WomenWise

Curiosity Over Code: Leading Digital Innovation with Intuition and Impact

WomenWise

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In this episode of the WomenWise Podcast, Kalina Tomova sits down with Marta Bukala, Head of Digital at Bayer Consumer Health, to explore how curiosity - not coding - has shaped her journey through digital transformation, AI, and innovation.

From growing up in Poland with a traditional approach to success, to leading cutting-edge tech initiatives without a technical degree, Marta opens up about:

  • Why trusting your intuition can be your greatest tech superpower
  • What it really takes to lead during uncertainty
  • How to switch from a fixed to a growth mindset when it matters most
  • The true environmental cost of AI - and why we need to start asking better questions
  • Why design thinking, not just data, must shape the future of healthtech

This is a story of reinvention, bold thinking, and building human-centred innovation in a world obsessed with performance. Whether you're stepping into your first leadership role or shaping strategy at scale, this episode will remind you to stay curious, stay brave, and lead with impact.

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