was allowing you to advertise to that audience was allowing you to really build your business within its ecosystems. And As a guinea pig of social media, I was amongst all of those things. 
 So I had a show that was Very well attended. At 2 p.m. AEST, I'd show up and do a Facebook Live, and I'd just be talking about whatever it is that I'd learned the day before and what's working in the marketplace. And people were really coming in every single day. People were expecting that show to come in. 
 And then Friday, we'll do an hour-long Q&A, and I'll generate leads from that. And then I'd move that to a Facebook group that had almost 14,000 people in it. And we started communities and all that stuff. I think I even invited you to be one of the admins for some of the communities. I just had so much within the framework. 
 So I had literally built my business within that. Facebook. And yet I will Come back home. Everything I had built was within the Facebook platform. Thing and I had no email list of my own. I had no podcast on my own. Nothing. Everything was within the Facebook. 
 So you can imagine if when I got It got a Facebook. During what was happening during the pandemic. They obviously had their own agendas. I at zero. All that I had built in the last five years, I had no access to all the connections that I had. I think we only just recently connected back on LinkedIn. 
 So you can imagine all the influence, connections, properties that I created were all within the Facebook platform. 

 Rose | 12:19
Yeah, that's really sad when that can happen. I've been, I'm a part of Mari Smith's. Facebook group and a lot of people have lost their pages you know spending so much time and putting so much energy into it and you know we keep telling them you know make sure you've got an email list email this is something that you absolutely own you don't own anything else in the social media world doesn't matter how many likes how many followers you have on your you know LinkedIn or your Facebook or Instagram or Twitter or TikTok or any of those things you don't own anything you don't own any territory there at all so make sure you have an email list. 

 Prosper | 13:04
Absolutely. So back in that time, you know, you would have your Facebook groups, that's where you would have your Facebook profile. And you would move people from the profile to the group. 
 So I would continuously connect with people, I think you'd max it at 5000. And then start moving people into the group. 
 And then That you can imagine up until the group really grew to what it did. And we're putting in all that content. And what was happening was I owned none of that. I was just literally just being myself. The conduit for whatever Facebook was doing at that particular time, keeping people within the platform. 

 Rose | 13:49
Yeah, it's a sad indictment really, isn't it? You know, when you focus so much on getting, you know, those leads from your social media pages and, you know, you've got nothing to show for it. 

 Prosper | 14:06
So. Yeah, so when that then happened, I got kicked out. We had ads running and I actually had a call from a client saying, hey. We didn't approve these ads what what's going on and I’m like wait a minute looked at it and i couldn't even log into my Facebook and that's when it was like no what is actually happening. But luckily we had a business switch. I don't know if they still have that within Facebook. And one of my team members went in and switched off those ads and from there, Facebook said they're going to be investigating. And while they were investigating, see, I still feel like this was an inside Facebook. Because had it been from the outside, I would have asked for two factor authentication and I wasn't given that. 
 So I now wanted to make sure we're writing every role. Obviously all the ads have been shut down just so that we're clear and everything else. Not only did this incident cost me money, it cost me my reputation, it cost me Even my own self-esteem, because you can only imagine I had built this whole thing, yet I had nothing to show for it. The very next day when I showed up in my office, I had nowhere else to go. 

 Rose | 15:24
It would have been absolutely devastating, I really feel for you. I think because I know how hard you worked. 
 You know, to have that presence on Facebook. And then, you know, you went outside of Facebook and created your own online community, which I was fortunate to be involved in. And honestly, it it's I don't know what happened to it. It seemed to have disappeared for a while, but I know that it's back again. Yes. And which I've, you know, reconnected with. And, you know, but that way you are still collecting those email addresses that will come in handy for your newsletters and, you know, the videos and things that you do send out because, and I must say, you know, they're quite engaging. And I really like reading your newsletters. They're really informative. 

 Prosper | 16:15
Thank you so much. Thank you so much. 
 So what I then did, Rose was, The day after. I'd been locked out. I came into my office. I'm not going to lie to you. I cried. I was thinking the very thing that had brought me whatever level of success that I had is the very thing that had been what you know just yanked from under my feet. What did I actually do? 
 So I was just playing around with the idea of... Wait a minute. And when it got to 2 p.m. My brain kicked in. I'm supposed to be doing a live. And what did I do? I just Hold my microphone. And I press record on my computer. I just started going at it. Mark Zuckerberg. I was so angry, Rose. 
 So angry. But i'm finding Yeah. Yelling and I was It's like, why would you do this? Why would you let me even... Build it and then just take it away from me. I cried. 
 So that went on for six days. Every single day, I'd just come in, record something. I was like, you know what? Instead of me wasting my energy talking to Mark Zuckerberg, who doesn't even know what mood he's in today. Is he wearing a suit or is he wearing a grey t-shirt? 
 You know what I mean? He doesn't even know himself. Has he got shaved hair? Has he got long hair? 

 Rose | 17:56
He probably doesn't care anyway. Yes. 

 Prosper | 18:00
But you know when he started he gave this whole facade of I only wear one type of clothing and you know what I mean the gray t-shirt and that was his sort of his reputation and his brand. But he started wearing suits and you're like who is he going to meetings with now? Maybe he's being bought out or whatever it is but anyway that wasn't the story but I was just so angry so angry. And I think those six episodes sort of let it out. 
 And then I thought, why don't I just continue what I was doing, but this time I actually create a podcast or something of that nature. Around that time, again, I read somewhere that Taylor Swift had recreated all her work. From so that she could own It literally could burn. 

 Rose | 18:57
Yeah, absolutely. 

 Prosper | 18:58
Right. I became a Swifty. I even bought red pants. I'll wear them one day. 
 Yeah, I even bought red pants and I became a Swifty and I was like, you know what, I'm going to shake it off and be... And I own whatever I'm doing. 
 So... I then went back and what I used to do was, When the video is out on Facebook or whatever it is, I would, we would bring it, bring the audio or the video out and then put it on YouTube and then transcribe it and put it as a blog. 
 So I started looking at what topics that I'd done. And then I went in and I was redoing some of them. And really providing value. Okay. And pretty much after that, I did 300 episodes of that particular podcast and each episode was 30 minutes long. Just like the Facebook live. 
 So I'm glad I had practice. Now I had now a reason to show up. 
 So After episode number 300, I think I was just like Forrest Gump. I just got tired. 
 And then I was like, and then I turned around. And when I turned around. I look back because while we were creating the podcast, we were creating landing pages on my website. 
 So if we talk about a certain topic, we would create a downloadable. And then whoever listens would then download that PDF from the Spotify, Amazon or whatever. And we were now collecting leads from that.- Alright, so While that was happening I started noticing that my List is growing. And I started freaking out because I had never had at least I was used to social media where people are just there but this is at least where you are literally and to somebody's inbox. And I didn't know now what to send to it. 
 So. So the list is being built up there. 
 And then I started, sending them previous episodes of the podcast. And they were loving it because they were. It was a build up. It was a build up. If you really look at the 300 piece podcast, it's like a digital marketing university. From how to get leads, what to do strategies, all of that helpful stuff that you could ever think of, if you really listen to it. And it's one of those things that even I'd listened to some of the episodes when they show up on my Spotify. And I'm like, that was really good stuff. Okay, because I If you can see behind me, I've done a lot of reading, a lot of learning. That's the trauma is just visible right there. One of And I've been collecting ever since. 

 Rose | 21:54
My books is in there somewhere. The one I sent. 

 Prosper | 22:01
So if I read a book, I would obviously, you know, impart that information with whoever. Is listening. 
 So while I was doing that, you know, with the, still with the whole Taylor Swift sort of idea. If you notice musicians, actors, or all these celebrities, they have assets or they have things that they've created a long time ago. All right. 
 So a musician can have an album that they created ages ago and it still is part of their portfolio. All right. And I decided that could be how I'm going to start treating. My content. 
 So this 300 piece episode is still sitting there. Somewhere on the internet. On YouTube, it's paying me money. In terms of revenue. And we're using email marketing. Whoever comes into my email marketing list goes to listen episode number one. 
 And then they step their journey. So we've created our email marketing so much that it covers somebody between five to 10 years if they don't unsubscribe from me. 
 So that's how much, how deep I've gone into media ownership. So in essence, what the whole theme of it all is, you can... Create your assets from outside of social media platforms and then When you're good and ready, you can now use the social media platforms as amplifications. All right. Not necessarily as the means of. Production. That's where a lot of people get it wrong. I'm not saying don't use social media or anything. I'm just saying, create. 
 And then you can then plug yourself wherever. It's just like your mobile phone. All right your mobile phone contains all your information and data and everything else all right You plug it into a socket wherever it is and it gets electricity to charge up so that you have yet another day. That's all I'm saying. Walk around with some sort of hard disk drive that contains whatever it is that is your IP, that is your content, you can back up your... Email list, you can back up your blogs, your content, everything that you have. Put them into some sort of cloud or some sort of place where now you are deducing from that instead of what I did. Creating within the Facebook platform. And when they lock you up, You're just walking with nothing but The clothes on your back. 

 Rose | 24:34
Yeah, you've created something quite extraordinary, Prosper, and I think that, you know, from... What you've said, I think, you know, it could, it will be helpful for all of us to, you know, take a leaf out of your book and follow some of those practices to, you know, get our content out there to a wider audience. And, you know, because we actually do own that content. And we can repurpose it and deal with it what we please. 

 Prosper | 25:02
Absolutely. So many people, And once content has been placed on social media platforms, they own it now. 
 All right. But if you don't have a copy of it, that's it. You, it's already part of their newsfeed and they can do what they can with it. Photos actually, they reduce the quality of them so that it's not too heavy on their servers. 
 So half of the time when we literally create natively into these platforms. Maybe you could take a real nice photo of an event that you're at and then automatically you're posting it onto social media. You would never recreate that scenario again and you can never recreate maybe that social proof again. Yet. 
 You know, the platforms would have actually pixelated your photo and you don't have that. So it's just really advisable from now on to just really sit back, If you know what it is that you're going to be offering to your customers and what and who those customers are. Create all of those assets, put them all in a really nice place where only you have access or anyone within your team has access. You can go in and peek. Whatever it is that you're doing and then Share it with the social media not to create natively within social media platforms because once they Lock you out, that's it. And yeah, it's, Bros. We're going on five years now. Never have I stepped back on Facebook. 
 I mean, I have. As a parent who's going through my wife's. 
 Social media to buy things on marketplace or to communicate with people on marketplace, but not me personally as the way that I had showed up to build my brand and everything else, because One, I'm just still angry. And since they changed the name of their business. I think I'm angry at something that no longer exists. Is this still called Facebook or is it Mesa? 

 Rose | 27:11
It's called Mesa. 

 Prosper | 27:12
Well, it doesn't matter to me anyway, but that's just a world we're leaving now. So my whole team is on social media. Don't get me wrong. But I personally. Have just decided not to because when I show up to a place like right now, I haven't even given you an opportunity to talk. I just over deliver, you know, and that's it. 

 Rose | 27:36
I decided to change my strategy a little bit last year too, because I have like three websites, but I have one dedicated to the podcast. And I decided that I would create individual pages for each of my guests. Okay. Every time I upload an episode to, you know, YouTube and Buzzsprout and that gets distributed to other platforms, I create a page for my guests where the... Audio and video are uploaded to as well. 
 So that they can, and all of their social media handles and, you know, links and website links and all sorts of things are on there and obviously about the episode. So they've got a page dedicated just to them for that particular episode that they've been on. 
 So I started doing that last year. It is a bit of extra work, I must say. However, I have found that I think that my guests appreciate it a bit more because I've got something that's dedicated just to them. I own the website, so it's not going to go anywhere. I've, you know, I've always made sure that I've kept a copy of all of my interviews, all of my images, you know, whether it's on my computer or it's on Google in Google Drive or, you know, somewhere in the cloud. I can always access it. I've always really made sure of that because it is so easy to lose your assets. If you've created something, you know, five, 10 years ago, and you suddenly think of it and you want access to it, you can't if it's on social media, as you say. Where are you going to find it? 
 So, you know, it's always best to keep, you know, a copy of it somewhere, whether it's, you know, as I said, in Google Drive or on OneDrive, you know, with Microsoft or somewhere else. That it's easily accessible and it is so important that you keep everything. And, you know, people Dall-E a hoarder, but to me it's stuff that I've done and I'm proud of. 

 Prosper | 29:39
You're a digital hoarder, Rose. Let me tell you what you have just done. First of all, I'm coming from a space of search engine optimization, right? 
 So for SEO, you've done amazing. All right, because every single page creates yet another touch point that Google will have to index your website. All right. And especially now where AI is involved, people, AI platforms will actually reference your website as a source whenever that person's name is inquired or asked upon. 
 So maybe it might not reflect that. In traffic or whatever it is because people have what they call zero click these days where they just extrapolate whatever information but your page is now being referenced as a source and the more your page is invited as a source the more credibility it gets into the feeds that come along with ai we're now in a whole different world and guess what you prepared for it. 

 Rose | 30:42
Yeah, and, you know, a lot of things about, you know, media, whether it's social media or your newsletters or anything, you know, apart from building your audiences with lead generation tools and things, you know, you must deliver valuable content. You've got to make genuine offers, right? 
 You know, you can't just give something, say that you're going to do something and not deliver on that particular promise. And I think that is important, you know, especially if you have a newsletter that is that you say what you're going to do and you do it. And that the content within the newsletter is valuable content in that, you know, you're not you know, not spamming them with too many offers, but you're giving them, you know, ways of you know bettering their business or bettering their podcast in my case what is the information that I you know do on my newsletters so you know whether you're a coach you know give information about what you're coaching about and make sure that it's valuable make sure that it's relevant and make sure that you know people are interested in it it's, Gotta help your business. 

 Prosper | 31:48
The nice thing about what you just mentioned, the value aspect of it is, If you're creating it and putting it to the side, You only want to be saving the good things. You know what I mean? 
 So that means whatever you're going to be putting and owning. As part of your media Slack. Is valuable information. It's not just stuff that just gets lost in the algorithm. 
 So not only does owning your media really get you to define your voice. It actually gets you to actually see what you're putting out there and the relevancy of it, because you test it on social media. If it works, it gets a lot of likes or whatever it is, then you pull it out from there and then you actually Slack it as well. 
 You know, part of your... Your value add, all right? 
 Some offers, yes, you can keep trying offers. Whatever offers stick, you can recycle them, come add them in a whole different direction. But it's usually once you've found your voice, once you've found your people, when you've found what it is that they're looking for, and it's a... Content market fit. All you're just doing is just showing it to people in a whole different way. The way I usually look at it is, look at this, there's no two fingers on the same hand off the same height. But each of every one of them is used to grasp something, right? 
 So if you use content that only the thumb understands, You can talk about scrolling. All right. But it's still coming to its... Definitive use case is to help you grasp certain things. 
 So people, especially coaches out there, we're talking about health, wealth, and relationships. Somebody might be looking at their problem in a whole different way. But all they need is obviously you know, a solution to their problem. Okay, so if you find different ways that are working, Add them to your Slack and you start owning that entry point into your customers. 
 And then you just rinse and repeat. And that's where value comes from. All right, you got to kiss a lot more frogs. Find out who exactly responds to X, Y, and Z. Those pieces of content that really... 
 You know, hate well with people. Put them away. You no longer have to repeat yourself. 
 And then maybe once a month or once every six months, you start putting them out there now. Just like you've got all those videos, right? With all those... Experts, you can literally be using them as a response to people's problems. Alright, and then maybe somebody's talking about our maybe burnout and then you look through your schedule of content that you have done and you say, you know what I had an interview with so-and-so who's an expert in burnout. You can watch this video. Not only are you helping that person, but you're literally putting yourself in front of yet another audience using content that you have created. The only thing you'd have just done is a quick, search in your website, what content fits this particular topic. 
 And then you repurpose that content again and again, because you own it. Whereas if it's a post that you wrote within, some algorithm I don't scroll past the 10... Post. I don't know if you do, but I don't think anybody does. 
 And then after that, where does all that content go? 

 Rose | 35:19
Yeah, that's right. It's true. 
 I mean, it doesn't matter what social media platform you're on. You know, I will probably look at the first 10 or 20 and then I'll then it says, more posts or refresh or whatever, you know, because. You're just sick of the scroll. Yes. And, you know, we have the attention span of a gnat now, like about three seconds or something. 
 So if it's not in the first line or the graphic isn't engaging enough, you know, you're just going to scroll past it. 

 Prosper | 35:50
That's it. That's it. 
 So once, and that's the nice thing about, Especially if you found your voice - Especially, you know, like in the world that we live in, Very few things... Change at a fundamental level. 
 All right. You see, if you really look at it, Marketing is all about just three M's. What's your message? What's the market that needs to hear? And what media are you going to use? To pass that message to that market. Pretty much, that's it You know? And if you really want to test this, companies like Coca-Cola have been there for over 100 years. I don't know how long, but They've always had one message. It's always about happiness. Experience happy or whatever it is, but the media. That they've been using is the one that has been changing. The people are always the same. It's families, it's young people, it's people that are, you know, looking to explore life. Then they use Coca-Cola as a beverage of choice. 
 And then the media has changed. I mean, They used to use trucks before. Then this is a bit controversial, Rose. They use Santa. 
 And then... And then they use newspapers. Magazines, Then it came to TV, radio. Now it's on apps. And I think they've got AI stuff, user experience. All of that is still... Media. All right. 
 So a lot of people really focus on the media aspect without having. Really refined What is the message? Who needs to hear it? And the how will come, the way will come. And once that is in place, and I think that's the same with a lot more other... 
 You know, industries in health. I think it's the same, you know, exercise, eat less, drink loads of water. It's usually the same fundamentals. Those are the aspects of health. In wealth, Don't spend more than you earn. And invest maybe 10%. That's really the whole thing about investing. 
 So if you look at it, Health, wealth, And even relationships is... The golden rule, you know, do unto others the way you want. Is that the platinum rule? Just be a nice human and then, you know, things will work out somehow. That's the fundamentals of relationships and then... It's, the small layers of technology that then come on top. And usually that's what people fixate on. And those are the tactics. And if you really strip down whatever it is that you're doing, What is the core fundamental of what you're offering? 
 And then you just start creating from that first principle level. That alone... Will let you transcend. Everything. And I think that's the one thing that made me realize, wait a minute, Social media was a laugh. 
 Yeah? Because back in the time we used to have the... What do you call the yellow book, the yellow pages? That was another layer. In the Yellow Pages, you had to show up in alphabetical order. 
 And then. Yeah. 
 And then now if your business is AAA talking with experts, we're like, 1991 cold and they want their marketing back. And then came the time where search engine optimization came in with Google. And it, literally destroyed the whole alphabetical scenario, you could now be found as long as you optimize your website. 

 Rose | 39:38
Yep. 

 Prosper | 39:40
But you know... What people were looking for. In all these things, people were looking for a plumber. To help them with their broken toilets. People were looking for a dentist to help them with their tooth. It's just a different platform. Now we're using chat GPT AI or whatever it is, Siri, Google, whatnot. All of those are layers on top of the fundamentals. If you create from the fundamentals and then put it to the side, that now becomes fundamental. The media that you own, And then look around you and see what, you know, tools you can use now to reach that audience. 

 Rose | 40:20
Absolutely. And you know, There is no one specific tool that you can use to reach your audience. 
 You know, you have to have, as you say, layers. So different platforms plug into the core of your business, into the core values and your core message. And so you use all these other tools to enhance that message and the values. 

 Prosper | 40:42
That's it really. I think we're done here today. Ha. 

 Rose | 40:45
Ha. If you want to find out prosper you can find him on LinkedIn at Prosper Taruvinga he's on the online prosperity.com.au and he's got a check-in that he would like to offer our audience today. 

 Prosper | 41:00
Absolutely. So with all this, what I've been helping people to do is just obviously in owning their media. 
 So I've got a, I've got what we call a total online presence audit where you, from that alone I'll be able to know Who you are. Who you sell to. And why they need your products. And once we discover what that is, we start creating fundamental assets around that. All right. 
 And then see whatever tools are available for you to. Used to disseminate that so it's called it's we call it total online presence audit top up All right, so if you just look up T-O-P-A, or just go on my website, there will be links that show you how you can literally start owning your media and not having to repeat yourself again. And just satisfying algorithms, you know, because you know what really frustrates me, Rose? 

 Rose | 42:03
Detail. 

 Prosper | 42:04
If Elon Musk only wanted to tweet. He literally would have just downloaded... Twitter for free. Not pay 48. Billion dollars for it. There are more stakes at play behind the scenes. Let it sink in. 

 Rose | 42:26
Yeah, absolutely. Prosper, as always, it is an absolute pleasure. I'm so glad we could catch up today. And thank you for sharing your wisdom with us on owning our media and how important it is because it is. If we don't own it, we can't have it. We can't keep it. 

 Prosper | 42:43
I just want people to work and have something to show for it. 

 Rose | 42:49
Yeah, that is so important. Absolutely. Thank you again. And I look forward to catching up with you again, probably in my next 600th episode. 

 Prosper | 43:00
Keep owning that media. -. 

 Rose | 43:03
Bye-bye for now. 

 Outro | 43:05
You've been listening to Talking With The Experts, hosted by Rose Davidson. Make sure you have a look at our back catalogue over at talkingwiththeexperts.com. And be sure to subscribe to our podcast so you don't miss out on any episode. We look forward to your company next time.