Biohacking the Body: Inside Nivana Health’s Disruption of Functional Medicine

In this power-packed episode of the Go Higher Podcast, Daniel Walton dives deep with James and John, the powerhouse duo behind Nivana Health and Defiant — two trailblazing platforms redefining telehealth and functional medicine. From their early days in law and investment banking to launching one of the most advanced concierge health clinics in the country, this conversation pulls back the curtain on the truth about peptides, testosterone therapy, diagnostic testing, and the broken healthcare system they aim to fix.

Discover the real causes behind inflammation, premature aging, and testosterone decline — and why standard medicine may not have your best interests at heart. You’ll also hear wild stories (like losing 33 lbs by cutting eggs!), insights into optimizing performance in the boardroom and the bedroom, and practical steps anyone can take today to reclaim their health.

Whether you’re an executive, athlete, or just someone sick of being tired, this episode is your gateway to a high-performance life.

🔗 Connect with Nivana: clinic.nivana.com

Presented by Daniel Walton (@yourpropagandist)

Transcript

0:00: Yo, what's cracking. 
 0:01: This is Daniel Walton, and this is the show for those who don't believe in limitations. 
 0:04: So if you're ready to be better than you were yesterday and hit new levels mentally, physically, financially, or spiritually, it's time to go higher. 
 0:11: If your dick doesn't get up, go to him. 
 0:14: If you want to understand why your dick doesn't get up, you come nuts. 
 0:18: It's up for people to inject. 
 0:19: Themselves every day. 
 0:21: We can do food allergy tests and environmental testing. 
 0:24: So I stopped eating eggs and I legitimately lost 33 pounds in 40 days. 
 0:29: That's crazy. 
 0:31: That's like Ozempic non-inflammatory diet. 
 0:33: What is a non-inflammatory diet? 
 0:35: Everybody has kind of their own diet that they like. 
 0:37: I like a primarily carnivore based diet. 
 0:40: So today we have special guests, Nirvana, founders of Nirvana Health, which is one of the leading most premier functional medicine telehealth platforms out there. 
 0:49: Now, before we dive into all the science and everything that you guys want to know about functional health, why don't we start with the journey of James and John, where they started. 
 1:00: They have, you know, they transitioned from a more conventional background in investment banking and law, and now you guys. 
 1:07: are starting a one of the most premier telehealth businesses, functional health businesses. 
 1:12: Why don't we talk about, you know, that transition from your conventional background to where you guys are at today? 
 1:17: Definitely. 
 1:17: So I think where we started in the space, my sister is actually a full practice authority nurse practitioner. 
 1:22: So 4 or 5 years ago, she was looking at either purchasing a practice in Washington state or starting her own. 
 1:28: So we looked at a number of practices that were for sale and understanding the numbers, the economics behind the business helped. 
 1:35: understand a lot about the supply chain and what works and what doesn't. 
 1:39: So she decided to open up her own space, and then we fast forward, started our own clinic 2.5 years ago, which was more traditional female focused med spa that has Botox, dermal fillers, microneedling, cool sculpting, all of those things. 
 1:54: And John and I, we got together and said, this is a great med spa. 
 1:58: We had a lot of fun. 
 1:59: We drank some bottles of wine when we were there and like we did some of the services. 
 2:02: But it wasn't as conducive to men or unisex market. 
 2:07: So the advent of Defit was born from when we turn 30, we turn 35, you start to understand that your body starts to naturally slow down a little bit, your testosterone goes down by 1% a year. 
 2:20: And for men that want to perform at a peak level, both brain power as well as physical power, you have to consider supplementation and take care of your body in a different way than you did when you were 20, and you could just eat pizza, work out 5. 
 2:32: Days a week and be just fine, right? 
 2:35: So the advent of Defit came from, what will we do in our lifestyles to be a high performing corporate attorney in John's instance, investment banker in my instance, at a peak level, we wanted to understand how we're going to do that and build a lifestyle around it. 
 2:50: That's really how Defit was born. 
 2:52: And when we signed the lease, put everything together and really execute on the plan, it's going from ideation to really fruition on a lot of people get caught up in that execution. 
 3:02: There's no shortage of ideas that are out there, right? 
 3:05: Like, it's, you can have the greatest idea of all time, but how are you going to execute that plan. 
 3:09: I think that's what John and I actually do really well together. 
 3:12: So you want to maybe take off from from there. 
 3:14: Yeah, I mean, we, yeah, we are good at executing on business ideas, I would say. 
 3:19: I mean, for me on on my side, I was, I'm a corporate attorney, I represented clients all over the world, and I was traveling a lot. 
 3:26: I was Pretty high performance athlete played sports through college sports lacrosse lacrosse, OK, so I grew up on the east coast from DC, played sports through college a little bit after college and so getting into being a corporate attorney and traveling around and you're just banging on your body. 
 3:42: It's it it takes a toll traveling all the time and so I was always looking for kind of the next wellness thing that came out. 
 3:49: I was looking at cryotherapy and. 
 3:51: You know, a number of their PRP and stem cell therapies and all this kind of thing, but it was kind of all over the place. 
 3:57: You'd go to one stem cell place over here, one PRP place over here, one hyperbaric chamber place over here, and it was they were kind of few and far between. 
 4:04: And so as I when James and I met, one of the things we came down to was it would be. 
 4:11: Really nice if there was just one place that had all of this together and incorporated a concierge healthcare element to it, kind of doing a full vertical business. 
 4:22: And I think we came up with the idea for Defiant. 
 4:26: And then, you know, we always say kind of unfortunately, both of us are executors. 
 4:31: Yeah. 
 4:31: And the next morning it was one of those we woke up and we were like, all right, we're really gonna do this, right? 
 4:35: And yeah, so that was, that was it and it it took off from there and we kept adding pieces to it. 
 4:42: So, and it was really anything both of us kind of wanted in to supplement our own health care and incorporate different wellness pieces throughout and. 
 4:52: It was really like a blend of aesthetics, which we knew that market really well like there's still a huge market for Botox fillers, the confidence of people coming in and want to look pretty. 
 5:02: How do you do that and get those results quickly. 
 5:05: That is traditional medspa. 
 5:06: But when it comes to the overall health and the concierge side of medicine, that's where we think a lot of medspa. 
 5:12: Aren't yet there, and it's still early days and transitioning from aesthetic only to what type of peptide should you be taking for recovery? 
 5:22: Like, what kind of cryotherapy should you have? 
 5:24: And that was a debate that you and I had, as we were putting together the business. 
 5:27: Do we put a cryotherapy chamber in there or do we do a cold plunge? 
 5:31: Yeah, what'd you go with chamber. 
 5:33: Yeah, from a business standpoint, it made more sense. 
 5:35: Yeah. 
 5:36: Well, both the business standpoint and when you think about cryotherapy versus just a coldplay, cold plunge is generally going to be in like a gym, you put one in your house, it's a little weird to entry, maybe $10,000. 
 5:46: Fully electric cryo chamber that's non-nitrogen is a six figure investment. 
 5:50: So most individual people, unless you're like Paris Hilton, you're not going to have that in your house, right? 
 5:54: Right. 
 5:54: Yeah, everybody's kind of getting the cold plunges in their house. 
 5:57: You're seeing that much now. 
 5:59: They're just selling the individual like, like the effectiveness that too. 
 6:03: So you're in a cryo you're in an electric cryo chamber for 3 minutes and 30 seconds and it's minus 175 degrees versus how long you have to sit in a cold punch, probably 15 minutes. 
 6:13: So I think it's a time thing, and then you're also wet, you have to shower. 
 6:17: So yeah, we don't want to build wet shower. 
 6:20: How did you guys meet? 
 6:21: I mean, you guys both execute, that's something. 
 6:24: I value. 
 6:25: Yeah, John, we met on the client side so he yeah, he was a client of mine. 
 6:29: OK. 
 6:29: So I represented him franchise and in the investment business and we just, I, I've been an entrepreneur my whole career at this point. 
 6:39: Well, we had a conversation where we were talking about like, oh, what else do you do? 
 6:43: Right? 
 6:43: And I was like, oh, we also own a med spa in downtown Naperville and then you're like. 
 6:47: , our company has a stake in the pharmacy, so that was our, oh, we're already in the health business. 
 6:52: Let's let's kind of talk about that escalated very quickly from there. 
 6:56: Yeah, and I had represented a number of pharmaceutical companies, biotech companies, so I and individuals and businesses that have intricate supply chains and so that's where a lot of my interests lie in expanding Nirvana is. 
 7:10: Identifying the best supply chain for our products and ensuring that that everything is US made, manufactured and supplied, which is very different than the rest of the industry in this case, right? 
 7:21: Yeah, I mean, most med spots they're just buying like cheap China manufactured. 
 7:25: Yeah, even, even him, so Hims is a public company that's in the space, like, which by the way, is a great business. 
 7:31: Yeah, I mean, yeah, they've done fantastically well. 
 7:33: It's an $8 billion company, but they, up until recently, they bought a US based manufacturing compounder 503A and 503B that came out about two weeks ago, prior to that. 
 7:44: Pretty sure they're buying it offshore. 
 7:45: They were, there was all of their product was from India and China, and I I understand and know exactly what their supply chain was. 
 7:52: I've talked to their suppliers, I've talked to their manufacturers, and yeah, I mean, 8 times out of 10. 
 7:57: You're going to have a fine product, but that 20% of the time sucks. 
 8:00: And what does that look for in, you know, to the patient perspective or the customer if they are that 20% that isn't the quality product. 
 8:09: Yeah, I'll tell you, so we, so it's funny, we, I mean, in the beginning, you're kind of testing out supply chains, you're testing out products, you're trying to figure out, OK, who's going to be our manufacturer. 
 8:19: And so we, BPC 157 was one peptide that we were trying to. 
 8:25: Source since then, the FDA is, is actually negatively affected the supply of BPC 157, but it's neither here nor there. 
 8:33: peptides in general, so in this case, BPC 157. 
 8:36: And so we both sourced that peptide. 
 8:39: It came in, we started taking it and within two days, both of us had eye infections, like the exact same and not like, oh shit, it's a little bit of redness, whatever, no, no, no, no, my eye was shot. 
 8:53: It was like a sty, and it wasn't, yeah, it was like a sty. 
 8:55: It was like a very, yeah, it was a painful sty. 
 8:59: And for people who were like, oh no, that, you know, that's just correlation doesn't equal causation. 
 9:03: It's like, no, no, no, I don't wear glasses, I don't wear contacts. 
 9:07: I have never had an eye infection in my whole life. 
 9:09: The only thing that I had changed at all was. 
 9:11: That I was sourcing this from this this this manufacturer specifically in China. 
 9:18: And by the way, very well known, used by some of the largest companies in this space, and that was kind of when, but really, but really it's it's just online retail warehouses. 
 9:30: That are making themselves out to be US companies that are sourcing it from overseas and white labeling it here as their own product. 
 9:37: Like what, like peptide sciences, those, I mean, they have a disclaimer that says, not for human consumption, but I have friends that are like, oh yeah, just go to peptides. 
 9:46: I'm like, so idiot. 
 9:49: So not for human consumption is they're kind of covering their asses relates to FDA FDA regulations. 
 9:55: So I don't want to say that that kind of disclaimer, and this is now. 
 10:00: Running off on a legal I understand when they're doing that, but you know, at the end of the day when they say, oh, it's, it's, it's supplied or we're a dispensary in the United States, they're getting it from overseas. 
 10:11: Well, but the same active ingredient is pentade arginate, which you can get from a compounder and you want to get it from a US based compound. 
 10:18: It's that easy. 
 10:19: So I heard the 503Bs are still just getting it from China. 
 10:22: Is that, is that true? 
 10:23: Yeah, I mean, what you want to find is a US based compounding pharmacy. 
 10:28: In our case, we use. 
 10:29: A compounding pharmacy in Texas. 
 10:31: Yeah, well, others as well, and two others as well, but we were literally there 2 weeks ago. 
 10:36: If if one of our patients is taking something, I've been to the compounding pharmacy. 
 10:41: I've seen what they're taking, and I understand the supply chain from beginning to end. 
 10:46: And if there, if there are any problems, we can go talk to the guy that created the problem. 
 10:52: And I always want to be able to do that. 
 10:53: If my supply chain originates in India or China, my closest touch point is a WhatsApp message. 
 10:59: That's as close as I'm gonna get, right, and that's unacceptable, right. 
 11:03: So was there like an aha moment that you saw like a gap in the market, maybe in the telehealth market or the health care market, I kind of got you to where you guys are at now. 
 11:12: I think I was always, I, I looked at the existing telehealth market and the wellness market as a whole, and all of the existing brands left me with A sense of, OK, cool, what now? 
 11:24: So, several years ago, this is probably 5 years ago, 56 years ago at this point, I took a food sensitivity test through Everly Well. 
 11:32: Everly Well, another great, great company, and it showed that I was highly allergic to egg whites. 
 11:39: Now, I work out all the time. 
 11:40: I worked out for, what do you eat? 
 11:42: You eat eggs? 
 11:43: Yeah. 
 11:43: eggs for breakfast. 
 11:44: You had eggs for breakfast. 
 11:45: Everybody has eggs. 
 11:46: He had eggs for breakfast avocado, but I, it showed me and I was eating eggs every single day because that's what you do. 
 11:52: And I was eating 345 eggs per day. 
 11:55: But I had kind of seen you look in the mirror, you, you know what's in the mirror and I was like, shit, I, I work out every day. 
 12:01: I'm not seeing the results that I usually see, right? 
 12:04: I was looking a little puffy. 
 12:06: And I was like, all right, so I took this food sensitive sensitivity test, and it showed I was highly allergic to, to eggs, and I was like, well, shit, I don't, I don't feel bad. 
 12:16: So I stopped eating eggs and I legitimately lost 33 pounds in 40 days. 
 12:22: That's crazy. 
 12:23: That's like Ozempic. 
 12:24: And, and every time I say that people are like, show me the before and afters. 
 12:28: So I've had to go back into my family, like we need to put that on. 
 12:33: I've had to go back in my family photos and do the most embarrassing thing in the world, which is, here's my fat ass picture. 
 12:41: And here's what I look at now. 
 12:42: And it was literally just, it was just eggs. 
 12:46: Everything else in my life stayed the same. 
 12:48: Wow. 
 12:48: And it took about, it was about 2 days of my body, I guess, altering or something like that. 
 12:55: I stopped eating eggs, and then I would wake up in the middle of the night drenched in sweat, like drenched for 56789, 10 days, just It was, I mean, it was, it was like my body was purging. 
 13:08: That's crazy. 
 13:09: And I would get on the scale, and there's a picture of me, ironically at Lifetime gym, 40 days after I, I and it's just tread, wow. 
 13:18: And the before it, he always makes fun of me. 
 13:21: He's like, fat boy. 
 13:24: And it was, it was, but it's crazy and, and we've seen that result again and again and again and again, for a multitude of different. 
 13:31: I mean, food sensitivity is the most interesting test for take because almost everybody is coming up with like a dairy allergy, an egg white allergy, or a seed oil allergy. 
 13:41: Almost everybody. 
 13:42: Here's the interesting thing about that, right? 
 13:44: I've in representing biotech companies and representing pharmaceutical companies, the same thing keeps coming up for causes of cancer. 
 13:50: There's two things. 
 13:52: inflammation, right? 
 13:53: All the other stuff, yeah, yeah, yeah, yeah. 
 13:54: OK, you don't smoke, don't do this, don't do that. 
 13:56: But the#2, the two biggest kind of indicative things of, OK, this person get stress and inflammation. 
 14:04: And if we can reduce inflammation, and that's really what we're doing by providing food sensitivity tests, providing diagnostic tests and identifying where inflammation causing foods and environmental factors are influencing people's lives, then. 
 14:19: That will decrease two things, diabetes and cancer markably. 
 14:24: So a reduction in overall intake of inflammatory-based foods will reduce type 2 diabetes by 35% and will reduce cancer, all cause cancer by 50%. 
 14:38: So that's, so when I'm talking about me losing 33 pounds in 40 days, I reduced, if I had kept eating eggs, it's not. 
 14:48: If I had, I would have gotten cancer, I would have gotten cancer. 
 14:51: Yeah, for sure, and likely between the age of 45 and 65. 
 14:55: And what age did you realize something was wrong and when you did that test? 
 15:00: 33, 33, 33, I'm 39 now. 
 15:04: And we're seeing that, I mean, we saw one of our client's patients, he came in, ex-professional baseball player, cop, great guy, highly intelligent. 
 15:11: He had gone to his doctor, his doctor was just like. 
 15:14: You know, go work out, do whatever it is. 
 15:16: He had, he had gone from 225 pounds playing weight to 265 pounds. 
 15:23: Just wasn't, he was working out, he was doing what he was doing like the, but he just added all his weight. 
 15:28: OK. 
 15:28: So he came in, we looked at him, Hey, look, let's run you through the diagnostics. 
 15:32: Understand what the underlying cause of this potential, this weight gain is, right? 
 15:36: And so he came back, we said, listen, let's look at a GOP while we're figuring. 
 15:41: The out, let's look at a GOP. 
 15:43: Let's look at potential peptides that you might take, and we knew he was going to have a highly reactive body, right? 
 15:48: Professional athletes, one of the reasons why they're so exceptional is they have highly reactive bodies, fast twitch muscles, they, they can adapt to things. 
 15:56: On GOP, he came back 3 weeks later. 
 15:59: Yeah, it was less than a month, and we almost didn't recognize him. 
 16:03: He had lost 30 pounds in less than a GOP. 
 16:06: He's taking Ts. 
 16:08: Wow. 
 16:08: But he also has food out. 
 16:10: Well, that was the other thing. 
 16:11: So what we just said was, hey, look, over the next couple of weeks while you're doing this, just try this diet, like try a, a non-inflammatory diet, yeah, which you're gonna remove dairy. 
 16:22: What is that non-inflammatory diet. 
 16:25: Everybody has kind of their own diet that they, they like. 
 16:27: I, I like a primarily carnivore based diet, like single ingredients. 
 16:32: Yeah, just I always tell this to my kids, I have 3 kids. 
 16:35: I'm like, the best food has no ingredient label, like, what's in a banana? 
 16:40: Yeah, freaking banana. 
 16:41: Yeah, that's it, fruit and steak, show me the ingredient label for steak, and there is none because it's steak. 
 16:50: So and that that's it like when, when you're first going through these things, just go on a no ingredient list diet, whole food diet, whole food diet, yeah. 
 16:59: So no like stay off the milk, stay off this, not a lot of basically no processed food. 
 17:05: So during those, during those couple weeks, he didn't. 
 17:08: Have any dairy? 
 17:09: These are dairy free, by the way. 
 17:10: We got we got oat milk just by the way, I should have dairy. 
 17:15: I love dairy. 
 17:16: I, I, my body has no problem with dairy. 
 17:18: Yeah, we're good on it, but if you're allergic to it, it will be holy crap inflammatory for you. 
 17:23: He went on a carnivore-based diet, basically meat and fruit with no, no dairy products for 2.5 weeks along with a ursbatide protocol, and he lost 30 pounds. 
 17:35: Yes, wow, yeah. 
 17:36: In 2.5 weeks, but that's insane. 
 17:39: Now, for, like, we know GLP ones work really well. 
 17:42: We've had hundreds of people on the protocol that have lost all the weight over a period of time. 
 17:47: The makers of that are Eli Lilly and Novo Nordisk, and those are huge companies now because this was a blockbuster drug for both of them. 
 17:54: But the challenge becomes, especially for men, is you lose some muscle mass. 
 17:59: So do we want to be on GLP ones forever at a high dose? 
 18:03: No. 
 18:04: So once you get off of that, how do you maintain the muscle mass aside from good nutrition and working out? 
 18:10: Consider things like peptides. 
 18:12: That's a space where it's probably going to get a lot more prevalent as people realize, OK, well, I've lost the weight, but I'm You know, kind of flabby, and we can treat the skin in aesthetic offices. 
 18:23: How do you treat the actual muscle mass loss, peptides. 
 18:27: Yeah, ermorellin. 
 18:29: We, I mean, our experience with ermorellin is incredible. 
 18:33: Yeah, great sleep, more energy. 
 18:35: They've came up with, it's tough to, it's tough for people to inject themselves every day, and I think that this is where the peptide science crowd or the people that are going online and trying to source things. 
 18:46: you one, you have to get you, you're diluting it it's so insane. 
 18:49: You're putting bacteriostatic water or whatever it might be. 
 18:52: It's sketchy when you're doing it your first time, when I was first getting into it, everybody looked at me like I was crazy because I didn't know how to mix a solution of bacteria that I was like, what, what are we doing? 
 19:07: We's Breaking Bad. 
 19:08: So I smoke weed every so often. 
 19:10: OK. 
 19:10: And when I I first got on peptides. 
 19:12: I happened, it was one of the nights like I smoked weed and I'm like, oh, I gotta start like my injection, and I go to like read the instructions and I'm like, what the fuck is going like, what if I mix this wrong? 
 19:24: Am I gonna die? 
 19:26: Then I'm like the needle is like so so sketchy too, and I was just yeah yeah no mistake. 
 19:31: I'm like never, never smoke before doing anything. 
 19:35: Oh, it was so weird. 
 19:36: Crazy, yeah, yeah. 
 19:38: But a little bit more money, get a clinic to help you dose correctly. 
 19:43: That's if you're gonna do the injections. 
 19:45: If, but even if like that's the other point of it. 
 19:48: You don't actually have to do the injections. 
 19:50: So 200 megs injected of, let's say irrellin could just be a 500 mg RDT rapid dissolve tablet that you put under your tongue 5 days a week. 
 20:02: Two days off, that's it. 
 20:04: So that that was the other that was the other thing we saw on the market was, you know, a lot of the foreign suppliers don't provide anything but injections. 
 20:13: Yeah, there's no and and we were like, all right, well we can provide all the peptides that all these other brands have and we can provide options for people. 
 20:23: You want the injections? 
 20:24: God bless. 
 20:24: We'll give you the injections but we also have RDTs. 
 20:27: We also have atrocious. 
 20:28: So for me, I don't know, there's something weird about me injecting myself in the butt every night. 
 20:34: I it wasn't, I don't know what it is. 
 20:37: So now we do RDTs and it's great op it under your tongue before you go to bed, sleep like a baby. 
 20:44: I think most people prefer that it's like 90% of the, yeah, other than the extreme bodybuilders that are competing at the Arnold Classic, I mean, they might be the only one. 
 20:56: And we, we have a number of bodybuilders who are patients. 
 20:59: , but I think like that the bodybuilding crowd leads to a stigma. 
 21:05: We were talking about this today is all of the executives, like, if you think about Dana White, CEO of UFC, if you think about Joe Rogan, even Brian Johnson on Don't Die Netflix series, all of these guys are getting older and realizing I'm losing testosterone, and How do I stay at a peak performance level? 
 21:24: I supplement my testosterone. 
 21:26: By supplementing your testosterone at a recommended dosage versus a crazy bodybuilding or WWF dosage is actually pretty safe. 
 21:37: So I think we can help to normalize taking testosterone replacement, optimizing your hormones, and get away from the stigma of, we're gonna overdose on things that we shouldn't be overdosing on. 
 21:48: Right. 
 21:48: And there's a lot of peptides that allow your body to recreate the testosterone naturally, right? 
 21:54: Yeah. 
 21:55: I mean, I'm not, I'm not sure if I would say like recreate the, like I, I think we've seen some increase in testosterone from better sleep, better mood, and a lot of things that peptides like Suroin may do for you. 
 22:07: But exogenous testosterone or taking something like clomiphen, which suppresses your estrogen and raises your testosterone, there's not gonna be, I, I don't think a replacement. 
 22:16: For that. 
 22:16: But if you're thinking about enclomiphen as an option, clomiphen is a tab, you don't have to take an injection of scipienate once weekly. 
 22:24: You can actually take a dosage, whether it's a high dose 3 days a week or a lower dose every single day of enclomiphen, and get a very desired result. 
 22:33: If your testosterone is at 300, it's likely going to double it to 600. 
 22:37: If it's 500, you'll be at 1000 just by taking the tablet. 
 22:40: Yeah, I mean, I, I, I remember one of the best sales pitches I've ever. 
 22:43: I like I've ever made was to our realtor at one time when we were sitting down. 
 22:48: That was a funny one. 
 22:49: Yeah, and I must have been tired. 
 22:51: I just, I was like, all right, let's go. 
 22:52: But she was, she was like, well, I don't really understand what your, your business is. 
 22:56: Can you give me kind of an idea of what you guys do so that I can put you in the right location? 
 23:01: And probably 50 years old or something like that. 
 23:04: And I, and I, I was like, well, let me guess what your life is like. 
 23:07: I was like, you're 50 years old, your husband's probably 52. 
 23:10: You used to be all over each other. 
 23:12: He used to be super excited to get up in the morning, sad to go to bed cause, you know, he couldn't talk to you anymore and he just had to go to sleep. 
 23:19: He used to be fun with the kids and doing this and doing that. 
 23:22: He also used to be ripped. 
 23:23: He, and now he's got a little bit of a dad bot. 
 23:25: Now he's, he just seems depressed all the time. 
 23:28: And you guys haven't had sex ever for as long as you can remember. 
 23:32: And, and she's, she's like, yeah, you you live in my house. 
 23:38: And I was like, how about this? 
 23:40: How about you come to my business and I'll send you back a new husband. 
 23:43: That husband will be happy to wake up, we won't have the brain fog, will want to go to the gym, we'll see the results at the gym, we'll be more excited to be around the kids, we'll be more excited to be around you, and he's gonna kick those kids out because he wants to have sex with you all the time, just like when you were younger. 
 24:01: And he's got more motivation, he's more determined, he's that guy that you married again, and the biggest difference is gonna be him coming to a place like Defiant, you know, getting with Nirvana and, you know, supplementing with testosterone, identifying what peptides work for him, getting on one of the protocols, and that's easy, it's that easy. 
 24:21: I mean that was it. 
 24:23: And she was like, yeah, this is an awesome business. 
 24:27: And it's a lot of fun. 
 24:28: So why are men walking around with like half the testosterone levels that their fathers used to? 
 24:33: Well, I mean, I think there's a number of reasons why, I mean, partially, especially in the United States, like we have an epidemic of obesity, so people have a lot less muscle mass they're producing less testosterone than we had way back when. 
 24:46: And when we've tested a number of people, and I think about the ones that are higher performing. 
 24:50: On testosterone, like the highest we've tested that's around the age of 35 is 800, which is the high range of normal. 
 24:59: Was that natural? 
 25:00: That was natural. 
 25:01: This is unsupple. 
 25:03: I'll give you some. 
 25:04: One of those people was a person that lived and grew up on a farm, so think eating pretty darn good. 
 25:11: took good care of himself. 
 25:12: No ultra processed foods, processed foods. 
 25:14: , the other one, no microplastics, no EMFs, yes, no, none of the stuff, right. 
 25:20: The other one was a big guy, former professional, or well, former offensive lineman, also the owner of CrossFit gym. 
 25:27: His was around the same level. 
 25:28: You've got really kind of peak is 800, but that was more the norm if we're looking at 30, 40 years ago, right? 
 25:36: What is happening? 
 25:37: I think it's, it's certainly obesity, it's the food supply, we have an issue there. 
 25:42: And it's just the fact that phones on our crotches all day. 
 25:45: Yeah, yeah, microplastics, and people don't even know, realize they're they're wearing plastic clothes all day, Vori, Lululemon, all the top brands. 
 25:54: I love them, but it's like I try to not wear it unless I'm in the gym. 
 25:58: That's the only time. 
 25:59: I mean, most people get their coffee from a Keurig. 
 26:02: You're literally just melting plastic, putting it in this is USDA single origin. 
 26:09: Alliance, I mean, I mean, most of the food we eat, or most people eat ultra processed and you do it for craft macaroni and cheese. 
 26:18: I've been eating that stuff for 35 years. 
 26:20: It's ade of factors, but like we can't, we can't compete against the size of our bodies that we lose 1% testosterone a year after the age of 30. 
 26:29: So no matter what we do, we're gonna get to 60, and we're gonna have low testosterone. 
 26:32: So at some point we're gonna make a decision, OK, if I'm 550 today. 
 26:37: And I know I'm gonna be 400 or 350 when I'm 45, I'm probably gonna make the decision to supplement, cause there's no other option. 
 26:46: It's not just going to naturally go up. 
 26:47: Like you'd be in the best shape of all time and still have 400 testosterone if you're 50 years old, right? 
 26:53: Has there ever been somebody that regretted getting their testosterone levels higher? 
 26:58: No. 
 27:00: I mean, it's when we say higher, I think we, we think optimal, so like optimal what you were when you were 2 higher for higher's sake is, is, I mean, I think the bodybuilder crowd may have regretted getting to 10,000. 
 27:17: Yeah, that's it's different. 
 27:18: I mean, has anyone regretted being optimal optimal, yeah, and I think that's the biggest difference. 
 27:22: I mean, yeah, if somebody comes in and they're like, hey, I'm, you know, I wanna be at 1800 testosterone. 
 27:29: I like, right, we'll pump the brakes, then you have to donate some blood like there's we're not, we're also, yeah, we're not really the place for that. 
 27:34: Yeah, yeah, we're the place for don't come to us for trend like we're not here, but, but no, yeah, I mean the crowd who comes in and wants to be optimized, it is a collaborative journey that we go. 
 27:50: On with our clients. 
 27:51: Yeah, so it's so fun. 
 27:53: Where do you start? 
 27:53: Because, you know, I'm an ex-college athlete. 
 27:55: I did wrestling, performer my whole life. 
 27:58: Now that I'm in my 30s, I've noticed things just slowing down peptides and getting like really looking at things through a microscope has, has changed a lot of how I perform and, and look at things. 
 28:10: So when somebody like myself who starts experiencing that, generally, I imagine in their 30s is Pretty standard. 
 28:16: Yeah. 
 28:16: Where do you start? 
 28:17: Is it with the, the food analysis like you did? 
 28:19: Is it a blood paneling. 
 28:22: You did diagnostic testing. 
 28:23: You need to see what is your CMP panel look like, what is your lipid panel look like? 
 28:28: What what is your thyroid look like. 
 28:29: Test all the normal things and everybody should be taking a food sensitivity analysis because that could change over time too, right? 
 28:36: Like you become more sensitive to certain foods. 
 28:39: So it's the initial. 
 28:40: Testing, and then the ongoing testing. 
 28:43: So if something comes back and you're like, OK, I don't feel like the energy I had when I was younger, and your testosterone comes back at 300 and you're 29 years old, you're probably going to want to supplement that. 
 28:54: If it's testosterone is 600, but you still don't feel great, maybe you're not getting good sleep. 
 28:59: Maybe you're stressed. 
 29:00: What can help with that? 
 29:01: Maybe a peptide, a cerellin or something of that nature. 
 29:04: Sleep is such a big factor. 
 29:05: Oh yeah. 
 29:06: Sleep is such a big factor that that people just overlook all the time. 
 29:10: Yeah. 
 29:11: They're like, oh, I feel like, I feel like shit, and they're like, yeah, and I've I've eaten really well and I when you ask them, oh, how do you sleep? 
 29:17: And they're like, yeah, I sleep just because I'm stressed. 
 29:19: Yeah, I don't sleep personally, especially in the entrepreneurial business executive, these go-getters like ourselves that it's almost like a badge of honor. 
 29:28: Oh, I stayed up till 10 a.m. I woke up at 5 a.m. And there's all these celebrities, influencers. 
 29:33: I was indoctrinated by some of them. 
 29:35: I won't mention their names, but they're like, I wake up at 2:45 every morning, no matter what. 
 29:40: If I get to bed at 12 and they're like posting on their stories about how they get to bed at 12, they're up at 2:45 and they're just frying their entire system. 
 29:48: You're, you're not as productive as you can be, but yeah, sleep is so vital. 
 29:53: Sleep's huge and I would say of the different. 
 29:56: Supplements we have. 
 29:58: Suelen is, has been the biggest catalyst for, for great sleep. 
 30:02: And you wear you wear whoop strap every day. 
 30:04: I haven't jumped I do whoop train, yeah, but you can track your sleep. 
 30:07: Yeah, it's, it's, it's wild how much better my sleep is. 
 30:10: We just since you got the, the whoop. 
 30:12: No, no, no, no. 
 30:13: So since, so because I have the whoop, I'm able to track my sleep every night, right? 
 30:18: And so normally we're doing a bad now. 
 30:21: Yeah, right. 
 30:21: , which I don't really mind because I actually really do like the product. 
 30:26: there's two indicators of sleep that are primary. 
 30:29: There's a sleep performance and then there's recovery on the loop, so it kind of gives you a score out of 100 pre-ser Allen, my normal recovery was somewhere in the 48 to 68% with a with a I think a sleep performance of something like 6. 
 30:45: Sir Moreen comes into play. 
 30:47: I'm at like 87 to 95% recovery and routinely 90 to 100% sleep performance. 
 30:55: Wow. 
 30:56: So it's, it's that's crazy markably better, yeah, and on Sir Morellan, you are getting up with no, I mean, little to no brain fog. 
 31:07: And that was the biggest thing for me. 
 31:08: Like I, in my career at this point, multiple things that we do, like I cannot be on, right, yeah, yeah. 
 31:17: And so when you get up and it's just like shit, I went out to dinner last night and had a couple of drinks and then I'm getting up and I I take a walk. 
 31:24: I can't that sucks. 
 31:27: It starts my day off poorly. 
 31:29: that's why I don't drink or smoke anymore because it just messes up my sleep. 
 31:32: It, it really does. 
 31:34: I, as an athlete, I never really got into drinking. 
 31:37: That much because I just felt the effect of it so, so heavily and all the extra calories, you know, being a wrestler, always counting my calories. 
 31:44: So I, I preferred smoking, but then I stopped for a long time and now it's like, if my sleep's not as productive. 
 31:50: I need like 9 hours of sleep to feel how I feel without anything in my system for, you know, like 7 or 8 hours. 
 31:58: It's, it's a noticeable difference. 
 32:00: Alcohol is the worst though. 
 32:01: Alcohol is the worst. 
 32:02: And, and it is, it is crazy with the boobstrap, you, you, it makes you feel guilty. 
 32:07: You, one beer will reduce your sleep performance by at least 10%. 
 32:13: Like it's, it is great. 
 32:14: 2 beers, God bless you disaster. 
 32:17: It's hard to stay awake. 
 32:18: Wine is so good. 
 32:19: Oh yes, I mean alcohol in general so good. 
 32:22: Yeah, I, I love tequila. 
 32:25: Tequilas. 
 32:25: I mean, I think there's like, I mean, the Brian Johnson's of the world where they're like, OK, I'm on a, I've sold a company, I've made a lot of money. 
 32:32: I'm on a mission to just see if I can optimize how long I can live. 
 32:36: Live healthy. 
 32:37: That's one like for 3 standard deviation move to one side of taking on longevity. 
 32:44: The other side of it is, we're social beings, like we're social animals. 
 32:48: Like if you're gonna tell someone that is a social drinker, that's responsible to not ever have a drink, it's gonna be difficult. 
 32:56: now, the person that is drinking every day, you need to stop drinking. 
 32:59: but the social animal, I think it, it helps with your stress levels for certain people. 
 33:04: And You know, you got to live a lifestyle. 
 33:06: Yeah, like live your lifestyle in a way that is going to continue to help with your health. 
 33:11: And it's taking some steps and it doesn't have to be a Brian Johnson level, right? 
 33:15: Yeah, you have to be realistic about it. 
 33:17: Yeah, you got to be realistic about what you're willing to put yourself through mentally and physically. 
 33:21: Yeah, it's not for everyone. 
 33:23: Yeah, so for you, I mean, if you came into us, first thing I would do is it's kind of like a menu of diagnostic tests, but CMP panel first and what's the CMP? 
 33:33: Panel test for CMP panel metabolic panels just looking at your basic white blood cells, white blood cells, just like your initial counts. 
 33:41: Like is anything off, like, are you sick? 
 33:42: Are you fighting an infection? 
 33:44: I took one when I was fighting the flu and my white blood cell count was high. 
 33:47: I'm like, OK, well, he's just fighting a little bit of the flu. 
 33:49: You just want to see like where your baseline level is at. 
 33:52: The lipid test is going to be your cholesterol. 
 33:55: So, in meat eaters, it's interesting when we, cause we've tested a lot of cholesterol now. 
 33:59: It's almost all meat eaters are slightly elevated. 
 34:02: on cholesterol like mine's 212, right? 
 34:04: Which is on the high end of normal. 
 34:07: We've seen it as high as 400 and that's those tests being done after consumption, because I've heard that like right after consumption, so if you should, you should fast before you take that test. 
 34:19: So yes, that's a good point. 
 34:20: So if you had a massive dinner and then you came in and we tested you and you had some steak in your system, maybe that's gonna throw it off a little bit. 
 34:26: So yes, come fast it. 
 34:27: But we've seen those really high. 
 34:28: We've seen them in most meat eaters. 
 34:30: Slightly elevated, but we're not as concerned about the cholesterol levels, I think as a lot of doctors are. 
 34:36: Yeah, I mean, I, I think traditional healthcare, traditional medicine right now operates in a fairly anti-scientific form. 
 34:47: And I think they have gone from, you know, analysis of humans in a multi-variable function to a lot of single variable analysis. 
 34:57: By that, I mean, it is. 
 35:00: In order to prescribe a drug now, they're essentially saying, is this single variable cholesterol a high number? 
 35:06: If it is a high number, you get this pill, statin drug. 
 35:09: If this number is high, you get this pill, and that is a single variable analysis, right? 
 35:15: Right? 
 35:15: And so, like, for instance, I could tell you right now, if I were to go into, you know, pick a doctor, a family doctor around here, and he were to take my CMP panel, he would see my cholesterol and he Put me on a statin drug. 
 35:27: Now the question is, OK, if you put me on a statin drug, the perception is, well, now I have a markably less chance of having a heart attack. 
 35:35: It's actually not the case. 
 35:36: The actual reduction of your chances of having a heart attack when you're on a statin drug versus not on a statin drug, somewhere between 1 and 2%. 
 35:45: So it's improving your chances. 
 35:48: It's improving your chances of essentially not having a heart attack by somewhere between. 
 35:52: 2%. 
 35:53: And the side effects of those medications increase. 
 35:58: There are many, right? 
 35:59: There are many. 
 36:00: One, here's just a lifestyle, you have to take a pill every freaking day, right? 
 36:04: Right? 
 36:04: That is reducing your chance of this thing by 1 to 2%. 
 36:09: And again, it was, it was prescribed to you based on a single variable analysis. 
 36:13: This doctor is not telling you, well, you know, you should improve your diet, you should. 
 36:18: Your exercise, potentially, you're allergic to things that you're around every single day, and that is possibly a factor of your higher cholesterol or your, you know, increased blood pressure. 
 36:30: That high cholesterol that I was mentioning was allergic to dairy and eggs. 
 36:33: So like you have to take that out first before you, you have to take out all of the various things that are completely destroying your body. 
 36:40: What traditional doctor is telling you to get a food allergy test? 
 36:43: Not 10. 
 36:45: So is Your doctor lying to you about what normal is and what the best protocols are, they might not be lying to you, but they're not incentivized to tell you the truth. 
 36:54: Right. 
 36:54: I, I think the traditional medical community, and I say traditional, but it's kind of, I mean, especially over the last 20 years, they're incentivized in every way to push pills. 
 37:05: Right. 
 37:05: That's how they make money. 
 37:07: So they don't see optimizing humans during the course of their life as being a moneymaker. 
 37:15: They don't ever, yeah, it's never about the root cause, no, it's always about the They're also reactive in the in the insurance pay business, which is traditional medicine. 
 37:24: They're constrained by certain things like for GLP ones. 
 37:27: You have to have diabetes and you need to be overweight to get prescribed GOP one and get your insurer to pay for it. 
 37:34: In cash pay, you don't have that period of entry. 
 37:37: It's basically BMI, do you have healthy thyroid, OK, because we don't have the burden of United Healthcare picking up the tab for you, right? 
 37:45: But I would, I would use, I think sleep apnea is a great potentially treatable for many people, that's a multi-billion dollar industry for pharma. 
 37:55: Like if you have a CPAP machine, that's a lot of money. 
 37:58: And then if you have gone to the point where the CPAP doesn't work as well, they're going to go to a company called Inspire that has $750 million of revenue per year of putting a pacemaker. 
 38:10: Like we're talking a surgical procedure that is costing insurance $40,000 to $50,000 per person. 
 38:16: They're doing $750 million of procedures to treat sleep apnea that has a Significantly high correlation to obesity. 
 38:24: Why aren't we potentially prescribing those people GOP ones? 
 38:26: Cause I would make the case for GLP ones, lose the weight, and maybe you don't have to have a surgical procedure that puts a pacemaker in your body to treat you. 
 38:34: It's crazy. 
 38:35: Yeah. 
 38:36: Yeah, our whole health care system is a little out of whack and then misguided. 
 38:41: And then when you look at why, you know, I always like to look at, well, OK, what could be causing this, you see that all these pharmaceutical companies. 
 38:48: are the ones funding the education, which these doctors are, I think most doctors actually have really good intentions. 
 38:55: They want to help people. 
 38:56: There are some of the best people out there, but they've just been brainwashed for decades of schooling to do certain things that don't necessarily, you know, uncover what the underlying issues are. 
 39:09: Look, if I break my arm or I get shot, I'm going to, going to a doctor. 
 39:13: 100%. 
 39:14: But there is no freaking. 
 39:16: that I'm going to a doctor for him to analyze my day to day health. 
 39:20: Not at all, zero chance. 
 39:21: And I'm, I'm also, if a, if a doctor is in the room, I, I assume that what he's gonna tell me, you know, OK, how do I improve my cholesterol? 
 39:31: He's gonna say you should go on a statin drug. 
 39:33: Not, well, maybe something within your allergic allergy panel or your CMP panel is, can be altered. 
 39:41: Yeah. 
 39:41: So our doctors in. 
 39:43: advised to prescribe and do those things. 
 39:45: Yeah, it makes money. 
 39:46: Yeah, it's a hell of a lot of money for for the hospital system, for the doctors, for everybody, pharmaceutical companies. 
 39:54: And yeah, I I I agree with you wholeheartedly. 
 39:57: Doctors go into the medical field, high 90% of them go to the medical field to help people. 
 40:02: Yeah, and I think a lot of them feel stuck when they get there based upon essentially what their expectation in the medical field was versus what the reality. 
 40:11: and they end up working with a lot of patients that they probably look at them and say, my God, if we had altered XYZ, the person he wouldn't even be in this place, but the person is now here and the way in which the hospital makes all the money is to be reactive rather than proactive. 
 40:26: Yeah. 
 40:27: Well, I liked what you said about the you were talking about with the prescription, how it only helps like by 1 to 2%. 
 40:33: But if you can possibly I forget the term that you said. 
 40:37: This single focus, well, it's it's single variable analysis versus a multi-variable analysis. 
 40:43: I mean, our, our most healthcare, you know, doctors will review patients based on a single variable analysis. 
 40:51: They will say this indicator is off, therefore, this is the prescription, right? 
 40:57: And that is correlation there is essentially their assessment of trauma, which would be bullet in person, remove bullet, you know. 
 41:04: rotten tooth removed tooth, but they're also using that same analysis for cholesterol high, put on drug. 
 41:11: And it's that's it's not scientific. 
 41:13: Science bases itself in a multivariable analysis. 
 41:16: And so we use a multivariable analysis that the traditional healthcare space is not currently using in order to figure out the root cause and be proactive in individuals' health. 
 41:30: And It's, it is remarkable how much of a change that people can make in an incredibly short period of time. 
 41:37: Like I, I think Will, Will called me up the other day and he was like, hey, I have a woman on the phone, she's she's desperate for answers. 
 41:45: And she basically wants us to give a guarantee of efficacy, like a guarantee that what we're gonna do works. 
 41:54: And I was like, to be really honest, I give her a guarantee. 
 41:56: Like the show if if she's that desperate for answers, we have 700 different kinds of diagnostic tests that are at our immediate disposal. 
 42:05: Yeah, like we're gonna find something 100%, and I, I, and it's not 99%, it's 100%, yeah. 
 42:11: and I, and I think within the first two diagnostic tests, CMP panel and a allergy test, we found exactly the root cause. 
 42:19: Wow, pinned it, and we were like, yeah, you're gonna feel better in like a week or two. 
 42:23: So with Defit or Nirvana, do you guys have a guarantee for people who might be on the fence? 
 42:29: Yeah, I mean, we don't. 
 42:31: Yeah, it's like we don't have this like I always, I always liken it to the P90X guarantee, which is, it's kind of like, yeah, if you do what we say, you're going to see results. 
 42:43: And yeah, I mean, if we've helped so many people where if someone said, well, if this doesn't work for me, would you give me my money back? 
 42:49: Absolutely. 
 42:50: Yeah, so if they did what you said, didn't get the results, sure, you'd give them their money. 
 42:54: 100%. 
 42:55: Yeah, yeah, yeah. 
 42:56: And I think that's all people want because there's just so many people trying to sell them everything they don't know. 
 43:02: Yeah, right. 
 43:03: And also they don't even know the impact that it can have, how much they can improve their life in the boardroom and in the bedroom. 
 43:11: It it it's actually wild. 
 43:13: My cousin was, she was, she graduated from college, got out, she, you know, you gained some weight during college, and she got out she's getting back in shape, and she was like, there's about 15 pounds that I just can't shake and she'd come in this is when we first opened actually and I was like, all right, what's your diet? 
 43:29: You're young, you're vibrant, you're working out, you're she was like, wow, I eat. 
 43:34: I eat chicken and I eat broccoli. 
 43:36: That's what I eat and because she was trying to lose weight. 
 43:39: OK. 
 43:40: Food sensitivity test, CMP panel came back. 
 43:43: She's allergic to chicken, she's allergic to broccoli. 
 43:46: I was, I was like, well, maybe you should try, and this is just me being like, you, this is, it shows you shouldn't eat the things that you're currently eating and I was like, don't eat those things. 
 43:57: That was a Monday. 
 43:59: By Friday, she lost 12 pounds like that. 
 44:02: That's crazy. 
 44:03: And that's not even, and, and the issue is, I think traditional healthcare looks at that and they're like, that's not a business model that makes money. 
 44:12: And I'm like, no, no, no, that's wrong, because where is she going to go for all of her answers related to healthcare from now on, period. 
 44:21: Right? 
 44:22: When she's in shopping center, looking for a supplement, and she can't decide who she calling, guys, right? 
 44:28: You guys help a lot of women? 
 44:30: A lot, yeah, we'd still have more women than men. 
 44:32: Yeah, because you started in the med spa space or just women are more likely to invest in these types of Women make 80% of the healthcare decisions. 
 44:42: So women are generally more often, going to come in clinic especially. 
 44:48: But in the traditional aesthetic space, it's, it's probably 95% women. 
 44:53: Men have been hesitant to get into this, which I think this is a point where we saw that as an opportunity of men should care more about health decisions. 
 45:06: And they should be like, we care a lot about information, like, even if you're not someone that wants to see the doctor a lot, do you want to see your lab tests and get that data? 
 45:16: I'd argue most men want to see that. 
 45:17: They just have to feel comfortable in the place that they're getting it from. 
 45:21: Right, yeah. 
 45:22: So, you guys see a lot of women, I guess, like, why, why do some women look dramatically older than other women their same age? 
 45:29: They don't go to a med spa. 
 45:34: I yeah. 
 45:35: Why do, why do some women look dramatically older than other women? 
 45:38: I don't know. 
 45:39: Yeah, they don't get they don't take care of their skin, they don't eat correctly. 
 45:42: They sit in the sun, they sit in the sun, a lot of sun exposure, a lot of alcohol consumption of alcohol consumption. 
 45:49: It's the same thing for men. 
 45:51: Yeah, if you actively come to our clinic and get on the right, you know, ultra. 
 45:55: food's not working out. 
 45:57: It's an evil cycle of like, you eat like crap, so you feel like crap, so you don't want to go to the gym. 
 46:02: When you do go to the gym, you're not getting the results you want. 
 46:04: Now you're upset, now you're not gonna go back. 
 46:06: Like it just starts to know what, I'd argue that we test a lot more men than women because men want to see what variables are, and we treat way more women for aesthetics. 
 46:16: Yeah, don't want to test. 
 46:18: Men are like they're incredibly data driven, not that women aren't, but like men like to see a number go up and down, very logical. 
 46:26: Yeah. 
 46:26: And so it's, that's been kind of our draw for men is like, do you want to see that number go if that number goes up, you feel better. 
 46:35: Yeah, and they come back the next week and they're like, that number went up, I feel better. 
 46:39: That's it's pretty cool that way. 
 46:41: Yeah, and I think I'd I'd say women that are going to a traditional med spa, which is a lot of them now. 
 46:46: If they were to also decide, let me care as much about taking the lab tests and feeling healthy on the inside, as much as you care about the confidence in the outside, it's going to be exponentially better on both sides. 
 46:59: You're gonna feel healthier. 
 47:00: You're going to look younger and who doesn't want to do that? 
 47:02: What's funny also is a lot of people have been taking this kind of gets back to the supply chain issue. 
 47:07: A lot of people, they go to the supermarket and they buy non-name brand, non, you know, direct from China multivitamin. 
 47:16: And they take it because everybody says take that multivitamin. 
 47:19: And it is remarkable when they come to us and we're like, listen, Just for shits and giggles, just take this multivitamin rather than this one, and take this supplement rather than this one, and they'll come back like a week, 2 weeks later and be like, I felt that. 
 47:39: Yeah, like 57% of supplements never make it into your system. 
 47:43: Yeah, well, there's just say, yeah, they're not. 
 47:45: They're in a form or fashion that's not entirely bioavailable. 
 47:48: Yeah, it's all about bioavailability. 
 47:50: Most vitamins have very low, if any, bioavailability. 
 47:54: You'd want to get liposomal nanotechnology, some form of bioavailable product. 
 48:00: Most people don't know that. 
 48:01: Yeah, no, I learned that from being in the CBD space develop like 30 CBD products. 
 48:06: So we, we did all of our stuff had nanotechnology or liposome encapsulations. 
 48:12: So you could actually absorb it, feel it, and people noticed too. 
 48:15: They're like, I actually feel this it works. 
 48:16: It's like, yeah, your body's absorbing it. 
 48:18: Go figure. 
 48:19: Yeah, yeah, it's crazy that way. 
 48:21: So you guys identified certain prescriptions could actually be depleting essential nutrients. 
 48:28: Sometimes as high as like 60% of patients might be experiencing this. 
 48:31: What everyday medications are secretly draining and depleting nutrients in in our biology? 
 48:37: Yeah, I don't know about that question. 
 48:38: Yeah, no. 
 48:41: I don't know about that question. 
 48:42: That's a will question. 
 48:43: Yeah, that's a will question that he doesn't know. 
 48:46: Is there prescriptions that you guys see that are more common that could possibly be hurting people? 
 48:51: I mean, like, well shit, antidepressants. 
 48:54: Yeah, I mean, antidepressants are there's tons of people that are on that. 
 48:58: And that that's, that's kind of a whole another rabbit hole that we could go down. 
 49:02: I mean, you know, I think people use those doctors. 
 49:06: to put people on antidepressants as a just a permanent solution, whereas, you know, antidepressants were originally thought of as being a cast for an otherwise broken brain that we're not supposed to be something that were permanent, but we're supposed to be a solution for something to heal and then get off of it. 
 49:29: So we're seeing people with their eyes. 
 49:32: Antidepressants and painkillers, pain painkillers is a big one too painkillers, I mean, and doctors prescribed that still to this day like it like it's candy yeah those mess people up they do in a big way and and it's also it's it's such it's a like a mask for just treating the underlying pain like my client just yesterday text me while I was at dinner, huge bruise on his. 
 49:57: Tricep he called up his doctor. 
 49:59: Doctor immediately said, Do you want some Percocet? 
 50:02: and no idea what the hell's actually wrong with it. 
 50:05: And so I told him I was like, go go get an X-ray, go see what is, you know, is it torn if it's torn, then obviously there's gonna be some surgical procedure to fix it but then the actual healing process we're not gonna go hard in the paint with painkillers we're gonna go there's gonna be a stem. 
 50:22: Cell protocol, it's going to be potentially a PRP protocol. 
 50:26: There's going to be a peptide protocol and with these protocols, I'm gonna, we're going to improve recovery by 8 to 10x. 
 50:34: And that's again, I don't have to guarantee these things. 
 50:38: I just see them every day, right? 
 50:40: So all those treatments you guys provide everyone defiant and that was that's part of kind of the full vertical of wellness that we provide. 
 50:47: OK. 
 50:48: I mean, it, yeah, I, I wrecked my, my wrists, he did too, doing power cleans. 
 50:55: It was just power cleaning too much and came down wrong and initially went to the doctor. 
 51:00: This was when we first opened the the the brick and mortar clinic and it was, it was immediate prescription of pain meds. 
 51:06: I don't like pain meds. 
 51:08: They feel good. 
 51:09: So went over and was like I'm gonna take some of my own medicine and injected PRP. 
 51:16: I did that on a Wednesday and on Saturday I was doing. 
 51:20: stand pushups. 
 51:21: Yeah, and so we, we probably want to define what PRP is a platelet rich plasma. 
 51:26: We just draw blood, your own blood out of your arm. 
 51:28: We spin it in a centrifuge and then you're pulling out the liquid gold, which is your growth factors in your blood cells, and we inject it into the area that needs it, whether that's a sprained wrist in your instance or sprained ankle in my instance, and actually put it in my ankle and in between my toes, which that hurts. 
 51:46: A little bit. 
 51:47: Yeah, the results looks like it sucks. 
 51:50: were fantastic. 
 51:50: Like I had done an amateur Muay Thai fight and just tore my ankle up during that fight, and then it was 3 months of rehab, and I finally got the PRP shot, and now I'm, I'm 100%. 
 52:01: I would stand by that procedure for sure. 
 52:03: Yeah, and it's also not a one size fits all. 
 52:05: Like, I'm, my body is very reactive to PRP. 
 52:08: His body is very reactive to PRP. 
 52:10: We've also have people that Their body is not entirely that reactive to PRP. 
 52:14: It does that because of their age. 
 52:16: I've heard age like after the age of 40 PRP is almost effective because, but again, it's a multi-variable analysis. 
 52:23: Yes, it's age. 
 52:24: Yes, it's, you know, muscle function, it's your general body reactivity. 
 52:29: It's, it can be a whole slew of your body is going to react, your body will react more optimally. 
 52:36: The more optimal your body is. 
 52:38: So if you're screwed up in all sorts of different ways, your body's not gonna react as well as mine or his or person that's much more optimal, right, right. 
 52:46: , so if PRP doesn't work, what other treatments are there peptides, peptide, peptide therapy, yeah, BBC 157 TB 500, or the the FDA approved version of, of both of those things. 
 52:58: There's a myriad of peptides depending on what location it is in the body, whether it's muscular, whether it's tendon. 
 53:05: And then there's stem cells. 
 53:07: We have stem cells that we do in the clinic and some people, there's great reaction or no reaction to PRP and then great reaction to stem cells or or great reaction to PRP and no reaction. 
 53:18: So what's the legal landscape behind all this? 
 53:20: We've got an attorney here, so everybody probably like, I mean, there's so much speculation, are stem cells illegal? 
 53:27: Are these peptides getting banned? 
 53:29: Yeah, stem cells, stem cells aren't illegal. 
 53:31: It's actually the marketing of stem cells. 
 53:34: You can't go out and say stem cells will cure this. 
 53:37: Stem cells will do this, right? 
 53:40: And people will get a big hand slap if they say we are treating a condition with stem cells, but actually using stem cells is generally going to be birthing tissue stem cells, not embryos, right? 
 53:52: Like embryos are, we're not doing embryos like that's illegal, but having birthing tissue from like umbilical cords, that's generally how stem cells are being produced here, right? 
 54:01: Also like if you go overseas, like they're Extrapolating the amount of stem cells and they're multiplying it, and it's, do you want to do that and go overseas and try something like that? 
 54:10: Maybe, probably not. 
 54:12: You can get them here and they don't multiply it. 
 54:14: Yeah, like stem cells have been, we've had great results with stem cells, joints and shoulders. 
 54:21: I, I think once as you get older and you have a nagging injury, like there's only so much that you can do, but it can help with those nagging joints. 
 54:30: But just understand, like stem cells are a It it's a slow build to to recovery. 
 54:35: It's not an immediate result. 
 54:36: It's kind of funny, people, people because of how just here's a pill and this will fix it, like that's what traditional healthcare says. 
 54:44: Yeah, like when we come, come by and we're like, yeah, like this may this may help you, but if it doesn't, this other thing, we're gonna try that, and this is a collaborative effort, like we're gonna try all these different things. 
 54:56: And we're gonna really understand your body. 
 54:59: We're gonna really understand you, and we're gonna take that journey with you to kind of optimize beginning to end. 
 55:05: And by the end of this, you will be a different human, for sure, and there's your guarantee. 
 55:13: So what does a stem cell treatment cost? 
 55:15: It, it depends on how many CCs you're putting in, but ranges anywhere. 
 55:20: I would, I would budget somewhere between like 2000 and $4000 depending upon the area that you're treating. 
 55:25: Like, if we think about a Rogan, he's putting in every area of his body, like once a year he's probably spending $50,000. 
 55:33: So it, it'll range, but and you can get that. 
 55:35: Do here you don't have to go to Mexico or to go to Mexico or what's wrong with going to Mexico or Bali to get stem cells? 
 55:43: What are the complications that can happen? 
 55:45: It's always like, what, what are you getting? 
 55:47: Like it's hard to to vet. 
 55:49: I think that's actually what we do really well is we want to vet all of our suppliers and make sure we're getting what they say we're getting. 
 55:56: And do you trust it, right? 
 55:58: And If you feel like you trust some overseas clinic, great, go for it, but if you don't, then, you know, you can get it here. 
 56:04: Yeah, I don't. 
 56:05: I mean, nothing. 
 56:06: I'm injecting in my body. 
 56:08: I want to know exactly where it's coming from. 
 56:11: Exactly. 
 56:11: I think most people are that way too. 
 56:13: Yeah, I think, I think they are, but then, you know, the market only provides what it can provide. 
 56:18: And right now a lot of the peptides, a lot of the supplements and everything that people are using it. 
 56:23: Using stuff from India, China, Mexico, Colombia, just cause that's what's available, right? 
 56:28: And how can the consumer know where it's coming from? 
 56:32: A lot of times they don't. 
 56:33: A lot of times they have no idea. 
 56:35: , and you know, I've just, I've learned through representing a lot of companies kind of how to figure out sort of extrapolating information in order to figure out where it's coming from. 
 56:47: But look, companies are really good in masking where, where their sources are for all sorts of different reasons, right? 
 56:53: But a lot, a lot of times if it is US made, manufactured, supplied, and the entire supply chain exists with the United States, the company is gonna to tell you that. 
 57:02: Yeah, like us, like, right, they're gonna wear it as a badge of honor. 
 57:07: 100%, right? 
 57:08: Yeah, yeah, they're gonna put that flag on everything they have because it's, they can swear by it, right? 
 57:14: So if you're concerned with quality and you're looking at a possible telehealth or medspa or functional clinic to go for peptide therapies or any of these therapies, and they don't promote that it's made in the US manufactured in the US, chances are most likely that it's probably not. 
 57:30: Yeah, yeah, I mean, I'm concerned about quality. 
 57:33: I'm also concerned about sterile use, right, for people that are just going out and buying their own peptides. 
 57:40: Some people think you could just mix water and not sterile saline solution into your into your 100% people are just like, it's scary that tap water, yeah. 
 57:51: Do I put tap like do I put distilled water 100% people are doing that. 
 57:55: Yeah, hey, I considered it cause it's hard to get. 
 57:58: Bacteriostatic water, like you have to get it from a pharmacy. 
 58:01: Yeah, it's expensive. 
 58:03: Yeah, it's like 20, like 30 bucks, it's insane. 
 58:07: So, what, what is the difference between that and distilled water then? 
 58:10: What's the difference between bacteriostatic and distilled water? 
 58:13: Lab controlled with the right amount of sodium in it. 
 58:16: OK, yeah, so it's sterile. 
 58:18: So there's no negative chemical reactions that could happen or is it just for the sterile aspect? 
 58:23: I think about like if you go into Like 5 with 3 or 53, a pharmacy. 
 58:28: And you're looking at the sterility of the lab and what they're doing with all the medications that they're making. 
 58:33: It is a person with a mask on, with a suit on, in a sterile room that is putting these compounds together, right? 
 58:40: That is putting bacteriostatic water together and like diluting it the right way. 
 58:45: If you're just, again, trying to do it yourself, like you're not in a sterile way and you're probably going to get an infection and you're gonna have some problems if you do that. 
 58:53: Yeah. 
 58:53: It can get really bad. 
 58:54: I that reminds me you're talking about the mask and everything. 
 58:57: So I was talking to a compounding pharmacy overseas, and she was texting me WhatsApp. 
 59:04: And by the way, this is one of the compounding pharmacies, peptide manufacturers overseas that is used by most of the peptide industry right now. 
 59:12: And I texted her, and I was like, show because she was, she was saying it comes through a lab in New Jersey. 
 59:18: And I was like, OK, cool, I will travel to. 
 59:20: New Jersey and she was like, well, it's actually just like an Amazon facility like, you know, and I was like, all right, fine. 
 59:28: And I was like, all right, well, just give me some pictures of your people in trouble for this podcast. 
 59:34: I didn't name. 
 59:35: this is the people. 
 59:37: But I don't care. 
 59:39: It proved me wrong is what I would tell tell me I'm not, I'm saying things that are untrue. 
 59:44: But anyway, so I said, hey, take pictures of your lab and send them to me. 
 59:48: And so she sent me a picture. 
 59:50: I have it in my my phone right now, and it was people in lab, you know, garments and the mask and like that. 
 59:56: I was like that looks familiar. 
 59:58: I had put all the, I had gotten all the pictures for our website and like at one point was a stockings is an adobe stocking, of course I got to trust, right? 
 1:00:10: Yeah, right, and I was like that's pretty cool. 
 1:00:12: So it was, yeah, that's funny. 
 1:00:14: Sounds like I'm back in the week. 
 1:00:15: Game all these drug dealers trying to push their product is clean. 
 1:00:19: It's wild west. 
 1:00:21: It is, yeah, the peptide game, the game, the, the, it is wild wild west. 
 1:00:26: Yeah, I think, I mean, you've got RFK and Health and Human Services now like it's probably going to open up more in regulation because he's kind of pro optimization. 
 1:00:37: So as regulations build up just like you saw in weeds of his face like. 
 1:00:43: Is it safer for people to buy drugs on the street from the drug dealer, or is it safer to buy it from a facility, a grower, right? 
 1:00:53: Like, as regulation comes in, it's actually going to be better for the industry. 
 1:00:57: So do you think as RFK and Trump with what they Doing with what is it Maha. 
 1:01:02: Do you think that's going to one, open up the market to more acceptance and to allow better verticals for people to get access to this? 
 1:01:11: Definitely, 100%. 
 1:01:13: Yeah, I think the underlying thought of that movement is that one has to question science. 
 1:01:21: Yeah. 
 1:01:22: And that is healthy. 
 1:01:24: Science needs to be questioned. 
 1:01:26: Healthcare needs to be questioned. 
 1:01:27: It needs to be a collaborative effort between you and your, your trusted healthcare source. 
 1:01:36: I think for the past 5 to 7 years, especially around COVID, there was kind of a deification of healthcare professionals where they became unquestionable. 
 1:01:47: And it's like, that's not science. 
 1:01:49: Yeah, it became a cult. 
 1:01:50: It became a cult cult of personality, cult of, you know, just doctors, there was a religion, right? 
 1:01:58: The word is gospel. 
 1:02:00: And it's like that has never been science, that has never been healthy. 
 1:02:04: So, you know, even when somebody says, this is bad, it's like, well, show me the data and question the data and it's peer reviewed and it's It's all those things. 
 1:02:14: So I think that that movement, the Maha movement, obviously it just does benefit us in a lot of ways because he's very pro peptide and he's very pro. 
 1:02:23: I mean, you see him just doing banging out pull-ups, you're like, man, I hope I can do that. 
 1:02:28: I hope I can do that at his age. 
 1:02:30: I don't know for sure, but I'm pretty sure he's supplementing. 
 1:02:33: Absolutely is. 
 1:02:33: And God, God bless you. 
 1:02:35: Yeah, yeah, seems that seems to have a great marriage. 
 1:02:39: Yeah, yeah, yeah, sure he's doing just fine. 
 1:02:41: He's married to, who is it from, from the Larry David show? 
 1:02:45: Yeah, yeah, yeah. 
 1:02:46: I, whereas it good, so healthcare is actually the last major industry that hasn't been disrupted. 
 1:02:53: Yeah, it's a $4 trillion industry. 
 1:02:55: Like if we think about logistics, that's like a $4 trillion dollar industry, Uber disrupted logistics and transportation. 
 1:03:02: There hasn't been a consolidation of anybody for optimization of the health care space, like we talked a little bit about hims or an $8 billion dollar company that is the largest in optimization for a $4 trillion dollar industry. 
 1:03:14: So there's, there's a huge runway for people like us to come in and help people. 
 1:03:20: And in honestly, it's going to help lower insurance costs in America, which is great for all of us. 
 1:03:26: Like, you look at United Healthcare, they bring in $100 billion a quarter, they make $5 billion every quarter. 
 1:03:33: They're making a lot of money, they're charging us a lot of money. 
 1:03:35: I don't know if you know your healthcare costs, but mine's for the family is like $1500 a month. 
 1:03:39: Yeah. 
 1:03:40: And we are this group here when was the last time you went to a traditional doctor for anything? 
 1:03:45: Yeah, you know, I, I try not to. 
 1:03:47: I, I make it my mission to never go to a doctor unless I'm like you said, if I'm need to see the emergency room, I'm going to the doctor. 
 1:03:55: If I have a, a cut, a massive wound that's life threatening, something broken, something, some surgery. 
 1:04:02: But aside from that, I'm trying not to go to the doctor. 
 1:04:04: And the idea would be just, I mean, optimally, you would have emergency insurance, right? 
 1:04:11: And then you wouldn't have to pay for any of the other I I would be more behind that. 
 1:04:15: Yeah, I mean, we were talking about this this morning, you know, we're from the professional services industry, right? 
 1:04:21: So people, at least as an attorney, people are very cost sensitive when it comes to attorneys. 
 1:04:28: So they always, it's like if they're paying you $1 they want to see results for that $1. 
 1:04:32: Yeah, yeah, you're a sunk cost. 
 1:04:33: I'm I'm a sunk cost, right? 
 1:04:36: I like to think the result is better than where you came in and especially for you, you're in financial services, people give you money, they want a result. 
 1:04:43: I'm in marketing, same thing, same thing. 
 1:04:46: And they be results. 
 1:04:48: So they hold me to a higher stake than hedge fund managers. 
 1:04:51: It's like a hedge fund gets. 
 1:04:52: You a 7 or 8% return in a year, you got to invest a million dollars. 
 1:04:55: If I don't give you a 200% return in a month, I'm fired. 
 1:04:59: But if I were to go to one of my clients and be like, hey, look, for the rest of your life, you're going to pay me $12,500 to $13,000 per year. 
 1:05:07: What assurances, what quality control, what results do you want to see for that amount of money? 
 1:05:12: They would send me. 
 1:05:13: A comprehensive list. 
 1:05:15: It would say, OK, I'm gonna pay you $12,500 to $13,000 per year. 
 1:05:19: You better lay out exactly what you're going to give me every single year and you better track it it better be personalized. 
 1:05:25: I better see a goddamn good result. 
 1:05:27: Yeah, improvements, improvements every single year, year over year, not declines. 
 1:05:32: US population per capita spends $12,500 to $13,000 per year on health insurance and health care related costs and where we're fat, we're fatter than ever, ever. 
 1:05:44: Where's the, where's the return, right? 
 1:05:46: And nobody's looking around and being like, OK, well, we're giving you all this money. 
 1:05:50: What do we get in return? 
 1:05:51: And for that amount or less, we get a healthy 30 year old rebate. 
 1:05:55: Yeah, yeah, yeah, fantastic. 
 1:05:57: Yeah,, where's the accountability? 
 1:06:00: Right. 
 1:06:00: Exactly where is it? 
 1:06:01: Where and and so and this is, it's funny we talked about like Hulu, if, if I'm spending $150 a month on Hulu, and I'm watching a show and it freezes for a second, I lose my mind. 
 1:06:15: That's $150. 
 1:06:17: Amazon Prime yeah, I'm starting to curse everything that's $150. 
 1:06:22: People, most of them spend $11,000 a month on healthcare, $1500 a month on healthcare. 
 1:06:28: And they don't ask for any accountability, right? 
 1:06:30: And so you're it's actually you're, you're ridiculed and frowned and and called a conspiracy theorist and a skeptic. 
 1:06:38: Right. 
 1:06:39: And if you, if you even ask those questions, right? 
 1:06:42: Yeah, it's insane. 
 1:06:42: It is, it is like for $1000 a month. 
 1:06:45: Yeah, you know. 
 1:06:46: like, what am I getting? 
 1:06:50: Right? 
 1:06:50: Yeah, and you can go somewhere like Nevana or to buy it for less than $1000 a month, $1000 a month, you're completely changing your life one. 
 1:07:01: You're getting the VIP treatment. 
 1:07:02: Month one, you're changing your life. 
 1:07:05: And so it's yeah, it's wild that these that these, and I don't blame on other doctors again, I love the doctors. 
 1:07:11: I think they, they really want to help. 
 1:07:12: Yeah, but it's a system, it's a system. 
 1:07:14: The system is essentially like shut up and take it. 
 1:07:17: And that's, I mean, that's essentially what we're taking advantage of a system that's just telling people to go screw, right? 
 1:07:25: I think people are waking up to it though, especially with, you know, I think. 
 1:07:28: COVID was a big accelerator of that. 
 1:07:31: Now RFK Junior and Maha. 
 1:07:33: Yeah, this is gonna be, it's gonna be I mean what did they shut down during COVID and what did they leave open? 
 1:07:37: Your gym got shut down, but you could still go to McDonald's and bars and yeah, crazy. 
 1:07:43: It was yeah, don't even get me started about COVID. 
 1:07:46: I the logic behind COVID was, yeah, I was like this is, this can't be happening from day one. 
 1:07:52: But just being in the cannabis industry, like there were some big movers and shakers that I was working with or like invest in hand sanitizer, buy PPE equipment, do all this stuff before it even happened. 
 1:08:02: And I'm like, why? 
 1:08:02: They're like, there's going to be something big that happens, just trust me on this. 
 1:08:05: I'm like, they were right about that. 
 1:08:07: Yeah, right about that. 
 1:08:08: Yeah, one of them's neighbors with Donald Trump. 
 1:08:10: So let's just, you know, he lives in billionaire row. 
 1:08:13: He knew something. 
 1:08:14: Yeah, that's awesome. 
 1:08:15: Yeah. 
 1:08:16: And I think here in Orange County, Newport Beach was like the fuck, what we're not shutting down Huntington Beach, most of the part was like that's what our CrossFit, yeah, yeah. 
 1:08:25: I mean we we were down for like a month and we were in Chicago. 
 1:08:28: That was, that was that was nonsense. 
 1:08:31: Yeah, I can't even imagine what it was like in places. 
 1:08:34: It sucks. 
 1:08:35: It's horrible. 
 1:08:35: Yeah, it still hasn't fully recovered. 
 1:08:37: I, I've, I've actually since that all happened, I, I just refused to go to LA now. 
 1:08:42: I used to enjoy going to LA or, you know, food, whatever it was. 
 1:08:45: Now I just tried to never go there because it was like it turned into a zombieland. 
 1:08:49: Like I would be walking down the streets and people would like. 
 1:08:52: Walk around me like they were scared. 
 1:08:53: I'm like, it was, it's this is crazy that in Chicago and it's we're talking about that. 
 1:08:58: I think it's like the urban centers like I don't know what's going on, but it's we've moved to the suburbs, so yeah, yeah, which is it's it's weird that and now you're getting kind of no, you know, going back 10 years, 15 years. 
 1:09:13: It was, it was that side of the aisle that was against corporations, against large scale pharmaceutical companies, right, and now it's like this should be a populist movement to say how do we lower our insurance costs? 
 1:09:29: How do we lower that? 
 1:09:30: Well, we help to optimize people's health. 
 1:09:35: Why don't we all get behind that? 
 1:09:36: I think that this is a both aisles discussion, right? 
 1:09:38: Yeah, yeah, absolutely. 
 1:09:40: How do we get behind that? 
 1:09:42: What, what can we do? 
 1:09:43: I, I think you proliferate things that optimize health, and we can solve things like sleep apnea or a lot of it by just reducing the levels of obesity. 
 1:09:54: And if we think about when cancer becomes prevalent, it's usually around like age 66, so it's that buildup of all of these things and we don't know exactly what that solution is, but maybe. 
 1:10:03: By doing some of the right things, we can find it. 
 1:10:06: So what would you say are like three things that everybody can do today to optimize their health and immediately test, test, test. 
 1:10:12: Like you need to test. 
 1:10:13: The first thing you need to do is take control over your biomarkers, understand what your baseline levels are, CMP panels, all of that. 
 1:10:22: Take a food sensitivity analysis because it's probably something you're eating that is not making you feel good and bringing inflammation up in the body. 
 1:10:30: And Once you get that base level, then it becomes a customized solution for your body. 
 1:10:36: So I don't think there's a one size fits all solution for everybody. 
 1:10:39: I think there's things that work really well, like for weight loss, GOP ones are gonna be great. 
 1:10:44: But if you have something that you're looking to optimize, test first and then find a solution thereafter. 
 1:10:49: We've been able to build this, build this brand that starts with diagnostic testing and kind of making, what is, what is Will say? 
 1:10:57: He says, you know, we're making wellness sexy. 
 1:10:59: Oh yeah, it's a good, that's a good one. 
 1:11:02: And people become very data driven when you present them with the facts of the ability for them to better themselves. 
 1:11:10: And we compete on our optimization and all the, all the time. 
 1:11:13: It's it's a blast. 
 1:11:14: And even from starting, I think it's partially like having people in your life that hold you accountable for your health. 
 1:11:24: And if you don't have that person in your life, like, I think Nirvana can be that concierge level where you can call us and we are going to tell you our experience, we're going to back that by our nurse practitioners, our medical directors, like we will have the ability to help solve the issue of why you're not feeling good, and we'll be your partner. 
 1:11:49: Everybody in our company is currently going through the optimization process. 
 1:11:53: Yeah, everybody, everybody, what age is it most common to go start going through the the human optimization process? 
 1:12:01: Well, I think you start thinking about it when you hit 30, like what you said earlier, like you're a former wrestler, I think everyone here was a former athlete, like you start to realize. 
 1:12:11: I'm not what I was when I was 22. 
 1:12:13: Why can't I get back? 
 1:12:14: Mentally, I feel better. 
 1:12:16: Good up here, but my body doesn't. 
 1:12:18: I'm like, oh, it's a little slower getting out of bed this morning. 
 1:12:21: Like I, I, I feel like I can mentally do it, but my body doesn't. 
 1:12:26: It's gonna warm up and you're gonna feel like a million dollars. 
 1:12:29: Oh yeah, yeah, it's, yeah. 
 1:12:30: Have you tried, have you ever tried it? 
 1:12:32: Not, no, I, I was, I last year I was on Tessa Moreland. 
 1:12:35: I put in and then ACG and those were, those were all peptides. 
 1:12:40: No, no, that I went to, it was one of my, my ex-clients, Morph Wellness. 
 1:12:46: He got me on that. 
 1:12:47: Yeah, bacteriostatic water yeah, yeah, he just sent me the bacteriostatic water had to mix it myself. 
 1:12:54: As I said, it was a little sketch like we'll get you figured. 
 1:12:58: When was the last time you tested your labs? 
 1:12:59: So I actually just got labs done on Monday. 
 1:13:02: So I'll find out or Tuesday. 
 1:13:03: I'll get those back any day now. 
 1:13:05: Yeah, I've been pretty healthy. 
 1:13:06: I think my like my T levels were like 597 before I got tested on that. 
 1:13:11: So I'm curious to see what they are now. 
 1:13:13: You know, I, I, I did get off all of that last year just because I, I don't know, I was going through a weird phase. 
 1:13:19: I felt very, you know, like in my body and I, I, I Which is great, but I also like to be very, like I'm very grounded with meditation and like my spiritual development. 
 1:13:29: I just felt that I was like spending so much time focused on being in the gym over doing, you know, the spiritual work as well. 
 1:13:37: So that was why I, I got off that. 
 1:13:39: But I, yeah, I want to get another test and see if there's maybe something else like clomiphine or Simoland that might be, you know, better and more aligned with where I'm at. 
 1:13:48: is is is a wild one. 
 1:13:51: And so I was, I was telling you, because I, I didn't know if it was just like a placebo effect. 
 1:13:57: You know, when you start taking a new thing, you're like, maybe I'm just imagining this. 
 1:14:01: I want it to work or something like that. 
 1:14:03: And so one night, my, my wife literally asked me, she was like, what is that the pill and I told her and she was like, you know, whatever newfangled thing you're into now. 
 1:14:13: And I was like, I'll tell you what, I actually want to test this out. 
 1:14:15: I had this reaction, curious. 
 1:14:18: So I said, take it. 
 1:14:20: One night, not gonna hurt anybody, RDT under the tongue. 
 1:14:23: And she woke up the next morning and she was like, that was the deepest sleep I've ever had in my entire life. 
 1:14:30: You gave her, I gave her one and oh there's plenty of women that are on, but I gave it to her just for one night and I was like, this this hit me the first night. 
 1:14:39: I felt better the first night that I. 
 1:14:41: it. 
 1:14:42: So am I saying I always called it Samoan. 
 1:14:45: I think everybody says it weird. 
 1:14:46: I'd say. 
 1:14:47: I think he's saying it right. 
 1:14:48: He's probably is. 
 1:14:48: I say it wrong. 
 1:14:49: Yeah, yeah, there we go. 
 1:14:51: Well, yours is harder to say. 
 1:14:52: I'm like, I don't, yeah, what is it? 
 1:14:56: Simo? 
 1:14:56: That's how the doctor that first introduced it to me called it. 
 1:14:58: So I'm like, OK, you probably know you went to school for this. 
 1:15:04: Yeah, the corporate lawyer doesn't know how to say. 
 1:15:06: But I would trust you over me. 
 1:15:10: I'm a college dropout here, OK, so the, the rank would be the doctor, the corporate lawyer, and then myself, dropout business owner. 
 1:15:18: I mean, you're in good company. 
 1:15:19: So yeah, yeah, you're you're just like Steve Jobs. 
 1:15:22: Yeah, exactly. 
 1:15:22: I, I wish. 
 1:15:25: He, he was a special breed for sure. 
 1:15:27: He was a cat, but yeah, so I, I gave her the pill and I was like, I had an initial, I had a first night reaction and she woke up the next morning and it just dissolves under the tongue, just literally like 45 seconds, 45 seconds. 
 1:15:38: I literally just dissolve it on the tongue you take it right before. 
 1:15:41: Or sleep. 
 1:15:42: you don't get this, but I, I feel slightly dizzy if I just get right up after I take it. 
 1:15:46: Yeah, so I usually just get in bed, pop the fill in, I'm up. 
 1:15:49: But actually, I mean it puts you to bed pretty. 
 1:15:52: So it, it's mostly for sleep or what's the main reason you go on some more for talk about that. 
 1:15:57: It's. 
 1:15:58: It helps to stimulate your pituitary gland to create more growth hormone. 
 1:16:03: So instead of exogenous growth hormone that you were taking HCG, yeah, or you're on HCG or HCG. 
 1:16:09: Oh sorry, I thought you said HGA. 
 1:16:11: It sounds like, yeah, I know it's very yeah, very close. 
 1:16:13: No, no, no, no, no, I was like, no, no, no, no. 
 1:16:15: HCG, yeah, I was like wait till you're like 60 for the HG but no, this it it's, it helps to naturally. 
 1:16:25: Stimulate your growth hormone versus actually taking, right? 
 1:16:28: Yeah, so like, think like a low dose stimulating your pituitary gland to produce more. 
 1:16:32: Right? 
 1:16:33: And so that somebody can get on that and notice effects immediately. 
 1:16:37: The, the immediate effects will be sleep and then you're going to start to build over time and after 6 months, generally you're gonna see an increase in muscle mass and a lot of other good benefits too. 
 1:16:46: But I mean, the, the increase in sleep that, that, that's the immediate betterment of just deep sleep. 
 1:16:51: You're talking about instant reduction of brain fog, like you just slept better. 
 1:16:58: So what happens when you sleep better, you perform better. 
 1:17:01: Like and there's just a correlated correlated correlated effect of these, all these other things that just become better, like your thought process is better, like everything, you're just more awake. 
 1:17:11: Right. 
 1:17:11: So if your significant other wakes up on the wrong side of the bed a lot, Moreland is. 
 1:17:18: out. 
 1:17:22: That was pretty funny. 
 1:17:23: Yeah, she, she was, she was so out, and she told me she was like, I've never dreamed so much. 
 1:17:28: I've never ever dreamt so much. 
 1:17:30: It is a is a very deep, yeah, I love that all encompassing sleep. 
 1:17:35: Yeah, so you know you're, you're dreaming or you're, you're sleeping deep, yeah, it was, so yeah, that, that is. 
 1:17:45: The the protocol I would say we have the most people on like the the path is the CMP panel, food allergy test, environmental allergy test, some type of many people are on GLP and then it's. 
 1:18:02: So for the hyper performer athlete executives like Ourselves, what's the go to regimen for them? 
 1:18:07: Well, so you're dialing in a couple of things. 
 1:18:10: You a lot of, a lot of people like us, we're taking multiple supplements. 
 1:18:15: Then it's a, you're doing a lot of clean up. 
 1:18:18: So a lot of people that are high performing athletes are coming in, they're taking. 
 1:18:25: You know, what I would say is non-clean pre workouts, creatines, proteins, like you're doing kind of a ground up build for those people, and that's really the most fun, right? 
 1:18:35: Because I always kind of say like, you haven't experienced but pre-workout can really do, because you're taking a bunch of bullshit, right? 
 1:18:41: You haven't experienced what creatine can actually do, because you're taking shit that's not creatine. 
 1:18:46: Yeah, so then. 
 1:18:47: With just those basic supplements, how can they know that, how can they know they're taking a good one, or what should they be looking for if they're taking creatine or a pre-workout? 
 1:18:57: What are the indicators that determine it's going to be a good supplement? 
 1:19:00: I think it's like any anything like a good supplier like we, we trust Thorn. 
 1:19:05: Thorn multivitamin, pre-workout. 
 1:19:07: You can actually go on the website and see all of the ingredients like clean ingredients manufactured in the USA full our whole supply chains. 
 1:19:18: I mean, you're a creature of habit, so like, what is your, what is your Monday? 
 1:19:21: What is your everyday routine? 
 1:19:23: I, yeah, I, it's, it's funny when people sometimes ask, how do I become like you. 
 1:19:29: Yeah, I'm like, it's actually super easy. 
 1:19:31: That's a lot of clinic in clinic, everyone just comes in and like, well, what are you two doing? 
 1:19:35: honestly that is funny enough most people come in or they, you know, we're in the gym or we're doing this and they're just like, I don't give a shit what anyway. 
 1:19:43: What do you guys do? 
 1:19:44: Yeah. 
 1:19:44: And what do you guys do? 
 1:19:46: Right, so, so I would say you're, you're great with the habit. 
 1:19:49: So yeah, for the last, what, 20 years I've done the exact same thing every day, but since founding, we've moved our offices into the health spa, so like he's in there at 6 in the morning every day every day. 
 1:20:03: I get there around 9, so you guys are taking Zoom calls in the cryo chamber is what you're saying I mean yeah. 
 1:20:10: So I mean, I, my CMP panel showed that my, my testosterone month to month had gone down significantly. 
 1:20:19: So and my liver enzymes, specifically bilirubin was a bit elevated. 
 1:20:24: So before I turned to testosterone replacement therapy, I wanted to at least experiment with my body in in supplementing. 
 1:20:34: With a couple of different supplements, specifically Tonga Ali, and that that helped, that helped and increased the testosterone. 
 1:20:44: At the same time, I moved my multivitamin stack to cleaner source, so everything that I have is is either horn or pure encapsulations, both again, full supply chain in the United States. 
 1:20:56: Both companies that we're now. 
 1:20:58: suppliers of, so we have a relationship with both those companies. 
 1:21:02: People access those through Nirvana. 
 1:21:04: Yeah, yeah, so if we're if if you're calling and getting on the Nirvana program, we're taking your existing supplement stack and we're replacing it primarily with thorn or pure encapsulation. 
 1:21:17: So then walk us through the journey. 
 1:21:18: Let's say I want to get things dialed in. 
 1:21:21: What would be the start to finish journey with a patient that comes into Nirvana that's similar to myself? 
 1:21:27: Hey, I want to get optimized. 
 1:21:28: I'm already working out, I'm already eating healthy, I'm already taking supplements, where do we start? 
 1:21:33: Yeah, the cool thing about Nirvana's journey is that when we have someone that fills out whatever a form on our website, we will have our team contact you generally within 24 hours. 
 1:21:45: And they're going to first understand like what are your goals? 
 1:21:48: What are you trying to do? 
 1:21:48: Are you trying to lose weight or are you just trying to optimize? 
 1:21:52: And once we understand what you want, we can actually send a concierge person to your house for a blood draw. 
 1:21:58: They're gonna pull the blood, we're going to test all of the panels. 
 1:22:03: We partner with Labor, so just the national presence there. 
 1:22:06: We can do food allergy tests and. 
 1:22:08: Environmental testing. 
 1:22:09: So we kind of start with that first. 
 1:22:11: Once we get the lab test back and we have your results, and you said up to 700 possibly biomarkers, like there's so many, you know, 700 different types of tests. 
 1:22:22: Oh, that's right, yeah, yeah, we have individual tests. 
 1:22:24: So when, when you get your primary diagnostic test back, we can dial in like a microscope. 
 1:22:32: We can say, OK. 
 1:22:33: You have bilirubin. 
 1:22:35: Yeah, we have multiple different tests that will go in and identify exactly what is wrong with the liver, the kidney, the gallbladder, that's just, it's going overall. 
 1:22:47: So like once we, once we get those tests back, like we're reviewing for outliers, like in your instance, highly allergic to egg whites. 
 1:22:53: So we're gonna call you up and tell you you're highly allergic to egg whites. 
 1:22:56: Let's let's pull that out right now. 
 1:22:57: There's a lot of lifestyle coaching that goes along with what we do. 
 1:23:00: But we'll have our, our team, our nurse practitioner, our ends. 
 1:23:03: Medical director, like they'll look over the labs, and then we come up with a customized solution that is geared to what you need. 
 1:23:10: So in your instance, maybe that's better sleep, maybe it's something like Sumrellin for someone that is maybe 40, 50 pounds overweight, and they're looking to take that down, it may be GLP1. 
 1:23:22: Could it be some glutide, could it be terrisbotide, depending upon what you're looking to do. 
 1:23:26: So it's, it's really just customizing that path and then helping you along the way. 
 1:23:31: So we're accessible, like if you If you sign up for Nirvana and you want to talk to John, myself, or Will or anyone on our team, like we're happy to jump on the phone and talk to you, right? 
 1:23:40: Like I think it's, it's getting that level of access where you have a partner in your journey, it's not Oh, go on the insurance app and see if you can find an appointment with us, right? 
 1:23:52: Like, we are going to first get you on a plan and then we're going to hold ourselves accountable to stay on that plan. 
 1:23:59: So that plan could be like peptide therapy, hormone therapy, and then vitamin supplementation supplements, all the things, everything. 
 1:24:08: I mean we have so we have so much access to all of, not just all of those. 
 1:24:13: Like peptide protocols and hormone replacement therapy and clomiphin, testosterone sipate, GLP ones, but we also, we even have acne treatment in-house, right? 
 1:24:21: Like we can, we can help you clear your skin, which ironically is, is, I mean, the amount of the number of people that have come in for acne treatment that have done then full diagnostic testing, yeah, on the Nirvana plan and then seen just a clear up of their acne. 
 1:24:38: It's like 95% of the people that come in track. 
 1:24:41: Without getting on some really bad things. 
 1:24:44: Yeah, they're not getting on Accutane. 
 1:24:45: Oh yeah, so bad. 
 1:24:47: There's all sorts of studies about I don't know what the exact it was something like a third of people might experience ED of men when you take higher dose Accutane. 
 1:24:56: Like it is scary. 
 1:24:57: Well, that's the, I mean. 
 1:24:58: That's yeah, it's like, oh great, I have clear skin, but I can't get my dick up like, yeah, that's not a fix. 
 1:25:05: That's not that's not well, and that's, and that's I think the biggest difference between like a hymns, which again, great company, and, and us, which is hymns is primarily I mean they're distributors, yeah, they're a pill mill. 
 1:25:18: Yeah, yeah. 
 1:25:19: So if your dick doesn't get up, go to him. 
 1:25:22: If you want to understand why your dick doesn't get up, you come to us and we can also give you the dick bill, but at the same time, it's, it's, you know, we want to find the root cause of what is what is causing. 
 1:25:35: Your problems, whatever it is. 
 1:25:37: Yeah, I think in just like with your experience and like just with all the tests that we've run, you have to start with testing because there's so many people that we've seen that just have those food allergies. 
 1:25:47: And that could be that one big thing. 
 1:25:49: But it, it's, it becomes potentially a lifelong journey of partnering and just Understanding your tests and like, we become that concierge versus, again, just the doctor system, you just don't, you don't know who you're gonna see. 
 1:26:03: Yeah, I, I would say that the people that we, and I, I think I'm, if anything, underestimating this, 9 out of 10 people that come in have a food allergy, they are, they don't know about, and they're eating the thing they're allergic to. 
 1:26:15: Yeah, it's crazy. 
 1:26:16: You can walk into the doctor and say I have this thing and they don't test at all and they'll prescribe you stuff that could possibly cause more harm. 
 1:26:24: Insurance isn't gonna cover food allergy test. 
 1:26:27: Yeah. 
 1:26:28: So, part of the customer journey is emphasized on community at at Nirvana. 
 1:26:33: How does being a part of the Nirvana community accelerate results compared to trying to optimize health by yourself? 
 1:26:40: Yeah, I think it's a lot of the things we we talked about is how do you optimize health on with yourself without the backing of like a medical team. 
 1:26:49: first it's you can't get access to labs by yourself. 
 1:26:52: You don't know what peptides you're buying, so like we're vetting out the supply chains and we're along for the journey with you. 
 1:26:59: I think there's a big part. 
 1:27:01: You need a you need a advocate in your healthcare journey, yeah, yeah, which it kind of gets back to. 
 1:27:06: , we were talking about with COVID where it's something that'll call bullshit. 
 1:27:10: Yeah, well, exactly, like, yeah, like, no, you don't, maybe you shouldn't take, like maybe you shouldn't do this, right? 
 1:27:17: Yeah, maybe just don't do something you're highly allergic to. 
 1:27:20: Yeah, yeah. 
 1:27:21: Are there any markers which can predict premature aging before symptoms start appearing? 
 1:27:27: Well, I mean, testosterone is is the biggest one there, right? 
 1:27:30: Like you're, when you lose, like when we think about the Aging issue. 
 1:27:34: It is a loss of muscle mass primarily in bone density. 
 1:27:39: So you start to get frail quicker and you look older as you age. 
 1:27:44: And how do you get ahead of that? 
 1:27:45: It's looking at things like, can I supplement my testosterone when I'm in my 40s, or if my levels are below, below optimal. 
 1:27:53: So, yeah, I think there's a number of biomarkers, but that would be a big one, especially for men. 
 1:27:58: Mhm.