Beyond the Label
Dive deep into the dynamic world of labels and packaging with Avery Dennison's "Beyond the Label" podcast. We explore the industry's evolving landscape, from groundbreaking material innovations to the critical shifts in sustainability and compliance. Through insightful interviews with experts and discussions on emerging trends, we reveal how our solutions transform supply chains, enhance brand experiences, and promote environmental responsibility. Whether you're a converter, brand owner, or simply curious about the technology behind everyday products, "Beyond the Label" uncovers the stories and innovations that make it all possible. Tune in to understand the stories and technologies that are redefining the label and packaging material industry.
Beyond the Label
Self-wound Overlaminates
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In this episode of Beyond the Label, host Sarah Minter sits down with Hannah Kircher, Avery Dennison's overlaminate product manager, to explore the world of self-wound overlaminates. Hannah breaks down what self-wound overlaminates are, how they work, and why they matter — from protecting printed graphics against scuffing, moisture, and UV exposure, to enhancing label aesthetics with gloss, matte, or soft-feel finishes, to adding functional benefits like thermal transfer printability. The conversation goes beyond the basics, unpacking when a self-wound overlaminate makes the most sense and how it becomes a core part of the finished label construction.