Asia on Tap
"Asia on Tap" is a podcast dedicated to exploring the vibrant and evolving craft brew scene across Asia. Each episode features in-depth interviews with brewers, bar owners, and industry experts who share their insights, experiences, and personal stories from the frontlines of the craft beer movement, offering a deeper understanding of the journeys behind their businesses.
Listeners will gain a deeper understanding of the unique challenges and triumphs faced by these entrepreneurs, as well as the cultural influences shaping the craft beer landscape in various Asian countries. The podcast will cover topics such as brewing techniques, local ingredients, market trends, and the community aspect of craft brewing.
By highlighting diverse voices and perspectives, "Asia on Tap" aims to celebrate the creativity and innovation within the craft beer industry while fostering a greater appreciation for the artistry behind each brew.
Asia on Tap
Behind Every Tap: Eshan, Master of Craft Beer Sales
This episode of Asia on Tap features Eshan Arif, one of Hong Kong’s most passionate craft beer advocates and the creative mind behind Dead Poets bar. Eshan shares his journey through the city’s buzzing beer scene—from building connections across HK’s favorite bars to curating inventive cocktails and hosting legendary quiz nights at The Globe. Listeners get an insider’s look at what makes Hong Kong’s craft beverage culture so vibrant, how the bar community keeps growing, and Eshan’s personal approach to bringing people together.
This episode is also a must-listen for anyone interested in beer sales. Eshan reveals practical methods and strategies he uses to connect with bars and restaurants, highlighting how great relationships and smart, approachable sales techniques can drive craft beer into the heart of the city. If you want to learn how to thrive in craft beer sales or simply see how one energetic personality shapes a whole market, you won’t want to miss this conversation.