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BioPharma Unscripted!
BioPharma Unscripted! connects leaders across biotech, pharma and healthcare to share insights that bridge US and European markets. Hosted by Marcus Metcalfe, this podcast brings together emerging biotech leaders, market access specialists and industry innovators to explore the challenges and opportunities in bringing life-changing treatments to patients.
Each episode features thought-provoking conversations with industry experts who share their journeys, strategies and practical advice on navigating market access, health economics and the complex healthcare landscape. With a focus on both interim leadership solutions and permanent placements, Marcus brings his relationship-driven approach to deliver valuable insights for professionals at all stages of their career.
Whether you're part of an emerging biotech company, an established pharmaceutical organisation or somewhere in between, this podcast offers a wealth of knowledge on building teams, developing market strategies and driving healthcare innovation forward. Join Marcus as he bridges the gap between US and European markets, providing a platform where science meets business strategy and technical expertise meets human connection.
Subscribe now for weekly episodes featuring the brightest minds in biotech and pharmaceutical market access.
BioPharma Unscripted!
Performance Communications in a Digital World | BioPharma Unscripted! Ep.4
Performance Communications in a Digital World | BioPharma Unscripted! Ep.4
Join Marcus Metcalfe in conversation with Jens Christmann as they explore the evolving world of corporate communications and digital transformation in the life sciences sector.
In this engaging discussion, Jens shares insights from his journey transitioning from the FMCG world at Mars to leading digital transformation at Mundipharma , and now to establishing his own interim management and consulting practice. He explains his unique approach to "performance communications" - bringing digital marketing and data-driven methodologies to corporate communications.
Jens offers practical perspectives on the challenges organisations face in today's rapidly changing digital landscape, including budget constraints, transformation demands, and the AI revolution. He provides valuable insights on how companies can navigate these challenges while maintaining authentic human connections.
Whether you're a communications professional looking to enhance your strategic impact or an organisation navigating digital transformation, this episode offers thought-provoking insights on balancing technology with authentic human connection.
In this episode, you'll learn:
- How consumer goods experience can bring customer-centric thinking to the pharmaceutical industry
- What "performance communications" means and why it matters in today's data-driven environment
- The challenges mid-sized organisations face in digital transformation
- How to approach AI with both curiosity and healthy scepticism
- The value of interim management in navigating transformation challenges
Chapters:
00:00 Introduction and background
01:48 Transitioning from FMCG to pharmaceuticals
04:53 Building digital transformation at Mundipharma
08:14 The T-shaped leadership approach
13:30 Transitioning to independent consulting
17:37 Current challenges in corporate communications
20:46 Navigating AI and digital transformation
27:31 Performance communications explained
30:20 Ideal client scenarios for interim support
34:27 Finding the right balance in business development
38:53 Closing thoughts on entrepreneurship
Connect with Marcus and Elucid8: https://www.linkedin.com/in/marcus-metcalfe-8938a35/ Marcus helps US & European Biotech & Pharmaceutical clients by providing Interim/Fractional & Advisory consultants for operational & strategic needs.
I also work selective Executive Search (perm) projects.
I have helped Clients when there is no headcount, when they can't find the right permanent candidate, when they have a spike in business, as an alternative to an external vendor or for those simply needing an extra pair of hands.
If you need a partner with an extensive network in HEOR and Market Access - this is his sweet spot.
He has placed over 120 HEOR and Market Access candidates during my time across US and Europe.
With his business partners, he covers the below functional areas.
• Biometrics • Business Development
• Clinical Research • Drug safety & Product safety
• Engineering • Health Economics
• Medical Affairs • Market Access
• Regulatory Affairs • Compliance/Quality Assurance
• Marketing & Medical • Scientific & Preclinical
• Communications
Sponsor Message
This episode is brought to you by www.elucid8.co - Connecting Talent, Strategy, and Investment to Transform Life Sciences
Podcast produced by www.podforge.co.uk