A Life Creative Podcast
This is a weekly show where listeners learn how creators navigate their careers in the arts, and find community with like-minded people who face similar challenges and joys while pursuing their passions. We'll be talking with photographers, artists, interior stylists and designers, food stylists, crafters, creative content creators, writers, publishers, marketers, and so many more. If you're interested in a career in the arts or any creative field, or you just want to know how creators are inspired and execute on their ideas you'll want to catch this show, and if you're looking for a creator community you've found your people here.
A Life Creative Podcast
Episode 16 | Framing Vision with Kristen Aronsson, Creative Director and Founder of Aperçu Eyewear
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In this episode, we speak with Kristen Aronsson, founder and creative director of Aperçu, a direct-to-consumer eyewear brand that blends fashion, functionality, and strategy. With over 15 years of experience, Kristen has built a career focused on eyewear design and now leads both the creative direction and business development at Aperçu.
She shares how she transitioned from studying art history to industrial design, what drew her to the world of eyewear, and how launching a brand has pushed her to grow beyond design—deepening her understanding of marketing, brand building, and business strategy. Aperçu’s business model centers on partnering with influencers to co-create and promote collections, combining authentic storytelling with a modern, digitally native approach to retail.
Seven years into the brand, Kristen reflects on the challenges of building something from the ground up, staying relevant in a trend-driven industry, and finding space for creativity while running a business.
For more about Kristen and show notes visit us at www.alifecreativepod.com
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