Through the Line: Packaging and Processing
This podcast explores innovations and information across the packaging and processing landscape, from topics impacting consumer packaged goods and healthcare packaging, to the latest technologies in food processing operations. Join us for the latest insights, trends, and strategies shaping packaging and processing today.
Content hosted by Packaging World, ProFood World, Healthcare Packaging, and Mundo EXPO Pack.
Through the Line: Packaging and Processing
Wild Introduces Refillable Roll-On Deodorant to U.K. Market: Packaging World
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How should refillable innovations balance with customer needs?
London-based sustainable personal care brand Wild debuts a refillable roll-on deodorant product featuring a reusable metal case and a bio-based, compostable refill pack. The decision to introduce a roll-on format came from consumer insight. “Data showed that a large segment of potential customers were not ready for stick application and preferred roll-on or spray,” co-founder Freddy Ward said.
This is an AI-generated episode. Read the full featured article on Packaging World.
