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In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'.

Claire Jarrett reveals the hidden pitfalls behind this seemingly straightforward setting, explaining why it can sometimes lead to wasted budgets, poor-quality leads, and disappointing results.

You'll discover exactly when 'Maximize Conversions' is the right choice for your business—and when it could quietly sabotage your campaigns.

Claire shares practical insights on the importance of having sufficient conversion volume before activating this strategy, and why precise conversion tracking is absolutely essential to avoid Google's algorithm optimizing for low-value actions.

You'll also learn how to structure your keyword strategy effectively, manage your budget carefully, and why regular monitoring and strategic adjustments are crucial to making 'Maximize Conversions' work for you.

If you've ever wondered whether Google's 'Maximize Conversions' setting is truly delivering the results you need, this episode will give you the clarity and confidence to make informed decisions—ensuring every dollar you spend counts

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In this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks.

 Claire Jarrett reveals why competitors might be clicking your ads—whether out of curiosity, competitive research, or deliberate sabotage—and how these clicks can waste thousands of dollars each month. 

You'll learn practical strategies to identify and stop competitor clicks, including IP exclusions, third-party click fraud prevention software, strategic keyword targeting, ad scheduling adjustments, geographic targeting, and careful remarketing setup. 

Claire also emphasizes the importance of regularly monitoring your click data, promptly reporting suspicious activity to Google, and proactively protecting your ad spend. If you're tired of seeing your budget drained by competitor clicks, this episode will show you exactly how to take control, protect your ads, and ensure every dollar counts.

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In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.

Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, and unclear targeting.

You'll discover actionable strategies to bridge this gap, including how to target high-intent keywords, leverage negative keywords effectively, and craft ad copy and landing pages that clearly communicate who your ideal customer is (and isn't).

Claire also highlights the importance of prioritising lead quality over quantity, setting up detailed conversion tracking, and maintaining regular communication with your sales team to continually refine your approach.

If you're tired of your sales team chasing leads that never convert, this episode will show you exactly how to align your Google Ads strategy with your sales team's needs—transforming frustration into collaboration and results.

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Everyone’s seen it: that quiet grey label that says “Learning.”

But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it.

In this episode, Claire exposes what the learning phase really means, why it silently wrecks small-budget campaigns, and how to spot when your money’s being wasted.

You’ll learn:

• Why most businesses let Google run wild (and pay the price)
• How to tighten your signals and stop accidental overspend
• The real reason Google counts low-quality conversions during learning
• The red flags to watch for in the first 14 days

If your Google Ads are “running” but not converting, this episode is your wake-up call.

Clarity leads to clicks. Clicks lead to customers.
 Let’s make sure your budget fuels the right ones.

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In this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire reveals why this seemingly clever strategy often backfires, draining budgets and yielding poor results .

Claire breaks down the risks associated with aggressive competitor bidding, including inflated costs per click, low Quality Scores, potential legal issues, and wasted ad spend . She shares real-world examples of campaigns gone wrong and provides actionable alternatives to improve ad performance without resorting to risky bidding tactics .

Listeners will learn smarter approaches to Google Ads, focusing on refining keyword strategies, improving Quality Scores, and analyzing competitor tactics effectively . Claire emphasizes the importance of highlighting unique selling propositions and optimizing campaign structures for better results .

This episode is a must-listen for businesses struggling to compete in Google Ads or those considering competitor bidding as a strategy. Claire's insights will help advertisers make informed decisions, avoid costly mistakes, and develop more effective, budget-friendly Google Ads campaigns

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In this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, Claire reveals how inefficient spending often stems from poor campaign structure, broad keyword targeting, and misaligned budgets .

She provides actionable insights on optimizing ad spend, including focusing on high-intent keywords, structuring campaigns with themed ad groups, and aligning daily budgets with specific conversion goals . Claire emphasizes the importance of quality scores, strategic use of the Display Network, and accurate conversion tracking to prevent inflated performance metrics .

The episode concludes with key takeaways for smarter budget management, encouraging listeners to prioritize relevance, structure, and continuous optimization over simply increasing ad spend. Claire's expert advice aims to help businesses achieve better Google Ads results without necessarily spending more, highlighting that success in Google Ads is about working smarter, not just harder or more expensively I

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In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads?

Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just smart—it's essential in today's competitive digital landscape . She breaks down common misconceptions about brand campaigns and explains how they can be a game-changer for your business.

Learn why brand campaigns are crucial for protecting your territory from competitors, controlling your brand's narrative, and capturing ready-to-buy customers . Claire shares expert insights on crafting precise, effective brand campaigns that avoid wasted spend and attract high-quality leads .

Discover how brand campaigns can boost your account's overall performance and provide valuable data for your marketing strategy . Claire also addresses common objections and shares a real-world example of a company that saw exceptional results from their brand campaign .

Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable strategies to improve your ROI and business efficiency. Don't miss Claire's expert guidance on transforming your brand campaigns into powerful lead generation tools.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every brand click count

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In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.”

We’ll break down:

• Why Performance Max isn't a strategy (and what to do instead)
• The critical visibility mistake most agencies miss
• What your click-through rate should be—and what it means if it’s not
• The five-step fix to stop wasting ad spend and start scaling smarter

Whether you manage your own account or rely on an agency, this episode will give you the clarity you need to make better decisions and stop flying blind.

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In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords.  Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting click-through rates, rock-bottom quality scores, and skyrocketing costs. 

Learn how to break free from this common trap as Claire shares her proven strategies for creating laser-focused ad groups, crafting relevant ad copy, and aligning your landing pages with user intent.  Discover the power of negative keywords, the importance of match types, and why Google's push for automation isn't always in your best interest. 

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with actionable insights to help you boost your ad relevance, lower your costs, and dramatically improve your conversion rates. Don't miss Claire's expert tips on testing, optimization, and navigating the customer journey for maximum impact. 

Tune in to transform your Google Ads strategy and watch your ROI soar. It's time to say goodbye to wasted ad spend and hello to clarity that converts!"

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In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns. 

Drawing from real-world audits, Claire reveals how seemingly successful campaigns can waste budget on unqualified traffic, leaving sales teams overwhelmed with time-wasters.  She breaks down common pitfalls, such as broad keyword strategies and misaligned ad copy, that lead to this costly mistake.

Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent. 

Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting.  Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns. 

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency. Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine. 

Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!

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In this episode of Clicks and Clarity with Claire, we audit Jeff’s Google Ads account—a home inspector unknowingly burning budget on campaigns that never should’ve gone live.

You’ll learn:

• Why display and call-only campaigns often fail for service businesses
• The hidden danger of mixing branded and cold traffic
• How a $36 lead revealed massive untapped potential
• What a well-structured account should actually look like

If your Google Ads feel messy, mismanaged, or mysteriously quiet—this episode will show you what’s going wrong, and how to fix it.

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In this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping.

From paying to advertise for competitors, to letting Google run wild with auto-apply settings, this account was a checklist of what not to do.

You’ll learn:

• Why Display Network can silently drain your budget
• The dangers of “Maximize Conversions” when tracking is broken
• How to fix chaotic keyword strategies and ad group structures
• What it really takes to generate high-quality solar leads

Whether you manage your own ads or work with an agency, this episode will show you how to spot the red flags, take back control, and finally get the results your business deserves.

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 In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management.

Drawing from real-world audits, Claire reveals how seemingly active campaigns can drain budgets on irrelevant traffic, leaving businesses with inflated costs and unqualified leads . She breaks down common pitfalls, such as leaving the Display Network on by default, using overly broad keyword strategies, and misaligned ad copy, that lead to this costly mistake .

Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent .

Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting . Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns .

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency . Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!

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In this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns. 

Claire reveals how this seemingly small oversight can lead to your ads appearing on irrelevant websites, YouTube videos, and even mobile games, attracting unqualified clicks and wasting your budget.  Through real-world examples, including a sailing holiday company receiving calls meant for the Coast Guard, Claire illustrates the bizarre and costly consequences of this setting. 

Learn how to identify if your campaigns are affected, understand why Google's default settings and recommendations might not always align with your best interests, and discover step-by-step solutions to fix this issue.  Claire also delves into related problems like inaccurate conversion tracking and poor campaign structure that often accompany this mistake. 

Whether you're managing your own Google Ads or working with an agency, this episode is essential listening. You'll gain invaluable insights on how to protect your ad spend, ensure your ads reach the right audience, and dramatically improve your campaign's performance. 

Don't let your search ads go rogue. Tune in to 'Clicks & Clarity with Claire' and take control of your Google Ads campaigns today!

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In this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer and discover Claire's proven strategies for laser-focused targeting.  

Claire reveals her secret weapon for campaign success: the power of negative keywords and how to use them effectively.  She'll guide you through the process of aligning your keywords with your landing pages for maximum relevance and higher Quality Scores. 

You'll also learn about the 'keyword funnel' approach, how to leverage competitor insights, and why Google's automated recommendations might be sabotaging your results.   Plus, get insider tips on avoiding conversion tracking pitfalls that could be doubling your actual cost per lead. 

Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable insights to help you stop wasting your ad budget and start attracting qualified leads. Don't miss Claire's expert advice on creating a Google Ads strategy that aligns with your business goals and delivers real ROI.

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