The Creative Juice Podcast

From Epic Games to UGC Consulting: Zak Phelps on What Makes a Hit Game

Matthew Zanazzo (Immature Gamer) Season 1 Episode 10

Zak Phelps helped the early evolution of Fortnite Creative while at Epic Games, shaping the tools and systems that now power millions of player-made maps.

In this episode, we cover:
 • How Fortnite’s most viral game modes started with broken tools
 • The real reason “Steal a Brain Rot” and “Grow a Garden” exploded
 • Why discovery is more math than magic
 • What brands get wrong when launching in Fortnite
 • How Zak helps creators and studios find their niche—and win

📱 Follow Zak:
 • LinkedIn: https://www.linkedin.com/in/zphelps/

📱 Follow me on socials:
 • Watch the video: https://www.youtube.com/@ImmatureG/podcasts
• Twitter: www.x.com/immaturegamerx

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Watch the video: https://www.youtube.com/@ImmatureG/podcasts
Twitter: www.x.com/immaturegamerx