Why Your Competitors Are Getting Better Leads—And How to Fix It

Clicks and Clarity with Claire

Clicks and Clarity with Claire
Why Your Competitors Are Getting Better Leads—And How to Fix It
Jul 16, 2025
Claire Jarrett

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 In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game. 

You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-converting landing pages. 

Plus, she breaks down the smarter bidding tactics, data-driven testing routines, and expert insights that turn every campaign into a scalable growth machine. 

Tune in and transform your Google Ads strategy into your fiercest competitive advantage. 

https://www.clairejarrett.com/

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Episode Artwork Why Your Competitors Are Getting Better Leads—And How to Fix It 5:55 Episode Artwork How to Outrank Competitors Using Smarter Ad Strategies 3:55 Episode Artwork The Biggest Google Ads Mistakes You’re Probably Making 4:15 Episode Artwork Why Your Competitors Are Winning (And How to Beat Them) 4:17 Episode Artwork Scaling Without Micromanaging: Delegating Google Ads Effectively 4:17 Episode Artwork Why Your Google Ads Aren't Converting (And How to Fix It Fast) 5:03 Episode Artwork The Lazy Ad Group Mistake: Why Structure Matters More Than You Think 4:24 Episode Artwork Stop Guessing, Start Targeting: How to Align Your Ads with Buyer Intent 4:37 Episode Artwork Negative Keywords: Your Secret Weapon for Filtering Out Time-Wasters 4:34 Episode Artwork How To Monitor Offline Conversions in Google Ads 4:45 Episode Artwork How To Use Google Ads Dynamic Keyword Insertion 5:07 Episode Artwork Google Ads budget quietly leaking away? Audit Your Account Now! 8:23 Episode Artwork Should You Still Use SKAG For Your Google Ads? 5:28 Episode Artwork How To Setup Google Ads Callouts 6:08 Episode Artwork How To Setup B2B Google Ads 9:44 Episode Artwork How To Setup Affinity Audiences In Google Ads 7:56 Episode Artwork How To Layer Audiences on Top Of Your Keywords In Google Ads 5:28 Episode Artwork The Google Ads Extensions You Need To Create 8:56 Episode Artwork You're Paying More Than Them! Why You Could Be Paying More Than Your Competitors for the Same Clicks 4:46 Episode Artwork Bargain Hunters Be Gone! How to Spot and Stop Low-Quality Leads 6:19 Episode Artwork The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results 7:03 Episode Artwork The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You? 7:02 Episode Artwork Why Your Competitors Are Clicking Your Ads (And How to Stop Them) 7:13 Episode Artwork Why Your Sales Team Hates Your Google Ads (And How to Fix It) 4:51 Episode Artwork When Google Says ‘Learning Phase’ — What It Really Means for Your Budget 4:33