THINKERS Manifesto
Written and delivered by marketing technologist and entrepreneur Sean Jackson, THINKERS Manifesto walks you through a step-by-step process for learning how to circumvent the many elements of our psychology and society that prevent us from doing our best thinking.
THINKERS Manifesto
EP 12: Pivoting To Meet The Right Customers
August 05, 2020
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Sean Jackson
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Season 2
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Episode 5
Pivot.
It's a term that a lot of startup companies know well.
A pivot is a shift in business strategy that involves changing a company’s products or business model based on feedback from the market.
A lot of companies have conducted successful pivots. But not all pivots require changing a product.
Sometimes it requires you to change your approach to a market.