Paid To Travel: The UGC Podcast

22: UGC Rates: What To Charge As A Content Creator in 2025

Maddy Garrett

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0:00 | 19:50

In today’s episode, I’m breaking down everything you need to know about UGC rates in 2025—from base pricing to ad usage, whitelisting, raw footage, bundles, and more. Whether you’re a brand-new UGC creator or an experienced travel creator looking to scale, you’ll walk away with a clear picture of how to price your work with confidence.

What You’ll Learn in This Episode:

  • The truth about beginner UGC rates and why there’s no one-size-fits-all answer
  • How to structure base rates, ad usage, and whitelisting fees
  • Why pitching brands directly can increase your earnings
  • My current rates as a travel creator in 2025
  • How to bundle content into packages that land higher-paying deals
  • Extra income opportunities: raw footage, additional hooks, exclusivity, and rush fees

Links & Resources:

Connect with Laura Haley: 

Find out more Travel Creator tips at the Travel Creator Podcast

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