The Manage Her
The Manage Her is where motherhood meets leadership, and invisible work gets the spotlight it deserves. Hosted by entrepreneur and author Aimee Rickabus, this show empowers women to reclaim their roles as CEOs of both home and business. With real conversations on emotional wellness, boundaries, feminine leadership, holistic living, and raising the next generation—this is your space to rise, restore, and lead on your own terms.
The Manage Her
From Bipolar Disorder to 5,000+ Podcast Episodes: Gabrielle Scout Maio on Redefining Success
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In this powerful episode of The Manage Her, Aimee Rickabus sits down with Gabrielle Scout Maio — founder and CEO of Scouts Agency, author of The Emotional Entrepreneur, and the architect of the modern podcast tour. Gabrielle's journey from battling bipolar disorder to building a business that has booked over 5,000 podcast episodes is a masterclass in turning pain into purpose. Within three months of launching Scouts Agency in 2019, she quit her job and never looked back. But her story isn't about luck—it's about finding the right framework for her mind, understanding her strengths, and building something that works for HER life, not against it. This conversation is about the invisible work of women in business, why emotional intelligence beats hustle every single time, and what happens when motherhood meets serious ambition. ✨
In This Episode:
🧠 How Gabrielle transformed bipolar disorder from a limitation into her greatest business asset
🚀 The birth of Scouts Agency and why being early to innovation is hard (but worth it)
🎙️ Podcast tours as the future of PR — why this strategy moves the needle like nothing else
👶 Motherhood as a business accelerator: Why her best revenue year was at 30% capacity
💪 The emotional side of entrepreneurship and leading differently
🤝 Building teams and company culture that nurtures people to their next level
🌟 Why women leaders naturally expand possibilities for everyone around them
💚 The power of believing in your people and watching them soar
🔗 Learn more about Scouts Agency: https://scoutsagency.com
📚 Grab your copy of The Manage Her: https://a.co/d/ej9A37z
🌐 Follow Gabrielle: @scoutsagency & @scoutsofguidance
🌐 Join our community: www.themanageher.com
If this episode ignites something in you—a dream deferred, a voice waiting to be heard, or a business waiting to be built—don't sit on it. Share this episode, trust your own mind, and remember: your pain has purpose. Your story has power. Lead where you are, and be the change your industry needs.
#TheManageHer #EmotionalEntrepreneur #PodcastPR #FemaleLeadership #MotherhoodAndAmbition #ScoutsAgency #WomenInBusiness #ThoughtLeadership #MentalHealthMatters #AuthenticLeadership #Mompreneur #FutureOfPR #WomenRising #Entrepreneurship #InvisibleWork #GrassrootsLeadership
Aimee Rickabus: [00:00:00] Hi everyone, and welcome back to The Manage Her, the podcast where we reframe the invisible work of women as powerful leadership. I'm your host, Amiee Rickabus, author of the manager, entrepreneur, and Mama of Six. Today's guest is someone who embodies the art of turning pain into purpose and purpose into impact.
Gabrielle Scout Maio is the founder and CEO of Scouts Agency and the go-to firm for entrepreneurs, authors, and thought leaders like me who wanna amplify their message through the power of podcasts. But Scout's story didn't just start with success. It started with struggle Before entrepreneurship, she was floundering.
Battling bipolar disorder and searching for something that felt aligned. Then in 2018, she discovered entrepreneurship and everything changed Within three months of starting her business in 2019, she quit her job and never looked back. Since then, Scout's Agency has booked over [00:01:00] 5,000 podcast episodes.
Pioneered the concept of the podcast tour and helped hundreds of voices become movements. She's also the author of The Emotional Entrepreneur, A Collection of 25 Emotional Lessons for Anyone Building a Business From the Inside Out. Today we're talking about what happens when motherhood meets ambition.
Why being early in innovation is hard, but worth it and how emotional intelligence not hustle is the real secret to success. Welcome to the show Scout. It's so nice to have you here today. Oh my gosh, I'm so honored. I've been looking forward to this. I'm really excited. Thank you. That's so fun. It's fun to have another mom, entrepreneur.
You know you've got littles to the little girl. Yeah. Like toddler age. Like he, yeah. Singular. Singular nap plural feel just one. Which is the hardest one actually. The number one is the, I think that that one is the, uh, the, the one's bootcamp. I hear mixed reviews. Um, I hear that the first is the hardest. I hear the second is the hardest.
Yeah. But I do hear that once you hit [00:02:00] three, it's like, just bring more and it doesn't matter. It that is so true. Yeah. That's what I honestly, yeah. When I went from one to two, I was scared. Yeah. Um, but for. Two to three was like, okay, alright, we got this. Yeah. And then once you're at three, you're just like, yeah.
And then you don't already have enough hands to hold everyone's hand anyway. Yeah. So if they can just hold each other's hands, let's go. Yeah, that's what I hear. That's what I hear. But one's been amazing. It's been definitely an adjustment. A lot of things that I know will get into, especially when it comes to business, that like you just, you just don't know until you, until you have a kid and you're living it.
Oh yeah. No, it all seems like so easy when you're watching it from the outside and then you're in it and you're like, wow, this is like 24 7 and it doesn't stop. Yeah, I know. I remember being such an asshole to my friends who didn't have kids. I'd be like, why can't you just get a babysitter and come to dinner with me?
I'm like, you know, and looking back, I'm like, wow. Wow. I, there's so many things that you, once you have a kid that you realize are just very, uh, perspective altering for sure. Oh yeah, it's big time. It's a big time shift. Yeah. The world isn't about you anymore. Mm-hmm. Now it's about this new little [00:03:00] person and it is kind of a, it's a huge perspective shift, and as a woman in business, you know, it changes a lot of things.
But before we get into all of that, before you became the founder of one of the leading podcast agencies, you said you were floundering and navigating bipolar disorder. Mm-hmm. Could you take us back to that chapter? What did finding entrepreneurship in 2018 unlock for you? I usually start my story at the age of 14 when I had my first depressive episode.
But if you go back into my childhood, there were very early signs of mental health issues around four to five. The Spark Notes version is I had my first depressive episode at 14 was put into therapy. Um, but it wasn't really until I left for college that. Some bigger warning signs were coming up. I was losing touch with reality, experiencing paranoia, anxiety, depression, psychosis, catatonia, et cetera.
And so when I was diagnosed, my therapist and my psychiatrist said that I wouldn't be able to function in society, would be hard for me to hold down a job and really be something of myself. [00:04:00] And that was. Pretty true. I started jobs and I quit them. I dropped outta college, God knows how many times, and it was really hard for me to stand on my own two feet.
And then one day I was sitting with my friends at a coffee shop and I had just come back from a trip to New York with my family and I brought home this magazine, like this indie magazine, and I looked at her and I said. Why don't we start a magazine? And she said, sure. And the plan was we were gonna print it at Kinko's and we were gonna take all the photos with Polaroids and we were just gonna pass it out to our friends.
Yeah. All of a sudden, an hour after we decided that something in my brain just like switched. Mm-hmm. And I got the go, the URL, the domain name, the Instagram handle. I started emailing printers. All of a sudden I have five meetings with the best printers in Orange County. They're quoting me $10,000. I'm like, great.
I have to do a Kickstarter. I do a Kickstarter. We raise the money. We have three issues. The third is in Barnes and Noble and newsstands across the country, and Halsey's on the [00:05:00] cover of our third magazine. No way. I was 22 and all of a sudden I was like. Oh my God. Like I wasn't placed in the right lane.
And when I found entrepreneurship, it worked for me for a couple of reasons. One, bipolar disorder, you have high highs and low lows. Mm-hmm. Two, I could always have my psychiatrist write me a note to get out of something that I didn't wanna do because it felt too painful and too tough. Yeah. To see it through.
So having responsibility was hard for me at that time. But if you put. All the responsibility on my shoulders. Then I show up because I couldn't write, who was I gonna write a sick note to Barnes and Noble, like, there I have a purchase order. And so suddenly I found not only a framework that worked with my mind, but a framework that really made me excited and fulfilled.
And that's when I, I kind of said to myself, wow, there is. A purpose and a path forward for me that is successful. And it was also the start of me, um, realizing how much power I had placed into other people's hands. Yes. Um, very [00:06:00] similarly they told me that I was too severe of a case to get off medication and get pregnant naturally.
Mm-hmm. And so I was looking at surrogates and I was gonna outsource, in my opinion, the most important experience and job I've ever had. Which was, you know, growing my baby girl. It's really been. Through many different ways. Entrepreneurship showed me that limitations that other people put on you aren't necessarily true.
You just haven't found the right avenue for you. And so ever since I found entrepreneurship, it's been, I don't know, 10, 15 years of me taking radical responsibility for myself, me choosing what I'm gonna do in this lifetime and showing up and entrepreneurship was a thing that gave me that vehicle and gave me the confidence to really do that.
Heck yeah. Yeah, yeah. That's why I love it too. Yeah. I'm not even bipolar, but I get it. When you're in a manic episode, it's the perfect time to launch something. Oh my God, it's so good. And I'm like, what's wrong? I'm a little manic and I'm just working a lot and like being successful, like there could be worse things that I'm doing.
I get it. I totally get it. I'm like, oh, I could see how that would. [00:07:00] Absolutely works. Yeah, yeah, yeah. Totally. Yeah. Yeah. It, you need that like extra energy. 'cause it is like launching something, it's like you need that extra fuel Yeah. To get something off the ground. Yeah. Yeah. But that's, that's one of my favorite things to do.
Oh my gosh. I mean, yeah. I, there entrepreneurship is a high, there's, there's no doubt about it. Listen, we pay equally for the high 'cause the lows are real. Really tough. Yeah. But I think you're either built for it or you're not. And if you are built for it, once you find it, it's really hard to do anything else.
Yes, yes. I hear that so often. Yeah. So many of my guests. Yeah. If it's for you, yes. There's really nothing else that you could do. Yes. No, there isn't. I say I, I'm stuck here. Like there's no, I could never work a job. It wouldn't work for me. Yeah, yeah, yeah. Totally. Yeah. My husband and I call ourselves unemployable.
Oh, I am so unemployable. I don't even know what I would be like if I had a boss. I don't think it would. It would, it would be a very strange world, that's for sure. Very different. Yeah. No, I know. It's like, um, no, [00:08:00] thank you. Yeah. Yeah. So you started your podcast in 2018 Yes. Agency in 2019. Mm-hmm. And within three months, you were able to quit your job.
Mm-hmm. So what do you think made Scouts agency take off so quickly? You know, that's such a good question. By the time I started Scott's agency, I had tried a bunch of other businesses that did not work in my early twenties, and I think I had something to prove, mm-hmm. To myself and to my family. I dropped outta college.
I just really wanted to make a name for myself and I wanted to start a business that would actually make me money and support me. I wanted to prove to the world that I could do this, and so I started. So there was a little bit of that, and that goes a long way. That's a big motivator. But when I started my podcast in, in 2018 with my sister, which we, we no longer do, we did it for seven years.
It was, um, run on one of the top networks. We were, you know, we've had every guest under the sun. It was the most incredible experience. I fell in love with the medium and I was [00:09:00] having the most beautiful. In depth concentrated conversations with women. I never thought I'd had access to. I did not have a network.
I did not have Instagram followers. My career was basically a question mark and all of a sudden there's a place for me to talk to bestselling authors and entrepreneurs and reality TV stars, um, and content creators. And that's something people don't realize about podcasting is how accessible. It allows you to build a network.
It really people that you don't think you have access to, you can have access to if you have a podcast. So I was falling in love with the medium, and what I saw happening was that when I would publish these episodes, I would watch our community, follow our guests online, buy their product, sign up for their course, buy their book.
And that's when I realized that being a guest on a podcast was a form of pr and not just any form of pr, but one that had such deep ROI because it was so human. Yes. There's nowhere else in the social digital media landscape that you could go to and spend up to an hour with someone where they are speaking in a very intimate and vulnerable way.
The way I'm talking with you [00:10:00] now would be different if I was on stage talking to 2000 people, right? Absolutely. And so people get to be a fly on the wall to. Very small, intimate conversations and that helps them emotionally connect with the person. And if they resonate and hear something in them that is going on in their life, they then are more, it's like a stickier first impression and they're more prone to go follow them, support them, sign up for their business, et cetera.
And so I saw it happening in real time and you know, when I, when I say the story and I'm, I'm telling the origin story 'cause it's gonna get to why it became successful so quickly. When I say it back, it sounds very polished. This was not as polished, you know? I was like, I'm gonna try this. I saw something happening, I saw it working.
I realized no one else was doing it. And I was like, let me try. And I think that is one of the biggest misconceptions about entrepreneurship and business, is that you have this super clear idea in the beginning and the first thing you start is the home run. This was like my fifth thing that I started, and it was just this willingness.
To try again and to [00:11:00] be curious. Yes. And to keep my eyes open for things that I felt I could fill in a market that I liked. Yes. And so I found a market I liked. I found something that wasn't happening and I was like. Let's try. I had a media kit. I emailed a thousand women the first 24 hours. Gmail. Blocked my email.
I opened up another email account. I had two email accounts, which was a total show for like a year operationally. It was honestly this hunger. It was two things. It was a hunger. And it was, I found something that didn't exist. And people ask like, oh, well, did you know that? Sounds like you got lucky finding something you didn't exist.
And it's like, no, 'cause it took me five years to find that thing. Yeah. And so keep your eyes open, see what you like, see what excites you. And so in the beginning I had something. That wasn't being offered by pretty much anyone else. My prices were stupid low. Yeah. So it was pretty much a no brainer for people to work with me.
Right. And [00:12:00] I hustled, like I hustled. I mean, a thousand pitch emails went out within 48 hours to work with me. Cold emails, three months in, I was making just as much money as I was making, working for my mom, which is like the only day job I've ever had. Um, I was like. Employee number three in her startup.
So it wasn't even, you know, that buttoned up. You know, I think there one, as an entrepreneur, you have to not be risk averse. Yes. And I was I aware, yes. I wasn't even risk aware. Um, I was masochistic, I think at that point I call it. But I was also 27. And I didn't have kids and I was naive and I never done this before.
And I think it was that perfect storm of I found something that didn't exist. I was hungry and I had a chip on my shoulder for something to prove, and I was in a position of naivete and you know, not really having anyone that I was responsible for to make some pretty risky decisions in that first year.
And that's how we hit a hundred thousand, over a hundred thousand in our first year. And then we [00:13:00] just double tripled, quadrupled, you know, year after year. And it's been. It's been amazing, and now I look back at that girl and I'm like. Wow. She really put herself out there. Yeah. And I'm really grateful that she did.
Yeah. Yeah. Yeah. We do. We kind of the, you know, you today can take risks that will benefit the you of the future. Yes, yes. Yeah. The risks I take now look a little different. Yeah. I feel really grateful that I put myself every single day in situations that were highly uncomfortable. You know, that first year I hired my first employee, I signed a lease on an office.
I started growing my team, I went pretty fast. Yeah. And it was hard. It was a hard year, but it was one of the most fulfilling years I think, of my life. Yeah. I love the startup phase. Yeah. Of anything. Yeah. Like being in love, you know? Totally. Like that first year of dating somebody. Yeah. It's. It really is.
Everything is just perfect and you really haven't run into the the cracks yet usually of seeing things that, you know, the pitfalls and the first year is just absolute [00:14:00] magic. Yeah. Yeah, it is. It was magic. It was so, that's why I think it worked. I think it was a perfect storm. Yes. I love it. So you were one of the.
First to see podcast tours as the new pr. How has podcasting changed the landscape of marketing and thought leadership? Significantly. Yeah, especially when video started getting introduced, because that's when it started bleeding into social media. And we spoke a little bit about this earlier, seven years ago.
Podcasting. There was still an educational element that I had to tell people about. Not everybody was listening to them. Now, today, a podcast is a brand extension at this point, very similar to how brands have Instagram or tiktoks or Substack. Well, now they're doing Substack. Uh, they have podcasts and so.
It has not just become almost like, I think in the beginning it was the democratization of radio, right? People could just have their own talk shows and it was influencer based or news based, and now we're really seeing it move into the business space. So not only are thought leaders using podcasts as a way to [00:15:00] go deep with their community, it's a way to develop content that isn't.
90 seconds, but actually provides a lot of depth. It's also a place where your community can come and hear a lot more about you. Typically thought leaders have a message that. Has more depth. They typically have books, right? Mm-hmm. Like you, they're authors. So authors and podcasting goes very hand in hand because it's a, it's a medium that offers more long form, like ways to communicate.
So we're seeing that happen where podcasting is becoming a marketing and business brand strategy for thought leaders and businesses. And then with the introduction to video, it's also, I mean, sometimes I tell my clients, don't even worry about the downloads, just have a podcast for marketing and content at some point too.
So. It's really gone away from, in my opinion, like the purest version of what a podcast is, which was audio only, and it's become a marketing machine for thought leaders and businesses now too, who are placing executives as the thought leader. [00:16:00] Representative of that company. It really is the human first way to market your business.
That's why it lends itself to thought leadership so well. That's why podcast content is so good on social media. So it's been really cool to see that evolution from a. This more casual audio, only medium to now we're talking. It's a business strategy for thought leaders and brands that want to develop thought leadership within their businesses.
Yeah. It's like Hugh and I were saying it's, it's not just a podcast now. It's like a TV show. Yeah. 'cause you're really like in full production with Oh yeah. And it's, you know, there's this, which is happening. There's so many layers. To this. This is happening right now, but I'm taking behind the scenes photo that I'm gonna post on Instagram, right?
So then my community is going to see me in the interviewee seat as an expert, which is gonna create thought leadership for my existing community. Even if they never listen to this podcast, I can put it in my newsletter at Scouts agency. That's going to catapult me even further into thought leadership and expertise.
I'm gonna [00:17:00] put a social media reel up when you really start thinking about it. As that there are 90% of people on the internet that are going to see you on the podcast that are never going to listen to the podcast. But then the 10% that do are like the ultimate fans converting really deep part of your client base or community.
So I really urge people to think of podcasts, less of a just a content channel and much more of a show, a production and a marketing vehicle for so much of your business if you use it properly. Yeah, it really is nice. I feel like it takes the ideas that we're. In my book and allows me, 'cause there was so meat on, so much meat on the bone.
Mm-hmm. You know, you only put so much in a book and then it's like, no, let's expand this idea. You know, let's exp let's really get in and talk about how the invisible work that women do as leadership. Mm-hmm. You know, and I can do that now with all of these amazing women that are thought leaders in their own right.
And leaders in their own right. And it's so cool to be able to expand the idea and the concepts of the manager in this. Like very [00:18:00] expansive way. Yeah. The podcast is so expansive. It's such a long format. It's so intimate. Mm-hmm. You know, you're meeting them, you're bringing other voices in too. Yes. It's like the amount of women that you're gonna network with.
At the same time. It's, that's why it's my favorite. 'cause I'm like, find me another medium that scratches the itch of I get to go deep. Yes. And I get to like, as you said, like there's so much more meat that I really wanna dive into. And so we could have really impactful conversations that you and I leave.
Feeling lit up about. Yeah. And then what it does to your community? My community. Your business. My business. Our network. Yeah. It, it's like the gift that keeps on giving it really is. There's, 'cause there's synergy. I felt like there's so much synergy. You know, when I was exploring the concept, I'm like, do I just wanna do solo?
And I'm like, no, I don't wanna do solo. Yeah. There's so much. Synergy in the guest. Mm-hmm. Especially for what you're talking about. Yeah. Yeah. Yeah. So much synergy there, you know, because you're, you're talking about two businesses now, you're talking about two thought leaders in the same room. Two high level people that have done cool stuff.
Yeah. You know, having [00:19:00] conversations about doing cool stuff. Yeah. And when it comes to like, you know, the invisible work and stuff that women don't talk about behind the scenes. Yeah. Like potty training. Yeah. My God. I was just gonna curse again, making me anxious, anxious, anxious. I told Scout, just bring her little girl over to my house on potty train.
Oh my God. I'm getting really good at this. Oh my God. Like I might like, you might, you can hear a knock on the door. I'm gonna throw her and run away. It's fine. Totally. We'll keep her for a weekend. We'll have a potty change. No big deal. Yeah, exactly. Yeah, exactly. It gives me hope. You give me hope. Yeah. No, honestly, it's all about confidence.
It really is. I don't have it be confident. I don't have the coffee. No, but you don't when it's like your first time Iwo. The more kids I potty trained, the more I, the more confident I got. And I'm like, yo, okay, like today's the day we're gonna put the underpants on. This is it? Well, he's gonna pee in the underpants a few times, but I, like I said, there's always more pee than poo.
So Yeah, it's, you know, I feel like Mel Pep had to learn on pee. I'm a one and done kind of girl, kind of [00:20:00] mom, so this is my only chance. So. Maybe I should develop a little bit of confidence so I don't screw this one up. Oh, you've got this, you got, it's not, it's not as hard as it sounds. That's good to, yeah.
Yeah. I think if you overthink it, you can really overcomplicate it. But the idea is they can really do this. It's just a matter of giving them the confidence. Yeah. Like if you believe they can do it, they'll believe they can do it. Yeah. And you're so true. I, it was so cute. I, I asked her, I was filming her and I said, do you wanna go in the toilet?
You wanna go peepee in the toilet? And she looks at me and she goes. Not yet when I'm big or older. Not yet. And I'm like, okay, well, um, will you be big or older tomorrow? No, not yet. I'm like, okay. They're like, okay, we'll try again later. Yeah. No rush. No rush. But usually, I mean, they're, you know, they'll tell you when they're ready too.
Yeah. Most are them. I think she said preschool. She's these other kids, so, oh yeah. No. So my, uh, second son came home from preschool and he looked [00:21:00] at me and he goes. My girlfriend. Oh, his girlfriend's. First day of preschool. Hello? My girlfriend wears underpants. Ooh. Oh, yikes. And I was like, he's gotta grow up.
And he was like, that weekend he potty trained. Oh my God. And he never wore a diaper again. Wait, this is. The best news ever. Yeah. Your little son is gonna be such a man. Like, he's rising to the occasion. He's like, that woman's killing it. I gotta up my game. Like, he's already doing great. But was it, he was not quite three years old yet.
He was gonna be three in November and this was like September. Okay. And I, that kid just, he rocked it hard, but he was motivated, like, yeah. Yeah. He is like, Hey look, my, my girlfriend, yeah. Wear his underwear. And, uh, so we're, the diapers are. So he was like embarrassed. Yeah, exactly. Could be seen in a diaper around his girlfriend can't, no.
Could not be seen in a diaper. So I was like, so if they're motivated enough, like some kids are really highly motivated and some kids aren't. Yeah. But Gabriel, he was highly motivated individual and he still is. [00:22:00] Okay. He's, I gotta find Lilia boyfriend who's potty trained. There you go. Find her a boyfriend who's potty trained and she'll be like, Hmm, this diaper's a real drag dom.
There we go. Secrets of Parenting. That's the secrets of parenting. Yeah. Yeah. It's social pressure. That is the cutest story I've ever heard. I love it. I love it. That is so cute. And they were like boyfriend girlfriend for, they were so cute for like years, like three or four years she went everywhere with us.
Really? And they called each other boyfriend girlfriend. Yeah. They were so cute. They like hold each other's hands. Oh my gosh. And they were so, so cute. That is, and then they grow up. But you know, it was like, did they formally break up or like Yeah, it was more, it was more subtle, but I think Gabriel was more, she's a little older than he was.
Like, she's like, I think six or nine months older than him. So, wait, I think she aged out of their, you know, little kid relationship. You need to report back on what Gabriel's like when he's 18 or 19 because, oh my gosh, I feel like we have some good signs. Here we do. Oh, he's such [00:23:00] a, he is a mensch dude. Oh, he is the cutest.
Like he's turning 14 now and he is Are you Jewish? No, but I mean, I, sorry. I was like, wait a minute, wait a minute, wait a minute. So my mom did her internship at Cedars. I was born at Cedars and Cedar Sinai and I, my, I don't know, my great grandmother is Jew, half Jewish. Okay. On my mother's side. Technically, yeah.
If you look at it from the mother's, mother's, mother's side of things, yes. Wow. But yeah, so I mean, mens is, that's like a, that's a pretty advanced yetish word. You don't hear those from a lot of non-Jews. I was like, wait a minute, did we not discuss something? I think I can hold it down, you know, a little bit, but I mean, yeah.
Yeah. I won the men's award in eighth grade, and I'll never forget that at my Jewish school. So. Like he really, he really is like, he is just always in such the man. Mm-hmm. Like, he's so rad. Um, and he, you know, he's the one who teaches himself everything. Yeah. He really is like. You know, [00:24:00] he's amazing. Oh, he, he's the one, he's a hobbyist.
Okay. He likes hobbies. That cute, brilliant. How old is he now? He'll be 14 next month. Oh, whoa. Wow. I'm okay. Wow. But he's no longer a little man. He's like 190 pounds and like five 10. And sounds like a grown man. It's the weirdest thing ever. Yeah. Teenage boys. Oh, it's so crazy. I'll hear men talking down in my kitchen and I'm like, who are the men in my kitchen?
14 The year. Yeah, the 14 and the 16-year-old talking to each other down. Wow. And that must be a trick for you. So weird. It's not like, I don't know, it's so, so strange that they hit puberty and turn into like full grown men and like, see, I think I'm gonna thrive. Like I, I am my mother's daughter, and the baby toddler stuff is just, it's not so my jam, and I'm just waiting for seventh and eighth grade to roll around because I am.
It's like put me in coach, like I'm gonna kill it in middle school and high school. I'm so primed and ready for that phase of being a mom. I know it scares a [00:25:00] lot of people, but that feels like I'm gonna be in my element when I hit that age. That's a beautiful age to feel comfortable in. Yeah. Because a lot of parents feel very uncomfortable dealing with teenage age kid.
I like them all. I think that's why I have so many kids is 'cause I actually really like all of the stages. Yeah. And they're all stages, so it's kind of, even if you're in a bad stage, it will last long. Yeah. I know. It's been something that I struggle with tremendously is my relationship to motherhood. I look at other moms and I don't necessarily see myself in a lot of them, or I say the thing that like they've been afraid to say and then it comes out that they do feel the same way that I do.
But that is something that I, I do struggle with. You know, looking at a toddler and knowing that this is not my. I don't wanna say strength, because I'm a really good mom and I am very intentional and know all about the developmental milestones and what she emotionally needs. And I'm super, super, I, I do the job really well.
Yeah. [00:26:00] I'm like, this is not the job I would choose to do today. It doesn't hit the way other things hit for me in life. I know that's a phase thing, right? Fortunately it's such a short phase Totally. Of raising a human being. Totally. You know, I was talking to another mom, um, she's a coach, a man jagged, um, and she's episode 36.
She'll be out by the time this one airs. But we were talking about how you're not raising kids, you're raising future parents, you're raising future partners. So it's like you, that part excites me. Yes. Like the part of like thinking, you know, I want her to be able to tell me things when she's older and I wanna be able to walk her emotionally through, and I want her to feel empowered and I want her to go out and know she can do anything.
And I want her to take responsibility over her life. And I know the type of woman that I'm raising. It's just, I don't wanna play Candy Lane. Like, I don't wanna go to the park. I do not wanna go to Legoland. Like, I, I just don't wanna do any of that. And I, I listened to someone on a podcast a while [00:27:00] ago and she said that she felt guilty 'cause she didn't wanna do all the play things with her toddler.
Yeah. And the psychologist was like, well, how old are you? She's like, I'm 32, whatever. And the psychologist is like, yeah, 32 year olds aren't supposed to like playing games built for three year olds. And I was like, oh. Oh, that makes sense. Totally. So it's totally about for me, going easy on myself during this phase.
Yes. And being able to be open about the fact that this isn't my favorite, or oxytocin doesn't actually fire from that stuff. So our oxytocin, does it fires from like more of taking care of them? Yes. But actually their father's occupied oxytocin plays. Yes. They, when they play, that's when they're oxytocin fires.
So that's where they're getting their hits. But we aren't. So if you, you, what you're feeling is perfectly normal. You're so right. Yeah, and I, I'm going through a divorce this year, so I'm co-parenting and anytime there's a man around, like my stepbrother. Right. I'm like, go, just, just, you gotta do this. You gotta, you gotta do the play right now.
Yes. Because there's a man in the [00:28:00] room. Yes. And men are so good. Yeah. At playing with toddlers. They really are. They really are. Yes. Where I like, as a woman, just can't do it. I'm like, I wanna cuddle you, I wanna make you lunch, I wanna get you dressed in the morning. I wanna do all those things. Yes. And so now I know anytime I'm with like my, my brother-in-law, right.
If he's over, I'm like, I take her to the beach and I'm like, you guys go, go play. And it's amazing to, I think. All those differences in men and women also came as a shock to me. But once you realize them, it's really great to, yeah. To play to the strengths of what we're naturally good at. Yes. And play to what our biology wants us to be doing.
Yeah. More or less, you know? Totally. Because if you, if you know the, how the biology's reacting to these things, it's like, okay, well it's okay. I don't have to feel guilty about that. Yeah, totally. It, I really don't wanna have a tea party right now. I really don't. Yeah. You know, and I will love, I will occasionally have a tea party 'cause the, both, the 3-year-old and four year olds want.
You know? Yeah. They both wanna have a tea party and I'm like, okay, we can have a tea party for like five minutes. Yeah. So [00:29:00] like, I really don't wanna have a tea party, but I'll make popcorn and we can watch a movie on the couch. Yeah. That's how I am. That's how I am. I know it's, it's funny when you start opening up about these things that you didn't realize were, I don't know, the way it goes kind of in many ways.
Or that you see things on Instagram about mothers loving. You know, being with their children all the time and you're wondering why you like to work all the time still, like, you know, that was a big thing for me when I was pregnant. I was worried that having a kid would change my ambition. Yes. And I told myself, well, if it does, then it's for the better.
'cause I would want it to be different at that point in my life. But it's very difficult to, to navigate both. Yeah, totally. I know. And we, I love this you were saying how motherhood cuts the fat. Oh yeah. Yes. And it, and it does, it forces you to manage your time in a different way. Oh yeah, totally. It also forces you to not really go with your biology.
I don't know if you've had this experience before. I was a mom. If I was tired at 2:00 PM in the workday, I would take a nap because I wasn't gonna fight my computer. I was like, mm, I'm tired. I'm gonna take a nap. [00:30:00] I'll work later tonight. I loved that I was able to go with how I was feeling because I had.
24 7 to do whatever I wanted. So while motherhood cuts the fat significantly, you realize real quick that about 40% of what you do every day does not need to be done. And it is not needle moving things and it's extra fluff and you can cut it and the world keeps going on and your business keeps doing the same, which was like.
Oh my God. Everyone's just being busy for no reason. Yes. And it can be difficult at times because you have a short window to work and in that window I'm working. Mm-hmm. But when I don't feel like working in that window, it is, it's a struggle in my head because yes, this is it. I got six hours to do this.
I don't care if you have a headache, I don't care if you're starting your period. I don't care. You've gotta do it in these six hours. Yeah. And so while it cuts the fat. It also sometimes makes you do, yeah. Do you know what I'm trying to say? I do, I do. Yeah. I, yeah, so I cut my time down. Um, the less time I have to do tasks, the more productive I am.
Oh, [00:31:00] interesting. I've heard that theory. I know. It's so for, it's a theory work week of Tim Ferris. No, but it's a real theory, but for me it really works. Like, so I, if, if I only have a few hours to get something done or to get a list of things done, I can actually get more done in a couple of. Productive hours than I can, like in a six hour block.
Six hours is almost, is daunting to me. Okay. This is actually studied. Yeah. It's a theory. I don't know what it's called. It says that you will complete the task in the amount of time you give yourself to complete the task. Yes. So if you give yourself three hours, it will take you three hours. If you give yourself one hour, it will take you one hour.
And I think this is what I need to start unlocking, is that that six hour window does feel really daunting to me. Now, as a new mom, I don't know why before a 12 hour day I'd be like, let's go. Like I can fill every single hour. You're tired. But yeah, now it's like two. I'm tired, uh, and my hormones have for sure not balanced.
And so I love that I'm gonna start doing smaller. Time blocks, six small sets. Yeah. I like time blocks. You'll increase your [00:32:00] productivity, especially good one. Especially if you don't feel like doing something right now. Don't do it. Go to yoga Costco for a walk on the beach. Yeah. And give yourself a, take an extra hour to not do it.
Yeah. And then go and do it in a shorter amount of time. Yeah, that's okay. That's a good one. Yeah. Yeah. I mean, I think when you become a mom and you run a business, you, you start to. You have to change the way you work, definitely. Mm-hmm. But I feel like being parents, like for my husband and I, we have a few companies and we run 'em together and it's the way, as we've matured, as we've had more children, as we're, you know, coming into more of our middle aged life, our companies are doing better.
Yeah. And we work. Yeah, it doesn't make any sense. I don't know why that is. I don't know how that is. I don't know if it's like your systems get better as you do things, your systems, you refine your systems, your processes and your procedures and people who do it. Yes, exactly. And it's, that is a thing. Yeah.
And so I think that's like the goal in life, especially. Parenthood because you wanna have the time to do the thing. Mm-hmm. The kid has a ballet [00:33:00] recital. You're going to the ballet recital. You know what I mean? Yeah. It's like you wanna be able to do the things you wanna do, so you create the systems and have the people around you that help you do those things.
That is so true. It's such a, it is a mind like warping concept to think about because we're taught that the harder you work, the more hours you put in, the more you get. And that's, it's just not the case. I make more money. Today, now, and I work a fraction of what I used to work forever ago because you laid a foundation and you have, you know, you get better at it.
There's this amazing, um, Picasso, someone at, someone saw Picasso at a coffee shop and they said, can you draw me something? And he said, sure. And so he drew it. A three minute doodle and he said, that'll be $20,000. And she says, it took you three minutes. And he goes, yeah, but it took me 40 years to be able to do that in three minutes.
And that's that concept of love, that time and hard work doesn't necessarily mean value and what you provide and what you've created. And so it's much more about the ecosystem that you have that's up and running versus the amount of hours that you work. And I think as a business [00:34:00] woman and an entrepreneur.
Before having a kid, it was about running a business and hitting milestones and having the cool office and all the stuff, and now it's much more about. Profitability Yes. Space on my calendar. Mm-hmm. Working smarter, not harder, and ultimately delegating to put me out of a job, but that I still make money from.
Heck yeah. That's the point. That's the point is business owners, yes. We wanna work on our businesses, not in them. Yes. You know? And that's the goal. The goal. Yeah. And I think having a kid forces you to, to make that leap real fast. Heck yeah. Mm-hmm. Yeah. I feel like every single time we've had a kid and added another kid to the roster, we've had to level up a little bit.
Yes. It's something my husband and I always talk about. It's like almost like you can look at the birth years of our kids and see when our companies are born. Wow. Interesting. Do you carry, well, like were you okay? I have the best pregnancies. I'm so flippant. Lucky. I'm like, I am a, I would have, that was the case.
I was hungover for nine months, but do you [00:35:00] wanna know what that taught me? Yeah. My business, as you said, our best year, we hit our best revenue the year I was pregnant and I was at 30% capacity. Wow. And that was a really big lesson. Yes. It's not about how much I work. No. Or it's not about, because we do, when you're a young entrepreneur, you think you have to work really hard.
I've watched my mom when she was a young entrepreneur. Yeah. And she would burn herself The candle at both ends. Yeah. And then she'd end up sick. There's a time and place. Yeah. I think in that first year, yes. That is what you do. Because if you don't give it, it's, it's like a newborn. Yeah. It's like babies, like newborns.
You gotta be with twenty four seven. They're exhausting you. You're burning out. Right? Yeah. And then the older they get, the more independent they get. And you. You walk away a little more. They can do things on their own. You don't have to be with them all the time. It is the same thing for a business. And so I love the point being though, is that you don't stay in the newborn phase in your business for 10 years just because you think you have to.
Yes ma'am. That's a big one. Because if you do, you will end up sick. You will end up in the [00:36:00] hospital. Yes. You will burn yourself out. That'd also be miserable. Yeah, and that's not the point. No, no. We're not doing business is hard enough as it is. You gotta do it because you love it and you have to create an environment in which it works for you.
Mm-hmm. Because that's the only way that it's sustainable and it's the only way you're gonna like your life. And if you're your own boss, be a good one to yourself. Yeah, totally. You know? Yeah. Don't be a bad boss to yourself. Yeah. That's a really good point. Yeah. Because you are, when you're an entrepreneur, you are your own boss and you have to like almost have a persona.
You have to understand that you have to be kind, uh, kind to yourself as kind as you would be to an employee. Yes. Let yourself take lunch, take a break, you know? Yeah. And something that I've, it's interesting you say that. I've also, also, like, I, I mean, there is a difference between running the business and being an employee.
There are different pressures on your shoulders. Yeah. And responsibilities, et cetera. But also, I always say, you know. I want certain things in my life. I want autonomy. I wanna feel like I have [00:37:00] responsibility over my domain. I don't wanna feel like somebody else has control over me. And that is part of the reason why I'm an entrepreneur.
But that's also a philosophy I bring into my team. It doesn't work for everybody, but if you work for me, you have autonomy. I don. Please don't tell me that you have a doctor's appointment tomorrow. I don't care. Mm-hmm. Like, please don't ask me permission to go on vacation on Friday. That is so weird to me.
Yeah. I, I am not your mom. I, I don't run your life like, yeah. Let me know. Just, I'm gonna be gone these days. I've got this doctor's appointment. Let me know. Like, get your stuff done. Yeah. Yeah. I, and it's a subtle like energy shift of like, you are the boss of your life. You are the entrepreneur of your career.
Yes. And you handle, you, you do your stuff. And just let me know so I'm not calling you wondering why you're not answering your phone. That's it. Yeah, totally. And no, I love that. That's very much how we run the companies too. Everybody kind of has their own business within our business. Yeah. And we kind of trust that they're gonna run their companies.
Mm-hmm. You know, they're gonna run their piece of the [00:38:00] business the way they need to run it. And if they don't, then we step in. Yeah. But you know, it's, I don't wanna micromanage anybody. Yeah. Like the same way, like you have to be kind to yourself as a boss. Also being kind to your employees and thinking about what you would want if you were an employee as well.
Yes, absolutely. Yeah. And giving them autonomy and letting them have a little piece, having their own little piece of business to run within the business Yes. Is a lovely thing. And it's, it creates, uh, the ecosystem of trust. Mm-hmm. And a culture of trust. Yeah. In your company, which is. So essential for e everybody to be happy, and it allows them the opportunity to rise to an occasion and get better.
Heck yeah. Yes, totally. I love to have people in things that they feel competent, you know? Mm-hmm. If you're, if they're doing something and they're not feeling competent, and they're not happy in what they're doing, then that's not the right thing. You gotta find the thing that's gonna be, yeah. You know, where's their set, where's their skill set of competency?
Yeah. Here you go. Let's, let's try this instead. If that's not working, let's do this. Are you a manager or No? Which is like a funny, right. I'm a manager. [00:39:00] Yeah, yeah. Like you like being a manager. I like, man. Yeah. I like managing people, but I enjoy when I can hand sections off to people. I don't like to have to oversee what my employees are doing.
Mm-hmm. But I do. There are times when I'm like, Ooh, okay, well. With newer employees, you have to kind of keep the training wheels on a little bit and make sure that things are getting done the way that they say they're getting things done and it's not always the case. Mm-hmm. You know, and make sure it's like meeting the standard to the operating procedure that they should be executing on.
Mm-hmm. Mm-hmm. So, you know, in the beginning there's always management, but it's not, it's eventually, it's like, I'm hoping, you know, it's, I have a newer employee right now. Or the media company and it's like, okay, yeah. Like just kind of watching, making sure that everything is being accomplished in the right ways.
And yeah, sometimes you gotta manage, Ugh, I'm not a manager. I'm not good at it. I'm, it's not my favorite, but I mean, I love, I'm probably fine at it. I shouldn't say that and I'm good at [00:40:00] it. Yeah. It's not my zone of genius. Yeah. I feel like I'm go generally pretty good at managing people, but I wanna raise them up to feel confident in their tasks that are assigned to them so they can have ownership over that.
Like, this is your world, you own it. Yeah. You know what I mean? Because I don't wanna own it for you. Yeah, like, I don't have time for that. I can see you being a really good boss. Oh, thanks. Yeah. Oh, I like nurturing people and I love, I've had so many employees who've come through the doors who've started with me and ended up at their dream job.
Oh. So for me, that's like, okay, I must be good. Yeah. Because if you, you know, you're, you come to work for me and then you've always wanted to work my last. Um, social media manager got her dream job working at vui. Oh my gosh. And she's so stoked and I'm so proud of her. I really am. I'm, and I feel like she came to work for me.
I gave her confidence. I gave her autonomy over her area. And I really feel like when she came to work for me, she was really beat down from her last job. Mm. She felt very undervalued in her job, and I kind of gave her a lot of value. Like, you can do this. I believe [00:41:00] that these are the tasks you can accomplish, and I'm not gonna babysit you.
You can get it done. You can figure out how to do this. And she rose to the occasion, got her confidence back, and then her application had been in for two years with that other company. Wow. They called her out of the blue and she's like, I am so sorry, but I just got my dream job. And I'm like, that is exactly what I want for you.
That is so, uh, under talked about, because what you just said is one of actually the most, as much as I really am not obsessed with managing people, one of the best parts of the job is that if you are. Boss that has your employee's future and you know you want the best for them and you wanna see them grow, that is so fulfilling.
I have had people on my team like that where having them work for me, I just watched them totally blossom and bloom and become confident and, and really own their lane and feel really good and, and suddenly see a bigger future for themselves. It's almost when you can expand. The team that [00:42:00] works for you?
It is. I mean, it might be just as rewarding as you growing your business and servicing your clients and customers In many ways, very, because this becomes almost like a, I don't like to say family in the workplace, but it becomes a, if you can create a culture that is. Really pro everyone accelerating, even if that means taking a job somewhere else.
Yeah. That level of growth that you can facilitate, that you provided a safe place to do so is really impactful and meaningful. We've done it with multiple employees now. Yeah. That we have come and done the training ground here and like gained all this confidence, gone out and gotten amazing jobs. The dream jobs.
And I think that that's, that for me, that's, that's what the manager is all about. Yeah. Like that's what this whole thing is about, is how can we help people raise them up? Like I want people to. Join us at the top. I want you to come up to the management level. Yeah. Like if you can do that, that's great.
Let's go. Mm-hmm. You know, I don't wanna keep them down. If they wanna rise up and they have [00:43:00] bigger goals and vision, like, let's go. Let's get there. Yeah. And also I think that when everyone is expanding mm-hmm. Everything gets better. Yeah. Even if that expansion means them leaving. Absolutely. Like everything just gets better.
Yeah. Yeah. It opened the door for another young woman to come in. Yeah. And she's just starting her, her company, her media, social media company, and I'm so proud of her. I'm so excited to be a part of her journey as she, you know, she's young, she's 23. Mm-hmm. She's just getting started. It reminds me of like a young us.
Yeah, yeah. You know, and it's so cool to see. Okay. Neat. Well, now. You know, one door closes and another door opens. Yes. And I, I just see it as like this progressive cycle of almost like just doing the universe's job of mm-hmm. Right. This is the next person that needs to get their confidence up and get the skills so that they can level up too.
Yeah. I think this is something I, I can't say, 'cause I've never really worked with men that much in my lifetime, but I do think that. This is one of the misconceptions that people don't talk about enough. They say like, oh, women are [00:44:00] catty or competitive. This is the proof of the opposite because women managers and female business owners, we have a level of, we really care.
Yeah, there is a bigger purpose to what we're doing. Sure. We like making money. I'll talk all day long about how much I like to make money. I'm unapologetic about it. I think women should like to make money. There's no shame in it. And building wealth and all the things I think gives women such opportunity and freedom.
And in the pursuit of making money, we are more. Are willing to look. Into the people around us and want people to rise with us, and we care about a bigger purpose on the path to financial success or business success. Yeah. And that's just what makes the whole thing super rewarding. Absolutely. Yeah. You can really make a, you can have a lot of impact.
Yes. If you choose to have impact. Yes. You know? Yes. Yeah. And it's funny, but. Can come from little things like the way you nurture your employees. Yeah. Or who you hire. Yes. Everything. Yes. Absolutely. Yeah. Yeah. Impact is everywhere when you're in a leadership position. Mm-hmm. You know, and that's, I think that's [00:45:00] one of the best things about being an entrepreneur is that you do get to choose to have impact.
Yes. In the world. Yeah, yeah, yeah. In lots of ways. I think that's also something that maybe people don't understand when they. Get into business or become entrepreneurs, is that leadership aspect. Mm-hmm. Like you are now a leader. Yes. And that's a whole other responsibility. Yes. Yeah, it really is. Yeah. Well, we wanna, you know, we wanna demonstrate what we'd like to see in the rest of the world.
You know, you wanna be the kind of leader that people are like, oh, okay, I wanna be like you. Yeah, yeah, yeah, yeah. Exactly. Yeah. What adjectives would you like people to describe you as? Right, exactly, and or I, I had another coach come on, and she is like, well, how would you not like to be described? Do you know what I mean?
That start there? How would your employees describe you? I think they would describe me as. Kind and helpful, I hope. Mm-hmm. Yeah, I think so. I wonder what mine would say. I know they probably say driven. Yeah, like crazy work ethic, genuine, like that kind, [00:46:00] genuineness probably, um, like not one word, but.
Expanding what's possible, like Yeah, always kind of questioning what's possible for everybody around. Yeah. I think a visionary, I think that's important to be a visionary leader and you know, always be expanding on what, on the possibilities, you know, the company, you know, expanding the vision. 'cause you know, as the time expands, like the vision has to.
Continue to grow and expand to. Mm-hmm. Mm-hmm. Would love that. Mm-hmm. So you now have 5,000 episodes that you guys have booked. Yes. 5,000 interviews. Yes. Podcast interviews. What does that milestone mean to you, and how do you see the future of PR evolving from here? You know, sometimes you have to think about the impact behind the number.
Mm-hmm. Because, yeah, I. Think of 5,000 episodes. It's a lot of episodes. Yeah. And that's crazy that we've done that. But then I think about, okay, those 5,000 episodes, we predominantly work with women. We have like probably 10% of our clients over time have been men, 5,000 episodes that we've booked. That [00:47:00] means that there's basically 5,000 episodes of women telling their stories to the world, which means that on average, let's just say, I don't even know, on average, millions of people have listened to those 5,000 episodes cumulatively, which means that we have taken.
Hundreds of female entrepreneurs with female stories and millions of peoples have heard them. Yes. And that impact is crazy. Yes. Just in a ripple effect on the world. Yes. Then I think about the 5,000 episodes and what each of those has done for every. Specific client, whether it's meeting somebody new, whether it's practicing their story, whether it's growing their business and making sales, whether it's getting book sales, whether it's getting confidence on the mic, uh, whether it's leading to their business collaborations.
And that makes me so excited because these aren't just episodes. These are truly transformative pieces of content that change not only the listener, but also the people who are having the conversation. Absolutely. So the future of the future of what? Pr. Pr, listen. [00:48:00] Traditional pr, there is a time and there is a place.
Yeah. It does not move the needle the way it once did. Yeah. That's very obvious and apparent. Or people just don't understand what traditional PR actually does. Yeah. So I have so many clients who come to me and they're like, well, I think I'm gonna go with the traditional PR agency first and then maybe I'll circle back and they spend, God knows how much, double my retainer on a traditional pr and they come back to me eight months later.
They're like, it didn't work, didn't really do anything but. My budget's gone now I can't hire you. I knew podcasting was it, and I should have done that in the first place. And I don't exactly know how to communicate this to people on sales calls without sounding salesy. Yeah. But I'm like, save, like I, I've just heard it too many times, like, save your money, hire us.
Yeah. And do the thing that actually is gonna move the needle. So. I think that podcasting, it is the now of pr and it is gonna be the future of pr. Yeah, because it is, it matches so perfectly what a thought leader is. What is a thought leader? A thought leader has a variety of topics that they can speak [00:49:00] very in depth about.
That they are an expert in, that they are communicating to impact other people's lives. Yeah. That big of a mission cannot be contained to a reel. It cannot be contained to a blurb on a website. It has to be given the space to breathe and podcasting is the place that it breathes. So not only is it this beautiful area for content that matches the proportion of the impact and the movement that these thought leaders are trying to do, it also gives that PR angle to it as well because you are getting in front of new audiences that are engaged, that have the attention span to listen to you go in depth about something who are craving your information, and you are also networking with other hosts.
So it's like it's not a kill two birds with one stone strategy. It's like a kill 10 birds with like one stone strategy. And that's why I think we're gonna see more and more thought leaders utilize this. I mean, I go look at the New York Times bestseller list. Mm-hmm. I would guarantee eight outta 10 of the first 10 are on a podcast tour for their book.
Like full stop. And there's a reason for that. So I think that in the [00:50:00] future we're gonna see a lot of people who either want to step out as thought leaders or are. Experts and personal brands starting with the podcast as the mothership of their platform and then being a guest on podcasts to grow their reach and to position themselves as that.
I think this is just the beginning and I think my business is a, is proof of that because while we've had massive success over the last almost seven years, it's also been a push to educate people on this and to convince people that this is the way and. Just this year, almost seven years in mm-hmm.
People are now coming to me saying, I know this is the future of pr. I know this is what I need to do to be a thought leader. Yeah. I know this is the most important needle moving thing. And I'm like, okay, great. I, I don't have to convince you. I don't have to tell you. Yeah. And so I'm seeing in real time, I've been on thousands of calls with entrepreneurs for sales.
I'm seeing. In real time, this strategy becoming a lot more mainstream and permanent, which is amazing. I think 2025 was the year that [00:51:00] 51% of people now listen to podcasts. Yes. So it became mainstream. Yes, for sure. Yeah. Yeah. Like full on mainstream. Yeah. And the best part about being a guest on podcast as a form of PR is, listen, I always say hosting a podcast and guesting is the best.
You're doing it right? Yeah. Um. But you can also start with guesting if you're not sure. You want to invest the commitment and the time commitment to hosting your own show. So it's also a great way to dabble into the medium without committing to hosting a full show. Yeah. Yeah. 'cause it is a big commitment.
I'm glad I have a production background. Yeah. You know, film and television production background. Yeah. I think that really helped me go, okay, well I guess I could do that. Yes. I don't know what I'm doing, but I'll give it a try. And now I'm like, you know. Seven episodes in today. You're doing really good and getting there.
Yeah. Yeah. They're loving it actually. It's so much fun. And it's like the most fun I have all week Yep. Is when I get to go and talk to whoever I get to talk to. Mm-hmm. And we get to talk about all my favorite, all my favorite subjects. Yeah. You know? Yeah. Motherhood and business. And you know, it's funny, I mean, I don't [00:52:00] think a man would.
Would say their, their baby is like a newborn. You know what I mean? And then it becomes a toddler. Yeah. They just wouldn't have the perspective Yeah. On it that women in business have. It's just a different perspective. It's another set of eyes on it, and I love the way that women see this. Yes. Scout, thank you so much for sharing your heart, your story, and your courage with us today.
You've reminded us that entrepreneurship isn't just about strategy, it's emotional. It's about holding on and showing up and trusting that the storm always passes. To learn more about Scouts Agency, visit scouts agency.com and follow at Scouts Agency and at Scouts of Guidance. You can also check out Scouts book, the Emotional Entrepreneur, wherever books are sold.
And if this episode inspired you, share it with another woman who's learning to balance motherhood and ambition. And don't forget to subscribe to the manager where we're redefining leadership. From the inside [00:53:00] out.