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The Reena Gore Podcast - Unleash & Thrive
The business intelligence podcast for African SME owners, entrepreneurs, and leaders who are serious about building companies that last.
Hosted by Reena Gore — business growth coach, leadership mentor, and AI & digital automation strategist based in Nairobi, Kenya — Unleash & Thrive exists for one reason: to give East Africa’s most ambitious leaders the frameworks, conversations, and raw truths they need to scale with systems, lead with purpose, and build beyond themselves.
Every episode goes deep on the issues that actually keep African business owners up at night:
🔹 Building systems and operations that run without you
🔹 Retaining your best people in a competitive market
🔹 AI and digital automation tools accessible to African SMEs
🔹 Corporate governance and succession planning
🔹 Leadership that closes the management gap
This is not a motivational show. This is a business growth platform — where real experts, proven founders, and experienced leaders share what actually works in the Kenyan and East African market.
New episodes every two weeks.
Follow Reena Gore:
Website: www.reenagore.net
LinkedIn: Reena Gore
YouTube: @Reena_Gore
Built for Africa. Designed for leaders who mean business.
The Reena Gore Podcast - Unleash & Thrive
Stop Winging It: The Sales System Every African SME Needs | Business Growth Kenya | Reena Gore
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most business owners in Africa are selling.
But very few have a system.
And without a system — you're leaving money on the table
every single day.
In this episode of Unleash and Thrive, I sit down with
sales trainer Kaberia for a masterclass on what it
actually takes to sell confidently, consistently and
profitably in the African market.
This is not about being pushy.
This is not about manipulation.
This is about understanding people, building relationships
and converting them — with integrity.
In this episode we cover:
→ The Customer Ladder: Suspect → Prospect → Customer
→ Client → Advocate → Ambassador
and how to move people up intentionally
→ The CIA Technique: how to open any sales conversation
using Curiosity, Interest and Attention
→ The PASTOR Framework: the complete roadmap from
identifying a problem to closing the deal with confidence
→ Why most SME owners are great at their craft
but terrible at selling it
→ How to handle objections without losing your confidence
→ The mindset shift that separates top performers
from average salespeople in Africa
→ Why networking is both your classroom
and your pipeline at the same time
→ Practical sales strategies you can apply
in your business this week
Whether you have a sales team or you are the sales team —
this episode will change how you show up for every
single conversation.
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About Kaberia:
[Insert Kaberia's short bio and contact/social links]
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About Reena Gore:
Reena Gore is a CFO-turned-Business Coach with over
20 years of experience scaling African businesses.
She is the Founder and CEO of LYNKRZ — a business
coaching and e-learning platform built for African SMEs
— and the creator of the FPO Method™.
🎙️ Podcast: Unleash and Thrive
📍 Nairobi, Kenya | Reach: 19 Countries across Africa
🔗 Connect with Reena:
Website: www.reenagore.com
LinkedIn: www.linkedin.com/in/reena-gore-884a73178
Instagram: @reena_leadershipcoaching
WhatsApp Community: https://whatsapp.com/channel/0029VbAhMDiGehEGWYk8CV24
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Tag a business owner who needs a sales system.
They will thank you. 🙌
