The BFF Club: Where Business & Parenthood Meet

Finding Your True Colors - Building a Business While Expecting with Samantha Westhoff

Olive + Emme Season 1 Episode 1

What does it take to launch a color analysis business while expecting your second baby? Samantha Westhoff from Bloom and Color Co. shares her journey of building something new during life's biggest transitions and how knowing your true colors can transform both your confidence and your business presence.

In this episode, we explore:

  • How Samantha's love of color from childhood led to professional color analysis training
  • The 16-season color analysis method and why it's about colors that love YOU, not colors you love
  • Building a business foundation intentionally while managing pregnancy and a toddler
  • Why there's never a perfect time to start, but you have to start somewhere
  • How color analysis creates a ripple effect of confidence in every area of life
  • Practical tips for Enneagram 3s on slowing down and being intentional with business growth

Perfect for: Entrepreneur mamas, women interested in color analysis, anyone building something new during life transitions, and Enneagram 3s learning to balance hustle with intentionality.

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