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In this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective delegation not just a choice, but a necessity. Join Claire Jarrett as she explores how to empower your team, set clear expectations, and maintain open lines of communication to ensure your Google Ads efforts are both efficient and effective.

Discover the keys to building a trusted partnership with your Google Ads team, allowing you to focus on strategic growth while they handle the day-to-day execution. Learn how to leverage technology for real-time insights, fostering a culture of accountability and innovation. Claire shares actionable strategies to help you delegate with confidence, ensuring your campaigns deliver the results you need without the need for constant oversight.

Whether you're a business owner overwhelmed by the complexities of Google Ads or a leader looking to optimize your team's performance, this episode offers valuable insights to help you scale successfully. Tune in to "Clicks & Clarity with Claire" and learn how to delegate wisely, trust your team, and watch your business soar.

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In this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast?

Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, from inaccurate conversion tracking that inflates your results, to targeting mistakes that attract the wrong audience and drain your budget.

You'll discover how to quickly identify and fix these issues, ensuring your ads attract high-intent buyers—not just clicks.

Learn how to align your landing pages precisely with your ads, allocate your budget effectively, and finally see the conversions you've been missing.

Tune in now to stop wasting money on ads that don't convert—and start generating leads that actually grow your business.

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In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group.

Claire Jarrett reveals why lumping all your keywords into a single ad group isn't just messy—it's actively hurting your results.

You'll discover how proper campaign structure directly impacts your click-through rates, quality scores, and ultimately, your cost per lead.

Learn exactly how to structure your ad groups around clear themes, match them precisely to your ads and landing pages, and watch your conversions soar.

Stop settling for lazy ad groups.

Tune in now and transform your Google Ads performance.

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In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting.

Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks.

You'll learn how to identify buyer intent, structure your campaigns around transactional searches, and use negative keywords to filter out irrelevant traffic.

Stop guessing, start targeting, and finally attract clicks from people ready to buy.

Tune in now and transform your Google Ads results.

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In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget.

Claire Jarrett shares real-life examples of businesses wasting thousands on the wrong audience, simply because they overlooked negative keywords.

You'll learn exactly how to identify and exclude irrelevant searches, competitor names, and even your own brand terms to ensure your ads attract only high-intent buyers.

Tune in now to stop wasting money on clicks that never convert—and start attracting leads that actually matter.

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 Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively.

Claire explains the importance of capturing the Google Click ID (GCLID) and integrating it with your CRM to connect online interactions with offline sales. 

Through practical examples and a step-by-step guide, you'll gain insights into optimizing your ad spend and targeting based on comprehensive conversion data. 

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In this episode of Clicks & Clarity with Claire, Claire Jarrett demystifies one of Google Ads' most powerful tools—Dynamic Keyword Insertion (DKI). Learn how DKI can save you time, increase ad relevance, and boost click-through rates by automatically tailoring your ads to match search queries. Claire walks you through how to set it up, when to use it, and the common mistakes that could cost you clicks—or worse, land you in legal hot water. Whether you're new to DKI or looking to refine your strategy, this episode offers practical tips, real-world examples, and expert insights to help you get it right. Tune in for clarity that converts!

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Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performance, and drives better ROI.

From checking your Quality Score to optimizing keywords, targeting, ad content, and campaign settings—this is the complete guide to running a smarter, more profitable PPC campaign. 

Claire also uncovers common audit mistakes (like blindly following Google’s auto-recommendations) and explains why a “set it and forget it” mindset is holding your ads back.

Whether you're DIY-ing your audits or looking for expert support, this episode is your go-to resource for transforming confusion into conversion.

📌 What you’ll learn:

• How to check your most important metrics
• Why targeting and keyword reviews are non-negotiable
• The hidden dangers of broad match and Google Display Network
• Why conversion tracking is the backbone of smart campaigns
• How often you really need to audit

🔧 Plus, discover resources to help you go further—from Claire’s 30-minute strategy calls to her best-selling Google Ads book.

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In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). 

Claire Jarrett walks you through what SKAGs are, how they can boost your Quality Score, lower your costs, and give you full control over your Google Ads campaigns. 

You'll learn the pros, the cons, and how to optimise SKAGs effectively in 2025. 

Whether you're new to SKAGs or looking to refine your approach, this episode gives you the clarity you need to turn clicks into customers.

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In this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how callouts differ from structured snippets, why they boost your Quality Score, and how to set them up for maximum impact. Learn best practices for crafting compelling callouts, scheduling them strategically, and using them to stand out from the competition. Whether you’re new to callouts or looking to refine your Google Ads strategy, this episode will help you turn every extra character into more clicks and conversions. Tune in and start calling out what makes your business better today!

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In Today’s podcast, here’s what you’ll learn:

• 🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads
• 🧠 The secret to structuring ad groups by buyer journey stage
• ✍️ Why data-driven ad copy always outperforms fluff
• 👥 The power of audience layering and remarketing done right
• ⏰ Using dayparting and ad scheduling to avoid wasted spend
• 📈 The role of micro-conversions and proper tracking in long B2B sales funnels
• 🧪 A/B testing ideas that actually move the needle
• 💸 How to budget effectively — and scale when you’re ready

Plus, Claire shares actionable tips on landing pages, ad extensions, and how to avoid the most common mistakes she sees in B2B Google Ads.

👉 Ready to turn your campaigns into a growth engine? Grab your copy of Rapid Google Ads Success or book a strategy session with Claire at clairejarrett.com.

🎧 Tune in now — because clarity leads to clicks, and clicks lead to customers.

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In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into real-world behaviours, interests, and lifestyles to create more relevant ads, lower your cost-per-click, and generate better-qualified leads. You’ll learn the difference between affinity and in-market audiences, when to use each, and how to layer them for smarter campaign targeting. Plus, Claire shares practical examples, setup tips, and testing strategies to help you get real results. If you're still targeting "busy mums in their thirties," it's time to upgrade your strategy. Tune in and discover how to make your marketing more human—and far more effective.

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In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more efficient campaigns. Whether you're advertising skincare or financial services, you'll learn how to structure your ad groups, choose the right keyword match types, set up audience segments, and craft ad copy that truly connects. Plus, Claire shares budgeting tips, bidding strategies, and optimisation techniques to help you get the most out of every dollar you spend. If you're ready to stop wasting clicks and start generating real results, this episode is for you.

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In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through rates, improve your Quality Score, and drive more conversions. From sitelinks and callouts to lead forms, images, promotions, and beyond—you’ll learn how to make each asset type work for your business. Whether you're new to Google Ads or looking to optimise existing campaigns, this episode is packed with actionable tips, common mistakes to avoid, and a step-by-step strategy to turn underperforming ads into profitable powerhouses. Don’t miss this comprehensive guide to getting the most out of your ad spend.

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🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google Ads

In this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads: why some advertisers pay drastically more for the same clicks.

 Discover how Google’s obsession with relevance shapes ad pricing, and why Quality Score — an often-overlooked metric — could be silently draining your ad budget or boosting your ROI. 

Claire breaks down how Google rewards advertisers with cheaper clicks and how you can turn the algorithm to your advantage. If you’re spending on Google Ads without understanding Quality Score, this episode is your wake-up call.

🖥️ Learn more or book a call at clairejarrett.com

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In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results.

Claire Jarrett reveals how Google's algorithm often chases easy clicks, leading to inflated conversion numbers and frustrated sales teams.

You'll learn exactly how to spot the red flags in your search terms report, identify misleading conversions, and tighten your targeting to attract serious buyers instead of casual browsers.

Discover practical strategies including precise keyword targeting, aggressive use of negative keywords, and crafting ad copy that naturally filters out bargain hunters.

Claire also shares insights on aligning your landing pages with your ads, choosing bidding strategies that prioritise quality over quantity, and structuring your campaigns to clearly separate branded from non-branded traffic.

If you're tired of wasting money on clicks that never convert, this episode will give you the clarity and actionable steps you need to transform your Google Ads campaigns into powerful lead-generation tools.

Tune in now and learn how to stop attracting bargain hunters—and start attracting profitable customers instead.

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In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting.

Claire Jarrett explains why targeting too large an area can quickly drain your budget, attract irrelevant clicks, and deliver leads you can't realistically serve.

You'll discover why broader isn't always better—and how narrowing your geographic targeting can dramatically improve your ROI.

Claire shares practical strategies for defining your ideal service area, segmenting campaigns by region, and creating location-specific ads and landing pages to boost relevance and quality scores.

You'll also learn how precise geographic targeting combined with strategic keyword selection and aggressive negative keyword usage can significantly enhance your campaign performance.

If you're tired of wasting budget on clicks from areas you can't serve, this episode will show you exactly how to tighten your targeting, optimize intentionally, and ensure every dollar counts.

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In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'.

Claire Jarrett reveals the hidden pitfalls behind this seemingly straightforward setting, explaining why it can sometimes lead to wasted budgets, poor-quality leads, and disappointing results.

You'll discover exactly when 'Maximize Conversions' is the right choice for your business—and when it could quietly sabotage your campaigns.

Claire shares practical insights on the importance of having sufficient conversion volume before activating this strategy, and why precise conversion tracking is absolutely essential to avoid Google's algorithm optimizing for low-value actions.

You'll also learn how to structure your keyword strategy effectively, manage your budget carefully, and why regular monitoring and strategic adjustments are crucial to making 'Maximize Conversions' work for you.

If you've ever wondered whether Google's 'Maximize Conversions' setting is truly delivering the results you need, this episode will give you the clarity and confidence to make informed decisions—ensuring every dollar you spend counts

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In this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks.

 Claire Jarrett reveals why competitors might be clicking your ads—whether out of curiosity, competitive research, or deliberate sabotage—and how these clicks can waste thousands of dollars each month. 

You'll learn practical strategies to identify and stop competitor clicks, including IP exclusions, third-party click fraud prevention software, strategic keyword targeting, ad scheduling adjustments, geographic targeting, and careful remarketing setup. 

Claire also emphasizes the importance of regularly monitoring your click data, promptly reporting suspicious activity to Google, and proactively protecting your ad spend. If you're tired of seeing your budget drained by competitor clicks, this episode will show you exactly how to take control, protect your ads, and ensure every dollar counts.

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In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.

Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, and unclear targeting.

You'll discover actionable strategies to bridge this gap, including how to target high-intent keywords, leverage negative keywords effectively, and craft ad copy and landing pages that clearly communicate who your ideal customer is (and isn't).

Claire also highlights the importance of prioritising lead quality over quantity, setting up detailed conversion tracking, and maintaining regular communication with your sales team to continually refine your approach.

If you're tired of your sales team chasing leads that never convert, this episode will show you exactly how to align your Google Ads strategy with your sales team's needs—transforming frustration into collaboration and results.

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Everyone’s seen it: that quiet grey label that says “Learning.”

But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it.

In this episode, Claire exposes what the learning phase really means, why it silently wrecks small-budget campaigns, and how to spot when your money’s being wasted.

You’ll learn:

• Why most businesses let Google run wild (and pay the price)
• How to tighten your signals and stop accidental overspend
• The real reason Google counts low-quality conversions during learning
• The red flags to watch for in the first 14 days

If your Google Ads are “running” but not converting, this episode is your wake-up call.

Clarity leads to clicks. Clicks lead to customers.
 Let’s make sure your budget fuels the right ones.

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In this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire reveals why this seemingly clever strategy often backfires, draining budgets and yielding poor results .

Claire breaks down the risks associated with aggressive competitor bidding, including inflated costs per click, low Quality Scores, potential legal issues, and wasted ad spend . She shares real-world examples of campaigns gone wrong and provides actionable alternatives to improve ad performance without resorting to risky bidding tactics .

Listeners will learn smarter approaches to Google Ads, focusing on refining keyword strategies, improving Quality Scores, and analyzing competitor tactics effectively . Claire emphasizes the importance of highlighting unique selling propositions and optimizing campaign structures for better results .

This episode is a must-listen for businesses struggling to compete in Google Ads or those considering competitor bidding as a strategy. Claire's insights will help advertisers make informed decisions, avoid costly mistakes, and develop more effective, budget-friendly Google Ads campaigns

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In this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, Claire reveals how inefficient spending often stems from poor campaign structure, broad keyword targeting, and misaligned budgets .

She provides actionable insights on optimizing ad spend, including focusing on high-intent keywords, structuring campaigns with themed ad groups, and aligning daily budgets with specific conversion goals . Claire emphasizes the importance of quality scores, strategic use of the Display Network, and accurate conversion tracking to prevent inflated performance metrics .

The episode concludes with key takeaways for smarter budget management, encouraging listeners to prioritize relevance, structure, and continuous optimization over simply increasing ad spend. Claire's expert advice aims to help businesses achieve better Google Ads results without necessarily spending more, highlighting that success in Google Ads is about working smarter, not just harder or more expensively I

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In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads?

Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just smart—it's essential in today's competitive digital landscape . She breaks down common misconceptions about brand campaigns and explains how they can be a game-changer for your business.

Learn why brand campaigns are crucial for protecting your territory from competitors, controlling your brand's narrative, and capturing ready-to-buy customers . Claire shares expert insights on crafting precise, effective brand campaigns that avoid wasted spend and attract high-quality leads .

Discover how brand campaigns can boost your account's overall performance and provide valuable data for your marketing strategy . Claire also addresses common objections and shares a real-world example of a company that saw exceptional results from their brand campaign .

Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable strategies to improve your ROI and business efficiency. Don't miss Claire's expert guidance on transforming your brand campaigns into powerful lead generation tools.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every brand click count

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In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.”

We’ll break down:

• Why Performance Max isn't a strategy (and what to do instead)
• The critical visibility mistake most agencies miss
• What your click-through rate should be—and what it means if it’s not
• The five-step fix to stop wasting ad spend and start scaling smarter

Whether you manage your own account or rely on an agency, this episode will give you the clarity you need to make better decisions and stop flying blind.

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