Unleash & Thrive: Mindset, Growth, and Leadership

Stop Winging It: The Sales System Every African SME Needs | Ft. Sales Trainer Kaberia

Reena Gore Season 2 Episode 7

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0:00 | 43:23

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Most business owners in Africa are selling.
But very few have a system.

And without a system — you're leaving money on the table 
every single day.

In this episode of Unleash and Thrive, I sit down with 
sales trainer Kaberia for a masterclass on what it 
actually takes to sell confidently, consistently and 
profitably in the African market.

This is not about being pushy.
This is not about manipulation.
This is about understanding people, building relationships 
and converting them — with integrity.

In this episode we cover:

→ The Customer Ladder: Suspect → Prospect → Customer 
   → Client → Advocate → Ambassador
   and how to move people up intentionally

→ The CIA Technique: how to open any sales conversation 
   using Curiosity, Interest and Attention

→ The PASTOR Framework: the complete roadmap from 
   identifying a problem to closing the deal with confidence

→ Why most SME owners are great at their craft 
   but terrible at selling it

→ How to handle objections without losing your confidence

→ The mindset shift that separates top performers 
   from average salespeople in Africa

→ Why networking is both your classroom 
   and your pipeline at the same time

→ Practical sales strategies you can apply 
   in your business this week

Whether you have a sales team or you are the sales team — 
this episode will change how you show up for every 
single conversation.

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About Kaberia:
[Insert Kaberia's short bio and contact/social links]

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About Reena Gore:
Reena Gore is a CFO-turned-Business Coach with over 
20 years of experience scaling African businesses. 
She is the Founder and CEO of LYNKRZ — a business 
coaching and e-learning platform built for African SMEs 
— and the creator of the FPO Method™.

🎙️ Podcast: Unleash and Thrive
📍 Nairobi, Kenya | Reach: 19 Countries across Africa

🔗 Connect with Reena:
Website: www.reenagore.com
LinkedIn: www.linkedin.com/in/reena-gore-884a73178
Instagram: @reena_leadershipcoaching
WhatsApp Community: https://whatsapp.com/channel/0029VbAhMDiGehEGWYk8CV24

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