Paid To Travel: The UGC Podcast
Welcome to the side of the internet where we get paid to travel. In this podcast, I will teach you how to create UGC content so you can work part-time creating fun content and spend the majority of your days exploring the world, rather than sitting at a desk. All while making MORE money than we did at our soul-sucking 9-5. Does that sound like a dream? Well, it’s my reality and it can be yours too.
I’m your host Maddy Garrett, your UGC Travel Bestie. I help everyday people just like you start their own UGC digital nomad business so that they can achieve this kind of life-changing freedom, too. I’ve taught over 2,000 students in my Masterclasses, Programs, and 1:1 Coaching, and I educate my audience of 40,000+ ambitious dreamers daily on social media.
So tune in every week so you can quit your job and start getting paid to travel.
Paid To Travel: The UGC Podcast
08: UGC Terms You Need To Know In 2025
Today I’m breaking down the must-know UGC lingo that’ll make you sound like a pro in your brand deals — and help you get paid like one too.
Whether you're just starting your UGC journey or looking to level up your conversations with brands, understanding the language of the industry is a total game changer.
From “organic UGC” vs. “ad-style videos” to conversion metrics and what the heck a content brief is — I’m walking you through it all. I’m also giving you real tips on when to ask brands for data, how to track your performance, and how these insights can help you raise your rates and stand out in a saturated market.
In this episode, we cover:
✨ What UGC actually is (and how it’s not the same as being an influencer)
📲 The difference between organic and ad-style content
🎯 Key performance metrics like ROAS, hook score, click-through rate, and more
🎬 Must-know video structure terms: hooks, CTAs, B-roll, and raw footage
💼 How to sound like a confident, pro-level content creator in brand convos
🧠 When and how to ask brands for data to build your portfolio
Follow Me on Instagram: @maddyoutdoors.coach
3-Month UGC Accelerator Program: https://maddyoutdoors.mykajabi.com/ugc-accelerator
Free UGC Masterclass: I've distilled my 3-month process into an easy-to-understand training that will give you clarity on your next steps to becoming a successful UGC creator, so you can work less and travel more! https://maddygarrett.myflodesk.com/accelerator-masterclass
Free UGC Guide: https://maddygarrett.myflodesk.com/ugc-guide
Book A Free Discovery Call: Chat with me 1:1 to see if the UGC Accelerator is the right fit for you. https://calendar.app.google/6o6354FTDNsjGtTQ8
My UGC Portfolio: https://maddyoutdoors.com/
For Brands | Hire Me for UGC: Book a 15-min intro call with me so we can discuss your content needs. https://calendly.com/maddyoutdoors/ugc-discovery-call?month=2025-05
50+ UGC Example Videos: ...