How I AI

How an E-Commerce Founder Uses AI to Scale to $10M on Amazon

• Brooke Gramer • Season 1 • Episode 18

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This week on How I AI, I’m joined by Kyle Binder, the founder of PetLovers, an international e-commerce brand in the pet hair removal niche that now brings in $10 million a year in revenue.

Kyle started with just $2,000 and a student grant. What began as a simple lint roller listing on Amazon has grown into a lean, data-driven business operating in multiple countries. Kyle gives us a behind-the-scenes look at how he's using AI to run and scale his operations more efficiently than ever.

We talk about the early days of selling on Amazon, what it took to build a proprietary AI system called PetLovers Cortex, and how he’s integrating tools like ClickUp, Odoo, and the Amazon Seller API into a custom, context-aware automation engine. If you’re building an e-commerce brand or looking to apply AI to real operational challenges, this episode is packed with inspiration and insight.

🔥 Topics We Cover:

  • The journey from $2K startup to $10M+ Amazon brand
  • How Kyle uses AI to manage inventory, analytics, and team workflows
  • What PetLovers Cortex is and why he built it in-house
  • Why AI isn’t an instant fix, and the value of slowing down to build sustainable systems
  • The surprising way ChatGPT became his go-to business advisor
  • Tools and tech stack every e-commerce founder should know

🛠️ AI Tools and Workflow Kyle Mentions:

  • ChatGPT – for strategy, naming, writing, and business consulting
  • PetLovers Cortex – a custom-built AI system powered by LLMs
  • ClickUp – project management and task automation
  • Amazon Seller SP-API – for real-time sales, inventory, and advertising data
  • Odoo – ERP for operations and inventory tracking
  • Upwork – for hiring developers and AI engineers
  • Other ERP systems mentioned: NetSuite, Brightpearl, ScoopCoupon, Freee

📲 Connect with Kyle Binder and PetLovers

🎧 If you enjoyed this episode, please leave a review and share it with a friend building in the AI or e-commerce space.

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"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Brooke:

Welcome to How I AI the podcast featuring real people, real stories, and real AI in action. I'm Brooke Gramer your host and guide on this journey into the real world impact of artificial intelligence. For over 15 years, I've worked in creative marketing, events, and business strategy wearing all the hats. I know the struggle of trying to scale and manage all things without burning out, but here's the game changer, AI. This isn't just a podcast, How I AI is a community. A space where curious minds like you can come together, share ideas, and I'll also be bringing you exclusive discounts, free trials and insider resources so you can test drive the latest tools and tech yourself. Because AI isn't just a trend, it's a shift. The sooner we embrace it, the more freedom, creativity, and opportunities we'll unlock.

How I AI is brought to you in partnership with The Collective designed to accelerate your learning and AI adoption. I joined the collective and it's completely catapulted my learning, expanded my network, and show me what's possible with ai. Whether you're just starting out or looking to refine your AI strategy, The Collective gives you the resources to grow.

Brooke:

Stay tuned to learn more at the end of this episode, or check the show notes for my exclusive invite link.. Hi everyone. I'm really excited for today's guest, Kyle. We first met at an AI mastermind at a hacker house in Bali, where I got to learn all about his thriving e-commerce brand, PetLovers. In this episode, Kyle shares how he began using AI in his business and how that quickly led to him building a custom solution tailored to his Amazon workflow. We dive into the tools he's using, the early challenges he faced with AI adoption and his take on why AI isn't a light switch, but more of a slow down to ramp up kind of journey. If you're in the e-commerce space or curious how to get started, especially with AI as your co-pilot, this is the episode for you. Let's dive in. Hello everyone. Welcome to another episode of How I AI. Please Meet Kyle Binder. He is the founder of PetLovers a cross border Pet products company focused on the pet hair removal niche. He's doing amazing work using AI and I can't wait to share everything about him today so Kyle, please take it away. I'd like to open this space to give an opportunity for you to introduce yourself and share more about your background.

Kyle Binder:

Yeah. So thank you so much for having me on, Brooke. Really appreciate it. It was great to meet you in Bali. And yeah, so a little bit more about myself founder of PetLovers. Been doing it now for going on nine years. It's been quite a journey. I bootstrapped it myself with$2,000. That was all I had at the time, a kind of come from nothing economics. We sell lint rollers, so pet hair removal product sounds a little more fancy, but our main product is a lint roller for pet hair. We sell some other ones, but that's most of our sales. And we're in quite a few countries at this point. Mostly all through Amazon. But yeah, like Canada, North America, Mexico Europe, Australia, even Japan. And it's just grown in ways I never could have imagined. I thought at the start, if I could sell 50 lint rollers a day, then I would be the king. And, that would be the peak. And now every day we sell thousands. So it's, yeah, it's been awesome.

Brooke:

That's incredible. Work that you've done in the online e-commerce space. I am super curious. How did you end up in that field? How does one end up selling lint rollers? Bring me to the evolution.

Kyle Binder:

Yeah, so it was a very analytical way initially, back. What? just about nine years ago, I was looking into, it was actually very end of 2016. Like, how can I make money online? I was in college. I just finished my two years associate's degree and I came across, first I came across like social media marketing. Ty Lopez. Not everyone has the best opinion of him, but regardless of that, that's how I got into making money online. it took a few months until I stumbled into Amazon.'cause I did try social media marketing and I used to be a big time introvert. So I cold call, like I called like a Spanish restaurant near me and I was like, do you guys have anyone doing Facebook ads? And they're like, The owner's not in try later. And I was just like, okay, I am not trying ever again and I give up. That was the extent of my willpower back then for that type of thing. I was like, yeah, let me figure out something like e-commerce where you can just hide behind your keyboard and do that. So started looking at how to do it. There's like all these tools where you could look into, the sales of products, and I was just browsing pet supplies and going down. The Amazon has these bestseller categories and they get quite deep. There's many layers, and I was down the rabbit hole I saw what I thought was a small brand. Doing quite well, but in reality is owned by Procter and Gamble. It's called Evercare. It's a huge, massive, you know,$500 billion

Brooke:

Mm-hmm.

Kyle Binder:

I was like they're selling really well and they don't seem to have that many reviews, which was the currency at the time and they still are. So I did further analysis and I was like, this seems like a good product to sell. And I very intentionally named branded it though, PetLovers. And that's a huge part of the success of the product in the brand.

Brooke:

Wow.

Kyle Binder:

'cause originally it was gonna be. Sticky Busters or some generic home goods name, and I was like, why don't I name it about something that I actually care about, which I love dogs. Not that I don't love cats as well, but I'm a big dog guy. Like I think,

Brooke:

Yes, we were hoping,

Kyle Binder:

outside.

Brooke:

we were hoping our animals would make a little appearance during today's episode, so we'll see.

Kyle Binder:

They'll probably walk by, but I have a husky and a golden retriever. But yeah, so I just decided to name it PetLovers and focus very narrowly on building the brand initially around lint rollers. And it just kept growing. So I just kept focusing on it and it's just been this great positive flywheel of growth.

Brooke:

That's fantastic. I know a lot of people really try to enter the e-commerce space, especially to find success through Amazon, and you were able to find great success with it. And take it one step further because you and I were speaking during the Mastermind and you were sharing about the AI integration and how you were able to do a lot of analytics and data analysis and. If you could take me through when you started using AI with your product and with your business, and then we can go into all the things that you're building and creating

Kyle Binder:

sure. So I actually looked in preparation for this. I was like, when is the first time I used AI? I wasn't super early on. I remember chat GPT. I guess the official release was end of year 2022. a lot of people were talking about it and I just ignored it. It was like the typical head in the sand. Honestly just the natural reflex to be lazy about something really. I was like, ah, I can't be bothered. But it only took a couple months and I signed up in February of 2023 and I looked at my first prompt ever, which was like a joke prompt. I was traveling in South Africa with some of my buddies at another mastermind, e-comm mastermind. And I was like, make up a funny story about four friends obsessed with productivity in South Africa. And then it did, and it was quite funny and engaging. That was my first, that was my first prompt. It took a bit for me to really, realize how powerful it was. Honestly, like probably a year and a half from there. I used it ever since then, but just sporadically here and there for tasks, like mostly copywriting. As an Amazon seller, I felt since we don't control the platform, it's not like it's our own website and I can be like, rewrite this landing page and then do all this. Like, we can't do any of that. All we can ever do. At that time I thought was do copywriting for my bullet points and my images. So that's what I was using it for. For the first year and a half of using it copywriting and then like product and brand names. I launched a couple alternate brands and it's really great for naming ideas and branding and all of that. Mm-hmm.

Brooke:

your tech stack and where you are now in your AI use how it's expanded into, I believe you told me about an AI system called PetLovers Cortex. So we can jump into that. Take me through the journey because this part can be very expanding to hear how business and entrepreneurs are leveraging.

Kyle Binder:

Yeah. So I'll go into the cortex. I named it that just because, I think it's a fun name, and I think it's good to name big projects because it is such a big project. I'm gonna invest a fairly large amount of money for where we're at to build this. It'll be tens and tens of thousands of dollars, but essentially what it's gonna be, and I don't recommend you start at this level unless you happen to have of money. Or, don't know, you're just super into tech, but generally you don't need to start at this level. But like you said, I think it's helpful to lay out what's possible. Like you mentioned earlier, there's a lot of data analysis, like chatGPT is great with numbers. If you train it, if you just upload it, like I've uploaded it spreadsheets where there's just like 900 cells of information and it has no idea what to do'cause it doesn't have context which is an issue that we face, which I'll speak about later on. What we're building is Amazon has its own API for sellers, the seller, API, where you can get all the data that Amazon offers, which is essentially, let's say there's three categories. There is your sales data, your inventory data, and then there's general analytics data on your brand, search terms, your market share, all of that. And let's say there's advertising, even though that's kind of a subset of sales, so 4 and it's an enormous amount of data. The larger your sales and your SKU count is, so it's like. We have been manually making these sales reports. We call'em the weekly business reviews, it's like 900 sales of information. And as we've grown, we used to like manually go through it every week. It's really hard to do that. The more you, the more SKUs you have and the more data there is. It's just so much information. So what I'm doing with Cortex is essentially building a backend database all of those, there's many reports, we're gonna have probably hundreds of databases each for a different type of report, like your advertising reports, your inventory reports, and then all the different sub reports in there. So they can be stored perfectly in there. And then we're gonna integrate, ChatGPT specifically, let's just say the LLM, and we're gonna use ChatGPT and have a natural language processing, let's say logic backend system that's also built so it knows how to parse the reports, all the data in there, all the numbers. So we can ask it. This might be a bit technical, but but big picture, I'll tie it back in with this. We could say. What were the advertising sales on X sku, let's say the easy rule in the last seven days in the us and it'll actually answer it. That's a very basic question. That's not why I'm building it. Maybe that's not the best question to give it.'cause like basic of a question doesn't really make sense for this level of effort, but it's. It's really for the automation it knowing that information and having intelligence, it'll be able to, let's say advertising spend drops too much on a certain threshold that we program. These are the thresholds. If it goes above X amount, then let us know, automatically create a task in our ClickUp. And that's the other part to this system, is it's gonna integrate into our ClickUp, which is our project management tool. So it has all of our operational data. It'll have all information. There'll be nothing that it doesn't know. It's a little terminator, hopefully it's friendly. So it's gonna have a huge amount of intelligence and actually be architected. To know how to parse it all. To tie it back into if you're just using ChatGPT as is ChatGPT on its own can't do that because chats are siloed so you, even though it has memory and with 5o coming out, the memory's gonna be way better for all we know. It might actually be general intelligence. I think it's gonna be just short of general intelligence and that's why I'm doing this, creating this. If it is general intelligence, I might just be wasting my time because then we could just use AI agents. Or not wasting time, but wasting a lot of money.'cause we can just use AI agents to create it and I'll have to spend a huge amount of money. But I don't think we're gonna be there in the next month or two. I think like six to 12 months when we're gonna be there. Just create it now'cause I think it'll provide a lot of value to us,

Brooke:

Just bringing it. Together, you enter the space, which what a lot of people do, and you started playing around with LLMs, you immediately saw the limitations. And because you already have a fully functioning running business, you know exactly what your pain points are unique to you. You decided to work with a professional team and hire people and create a solution that's designed to integrate all of your project management and solutions that are specific to Amazon sales and Amazon Analytics. So I think that's incredible. Are you planning on maybe packaging this and selling it to other Amazon users?

Kyle Binder:

I have thought about it. But the way I think is, I don't know if it would make sense without significantly more development, to make it. Commercially viable, it would probably need a lot more attention and effort. And I just don't know if I'm willing to do that to take away attention from PetLovers.'cause I'm really focused and dialed into that. And I think I'd rather just grow that, even though this could standalone as a standalone product. Because most, I mean, I've asked other Amazon sellers, I've asked in all the groups I'm in. I was hoping someone else has done this already, and maybe someone has, and I'm just not in those groups, but I'm in quite a few, like hundreds and hundreds of sellers and the community is not that big. and no one, has spoken up and said that they've built something like this, but. Suspiciously. I have 150 Upwork applicants that all claim to have built this before, which is very, very frustrating.'cause they definitely haven't, I wanna just tell them I know 400 of the Amazon sellers that this would apply to all 400 of'em and none of'em have done it. So you're lying

Brooke:

Ooh, that's cool that you have such a supportive community in the Amazon space. Which leads me to my next question. Did you have any challenges when you first started entering the space of e-commerce and you started hiring and expanding your team and integrating AI? Like, walk me through that. Was there any resistance? Was it hard for you to restructure your workflow?

Kyle Binder:

It was really hard to figure out how to do it productively. Yes, because like I said, I just felt well beyond copywriting, what can it really do? now I'm on the other end of the spectrum of what can't it do because it can, everything in our ClickUp, I was just rewriting some internal company docs and it's so good. It did what it would normally take me an hour literally two minutes. And people say that all the time at this point with AI. But yeah, the problem was ignorance, not knowing what you don't know. That was the biggest thing. And I was looking up what are people doing? And I just kept coming across the same thing, like, oh, for Amazon sellers do copywriting, maybe some of your listing backend stuff, da, da da, da, da. And as silly as it sounds, when I started making exponential progress is when I literally asked ChatGPT point blank, how can I use you more effectively? And I gave it all of the information on my brand and me I gave it as much, that's the key tip I would give to any beginner. if you don't, let's say if you have no idea what you wanna sell, you don't know what you wanna do, give it as much of information as you can on yourself then ask, this is me, this is where I'm at, this is the money I have to do whatever X thing I'm thinking, or I don't know what I wanna do at all, but here's my personality assessment, the information on myself, what do you advise me to do? That's the biggest way that I'm using it. The most productive way I'm using it now is. As a professional consultant

Brooke:

Mm.

Kyle Binder:

of, I've played plenty of working professionals, absurd amounts of money per hour from like two to$500 for tax advice. Different, like a business attorney and ChatGPT is, it's not flawless. I'm not saying it can replace your accountant, but it can replace 90% of your work it can, let's say it can augment it. You still, I still recommend having a professional. I still do, but I need a lot less of their time now. And when I do meet with them, I am so much more informed than before. they're happy too. They're happy about it. They're like, oh, he knows what he's talking about. But ultimately be careful.'cause there's that meme that's like, I passed the bar with chat, GBT and my first client got the death penalty for a parking ticket or something like that. ChatGPT is still wrong and it does hallucinate and you gotta be of that. So that's I think a big tip I have for, if you don't know how to use it, is just start with yourself and information on your company and then it'll you pretty good ideas. I found in my experience.

Brooke:

I love that input because I also when I'm working with ChatGPT, I'm very skeptical. I even will talk to it like a human and be like, are you sure? Are you positive? Can you check your work? Let's go over this again. And I make sure to really interrogate it and not just take everything as factual and true. Especially when it's been a really long chat or project or conversation, and it's starting to just kind of like become what I say"Yes man" in the end where it's just like, yes, yes, yes. I interrogate it like a lawyer myself when I'm speaking to it.

Kyle Binder:

I recommend you do that

Brooke:

Yeah.

Kyle Binder:

That's a good practice. For where we're at now. Maybe once five oh comes out, you don't have to do that as much I would imagine. For sure you'll have to do it less, but still the more important something is, especially when we're talking legal, make sure you're pressing it. And then I also recommend still getting a real legal counsel to run that by. But when we're talking more normal things like. Okay. Especially a beginner you don't know about accounting, invoicing, bookkeeping. It's great for that. And you don't have to worry about going to jail. You're not gonna be, oh, I the wrong, expense code for this invoice because of ChatGPT, and now I'm arrested. Like, you'll be fine. It's really great for the more beginner and even intermediate level type administrative financial decisions.

Brooke:

Yes. You touched a little bit about the efficiencies and time saved. I had the opportunity to meet one of your business partners when we were in Bali. How many people on your team are they all using chat GPT, and bring me through that efficiency of before and after when you started integrating AI tools. Maybe you even work with things other than chat GPT but if you can highlight. Yourself and your team's biggest benefits when it comes to integrating AI.

Kyle Binder:

Really as a team, I still feel like only in the last two months are we starting to hit our stride with AI. But everyone on our team, minus maybe our accountant, he's a little behind. He says he has security concerns about like financial data and AI literally just told me that the other day and I was gonna tell him don't have concerns because our entire database, all of our Google Drive is already connected to chat GPT, so it already knows everything or it has the ability to anyways. but he's in a different position'cause he's not part of ops, let's say our operations team, which is about. 5 people including me. The total team size is eight. Pretty modest team for where we're at, but I'm pretty proud of it'cause I think we have a very pretty strong team. We have a lot of output for our team size and our sales size, let's say as a company, the revenue per employee is pretty, pretty solid. And so for the ops team and how much they're using chat GBT and how it's. Benefited the business. While we don't have strict management systems, I don't have a clean before and after,'cause we didn't have, like, we have task management set up and we can see the number of tasks has increased. and it's not just about increasing tasks. So you can say, look, I'm doing more, but the meaningful output has increased as well. Our growth is increased, our sales are increasing. More in the last two months, we had a bit of a slow down, but in the last 10 months period, our growth has accelerated more than the previous, like two years.

Brooke:

Wow.

Kyle Binder:

yeah, I think a big part of that for me especially is using AI, especially for organizational growth and strategy and. Just a number of things, but into each person, let's say Kevin,

Brooke:

Mm-hmm.

Kyle Binder:

also is constantly using it for all types of things. I'm not in his chat GPT, so I can't

Brooke:

Right.

Kyle Binder:

It, but I know just from glancing over and us talking he's constantly using it for new ideas, ideation. Okay. product research, let's say can you give me 10 examples of products trending in X specific niche? Let's say we came across this pet hair removal glove. There's this specific glove that's been trending on TikTok Link that and say do deep research on this, look into the cost, et cetera, et cetera. And that's a specific, example, of something that he would do.

Brooke:

Awesome. My cat wanted to come and say hello to you, so I thought it was very fitting for this episode to actually let my cat make an appearance. I'm in the process. So going on YouTube soon.

Kyle Binder:

Awesome.

Brooke:

pretty soon everybody will be able to meet my little kitty.

Kyle Binder:

YouTube loves cats.

Brooke:

they do. Okay, great. Then we're gonna be a hit on YouTube.

Kyle Binder:

cause everyone loves cats.

Brooke:

Thank you for sharing a little bit more about just the efficiency of your team, and I think you highlighted a really important thing where it's not immediate, it's not, it's a relearning, it's a.

Kyle Binder:

not a light switch.

Brooke:

Yes, there's a restructuring. Everybody is completely learning something new and getting used to using these tools and putting in new systems into place and it can take time. I once worked for a tech SaaS company in New York and they would term these phrases as the slow down to ramp up. And I think that's what, yes, I think that's what everybody's experiencing when they go into AI They want that light switch effect, but it's really the slowdown to ramp up and yeah. Thank you. Thank you for sharing that. My next question will be a little bit more of a fun one. I love that you're already solution oriented. You're creating systems and platforms that are unique to you. If you were to wave a magic wand and create something from the beginning right now that would support you in the AI space, what does that look like? What is not out there yet? If you could make something that's a huge pain point for the e-commerce space, what would that be?

Kyle Binder:

So don't wanna be a cheater and just reiterate the same thing, but it would I'll say. It would be what I'm creating now, but better, so I'll expand

Brooke:

Mm-hmm.

Kyle Binder:

What I think is missing specifically in e-commerce in many businesses, but it's a big problem in e-commerce, there are so many fragmented, disconnected softwares. So to give you an example before creating our current system. Which is, it's within Odoo. Odoo is an ERP. There's like NetSuite, ones, I think there's like free E-com, ScoopCoupon, Brightpearl. These, there's all these providers. ERP enterprise resource planning, your accounting, your inventory maybe your project management. But anyways, most sellers, until they're at a certain level, usually gonna be mid seven figures, will not think about an ERP. But I think whether you're mid seven figures or you're at$10,000 a month in sales, or you're at 10 million, there should be a standardized software that actually integrates everything properly. Because before we were using, we're still phasing out of it. basically done, but we had like, we had a spreadsheet for our inventory. We had multiple, like five different spreadsheets. We had a profit tracking tool. We have to track metrics in our ClickUp that overlap with these previous two basically duplicating data, you're reentering your cost of goods in all three because they're not connected. And then ultimately the accounting system itself in Zero. We're using zero before. Also you have to enter all that information in again. And I've talked to other people and they agree. They're like, yeah, it's, we just, we use spreadsheets and we use these'cause that's what's available. But. What we're developing with our ERP is instread of entering your cost of goods, the price of your, products into four different systems that are all disjointed, it's one, and then it's put across four different locations within the same system. So this is like spiritual thing, it also applies in business like. All is one. One is all. It's better to have it all in one system if you're not running, like maybe if you're running a security company and you need to silo everything and break it all apart, but like centralizing your data and operations is so much easier than using five different softwares compared to if you could just use one. my dream is right now we're still using Odoo and ClickUp. Odoo has project management within it, but it's so bare bones and unless you, don't wanna redevelop ClickUp basically, is what I'm saying. So I use ClickUp, but the dream would be all-in-one software tool that has enterprise level accounting, Inventory management, project management, document storage, just everything in one. And I'm certain that's being worked on right now.

Brooke:

Yep.

Kyle Binder:

it'll probably next two years because it just doesn't make sense to use different softwares that'll all over the plaque and have similarity.

Brooke:

Yes. I think that we're still in that initial phase where everybody's building and pretty soon. Different platforms will start to buy out one another. You know, I said this well over a year ago.

Kyle Binder:

very smoothly.

Brooke:

Yes,

Kyle Binder:

be big for survival of businesses.

Brooke:

yes.

Kyle Binder:

they're not willing to integrate, all these companies are making their APIs communicate with each

Brooke:

Mm-hmm.

Kyle Binder:

If you're not, you're gonna be in big trouble. Because when, if company B is not integrating, company A is gonna integrate or just build that tool for company B, and then all the company B's customers are gonna go to company A because they're gonna be like, this is better and easier.

Brooke:

Yes.

Kyle Binder:

probably cheaper on top of that.

Brooke:

I always say stay non-committal when it comes to what software and solutions you're using because. Something new can come out the gate tomorrow that's better and more efficient and more inclusive of your project workflow like you shared. And I said this over a year ago, I was already frustrated in the beginning with so many things coming out. I said, what's the Microsoft Office solution for what it is that I need support on? There needs to be more like that, right? So that we're all synced up in that way. So great thought, and I agree. A lot of people are out there with our same ideas, making it happen. I'm so excited for the next year or two to see what comes out and how we're able to scale our pursuits. I would love to ask, since you have found great success in the e-commerce space and the Amazon space, what is one key takeaway you'd love listeners to have from this episode? Maybe you could speak directly to someone that's wanting to enter the space for the first time.

Kyle Binder:

Yeah. I would say don't get analysis paralysis. One step at a time like Rome wasn't built in one day is, I love that saying cliche, but it's true. we all know Steve Jobs in the garage, there's so many of these massive companies. People start out small. So I think that was a problem for me and I think almost everyone, there are some people who don't suffer from this, but I think in the age of exponentially increasing information, it makes it even harder for a lot of people.'cause there's just infinite information. and there always has been, but the difference is now you're aware of it. so make plan. Just do it and accept that mistakes are a almost a mathematical function of. Taking action. So if you take a hundred actions, certain percentage will have mistakes. So basically the more actions you take, the more mistakes, quantity wise, you will have as a result of taking lots of action. And if you can think of it that way, I think it's very helpful because it gets you out of analysis paralysis. It's like, I'm gonna just make a plan and I'm gonna do it. And yes, there's gonna be mistakes, but that's just a result of taking action.

Brooke:

I love that little tidbit. I'm already thinking in my head of all the little reels I wanna make of our episode because you've had such amazing points to make here and there. So thank you so much. If listeners want to reach out to you and they wanna connect to you, I will of course link your product in the show notes so people can check it out. What's the best way to reach out to you?

Kyle Binder:

Sure. Yeah. So mostly use Instagram, my name, Kyle underscore Binder, on Instagram. If not, then Facebook. Those would probably be the best ways.

Brooke:

Is there a plan to expand your products beyond hair removal? Yeah.

Kyle Binder:

Yeah. Very much so we have a number of products completely outside of like pet hair. Actually just maybe two. We have a number outside of lint rollers and just more broadly in pet hair. But then we have one top of mind that's nothing to do with pet hair that we've been developing for a year, is actually. Basically a really convenient cat litter scooper maybe of interest to you if you don't have a self-cleaning litter box. It's like the best litter scooper if you don't use a self-cleaning litter box is the goal with this one. And beyond that then we're thinking about medium term doing supplements

Brooke:

Cool.

Kyle Binder:

really interesting to me. Mm-hmm.

Brooke:

Yes, the pet CBD space is very big.

Kyle Binder:

Yeah. Yeah, it's huge. I remember checking into it like five years ago and actually thinking, I think at that time there was a good amount of sales, but I was like this is a fad. it is definitely not a fad.

Brooke:

Not a fad. Awesome. Thank you for taking the time. I believe you are joining in from Thailand today. Where in the world are you? I forgot to ask.

Kyle Binder:

Yeah. Yeah. I am in Bangkok, Thailand right now.

Brooke:

Cool. A part of the world I haven't been to yet, but maybe one day. Thank you so much for taking the time to speak today. I really appreciate you. And let's stay in touch I wish you continued success with everything that you've built with PetLovers, and maybe I'll have to buy some sticky hair removal for my pet.

Kyle Binder:

Yeah. And thank you so much again for having me on, Brooke. I wish you continued growth of your podcast. I saw that you just hit a milestone the other day. You had posted on hitting it was like 5,000 downloads, which is actually. Amazing. I think considering you haven't been doing it for too long and there's like a billion podcasts, so it's quite a big metric.'cause I was just speaking to someone developing apps

Brooke:

Mm-hmm.

Kyle Binder:

to 2000 downloads is like amazing. And I was like, wow.'cause you get so desensitized by seeing such large numbers. But if you think about it, like 5,000 is a lot of people, so

Brooke:

Yes, I agree. I think that it's important to, really envision what would it look like for 5,000 people to be in a single room. And I am also just so grateful for everybody that tunes in each and every week and to amplify stories like yourself. So thank you again

Kyle Binder:

yep. And thank you.

Brooke:

Wow I hope today's episode opened your mind to what's possible with AI. Do you have a cool use case on how you're using AI and wanna share it? DM me. I'd love to hear more and feature you on my next podcast. Until next time, here's to working smarter, not harder. See you on the next episode of How I AI. This episode was made possible in partnership with the Collective AI, a community designed to help entrepreneurs, creators, and professionals seamlessly integrate AI into their workflows. One of the biggest game changers in my own AI journey was joining this space. It's where I learned, connected and truly enhanced my understanding of what's possible with ai. And the best part, they offer multiple membership levels to meet you where you are. Whether you want to DIY, your AI learning or work with a personalized AI consultant for your business, The Collective has you covered. Learn more and sign up using my exclusive link in the show notes.

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Brooke Gramer

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