#628 Align Marketing with Business Goals Using the 4-A’s Framework with Melih Oztalay
Talking with the Experts: Business Insights
Is your marketing strategy truly aligned with your business goals—or just ticking boxes?
In this episode of Talking with the Experts, host Rose Davidson sits down with digital marketing veteran Melih Oztalay, the CEO of SmartFinds Marketing, to unpack his powerful 4-A’s framework—Awareness, Attraction, Acquisition, and Advocacy.
With nearly 40 years in the industry, Melih isn’t just another marketer. He’s a results-driven strategist who shows businesses how to move beyond random tactics and build scalable marketing ecosystems that truly work. You’ll discover how to combine AI-powered SEO, performance marketing, and automation to streamline customer acquisition, reduce the sales cycle, and increase ROI.
Melih debunks common myths about digital marketing, explains how to implement GEO-targeting for lead generation, and reveals how mid-sized businesses can scale smartly without burning resources.
Whether you’re a founder, CEO, or marketing leader, this episode will equip you with actionable insights to stop wasting time and start generating measurable business outcomes.
You’ll learn:
- Why most marketing efforts fail to deliver results
- How to implement the 4-A’s framework in your strategy
- How AI, automation, and intent-based content drive exponential growth
If you’re ready to take control of your digital marketing with clarity, confidence, and measurable impact, this episode is for you.
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🔗 CONNECT WITH MELIH
LinkedIn: https://www.linkedin.com/in/melihoztalay/
Facebook: https://www.facebook.com/SmartFinds/
Instagram: https://www.instagram.com/SmartFindsmarketing/
Pinterest: https://www.pinterest.com/SmartFinds/
YouTube: https://youtube.com/@Smartfindsmarketing
YouTube Playlist:
https://www.youtube.com/playlist?list=PLAs
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👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, coaches, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch.
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