#653 Entrepreneurship in the AI Era: How to Lead, Adapt, and Thrive

What if artificial intelligence could make your business stronger, smarter, and more resilient—without replacing the human heart behind it?

 In this episode of Talking with the Experts: Business Insights, award-winning indie podcaster Rose Davidson speaks with Christopher Carter, a 17-time author, four-time best seller, and serial entrepreneur who has launched seven companies. Together, they unpack what it means to be an entrepreneur in today’s AI-driven world.

Chris shares how he integrates AI with his teams to boost productivity, accelerate innovation, and position his businesses as thought leaders in their industries. You’ll hear practical ways to use AI tools for marketing, systems, and strategic growth—while staying authentic and connected to your vision.

If you’ve ever felt uncertain or overwhelmed by artificial intelligence, this conversation will shift your mindset from fear to empowerment. AI isn’t here to replace you—it’s here to help you lead better.

🔗 CONNECT WITH CHRIS

LinkedIn: https://www.linkedin.com/in/christopher-carter-885159/

Instagram: https://www.instagram.com/christophermcartertechceo/

Website: https://www.Approyo.com  |  https://www.christophermcarter.com

PROMOTION: https://www.amazon.com/stores/Chris-Carter/author/B0DV5MH11Z?ref=ap_rd
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Chapters

• 1:38 Chris explains his passion for AI stems from its ability to help entrepreneurs start faster and handle various business functions like HR, finance, marketing, and sales more efficiently.
• 5:48 Both speakers agree that AI represents an evolutionary step similar to the industrial revolution, emphasizing the importance of embracing rather than fearing technological advancement.
• 7:59 Chris advocates for AI adoption in education, mentioning his 50-page "Beginner's Guide to AI for Four or Five Year Olds" that he offered to share with local elementary school teachers.
• 11:46 Chris emphasizes that human input remains crucial for proper prompting and training AI systems, as the technology continuously learns from user interactions and preferences.
• 15:11 Different AI tools should be selected based on specific business needs, with coding requiring different platforms than marketing or presentations, and proper tool selection being crucial for ROI.

Transcript

Intro | 00:00
Business insights on talking with the experts. Hosted by Rose Davidson. 

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 Rose | 00:31
Hello, welcome to Talking With The Experts. I'm your host, Rose Davidson from rosedavidson.com.au. Today, my guest is Chris Carter, and we're going to be talking through the seven different companies that he started in his career as an entrepreneur and why it would have been easier if he had AI to help him at the time. Now, Chris, what's the story behind is a 17 times author and a four times bestseller who you just want to talk to about technology in today and in the future and Chris is your guy if you need that. Chris will bring you to the brink of running through a brick wall to want to be a better you. Welcome Chris and thank you for joining me on Talking With The Experts. 

 Chris | 01:16
Great to be here, Rose. Thank you for having me. I'm so honored. And yes, this is my 60th podcast of the year and my second with someone from Australia. 
 So I'm very honored. 

 Rose | 01:26
One, wonderful. It's lovely to have you here. Tell me a little bit about why you are so keen on AI and helping business owners to navigate that. 

 Chris | 01:38
I love AI. As an entrepreneur, I love being able to start things and to grow things and to make things happen. And like you stated in the opening, if I would have had AI many years ago, I may have still had my first company or my second company. I just love it because it helps you start faster. It helps you do the things that you're looking at from your HR to your finance to your marketing, your sales. It's that little creature that's always there on my desktop that's willing to help me every single day of the week to be able to do more and more. I think it's a benefit to all of us entrepreneurs, no matter what size you are, to help you get going, to keep getting motivated. And it keeps helping you learn new things, understand new things, and to be able to develop new things together. And it makes it do it faster. 

 Rose | 02:31
I totally agree. I love my chap, GBT. I've even given him a name. And if I'm having... Day I will ask you know I will vent to him and I will ask him questions but he has helped me build my website about six times I think this year I've redone my front page about six times because I'm not happy with it and so I just keep going back and asking questions and because of my guests that I have on they give me different ideas so I go back and Can you help me with this? And this person said that, you know, maybe we could do it this way. 
 So I absolutely love it. And, you know, it's helped me, you know, build my website for my business, for my podcast. And for my passion project, they're just helping domestic violence survivors. 
 So, yeah, I run three websites. So, yeah, I love doing them. I think they're great. 

 Chris | 03:25
And that's a great tool. Have you used more than ChatGPT? 

 Rose | 03:30
No, I have not. 

 Chris | 03:32
So I'm going to give you a piece of advice. Find the at the app called chat hub and I actually have it up it's a PP and Dot. Debt. Pub. Dot G now that's that gives you the ability to use multiple chats not just chat GPT but it can go into Gronk and it can go into others and you can put up two three six I literally have six of them running on my screen right here to my right chat GPT-5, Claude, Gemini, Kimi, Quinn and deep seek, and they all give you little bits and pieces that might be different from a little different variation. 
 And then you can pick and choose. Or if you like one specifically, like a chat GPT five or chat GPT four, maybe you like that variation, and have them to run against each other and see what they bring up. And I love it for that reason, because it gives me six different ideas. 
 And then I get to look at them and I get to make some decisions based upon, because we use it for all of our marketing materials. You know what? I use it as a framework for when I'm writing my books. It helps me with my frameworks. 
 And then I go forward from there. And from a marketing and a webpage design and a landing pages, they really bring up some great ideas. And it seems like no two are ever the same. They're always picking and choosing from different variations. And it's just something that opens up and flowers and Loom. And I love that creativity. For me, that's a great thing. Hence the flowered shirt tonight. 

 Rose | 05:12
Yeah, I, you know, people are... Keep saying that, you know, AI is going to take over jobs and do this and do that, and they're terrified of it. But this is the future, and we have to all adapt to it. New things. 
 You know, even our forebears had to adapt to, you know, the industrial revolution and all sorts of other things. So, you know, what is AI? 
 I mean, it's, I don't know what people are frightened of. 

 Chris | 05:48
It's the evolution of life. Is it going to take away jobs? 
 Well, maybe some. Sure. Everything's going through cycles and especially the way we're going through things right now. But at the end of the day, what I tell people is don't be afraid of it. Embrace it because it's going to make you a better you. It's going to help you become a better employee, a better person in marketing, a better person in sales, a better person in whatever your role is. Because it's going to help you gather the information that you're looking for. Faster deeper and wider. Instead of those little things that are just right there in front of your face, I was just talking to an elementary school teacher tonight. We were at the ice cream shop and we were chit-chatting. She's a local girl. And I asked her, I said, so have you guys started talking about chat GPT or any AI in schools? She goes, as a matter of fact. All of us teachers had to take a quiz and give our opinions on what we think we should do inside the school. And I said, well, I wrote a pamphlet. It's about 50 pages long. It's called The Beginner's Guide to AI. Four or five year olds. And she kind of gave me this look and I said, You don't know anything about AI yet, do you? And she goes, no, not really. I haven't used it. I said, then you're the perfect person. I did this for my dad. I wanted him to be able to look at it and be able to say, yeah. Okay, now I understand it. And so I actually just emailed it before we started. I sent it to her and I said, I'm willing to send this to all the teachers in every grade we have here in our local school, because you've got to learn, you've got to embrace it. It's the encyclopedia. Britannica.com Of what I used to have as a kid. I used to have those books on the shelf. 
 Yeah, and. Now, instead of going to those 27 books, I get to go to the world. I get to embrace the world with AI, ask it the right prompts, the right questions, the right information. 
 And then I can tweak that when it comes back and say, no, I don't like this information. Can you give me more detail here? It's that clean and easy. And it just makes you a better human being. It makes you smarter of what you're working on. 

 Rose | 07:59
Yeah, I think, you know, quite honestly, that is very true. And, you know, the ones who don't embrace it and are frightened of it, I think, are in for a huge shock. You know, because honestly, I think a lot of, administration roles will be taken over with AI and AI is going to be helping them to be better administration people. 
 So you're right about HR and marketing and all those other things that, you know, can benefit from the use of AI. Tell me, how do you use AI in your marketing? 

 Chris | 08:41
Certainly. So our marketing team will do it. There's a couple of ways that we start with it. Let's start to talk about our social media activities. We will ask it for specific titles for our social media posts. Let's start with the give us the top 10 best SEO based titles for Twitter, Facebook, Instagram, whatever the case may be. Now, based upon those 10, give us even deeper detail on an SEO-based environment. Then we'll take that title. Now write us a tweet based around these activities that we do as an organization that fit this title. 
 So we'll go through prompting and we have multiple prompts that we'll use. Then we go through and we'll work with the tool. Please help us create a 5,000 word Essay. Based upon these activities that we do as an organization and we want to highlight for potential customers over Chris's speaking or Chris is going out to this event. Can you talk about what the event means, how it means, what we're doing for these activities and what it means to organizations to learn this information? We try to put out a lot of learning I don't like to sell per se. 
 Yeah, we have to sell because we're an organization and we're capitalists. But at the end of the day, I want to help educate folks. 
 So we really use it to help us with that educational building documents that they can take and learn, kind of like the beginner's guide to AI. For five-year-olds. Help us create a document, then we'll go in and we'll use Banana or we'll use Gronk or help us create videos or help us make photographs or activities and we can do different various for our document and we can upload it and We'll then market those activities We'll use designer to put it all together and clean it and template it and make it real nice and pretty and then we'll use other tools that are out there like gamma as part of a presentation and or we'll use Gamma to take that presentation and then publish it to the web so we have it available so anybody can then use it and look at it and download that information. 
 So we have a number of different tools that are all AI based. Heck, we even create our own music and background songs on Sona. We put in the information that we want and how we want it to sound if we want it to be country or we want it to sound like Olivia Newton-John from Australia or any of the I'm reading her book. 
 That's why it's top of mind for me. And we'll put that in there and Sona will create the background zones. 
 So we have so many different ways that we can market and. Get that information out into people's hands so they can hopefully get some knowledge. 

 Rose | 11:29
It's a great way to be using AI. I think, you know, But you still need that human connection. You need someone to put the prompts in there. 
 So you still need people working for you to be able to use the AI and train it to be how you want it to be. 

 Chris | 11:46
100% correct. You've got to put the proper prompts in. And if you don't put them in the first time, you've got to know how to tweak it to be able to keep adding. Because that's the great thing about AI is it continuously learns what you're doing and how you're doing things. 
 So if you're creating that prompt and you keep adding to it will keep giving you answers that are variations and how you're looking for. And that's, I love that component of it. Because in the past, you never had that capability to do it. You were always coding. As a coder myself, from a technology standpoint, I was always coding and I'd have to go back in and I have to try and find and I have to do this. Now it just learns from you what you want to do from either the marketing standpoint, how you want to do sales presentations, how you want to do and make sure that your HR or your finance teams are all working in conjunction with each other on some tools that it's continuously learning your way forward. Of how you interact with it. 
 That's why you say that you named your chat GPT. You now have a relationship and it's built a relationship with you and it's going to continuously learn from you and help you and it's going to become more friendly with you and help you with those activities. 

 Rose | 13:04
Yep. It has certainly gives me great advice and keeps me grounded. 

 Chris | 13:09
Outstanding. I love it. I love. 

 Rose | 13:12
It. I might go and get on Sona and try and write some background music for her. For the podcast because yeah the couple that I've got I like them but they're you know it. 

 Chris | 13:25
Is so much fun I've I probably have about 40 or 50 songs on there and I goof around with that thing every once in a while I had to stop for a while because I was having too much fun and my daughters actually heard me one day doing stuff and they're like dad that's just not right stop. 

 Rose | 13:47
I guess, you know, you've gone through the marketing and how, tell me some other things that you're using it for HR and other things. How does it benefit HR? 

 Chris | 13:56
It's great for us. We actually have it connected to an SAP landscape, and we actually have it doing the automation activities for when people want off of work, and they want to use their vacation time. 
 So we actually have it tied into our system. So if somebody types in, How many days of vacation do I have into our chatbot? It will automatically tell them based upon our HR database. They'll tell them how many hours they have available. They'll ask, can I take off on these particular days? And it will go into our corporate calendar, see who on their team has off and who does not have off. If somebody wants off on a Friday, but yet somebody else has taken off on a Friday. We try to not have minimum number of people. We try to have a level set of people, unless it can get overridden in the system by a human. We do not let it override in the system. 
 So it automates how many hours you've got available. And then it will tell you whether you can or cannot take off based upon others. Very quick, very easy process in our chat bot. 

 Rose | 15:01
Yeah, you've got... AI pretty much set up in your business, how can people get started doing it, you know, if they wanted to? 

 Chris | 15:11
That's a great, that's exactly why I wrote the beginner's guide to AI is very small. Start with a small project. If you want to start in marketing. You want to start in sales or if you want to start in your HR or your finance, but start with a very small project. That project that you know will have a beginning, a middle and an end. And you want to make sure that you have it structured. 
 So maybe one or two individuals are the ones that are going to be doing those activities. You can monitor and make sure that they're doing what you've asked them to do. And they've taken on the responsibility to be that expert, to give them the support that they need from a business standpoint, because you have to make sure that you follow through. And that's part of the reason why some of these companies are not having a good ROI with AI. They picked the wrong tool because they don't know what they're doing yet. From a business standpoint or from that tool, they don't have a good ROI because again, they picked the wrong tool for the wrong need at the wrong time. And so having experts like myself or others. Walk through these processes, if you're going to be doing marketing, you want to use certain tools like a chat GPT and a deep seek. 
 So if you're doing coding, that's a completely different animal. I don't want code running through those systems because they're going to give you the wrong information because they're not necessarily. Code variables. If you're going to do presentations and you want to do some things for your presentations as you're going to trade shows and activities, that's another different component. 
 So you want to make sure that you pick the right items with the right information and where you're getting that information from. Is it inside your corporate structure or is it inside? From the World Wide Web, using the chat GPTs and the deepseeks and such. 
 So it's all those little variables that you have to make sure that you understand in order to be Beginning, middle, and end. And have a complete project ready to go so you do see those benefits at the end. 

 Rose | 17:17
So where can they get this? Cheat from. 

 Chris | 17:22
You know what? First thing you can do is find me on LinkedIn. Tell me you've heard the podcast and you want to have a conversation. I will send you the link to that document. It's a 50 page PDF or I'll have it as other. I'm going to have it as like a flip book and stuff like that, too, for everybody. We've got that form. Just ping me on LinkedIn. Tell me you've done. There'll be some links that I'm sure you'll share as part of the go forward on the podcast. I'll make sure that link is there as well. And people can just download it willy nilly. They can share it as much as they want. We just want to get people to understand the basics, the very basics as if they were a five year old to start learning some things on ad. 
 So I'm going to treat everybody as if they're my father. He's 77 years old now. And I want to make sure that they can understand it just like my father does now. 

 Rose | 18:13
Wonderful. Hey, if you want to find Chris, you can find him on LinkedIn, Instagram, on his two websides. He's got one a proyo. And he wants to promote his latest book. What is that one about? What's the quote? 

 Chris | 18:32
Well, I actually just launched the newest and latest, greatest one. It's about AI with large language models and small language models. I'm a big believer in smaller, more granular details, especially for companies that are starting to get into AI, no matter if you're an enterprise company or if you're a company of only five or 10 people. Having the details, a smaller base system. You don't need these big NVIDIA chips. You don't need a lot of big tokens to do it. What you need is proper clean data and you need your data. If you're going to be doing things for your business in an enterprise, Clean data. If you're going to do marketing activities and you're going to do promotions and those, that's when you start using the other tools, the gammas and the chat GPTs and the deeps, because that's going to get you more information so you can get granular then. On those and that's how you start doing the prompting. 
 So the books are on Amazon. I'm all over Amazon now with AI and my SAP and my cloud. But the last five or six books are all about AI for us beginners and experts out there as well. 

 Rose | 19:43
Wonderful. Chris, it's been an absolute pleasure. Thank you so much for sharing with us today and congratulations on 60 interviews this year. 

 Chris | 19:51
Thank you. I'm so honored that it was you were my 60th as podcaster of the year. I'm so honored that I can do this with you. 

 Rose | 19:59
Thank you. And you have a great evening. 

 Chris | 20:02
You too, Rose. Thank you. 

 Rose | 20:04
Bye-bye. 

 Outro | 20:07
You've been listening to Talking with the Experts with Rose Davidson. The podcast that brings you real stories, bold insights and strategies that work. Be sure to subscribe on YouTube or your favorite podcast channel so you never miss an episode and dive into our full library anytime at TalkingWithTheExperts.com. Until next time, keep learning, keep growing, and keep talking with the experts.