Go Higher Podcast

From Side Hustles to 7 Figures: How Olufemi Ajose Flipped Land Into Legacy

Daniel Walton Season 1 Episode 6

In this powerhouse episode of the Go Higher Podcast, Daniel Walton sits down with Olufemi Ajose — a 25-year-old land-flipping phenom who turned a side hustle into a 7-figure empire. From slinging gelato reviews and flipping sports cards to locking in massive real estate deals, Femi breaks down how he built a business that now generates over $1M a year — with just a few hours of work weekly.

Inside the episode:

  • Why land flipping trumps traditional real estate wholesaling
  • How to start with just $10K and make multiple 6-figures
  • The underestimated power of relationships and reputation
  • How discipline, faith, and relentless execution shaped his path
  • Why most people quit before their breakthrough and how to push through
  • Candid takes on entrepreneurship, content creation, and chasing financial freedom

Whether you're looking to break out of the 9-to-5 matrix, scale your business, or just get your money mindset right, this episode will light a fire under you.

🔗 Connect with Femi (@theolufemib)

Presented by Daniel Walton (@yourpropagandist)

0:00: Yo, what's cracking. 
 0:01: This is Daniel Walton, and this is the show for those who don't believe in limitations. 
 0:04: So if you're ready to be better than you were yesterday and hit new levels mentally, physically, financially, or spiritually, it's time to go higher. 
 0:11: You, you said you're quite the, the gelato connoisseur, huh? 
 0:15: Oh yeah, yeah, you did message me about that, yeah, la, so that's that's it right there. 
 0:22: Yeah, you did you go to all the good spots in Italy? 
 0:27: Did I tell you this about how I didn't find anything that was similar in Italy? 
 0:30: Yeah, you said you said you were like, Yeah, well, I think we were texting about it, yeah, yeah, yeah. 
 0:36: I didn't find anything better in Italy than gelato. 
 0:39: That's crazy. 
 0:41: Like it is good. 
 0:41: I went since, like I'm a dessert connoisseur. 
 0:44: I love dessert, especially like gelato ice cream, sorbets, anything like that. 
 0:48: Did you have the waffle? 
 0:49: Oh yeah, yeah, they're like make them fresh. 
 0:52: Like, well, there's a lot of people that make them fresh daily. 
 0:56: They make them to order though, right? 
 0:58: Like that's there's there's a difference. 
 1:00: They're making them as you walk in there is, yeah, yeah, it's dangerous. 
 1:04: I'm a deficit right now, so you're kind of torturing me. 
 1:06: Oh really? 
 1:07: That's all right. 
 1:08: All good, all good. 
 1:09: Me and my girlfriend will make up for it or we'll go eat it later tonight. 
 1:13: Yeah, I went there. 
 1:14: I was like, dang, this place is so good, cause I've been going to Salt and Straw a lot, which is good. 
 1:19: Salt and straw and then handles, but now that's really good. 
 1:22: There's this other spot actually in Newport, it's just like Indian spot, Kofi me. 
 1:27: Have you been there? 
 1:28: No. 
 1:29: It's like this. 
 1:30: Apparently it's a dessert for like royalty for kings. 
 1:34: It's this ice cream that's made, it takes them 18 hours to make it. 
 1:39: I don't know how, but It's like the most like desired part of the milk and I, I'm not even entirely sure, but try it next time. 
 1:51: it's incredible, like what's it called? 
 1:53: Kofi me is the name of K. 
 1:55: Yeah, K U L F I me, it's on the peninsula. 
 2:00: But yeah, it's just, I don't even know how to describe it. 
 2:03: It's got like rose petals, but it's incredible dessert falooda, I think it's what it's called, that type of dish, Kofi falooda, if you look up, you can find it, but yeah, yeah, I like dessert. 
 2:15: That's why I think I work out, so I can, balance it out. 
 2:19: Yeah. 
 2:20: So tell me about the, the land verse, Program that you that you run, you help people make 6 and 7 figures from from from land flipping. 
 2:31: So, I actually started land flipping myself a few years ago, and I've since, you know, had a lot of success and currently run my own land flipping business. 
 2:40: we do around 7 figures a year. 
 2:43: last year we, we did very well, the year before we did very well and I also fund people's deals. 
 2:50: I had people just asking me to coach them, cause I was always posting deals. 
 2:53: I gotta do deals and I'll post my deal and I'm making $100,000 on a deal, 60,000 on a deal, $200,000 on a deal, and people just started like wanting to know how I do it, and it's very like land flipping land wholesaling is notorious for like smaller. 
 3:08: Profit spreads. 
 3:10: So like usually you're talking about like 10 or $15,000 is like average of what people are getting paid, but for me, I've made most of my money from larger deals. 
 3:20: So, you know, deals where I'm making, like I said, 100 $200 300,000 dollars, so. 
 3:26: People started reaching out to me for coaching. 
 3:29: Actually in late 2023, but I was like, no, I don't, I don't wanna do that. 
 3:33: I don't, I didn't want to and then I had people keep like continuing to ask me. 
 3:38: And then at the same time I was posting on TikTok just to not to like build a personal brand or anything like that, but literally just to practice my public speaking just to like talk to the camera and get comfortable with that. 
 3:50: You know that I did it intentionally, and then, you know, I had some TikToks blow up and then I was like, OK, let me go back to Instagram and then I had some. 
 3:58: I had a lot of reels blow up and went through a period of time where like I really blew up on Instagram and I started YouTube and everything like that. 
 4:06: And so yeah, I just the coaching business and consulting business happen naturally, and I tend to have people like, you know, constantly asking me to help them with the business, so. 
 4:15: Yeah, yeah, I just built a business out of it. 
 4:18: And how did you get into it, into land flipping? 
 4:20: Yeah. 
 4:21: Well, I started out wholesaling real estate in 2020, so this was after. 
 4:28: After COVID happened, so after, like, you know, I had a break cause I was running track at Long Beach State at the time. 
 4:34: And so what, what happened was I sat down, I was like, gotta do something. 
 4:38: I started reading, I started doing a lot of research, and then I came across wholesale and real estate where you can kind of sign contracts, and I saw guys making 1015 $20,000 and I was like, wow, that's a lot of money at the time, right? 
 4:51: And so I just started doing it, started committing to it, and. 
 4:56: And those like smaller deals, like how, like what kind of land are they flipping? 
 5:00: Oh, these weren't this, this wasn't land, this was, this time it was wholesaling houses, so I watched like I actually have a wholesaling client, really? 
 5:07: Yeah, yeah, yeah, so it was wholesaling houses, so it was like, you know, 15, 200 a piece. 
 5:12: I did my first deal I made 2000 in November. 
 5:15: I remember this, and then the next month, December, I made another 2000. 
 5:19: Yeah, and. 
 5:21: Yeah, how did you get those, those deals were you guys running paid ads or what? 
 5:26: No,, so texting, calling, I also did a lot of cold calling or like just like Zillow, cause I didn't have a lot of money at that time. 
 5:35: So I would try to do like batch leads, I would do that. 
 5:38: I would cold call some lists, and then I will also, you know. 
 5:41: But those those two deals actually came from Zillow. 
 5:44: Me just sitting there and like calling people, which is, I mean, if you sit there and do it, you're gonna make money. 
 5:52: And I started just, you know, building up a buyer's list as time went on, I built up a long buyer's list, a big one of like private equity guys and. 
 5:59: , people that were buying a certain buy box of houses, and then I would, whenever someone would have a deal, I would just take the deal and give it to the buyers. 
 6:09: Right. 
 6:10: There were some times, like a few times in a row, where I got cut out of deals, and so instead of people coming to me for the buyers, they already knew my buyer, and so like if we had an agreement, they will go around our agreement and then go to the buyer. 
 6:24: Dang, that cut you out. 
 6:25: Yeah, so I started losing money. 
 6:26: I was like, OK, well, I don't have any control over this. 
 6:28: I just kind of got a bad taste in my mouth and I was like, how do I get more control over this? 
 6:31: And then I remember I asked that question, and in the same week I was in Mexico at this time, in the same week, I see this thing about land flipping, and the title was like how we made, you know, multiple six figures profit in a month flipping something like that. 
 6:46: What? 
 6:48: And I clicked on it and my eyes brightened up, dilated. 
 6:52: And there's been 5 years later, so that's crazy. 
 6:56: Do you believe in, or are you, do you believe in God or faith? 
 6:59: Absolutely, yeah. 
 7:00: Yeah, yeah, it's faith. 
 7:02: Same, same, when you, you ask for things, whether it's God, the universe, whatever you call it, it's like it it it lines up. 
 7:09: No, absolutely, every single time, so without fail. 
 7:13: Yeah, yeah, I'm, I'm big into faith. 
 7:15: So 5 years land flipping started with wholesaling and. 
 7:23: Did you ever like look back at wholesaling and be like, you know, I'm missing out or? 
 7:27: No, because I started making a lot of money with land. 
 7:29: Yeah, cause a lot of people do wholesaling, they make a lot. 
 7:32: I know that's a big money making market. 
 7:34: The thing is, the same systems that work in wholesaling, the, the product of land is just a lot better. 
 7:41: It is. 
 7:41: I mean the average is that average deal size is a lot bigger and people are not. 
 7:47: People are not doing it either. 
 7:48: Like in like profitability or just the sheer volume that you can do volume all of it. 
 7:54: I'm trying to find an analogy for you that would be like. 
 7:57: It actually was on the tip my tongue when I forgot it, but there's like what's an analogy for this? 
 8:03: Let's say that. 
 8:06: I have the same distribution line for a product, right? 
 8:11: So the same company, the same CEOs, the same conveyor belt, everything, let's say for a physical product. 
 8:17: Do I want to sell. 
 8:20: I don't know, do I wanna sell Coca-Cola? 
 8:23: Or Just give me a less popular drink, or like, you know what I mean, Coca-Cola or like or or just like cola, you know, or soda, you know what I mean so for me, what I'm trying to say is that the product is just much better. 
 8:41: And not to say that, you know, you can't because there are guys that make millions of dollars a year from houses, but with land, there's not a lot of people doing it, there's not a lot of people that understand it. 
 8:51: And so it's just a niche that like now people are starting to, you know, catch on, you know, a lot of the, there's a lot of content out there about it now, definitely in the last couple of years and. 
 9:01: But still, people don't know how to run a business out of it either, so that's the other thing. 
 9:05: Right, yeah, it takes a little bit of a business acumen. 
 9:08: So what kind of licensing or credentials do you people need to get into this? 
 9:13: Yeah, no licensing at all. 
 9:15: You just need the education. 
 9:17: So I always recommend for people to have capital and education. 
 9:21: You know, if you're gonna get into this and make multiple 6 figures profit per year, you need to have at least, you know, 10, or $15,000 liquid, yeah, for sure, for sure. 
 9:30: And that kind of investment, how long does it take them to see a return on investment from that? 
 9:34: I mean, it could take, I've I've seen as long as 6 months, right, but compare that to a 4 year university, I mean, yeah, you know what I mean, is the worst. 
 9:45: I wouldn't even call school an investment anymore like it's unless you want to be a doctor, attorney. 
 9:51: , yeah, doctor, attorney or engineer, I, I would say school is the opposite of an investment. 
 9:57: It's, it's a debt. 
 9:59: It's the biggest scam ever. 
 10:01: Yeah, debt trap, time trap, time is the most valuable resource in the world. 
 10:04: You commit 4 years to going into debt to then start at the bottom. 
 10:10: Why not just start at the bottom without all the debt and the time. 
 10:12: Exactly. 
 10:13: I mean, I've I've had guys that have come to my program. 
 10:16: No college experience, barely graduate high school and make six figures. 
 10:22: So that you don't, you just need to understand the product. 
 10:26: And work hard and commit to it. 
 10:28: Right. 
 10:28: So what if somebody doesn't have like the the 10 to 150, I know like arbitrage deals are possible in some other like like Airbnb. 
 10:36: Is there any arbitrage traging is possible. 
 10:40: Not trying to get into any business. 
 10:42: Get your paper right. 
 10:43: Yeah, like get your money right first. 
 10:45: Like whatever you have to do, and I think there's opportunities. 
 10:48: So if you have to start small and flip Instagram accounts or whatever you do, do that, or if you have to be a clipper. 
 10:55: There's so many ways to make money now. 
 10:56: You all know how I got my 1st $100 to make my investment. 
 10:59: I flipping cards like Kobe cards? 
 11:04: Yeah, that's crazy. 
 11:05: Yeah, yeah, I'm gonna get shut down forever. 
 11:09: Yeah, it was like I had a plug and I'm like, all right, like I was pivoting out of the cannabis game too. 
 11:14: So somebody's like, hey, like, do you know anybody that needs these? 
 11:16: I'm like, yeah, I want one. 
 11:18: I was like, where are you getting these from? 
 11:19: And so is that where you started in cannabis or? 
 11:22: Yeah, so my first business was, was a cannabis business, you know, I was actually still going to school. 
 11:26: I never wanted to do. 
 11:28: I hated school, but I knew I just needed a degree. 
 11:30: So I, I was going for engineering. 
 11:32: I wanted to become an engineer so that I could do medical device sales because that was the highest paying sales job and like highest paying job, like aside from being a doctor, you know, a surgeon, something like that. 
 11:42: I'm like, OK, I can go to a 4 year and I can immediately get a medical device sales job. 
 11:47: Those pay like 250 to like 500K. 
 11:49: I'm like, that's what, that was my plan. 
 11:51: Mostly just to satisfy my parents and then, you know, one of the doctors that I worked with at the time when I was in school, had a part-time job and he was like so a book. 
 12:01: I was reading a book on like how to grow plants and he's like, what do you, what are you growing like Indica or sativa, my Kale and spinach, you know, I was, I had like a hobby project at my place and he's like, well, if you ever switch it to cannabis, it's legal now and I I'll invest. 
 12:15: I was like, all right, how much? 
 12:17: and so he Partnered up with me, my buddy, and we converted my hydroponic grow that I was growing like kale and spinach to to weed and flipped it, made money. 
 12:28: We're like, all right, let's do this bigger and moved out to Adalanto. 
 12:31: Shortly after that though, it went legal here, which was like 2018, and that just like fucked everything. 
 12:37: I mean, like, it was so easy to make money because it was like, like in a gray area, like not fully regulated, but it wasn't illegal. 
 12:45: So it was like very easy for a solid like 1 year and a half, and then regulations changed, brought in a lot of big business, and I was like, I'm, I'm out, so pivoted into the CBD business which ran into a lot of complications, you know, we were talking about like payment processing issues like PayPal shut my account down, all these other businesses shut my account down. 
 13:04: PayPal actually held like 60,000 for like 6 months, like almost bankrupted my business. 
 13:08: I'm like, Fuck this industry. 
 13:11: I'm getting out. 
 13:11: Yeah, they just shut it down, decided, oh, we're not gonna allow CBD anymore even though it's fully compliant. 
 13:16: So there's issues like that. 
 13:18: And I'm like, you know what, I'm going, I can make millions in any industry. 
 13:21: I'm gonna choose something that I'm actually more passionate about. 
 13:24: I saw like a Tony Robbins event about, I went to a Tony Robbins event, he was talking about how like, you're compensated based off of the value you provide to the world. 
 13:32: So that. 
 13:33: That was when I was like, right, I love marketing. 
 13:35: I'm very technical savvy with marketing. 
 13:37: I'm just gonna do marketing as as my profession, master that, provide service through through that and then once I have like 10 mil liquid, probably just start launching like CPG brands like that's, I'm like a products guy, so I really love like developing products and concepts, but you need a lot of money to do those, right? 
 13:53: So that's that's my plan. 
 13:56: Yeah, honestly, similar, similar plans just as far as 10 mil liquid. 
 14:03: And for me it's about, you know, I, I've started to look into companies that are like more align with my brand and things that I want to do, and there's definitely a lot of guys that have already like just laid the blueprint as well. 
 14:15: There's so many people that have done it, so I'm like, it's crazy. 
 14:18: Like once you realize. 
 14:19: that it's like a cheat code to life. 
 14:21: It took me 7 years to get to the point of where I finally like started making money because like I was one in like products businesses, so it's like all my money was going back into the business. 
 14:32: I wasn't like really making anything. 
 14:35: And then once I realized you could just pay somebody like you if I wanted to learn land flipping, I would just pay you, hey, what do I need to know? 
 14:42: Like, so that I can streamline that process and everything just 10x from that where before I was like, oh, I'm just gonna grind it out 18 hour days. 
 14:50: It was like 5 years to learn when I could have paid somebody and in 6 to 12 months. 
 14:55: I could have learned and become a level of an expert, right? 
 14:58: Well, this is why books, coaching, consulting, I still pay, I pay a guy right now $25,000 a month to coach me. 
 15:05: Yeah, that's great for land flipping or what? 
 15:07: No, just for like some macro. 
 15:10: I don't want to get too much into stuff and like some you know some personal branding stuff and stuff like that, but It's very valuable because this guy has a wealth of knowledge that he's, I mean this guy has made over I think over $30 million in the past few years, you know, and so I'm like, OK, well, I wanna learn from this person. 
 15:29: I'm gonna pay. 
 15:31: And I think this is with a coach, consultant, a book, anything like you're, so when people say just as an example, like, oh, like why do you this is your income, like the income is you coaching and consulting. 
 15:44: Well, I mean, I have a wealth of knowledge. 
 15:47: There's proof. 
 15:48: You can see the proof, and if you want to cut your time like by 95%, you're gonna pay for that knowledge and that's just like anyone, you know, you're gonna pay in your time or your money, right? 
 15:59: Exactly. 
 16:00: And and your time is way more, way more expensive and way more valuable than the money. 
 16:04: The money will always come back. 
 16:05: That's what like rich rich people value their time over everything brokeies. 
 16:10: They care more about their, their, their money. 
 16:13: Yeah. 
 16:14: Time, will never be returned back to you. 
 16:16: No, you can't refund your time, you can't, like, so I, I, I mean, anything I do in my life, I actually like, you know, we made chef, like anything, just to like save time, you know, cause I'm not trying to like. 
 16:30: I'm not trying to waste any time, and I'd much rather pay money. 
 16:33: I don't care how much it is, as long as like, you know, it's worth it and the value is there, I will pay for it. 
 16:38: Yeah, yeah, same here. 
 16:40: Yeah, stop shop grocery shopping. 
 16:42: I, I don't, I don't really cook very much. 
 16:44: Like I, I will cook sometimes, but it's more of like an experience, but yeah, Monday through Friday I'm, I'm locked in like. 
 16:51: Yeah, like why am I sitting here like, you take weekends off? 
 16:54: No. 
 16:55: No, I don't either. 
 16:57: No, man, I'm like, I, I told myself I'm not gonna slow down till I'm, I have like a, you know, 8 figure year, so 10 mil, it hasn't happened yet, but that's like, I think. 
 17:09: I wouldn't say like I'm even gonna slow down, but at least like, you know, maybe take a little break, vacations, things like that. 
 17:16: Right now I'm just like, full, foot on the throttle, but, you know, I'm an ex-athlete too, like I did college wrestling, so I'm just like really focused on being the best and I don't feel like I'm the best yet, like I still have questions, so I'm dedicating myself to that, but who knows, things might change once I get there and maybe I might want to, you know, stay locked in until the next goal. 
 17:40: Yeah. 
 17:41: How old are you? 
 17:42: 33, 33, yeah, yeah. 
 17:45: What about you? 
 17:45: 25. 
 17:46: I just turned 25 last week. 
 17:47: Yeah, bro, I wish I knew that stuff when I was 25. 
 17:51: I mean, I like, I've always been hungry, but just Didn't know. 
 17:56: Yeah. 
 17:56: That's the biggest thing you have, like, it can just get you there so much faster. 
 18:01: I saw, well, first you need the right environment. 
 18:04: I think that's the biggest thing. 
 18:05: Like I didn't have the environment. 
 18:07: I had the drive, you know, I had the fuel that that that you, everybody has, right? 
 18:11: If you don't have motivation, it's just like look at your circumstances and be like, that should be your motivation. 
 18:15: No, for sure. 
 18:16: I, I actually, I was gonna say about the vehicle and this. 
 18:19: I've been saying for a while, but then I saw Alex Carmozi say it, and he was talking about, vehicles and how it gets you to, he was like, it's easier to make 10 mil than it is 100,000 or something like that. 
 18:30: And he was like, well, it just depends on the vehicle. 
 18:32: If you're in a rocket versus you using your 2 ft, the vehicle, the rocket is gonna get you there a lot easier than feet, so it's just about the vehicle you're in. 
 18:40: So yeah, it's true. 
 18:42: I think that's one of the biggest things for someone that's like. 
 18:44: Trying to make a lot of money is just being aware of the vehicle that they're they're in, you know, because it is easy if you're in the right vehicle. 
 18:53: Yeah, yeah, definitely. 
 18:54: That's why like I chose marketing because there's just so much value you can provide and I, I feel that I can like find I I haven't found that vehicle yet to like really hit those next levels. 
 19:06: But now I'm starting, now I do rev share deals with all our clients, so I'm just being a lot more selective of the clients that we get to work in so that I can have like the vehicles that can do that. 
 19:17: yeah, it's, it's it's crazy. 
 19:19: I know we we digressed a little bit there, so then with your, your land flipping, like what You said it can take up to like 6 months. 
 19:29: What are you looking for? 
 19:30: Like, what, what is the average person that wants to consider this or get into this? 
 19:34: Like what, what do they need to be doing to, to get into this other than having like 10 to 15 grand liquid? 
 19:39: Yeah, so it requires marketing, so you have to generate leads. 
 19:42: So the two primary ways that we generate leads, I usually actually tell people to start with. 
 19:46: Direct mail, depending on what their budget is. 
 19:48: Oh really? 
 19:48: Yeah, Direct mail is actually a lot better. 
 19:51: People still open their mailbox. 
 19:53: These guys are, these guys are older than 50 years old. 
 19:56: OK, yeah, the mail every day. 
 19:58: Yeah, our, our, our target market are older people, people that have owned these properties for a very long time. 
 20:05: So yeah and so what you so yeah you scout properties, look up places that you think are gonna be good. 
 20:12: Yeah, so we use data sets and, you know, just data to tell us like, OK, there's 50 acres in this area, there's 60 acres in this area, it's sold for 5000, 4000, whatever it is. 
 20:24: And we make offers at 50% of that market and send the offers out, and then people call us back. 
 20:31: And if it's just land, how are you doing direct mail to like land, you, you find the owner's address somehow? 
 20:36: OK. 
 20:37: So you scrape the lists, send out direct mail, and then, and that's like the 10 to 150 that they need is like cost of the direct mail pieces pretty much. 
 20:47: Yeah. 
 20:48: Oh, OK, OK. 
 20:49: So then to continue to send that out, right, right, OK. 
 20:53: So then you do a couple 1000 indirect mail pieces, how many people end up responding to those? 
 20:59: 1% of 1% is what we actually end up closing. 
 21:02: That's been the biggest trend line that I've seen. 
 21:06: OK, so 1%, 1% of the send outs respond and then of those roughly 1%. 
 21:12: OK, so it's just a numbers game. 
 21:14: And then like, I mean $200,000 flip, that's a lot. 
 21:18: How are you, how are you able to, to do that? 
 21:20: What, what's the process like we, we now got the property. 
 21:23: Do you have to like Built, I guess like make it look prettier or what is that process? 
 21:28: So it's just buying it, relisting it on the market, taking really good photos, really good marketing, and so what I mean when I say that is like you're painting a picture, right? 
 21:38: So if I have a 50 acre parcel. 
 21:42: Of hunting land, well then I need to take pictures of the game. 
 21:45: Yeah, when I mean game, I mean deer, turkey, things like that, and you take pictures of it. 
 21:49: , I need to spruce it up. 
 21:52: There's, I need to have a really good description. 
 21:55: I need to use a very land specific broker, someone that's only sold land. 
 21:58: these are all ways that we can. 
 22:01: We can assure that list right quickly. 
 22:04: Selling the vision of what the the buyer wants. 
 22:07: Exactly right. 
 22:08: And are there certain markets that are better than others? 
 22:11: . 
 22:15: Yes and no. 
 22:16: I think that they're like now. 
 22:20: There are all these AI platforms that are coming out, which are great, but I think for a newer land flipper, like, again, it does help you in in your business, but like for a newer person, I would rather someone like go the analog way before they start trying to like Do all the AI stuff, because then if you're doing the AI stuff, then all you do, all you know is, OK, well this thing told me that this is a good market, and this is a bad market, when in reality it's probably not. 
 22:54: Right. 
 22:54: And I've sent mail to markets that were considered bad markets, but still got deals there. 
 23:01: So as long as we see that one. 
 23:04: You know, a bad market is only one that the supply is more than the demand. 
 23:09: So if I have more properties for sale than I have that have sold, I don't wanna be in that market because then I, I mean, it's, it's a red ocean. 
 23:17: And how do you how do you check that? 
 23:19: You can literally just check like, OK, sold and for sale, and it tells you they all tell you and I have, you know, we have many other platforms as well that we use, but Zillow and Redfin, you could tell if those. 
 23:32: And as far as Would you, yeah, so that's still, yeah, a good market would be anywhere from 50 to 100% more if I have if I'm in a market that's 50 to 100% more demand, then I'm in a good situation. 
 23:43: You're like, this is good, let's make some money. 
 23:46: And then now it's just I guess, blast the homes or the the owners with, with the mail pieces. 
 23:53: Yeah, exactly. 
 23:54: And what it's just like a standard letter. 
 23:57: it's not a standard letter. 
 23:58: We use multiples. 
 23:59: Let me, sir, just do this. 
 24:02: We use multiple different Renditions, so it'll be like two page letter, we have, I don't want to give them all here, but we do use a lot of different mailers and we, we kind of change the copy tailored to a specific person. 
 24:19: I've, I mean, I've sent out. 
 24:22: This year, I'm gonna cross the million dollars spent on mail. 
 24:26: , Mark, and that's a lot of money in ad spend for our industry, right, because on average, We're getting like, like, I've had mail campaigns where I made 15x what I spent on the mailer. 
 24:43: Wow, those are the margins, yeah, those are good. 
 24:46: I like like that's what I took home net profit. 
 24:49: And so, yeah, no, I'm gonna, I'm gonna, I'm getting ready to cross that. 
 24:52: So I, my point is I think I'm advertising in the markets. 
 24:56: Yeah, you probably are people are like I'm happy with 2 times return on investment when you're spending $1000 you know, like, hey, I made 2000, that's not bad. 
 25:03: Yeah, but I have spent. 
 25:05: It's that multiple times where I've spent 1000 on mail. 
 25:10: And made 17,000 on a deal. 
 25:13: Within 90 days. 
 25:15: Wow. 
 25:16: So, and from that exact mailer, so, yeah, yeah, that's those are some numbers. 
 25:20: It's good. 
 25:22: And then, so you send out the mail pieces, how long does it take to close the deals on average? 
 25:26: , the fastest I've ever had was like 24 hours, the shortest. 
 25:30: Oh, that's really fast. 
 25:31: Yeah, like literally they were just like distressed or what? 
 25:33: No, so the, the seller, he was actually getting a divorce. 
 25:37: Oh yeah, so somewhat he was, he was a little bit distressed, but it wasn't even that like we made money in 24 hours is what I'm saying. 
 25:44: Yeah, wow. 
 25:45: So literally like we closed. 
 25:49: And like, they listed it on the MLS, got an offer full price cash offer. 
 25:53: Wow, yeah, so I, I love it when that happens. 
 25:56: The slowest, like I told you is is. 
 26:00: 250,000 And it took 6 months. 
 26:03: Yeah. 
 26:04: So, how much time does this take? 
 26:06: Like, is this like a full time thing for somebody or can they do this? 
 26:09: For me, I probably spend like 1 or 2 hours a week in my land business. 
 26:13: That's crazy. 
 26:14: What's the other time you just. 
 26:16: a lot of hitting the gym, definitely hitting the gym, making content, building on my my coaching and consulting company, Funding deals, you know, just, just helping people and taking care of my family. 
 26:30: That's really, you know, I, I do, there's some like projects and some things that I'm investing in right now, I can't really, I can't talk about, but yeah, there's a lot of stuff like that and really like a lot of stuff that will be like revealed as time goes on. 
 26:46: Yeah, it sounds exciting. 
 26:49: That sounds exciting. 
 26:50: So if somebody wanted to learn or work with you, what's the best way to get in touch with you? 
 26:55: Yeah, so, Instagram, the Olufemi B, YouTube, what am I? 
 27:00: I think I'm the Olufemi be on YouTube where you just look up Olufemi Jose, my, my name, it'll come up, yeah, those are really the best couple ways that I'll, yeah, yeah. 
 27:10: That's cool. 
 27:12: what is your plan to like scale your coaching offer? 
 27:15: , I mean, that's not really like. 
 27:19: I, I just want to continue to help people. 
 27:21: I've made a lot of people, a lot of money, I've helped a lot of people make six figures, and it's been great. 
 27:27: I, I like the, I really like the one on one aspect of helping someone from 0 all the way to, you know, 100. 
 27:37: That's, it's a really good feeling. 
 27:39: I guess as far as, you know, scaling it, you know, just, just continue to talk about what I do, and you know, I don't really know that like. 
 27:49: I have. 
 27:52: Yeah, I just want to teach as many people as possible how to do this and how to empower themselves with, you know, making their their money autonomous and not really dependent on something else, you know, themselves. 
 28:04: Because the fact that like when you know, I mean, borrowing a payment processor, but when you know that like you control your money, it's just another feeling, you know, and now I'm at a, I'm at a place where we close deals pretty consistently, Yeah, those are big deals you guys are closing so like, like one a month or more more than that. 
 28:27: I go quarter over quarter, but I haven't had a, a single quarter in a in a long time, where we did under 250,000. 
 28:35: So, now she's from the land flipping business. 
 28:38: So it's been, I mean I don't really like talking about money, but you know we've done like talking about money here. 
 28:43: I don't. 
 28:45: I'll talk about some deals that I've done, but I don't like talking about like exactly what I make just because I feel like it's not my style. 
 28:52: Yeah, yeah, no I get that. 
 28:54: But no, we do well and. 
 28:58: Yeah, just continue to scale, continue to really just I, I, I do want to do, you know, kind of build a community out in this area for land flipping as well. 
 29:08: So those are things that I'm currently doing, meetups, you know, masterminds, things like that, and just continue to help people. 
 29:16: How are you meeting people like that? 
 29:17: They're finding you on YouTube and yeah, a lot of YouTube, TikTok, Instagram, it's like, I don't even ask for it and it appears. 
 29:25: Have you been affected with anything that's going on on TikTok recently? 
 29:29: Has it affected your, your end of things? 
 29:31: No. 
 29:32: What's been going on just because it's like with the band, you know, and then now like that was a marketing play. 
 29:37: I don't think that, yeah, that's what I think. 
 29:40: Yeah. 
 29:40: My theory is that that was a marketing play they were never gonna delete it. 
 29:44: Yeah, I, I don't think they were marketing it, but, I have a feeling that The powers here, Facebook, Instagram. 
 29:54: They didn't like market shares, you know, going to TikTok. 
 29:58: Yeah, I don't think, I don't know what's gonna happen, to be honest. 
 30:00: , I guess the creator experience probably hasn't changed too much. 
 30:06: Yeah, I really have no idea what's going on. 
 30:08: I've been invested heavily. 
 30:09: I, I almost like, I'm actually glad I didn't fully invest into TikTok, like it was something I wanted to, and I've been very like, Heavily invested in TikTok. 
 30:19: We're a TikTok advertising partner, TikTok shop partner, and yeah, with the band, I was just like very cautious and now it's just like, it's been very hard to monetize on TikTok for a lot of our clients that we manage. 
 30:33: Yeah, I mean, I don't think TikTok is gonna go anywhere at all. 
 30:37: I mean you have the the clipping space, you have all these influencers like it's, it's a multibillion dollar thing, especially for America. 
 30:46: It brings a lot of revenue to America. 
 30:49: Yeah, and the other thing too, like, did you see that, Poppy sold? 
 30:56: The soda company, yeah, what do they sell for? 
 31:00: I don't know the exact, but what I'm saying is that a lot of poppy marketing is on TikTok, you know, so I don't think that like It's just an incubator for so many things to be successful. 
 31:10: I don't think that is gonna go anywhere, and they've got these like TikTok creator partnerships and like, Yeah, TikTok's not going anywhere. 
 31:18: And I genuinely do think that it was a marketing play. 
 31:20: I think that it's like, hey, we're we're gonna shut this down, you guys are not gonna be able to access it. 
 31:24: So then there's an outrage and literally the next day it's back on, and they haven't heard anything about it since, so, yeah. 
 31:32: Yeah, there's there's a lot, Yeah, we don't have to get into too much politics, but yeah, it's, it's, it's gonna be an interesting landscape. 
 31:41: I know from the business side of things, like if you're invested in TikTok, every business owner I know that I've talked to, it's just been, they've been struggling cause it's, it's just changed and like businesses that invest heavily, They, they've just had a lot of challenges because the inside of the business is crumbling, you know, it's like going like to in and out and nobody's working. 
 32:08: All the staff is like quitting, everybody's resigning. 
 32:12: , so it's just been very hard, at least from the business perspective, I agree with you, the, the platform, it's so bought in. 
 32:20: I don't think the creators care or are affected by it. 
 32:24: now I know they made some, some bad plays. 
 32:27: I mean, I, I feel like with the TikTok shop thing that almost broke it and maybe this was their way of just kind of cleaning it up and it could have been a marketing play like you're saying. 
 32:36: But as far as the monetization, it's been a lot harder for brands that were on TikTok shop running ads cause nobody knows what the fuck is going on in there. 
 32:46: They're just People are dropping like wildflower, or what is that what is that saying? 
 32:51: Wildflies. 
 32:53: Yeah. 
 32:54: But yeah, the the the landscape has definitely changed. 
 32:59: I'm, I'm fully out of it cause it's just, it's just been too much work, you know, I want to invest in things that like grow my income, not shrink because of Business is pulling out, brands not wanting to spend money. 
 33:10: So that's been challenging, but Yeah, it's gonna be interesting next few months for sure, cause there's like another potential ban right on like the 4th. 
 33:19: I don't know. 
 33:20: Yeah, there's a ban approaching on April 4th, really, or April 5th, something like that? 
 33:28: April 5th, yeah. 
 33:29: Hm. 
 33:31: Cause like, what happened was, I guess it was just an extension. 
 33:34: Yeah, so they like literally have to come up with, I guess they're probably just gonna sell it, so it'll be interesting to see what what happens. 
 33:42: I guarantee you they'll just extend it again. 
 33:44: You think so? 
 33:47: Yeah, I I feel like the user buy-in goes up from these because like you said, it's, it is almost like a marketing place scarce scarcity go away, so then you download it and then you consume the content is, yeah. 
 34:01: Yeah, the users do for sure. 
 34:04: I don't spend too much time on TikTok. 
 34:07: I try to limit my social media time scrolling cause as I'm sure you're aware it can just add up, like, especially as a content creator, you just like, you're, you know, it's like a fine line between looking for inspiration, and then scrolling and spend too much time on the ladder. 
 34:26: I spent at least like an hour a day specifically trying to get inspiration on stuff. 
 34:32: And I think for me like just creating, I reward myself with just the creation and the work, and I think people mess up when they reward themselves with scrolling and You know, bad foods and consuming and let's go do this, let's go watch this. 
 34:49: And I think if people actually put more effort, just like more, a little bit more effort into just creating and producing, then, you know, you make a lot more money. 
 34:59: Yeah. 
 35:00: Yeah, one of the big shifts for me was like the mindset of I'm no longer a consumer of content, I'm a creator of content or a consumer of anything, you know, that's that's my thing like I don't. 
 35:10: Whenever someone was like, oh you should do this on this person's like, you know, I don't know, on this show or you should like collaborations are good, but I guess what I'm trying to say is like, I always think about how I can vertically integrate something myself. 
 35:24: If I see someone doing something, I'm like, how do I do that? 
 35:27: If it's if it has anything to do with me, like, you know, any kind of company or anything like that, I'm like, OK, how do I do that? 
 35:33: How do I buy that? 
 35:34: How do I invest in it? 
 35:35: That's that's what I think about. 
 35:36: I don't think about like. 
 35:37: You know, let me just consume this person's product. 
 35:40: Right, because that's not how you, it's not how you ascend. 
 35:43: No, no. 
 35:44: You have to have a different level of thinking to ascend to, you know, a 9 and 10 figure and so forth level. 
 35:51: Yeah, you gotta be the creator, you gotta be the producer. 
 35:53: Yeah, you definitely have to be a creator. 
 35:54: I mean, we are creators. 
 35:56: As children made in the image of God, we are creators. 
 35:59: That's what's crazy about humans. 
 36:00: We're the only species of animal that creates. 
 36:05: We can, we, we bring to life our ideas. 
 36:08: Yeah. 
 36:09: And once you understand that you're like your whole perspective can change about everything from I'm just this human here too. 
 36:16: I'm a creator, I can bring to life whatever I see in my mind. 
 36:19: You're right, we, we are the only ones. 
 36:21: I don't, there's no other species that can actually do that. 
 36:23: Yeah, the other species just have to like, they just operate their tasks, yeah, yeah, yeah, for sure, it's crazy, and yeah, we, we have like I, I believe we are meant to create. 
 36:35: I think we've been programmed, you know, I don't know for how long, but I, I think we've been programmed to just operate in this matrix, and that's not what we're called for. 
 36:45: No, it's not, and I think when I Have conversations with people. 
 36:50: That are still stuck in that cycle, and they don't understand that there is more than that. 
 36:56: I'm like, I can't even be around those people for real. 
 37:00: I mean, I'm not really around people like this, but I just, it sticks on me so much because I never have those conversations, you know, so it's like. 
 37:07: Like, well, no, I'm not gonna do that because my job is safe. 
 37:10: You really think that? 
 37:12: Because you're getting a paycheck, you're safe. 
 37:15: What's your definition of safe? 
 37:17: Or it's stable. 
 37:18: My job is stable. 
 37:20: You really think that? 
 37:22: You know what's stable to me is when I get a $25,000 wire, $50,000 wire. 
 37:26: That's stable because I built a business and built a system, right? 
 37:30: That's stable. 
 37:31: What's what's not stable is, oh hey man, I, you know, actually I can't pay you this week. 
 37:35: What's stable is also like, like freedom, being able to do what I want when I want, put my time energy into the things I want if it's my family, you know, that's, that's to me that's safety, that's freedom, that's stability, and you can't, like, once you you you see it, you can't, you can't go back to, no you can't. 
 37:55: Taking orders. 
 37:56: No, you can't, and you can't, like for me. 
 37:58: , the thing is, I've actually never worked a job. 
 38:01: Really, good for you, bro. 
 38:02: Never worked a single job, never 9 to 5, anything like that. 
 38:06: And so I actually don't know anything else but to get it, get it on my own. 
 38:11: Yeah, that's it. 
 38:13: Yeah, I have. 
 38:15: They were good, and I think you, you can start, you know, there's no, just cause you have a job doesn't mean you can't get started. 
 38:22: One of the things that, one of the things I wish I actually would have done was kept a job, like had a job earlier on, you know, it wasn't until like probably year 5 or 6, I picked up a serving job part time so that I could live off the income from that. 
 38:35: Yeah, that was like the best decision I made because it finally allowed me to put so much more energy. 
 38:41: And clarity into what I was doing instead of just always being stressed about money, wondering about next month. 
 38:48: You know, I was chasing money instead of Hey, this is my game plan and this is my vision. 
 38:53: I'm gonna do this, my expenses are covered. 
 38:56: So, you know, if you're listening to this and just getting started, that that is literally like the one thing I wish I would have done sooner is picked up a serving job. 
 39:04: I probably would have accelerated my my career so much faster. 
 39:07: Actually, I have a friend that did that too. 
 39:09: he did that, and now his, his coaching business does a couple $100,000 a month, so. 
 39:16: Yeah, you know, I think stacking money is, is really important if you want to get into any kind of business. 
 39:23: Yeah, like for sure. 
 39:24: I mean, for me, I didn't like I, I didn't have very much, it's the thing too. 
 39:29: I've always been very entrepreneurial. 
 39:31: I mean, by the time I was 18. 
 39:35: I had made my first, not the 1st 100, I made like 920. 
 39:39: It was close, just selling t-shirts and stuff like that. 
 39:43: How did you get that? 
 39:44: Like, like did you have a family member or where where does that come from? 
 39:47: How did I get what you're just entrepreneurial mindset, your hustler grind. 
 39:50: Oh yeah, my dad is presenting Jusu black belt. 
 39:53: He has his own academy. 
 39:54: Oh wow. 
 39:55: And my mom, you know, has her own businesses and, you know, just both of them. 
 40:01: I've seen my parents go from like very little when I was a kid. 
 40:07: And just start, just keep building, you know, keep building, keep building and just like, yeah, so both of them just hustling, you know, I give a lot of credit to my parents and also just knowing that I never wanted to work a job, like we never talked about that when I was a kid. 
 40:21: It was always like I'm gonna go do your own thing, be a professional athlete or have a business or something, like there was never a thing of like, you know, they wanted me to go to college just because, you know, that's just what people do, but there was never a situation where I was like, oh, I'm gonna get out of here and I'm gonna go get a job somewhere. 
 40:37: No, like, it's just, it never entered my mind. 
 40:40: So I think that's just how I was raised. 
 40:42: Like it's just, I don't know, it never entered my mind, it never did. 
 40:46: So you do BJJ? 
 40:49: Yeah, yeah, Brazilian jujitsu I box as well. 
 40:51: Yeah, yeah, more focused on boxing for sure. 
 40:53: Yeah, I've been doing jitsu since I was like 3 or 4. 
 40:57: OK, so probably trying to do other things now. 
 41:01: Yeah. 
 41:02: I need to go back and, and if I just put in a year. 
 41:05: With my dad, I'll get my black belt, yeah, for sure, but maybe, maybe 18 months, but I think that is something I'll check off the box, but it's just like I don't. 
 41:17: Right now I have other things that I'm focused on. 
 41:21: I want to get into jiujitsu. 
 41:22: I, I went in one time, actually, probably like 6 or 7 months ago, and I made the mistake of telling them all that I wrestled, well actually I didn't, my friend told everybody they're like, oh, you guys should roll with Daniel. 
 41:35: He wrestled in college and everyone's like, OK, let's go. 
 41:38: So I like black belts just going full force on me and I don't like, I hate losing. 
 41:45: Fucking hate losing, so I'm just going as hard as possible at the age of 33, haven't done any type of wrestling, any special training. 
 41:53: It's just been weight training. 
 41:55: And yeah, that fucked me up. 
 41:58: Like, all right, I'm not 20 anymore. 
 42:03: I can't just go hard like that. 
 42:05: I got to drop my ego a little bit and, you know, start at the bottom. 
 42:09: So I want to get into jiu-jitsu. 
 42:10: I just I haven't made that that full commitment cause, yeah, I'm an ex-wrestler, so I love it. 
 42:16: Like, I miss wrestling so much. 
 42:17: I love just that. 
 42:19: Something about The mat, I'm sure boxing is probably similar too, but like you just get a certain level of Build up out of you, like, you know, you have frustration, anxiety, whatever is life, and you can hit the weights, but nothing compares to just like leaving it on the mat, whether it's wrestling, even jiu-jitsu, that was like, it it was a lot of fun. 
 42:42: That's why I enjoyed it, but I was, I was like broken for like two weeks. 
 42:46: My body just could not recover. 
 42:48: Yeah, I, I didn't wrestle as a kid. 
 42:52: I actually had an uncle that wrestled or have an uncle that wrestles. 
 42:56: What is it? 
 42:56: I have an uncle that wrestled and did very well. 
 42:59: He wrestled in Massachusetts and yeah, as far as as far as jiu-jitsu, jiu-jitsu is great. 
 43:06: Boxing is great. 
 43:07: I feel like for me, I just, I just like cracking the pads, sparring and all those things like, and also like boxing is something that like. 
 43:17: It's like, I think all martial arts are like this, but when you start getting good at it, it's like you crack the code and then it becomes fun. 
 43:25: and boxing hasn't become like that for me yet. 
 43:27: Like I don't think that I've, it's not painful, but when I spar, like I'll spar professional fighters and I, you know, against. 
 43:37: Any normal person, I, you know, obviously I would decimate them, but against like real fighters that have fights and are like good, you know, I'm getting wiped and I think for me, that's like a part of my thing of like, OK, I want to be good enough so I can wipe the fighter, you know, that that's how, that's how I got into wrestling too, actually. 
 44:01: It wasn't my sport of choice. 
 44:03: I, I played basketball or football and my friends like Daniel do wrestling, you should come through. 
 44:10: And they kicked my ass and I hated that. 
 44:12: I was like, this sucks. 
 44:14: I don't want to lose to you in anything. 
 44:16: And for the first 3 to 6 months of wrestling, it was just miserable because you're just so bad. 
 44:23: Like, people don't understand, you've never done jiu-jitsu wrestling, boxing, any of these like martial arts. 
 44:30: You are so bad when you go against somebody who's, that's all they've been doing. 
 44:33: You have, you, you just get destroyed for and it's painful, it sucks. 
 44:37: My parents actually thought I was gonna quit and I just stuck with it and then it like you like you said, you get this. 
 44:45: Addiction to it almost, and that's how wrestling was for me and wrestling was my life for Solid like 7 or 8 years. 
 44:55: You know, I, I think that's with anything though, is just going through the process of it and getting really good at it. 
 44:59: I think most people don't. 
 45:02: They're not able to enjoy that process and get through the process so they can get good. 
 45:06: And you don't realize that everything that you're looking for is on the other end of that, you know, few year process, this is with business, with athletics, with boxing, anything. 
 45:16: Like for me, I got good at business because I stayed in. 
 45:21: In the process. 
 45:22: And so that's the thing of like, most people quit before like you're 20 or 30% through the process and you have a family issue or you have financial issues or you have something like that, and then you're like, OK, I quit. 
 45:33: But you're in the process, you can't quit and it does get painful. 
 45:37: You have to be able to get to the other side of that pain and build up the callus. 
 45:42: Like if you think about all the stress and pressure that a diamond has to go through to become a diamond, you gotta go through a lot, so. 
 45:49: You know, that's that's how I think of it like you have to be, you have to go through your, your time and your process before you start to, we're looking at this Kobe and Jordan right here. 
 46:02: They had to go through a lot of process, a lot of pain. 
 46:05: Muhammad Ali had to go through a lot of process, a lot of pain to get to being a champion. 
 46:10: You just do and I think that people will go through it and they'll think it doesn't work. 
 46:17: But the reality is that that's the whole point. 
 46:20: Supposed to think that. 
 46:21: You're supposed to have those days where you don't know how you're gonna do this, you don't know how you're gonna pay for something, you're supposed to have that. 
 46:26: That is the process of you getting better, you know. 
 46:29: If you don't have that, you don't know what your good times are either. 
 46:32: Yeah, I'm so grateful I did wrestling cause I think it was the hardest sport you could possibly do in like at least in high school. 
 46:39: I did basketball, football, like football was actually kind of boring. 
 46:41: I'm like, I just stand here and wait for my turn to go like run and do my thing where wrestling, it's like, is nonstop. 
 46:47: Like, I mean, you know, jiu-jitsu, same thing. 
 46:49: It's like, it's fucking a different level of conditioning and intensity boxing, any of the martial arts are like really intense compared to everything else and It sucks always, like, it was never fun, except when you won, like that was the only thing, and then like the camaraderie that you developed from, you know, being with the boys, but It sucked. 
 47:10: It was miserable. 
 47:11: I had to starve myself pretty much all the time. 
 47:13: I had a crazy diet, wake up, go run, go to class, train in between classes, go train some more, starve myself more. 
 47:22: And then football, they got to, like, you know, football was always the moneymaker at the schools, so they got like chefs cooking them meals before game nights. 
 47:32: I'm like, I can't even look at food right now. 
 47:34: If I look at food, I'm not gonna make weight class, so I'm just gonna go run, lock myself in the sauna and sleep and Maybe drink like a sip of water, like, so it was just always painful, so I got used to it and so many people, they, yeah, like you said, they, they give up after a little bit of of hardship, whatever it is and it takes like Decades to really refine yourself and yeah, I don't know where I would be without, without sports. 
 48:05: I, I honestly don't even understand how some business people do it without having that that dog mindset, like, you know, or like that, that from sports because to me it's like I learned everything from sports, but my drive, my tenacity, my mindset, all of it came from from sports, and that's what's fueled me when things have gotten hard. 
 48:25: I think business spoils you too. 
 48:27: And if you don't know Like if you forget where you've been, it's easy to fall. 
 48:32: Yeah, I've seen, I've seen a lot of guys go like completely broke from like I know I knew personally, like there were millionaires, like literally, you know, cash millionaires. 
 48:43: And went completely broke because they stopped doing, they stopped taking care of their team, they stopped doing the things that they're supposed to be doing and they forget about the process and I think for me, I, I always knew, I know that you cannot ever forget where you have been because if you forget that, if you get all the pro you forget all the process that you had to go through, you'll lose it, you know. 
 49:05: For me, yeah, a lot of guys don't have the dog mentality and are not gonna, I mean, I'll give you an example like just in the land flipping space, like. 
 49:13: I know a lot of people that I've consulted with where I've gone through their CRM and I see that they only called somebody one time, or 2 times. 
 49:23: The leads didn't pick up. 
 49:25: Yeah, and I'm like, what? 
 49:27: What? 
 49:28: How many times did you follow up? 
 49:29: Oh, I thought and the thing is I'll say it, I'll say this is what you have to do and they still don't do it, you know, and I think it's like. 
 49:37: Yeah, that, if you want to be wealthy, there's a lot of other people that are also trying to be wealthy. 
 49:45: You want that car, there's a lot of other people that want that car. 
 49:49: And they're life, somebody else wants that life, and that's how you have to think. 
 49:53: And I've dealt with situations where people like There's one thing about me is that like, you cannot. 
 50:01: Compete with me because that's the way that I like, I will beat you, I will crush you. 
 50:05: So if you think that you can work harder than me, if you think that you're gonna study harder than me, you won't. 
 50:10: That's how I know that you won't beat me, and that's how I am. 
 50:12: So regardless of who it is, if you look at what I'm doing and think that you can copy it or think that you can, you won't be able to, because I'm just gonna outwork you and over a longer period of time, I'm not gonna be beat. 
 50:26: And that's how, that's how I think and that's what makes me the best of what I do. 
 50:30: Anything that I ever decide to do, I'll be the best at it because that's the mentality I have. 
 50:35: Yeah, you believe in yourself over everything and then you show up, like it's the process like you said, it's, it's all the process and I think that so many people get caught up in the end result chasing that that dream and when that's all when you only focus on that, you're It it's just so hard to, to achieve the goals that you set out after, but when you focus on like, OK, what do I gotta do today? 
 50:58: What's what's today, how do I win today and just mastered the day and really just, that's why I like, I don't take days off cause it, I just feel out of it. 
 51:07: Like I, I've tried, you know, I had a friend, actually I had a like a a financial milestone. 
 51:13: And then I, I like had some slips, you know, like had some friends that were actually further ahead than me. 
 51:18: They're like, you need to chill, you know, take some time, do these things. 
 51:21: I'm like, maybe I should, like, they make more money than me. 
 51:23: I'll take their advice. 
 51:24: And then like fucked my life up like literally like I hated it. 
 51:27: I was like, this sucks. 
 51:28: I'd rather be locked in and feel like I have a purpose, do the things that I actually enjoy, you know, like I'm a crazy person that likes to do really hard things. 
 51:37: Like, not everybody likes to do that. 
 51:39: That's cool. 
 51:39: I do. 
 51:40: I set a goal out and I'm gonna achieve it, or I'm gonna die trying. 
 51:43: There's no in between. 
 51:45: What was a milestone, if you don't mind me asking? 
 51:47: For me it is 100K per month, like income, yeah, so that like that was like. 
 51:51: , that was a big milestone, and I had, you know, been consistently making that for a few months, and my buddy, he was making like almost a half meal a month, and he's like, dude, you can just travel on vacation and chill out. 
 52:04: I'm like, yeah, but that's the time to go harder though. 
 52:07: Yeah, I hit my I had my first 100K month in 2022. 
 52:14: Where it was like a 100k net and I just went harder. 
 52:19: Now, I booked a couple of trips, I did some stuff, made some investments, but I just went harder because I was like, OK, well if I can do this. 
 52:27: I can do 10 times this, you know, and I think. 
 52:31: You can This is the thing when people are like, oh, I have, you know, I wanna make 10K a month, or I wanna make 20K a month, or I wanna make 30K a month. 
 52:41: You think it's a lot until you actually get there. 
 52:43: Yeah, and then you're like, I bet you when you got to 100K a month, did you feel like it was a lot or did you feel like, oh wow, this actually wasn't that much I can do more. 
 52:50: Yeah, it was, it was actually crazy. 
 52:52: Yeah, it was, it happened a lot faster and I was like, man, it's isn't actually as much as I thought, huh? 
 52:58: Yeah, no, no, not at all. 
 52:59: Yeah, yeah, yeah, and this, yeah, and it's funny actually, my, my, actually, you know, you know, Jeremy. 
 53:06: He, when I, Jeremy Haynes, he was like, he's like, how much you make it? 
 53:10: I'm like, last month did like 140K. 
 53:13: He's like, well, you're really not even making money. 
 53:15: So yeah, he's like, you're really not even making money, so you might as well just do what I say. 
 53:19: I'm like, fuck man, he's right. 
 53:20: There's some levels to it. 
 53:22: His perspective is the exact perspective that you need to have if you want to be at the top. 
 53:27: Yeah, because like I, I, I watch his content, I see it and he's like, dude. 
 53:32: That's not real money. 
 53:33: He's like 5000 a month is not real money. 
 53:35: And it's true though. 
 53:36: You can't do anything. 
 53:37: There are guys that are making tens of millions of dollars per month. 
 53:42: So to me, a couple $100,000 a month, I don't, I don't gloat about that. 
 53:46: It's like, OK, I feel like. 
 53:48: Well it's like selfish to do that too. 
 53:50: Yeah, it is because you also like what can you do for your mom? 
 53:53: What can you do for your loved ones? 
 53:54: What can you stop working, try it, working for a make smart investments and chill and you know you definitely live off a $1000 a year, but that's not what I want to do. 
 54:04: Like if there's a guy that I know out there making tens of millions of dollars per month. 
 54:09: I'm doing myself a disadvantage. 
 54:11: If I know someone is doing that, I know I'm capable of it, I'm just gonna settle for what I'm doing, and I think settling is the worst thing you can do. 
 54:18: For me, like there's no all I try to do, not try, all I do is go find coaches, consultants, masterminds to to go to of like high level guys that are doing 7 figures a month because that's what I want to do as fast as possible. 
 54:31: And until I'm there. 
 54:33: And not even, I mean, a million a month, whatever, you know, that's just a start. 
 54:37: I, I, my, my goal is just empire building. 
 54:40: And so in order to build an empire, you need to, you need to have multiple nine figures if you want to build an empire. 
 54:47: And I think anyone that tells you otherwise has not done it themselves. 
 54:52: Because whenever I look at people that have like, you know, tried to debbie down or what they're not, they're broke, like literally they're broke. 
 55:00: So, you know. 
 55:03: Yeah, bro. 
 55:05: So funny. 
 55:06: So what's your, what's your like financial goal do you have that you want to hit? 
 55:10: You just like life, life, like how much you're trying to make. 
 55:13: I definitely would hit the billion for sure. 
 55:15: I mean I feel like everyone says that. 
 55:17: I don't, I don't like, I think a lot of people say that, yeah, a lot of people do say it, but very few do it, you know. 
 55:21: Yeah, you can kind of tell. 
 55:23: I I think there's a lot of people say that it's like they think it's like cool to say. 
 55:32: Yeah, it sounds it's a fucking egos ego but then don't know, but then don't know what it's gonna take to actually get there. 
 55:36: on like people who have actually done it, you know. 
 55:39: So I think like, you know, for me it's just mass media, a lot of content, just really. 
 55:46: Really, I actually, I asked Chat GPT about myself, you ask? 
 55:52: I asked it like just look me up and like find stuff, and it told me like about the things I've accomplished and things that I've done, and then I said, well, how can this I like yeah, it was crazy. 
 56:07: AI how can this person, you know, build a billion dollar empire within the next 10 years? 
 56:13: That's what I said. 
 56:14: Like how can he like amass a billion dollars net, have a billion dollar empire in the next 10 years? 
 56:20: And it told me a lot of the things that I'm doing right now. 
 56:22: And so, you know, I'm already on pace to doing that. 
 56:27: I know that I'll, I'll be a billionaire before I turn 36. 
 56:31: By the time I'm 35, I'll be a billionaire for sure. 
 56:33: And I, I believe that because of everything that I'm currently doing right now, the people that I'm able to help, the, the content that I put out, And just the, the more, and again like it's not even about that. 
 56:45: It's not that I feel like that's a big ego thing, but it's more about I just want to be able to, at the end of the day, tell my daughter, tell my wife, tell my family that I'm the best. 
 56:56: I gave it my all, you know, because I, I've had a lot of people in my life that when I was a kid. 
 57:04: Growing, they, they told me they didn't give their all in life, and I think that's one of the most depressing things that you could ever have, you know, so for me it's just about helping people and just giving things my all, like just giving it my all, because I, but I think the other thing too is like it comes from. 
 57:21: It really comes from a You gotta be hungry to do that, man. 
 57:25: Yeah, like cause you make money, it's so easy to just get comfortable and just chill out. 
 57:30: I see it happen all the time. 
 57:31: It is, it's easy to go travel and go, you know, hang out, do your thing, go to the game, go like, you know, life makes it, life is very cheap. 
 57:40: It is like life is very cheap, especially like when you're in business for yourself and you know what you're doing, it's very cheap. 
 57:46: Like I go to a restaurant, $500 600 dollars, $1000 bill, whatever, it's cheap, and That is like the top of the top though, you know, like many of these things are the top of the top. 
 57:58: And so, you know, you get a nice car, a nice car payment is like, you know, 2 or 3 rand a month, you know, it's not, it's not that expensive. 
 58:07: yeah, so I can imagine people that You know, start experiencing those things and like, oh, I'm living a good life, but in reality, it's like, I mean, you should just be building. 
 58:17: I think for me it's just building, building. 
 58:20: And that's it. 
 58:21: I'm more just wanna be able to. 
 58:24: Just create Just build an empire and take care of generations to come. 
 58:29: What about you? 
 58:30: What would you say is your financial goal? 
 58:32: You know, buddy asked me this, probably like a year ago. 
 58:37: I want freedom. 
 58:38: That's what I'm chasing. 
 58:39: You have that? 
 58:40: No, I, I estimate between like 50 to probably like 100 mil. 
 58:44: That's the range, yeah, you think so? 
 58:48: Yeah, what does that look like to you though? 
 58:49: Like what? 
 58:51: Travel wherever I want when I want like private jets. 
 58:54: Well, like private, you know, that's like, like I want to be able to just hop on the PGA and go like whatever my, my whatever I think up here, I want to be able to like bring it to life. 
 59:03: So I feel like that's probably pretty tangible at that 50 to 100 mil, you know, in that like 100 mil range is when you're like, OK, you're, you're talking to billionaires, you know, power players, you know, the government, you, you have the right connections. 
 59:17: , so for me it's just freedom, like that's what I want. 
 59:20: Like, I don't ever want to be controlled by anything at all. 
 59:23: So that's what I'm chasing and I've, I, I don't know what that number is gonna be, but I estimate like somewhere between like 50 to 100 mil. 
 59:30: So I'm setting myself up, I'll be able to have, you know, some legacy for my kids, hopefully have a big impact. 
 59:37: And then from there it's like, once I feel like I have freedom, I just wanna like have the biggest impact, inspire millions of people. 
 59:44: Bring people closer to like a a like a purpose driven life. 
 59:47: Yeah, I think for me, when I first felt freedom, I mean, it was like 100 a month. 
 59:52: So when you say that, I'm like, I think there's levels of it, but like, I felt freedom at a very small level. 
 59:59: Yeah, I mean, to a sense that you do have freedom, but like you can't stop working, you know, like you're still, you still have to hustle. 
 1:00:06: So for me, I think that's where like 50 to 100 million like you you gotta keep working even if you're at 50 to 100 mil though. 
 1:00:13: Yeah, absolutely. 
 1:00:14: You got, you got maids, you got chefs, you have properties, you have the jet, the jet jets are not cheap, you know what I mean? 
 1:00:21: Like you have, you do have a lot of things, there's upkeep. 
 1:00:25: I'm not saying I want to stop working. 
 1:00:27: I don't think I'm ever gonna stop working, but I think at that point that's where I will be able to. 
 1:00:34: Put my time and resources into things that are going to be the biggest impact and like have the, like, you know, it's like money is everything like in this world like we are in this material world where money is controlled by it. 
 1:00:46: So it is a very valuable tool, but it's still at the end of the day is a tool. 
 1:00:50: So for me, like, at what point. 
 1:00:53: Do I have enough of that resource to be free to do what I want with my time, to not be controlled by my businesses? 
 1:01:01: That's why like I plan to start investing in those like more stable assets. 
 1:01:08: you know, right now it's just like skills is what I'm trying to acquire, so I can make significantly more money, you know, I haven't had a million dollar month yet. 
 1:01:15: I feel like that's probably gonna be where my life like really starts to change, cause like, you know, it's like 100K, 150K, like it's not. 
 1:01:23: Not a lot of, it's it's really not that much money you can spend it so fast and you know, when you're running a business, it's like You can, yeah, you can make a couple of bad decisions and lose everything, so you wanna just continue growing. 
 1:01:36: So for myself, that's what I estimated, but I, who knows, like I said, We'll see as time goes on. 
 1:01:44: I know like right now my, my one goal, I try not to get too caught up, you know, in the, the, the future right now it's just like a million dollar a month, that's what I'm really pushing for. 
 1:01:53: You didn't go out that this year? 
 1:01:55: That's my goal. 
 1:01:56: We'll see, you know, I'm not gonna stop until I hit it. 
 1:01:58: Yeah, love that man. 
 1:01:59: Yeah, likewise, honestly, I just think just to continue building and that's, that's my only objective, just to continue building, to continue helping people and I think the money just is always a byproduct of that, you know, I don't even, yeah it is. 
 1:02:15: I said the billion, but like if I'm being honest, I don't really even set financial goals. 
 1:02:20: Not really, like, I know what I have to do to continue to make money and do what I have to like and just grow. 
 1:02:27: I think when you focus so much on this big number, it's like. 
 1:02:31: Cause I used to say I wanted to make a million dollars, and then I did, and then I was like, Yeah, for real. 
 1:02:38: So it's like, you know, you, you don't. 
 1:02:41: I don't know, I just don't, I don't put these big. 
 1:02:44: Things on the the numbers and I think that like, you know, you just, you just build and enjoy what you do and have fun and buy nice stuff and make smart investments and I mean that's what life is for. 
 1:02:56: Yeah, it is. 
 1:02:57: You gotta, you definitely have to enjoy it. 
 1:02:59: And I enjoy the people around you. 
 1:03:01: I think that's the biggest thing is like that too, it's just the freedom to like not have to deal with the people that I don't want to deal with. 
 1:03:06: I'm almost there. 
 1:03:08: Like I'm, I'm at the point where I'm, I'm on a very like if a client or a prospect is just like rubs me wrong, I'm like, alright, I'm not gonna work with you. 
 1:03:17: That's how I am too. 
 1:03:17: I don't mean I've always been like that though. 
 1:03:20: Even when I was broke, I was like that. 
 1:03:21: I'm not dealing with people that don't I don't wanna deal with. 
 1:03:24: Yeah, when I was broke, I, I didn't give a fuck. 
 1:03:26: Well, actually it defended. 
 1:03:28: I never sold myself or my soul or my values, but there were people I would put up with when I don't. 
 1:03:35: Yeah, me, bro, like I'm not, if you, if I feel like I, I don't really associate like with like a mass amount of people, especially like my inner circle, and I feel like if you do something or like just if you're weird, I'm just not gonna, I don't I don't have time for that. 
 1:03:52: I'll see you later, you know, that's just how, that's how I am. 
 1:03:55: Any, any kind of like. 
 1:03:57: Weird energy or weird like tactics and stuff like that. 
 1:04:01: I'm, I'm good. 
 1:04:02: I don't, and I've always been like that, even when I didn't have anything to show for it. 
 1:04:07: Yeah. 
 1:04:08: Yeah, that's, that's good. 
 1:04:11: Yeah, I, I, I don't know where it came from, but I feel like I used to, like, when I was a kid, I just used to people please. 
 1:04:19: Yeah. 
 1:04:20: I don't know if it was like a mechanism or what my parents, maybe that's what they did. 
 1:04:24: And that was a big, like evolution in my journey was recognizing that I'm like, why, why do I care about these people? 
 1:04:31: Like, it's just me at the end of the day. 
 1:04:33: I, I think like for me, I I'm a really nice person, but I think people take the, you know, kindness for weakness a lot of. 
 1:04:42: So when people take kindness, especially in business, I'm very, I can be very nice, like I'll be very generous, but sometimes people can take that for weakness. 
 1:04:52: And you take that for weakness, then, you know, you violate, we have to demonstrate. 
 1:04:57: Yeah, you get, you get one chance. 
 1:05:00: you cross me, do that one time, we're done, deal's done, relationships over. 
 1:05:07: Relationships are so important to me. 
 1:05:08: I don't think people understand how those two things that that matters more than any skill you can have in business. 
 1:05:15: Relationships that you have with people and the reputation that you have in those relationships. 
 1:05:19: If if either one of those two things are lackluster, you're not gonna make a lot of money. 
 1:05:25: Yeah. 
 1:05:26: And you, you like, you have to, you have to have both of those things, cause if you don't have both of those things, it doesn't matter what your skill set is, it doesn't matter how much you know, how much money you've made, it doesn't matter. 
 1:05:36: If you don't have good relationships. 
 1:05:39: And you don't have a good reputation, you're get a job, like honestly, so. 
 1:05:45: Yeah, reputation is big. 
 1:05:47: I work in the online marketing space, there's so many people that I just, yeah, they, they just, actually there there's a kid, he like, me and my buddy were actually two of my closest friends are direct competitors with me, which is kind of crazy. 
 1:06:01: We both are in the same same niche and verticals and there's this kid, he like steals all of our stuff, like literally steals our ads, our scripts. 
 1:06:11: Our clients ads, and I'm just like, bro, like you're, you're just ruining your reputation tainting it with people that actually one, have helped you along the way and now like you've just burned these bridges, but I guess when you're young, you, you just don't understand you're you're just only caught up in the the money and burn relationships a lot faster than as you as you get, you know, gain the burns with me before too. 
 1:06:40: And I'm like, and young guys, like guys are younger than me, and I'm like, It doesn't matter how much you, especially like, what I've seen with just younger people, and I guess I, I'm 25, right? 
 1:06:53: So I'm pretty young. 
 1:06:54: I'm getting kind of old. 
 1:06:55: Yeah, bro, you're killing it for your age. 
 1:06:57: But, but there are guys that are young guys and I didn't even know this, but like the brain apparently doesn't even develop fully as a man to be like 25. 
 1:07:05: Yeah, yeah, so I can tell it. 
 1:07:09: I can, I can tell that like, oh yeah, I can tell you're you're young. 
 1:07:12: I can just tell, you know, and just valuing the money over the relationship. 
 1:07:16: And for me, I always value. 
 1:07:19: Like, I'll tell you, like some, some deals that I've done. 
 1:07:22: Especially early on in my career. 
 1:07:25: I Took even a smaller stake because I wanted to learn, you know, but then when I got time for the big deals, I took a larger stake because I built the relationship, right? 
 1:07:37: So now and then it got to the point where I'm able to completely vertically integrate and just fund fund it on my own, you know. 
 1:07:44: Make the money for myself. 
 1:07:45: And so I think sometimes like, especially being younger, you see what someone is currently doing, you think that you can just jump and skip to that. 
 1:07:52: Right, you want to skip steps, you can. 
 1:07:54: The Truth is you have to build relationships with people because if you don't, like, I have guys that I can call right now. 
 1:07:59: If I called someone and I needed. 
 1:08:02: I'll give me an example. 
 1:08:03: I needed a $7 million proof of funds like about 2 weeks ago for a deal. 
 1:08:10: I got it within an hour. 
 1:08:12: Damn. 
 1:08:13: And so, and proof of funds backed, money is there, no problem for me if you need it, we got it. 
 1:08:20: Gotten in an hour. 
 1:08:22: And so that's kind of like, you know, those are relationships I've been able to build, but why? 
 1:08:26: Because people trust me, people respect me, and I've consistently help people make money. 
 1:08:31: And when you do that, like I don't, I value the relationship that I have with a person over the money, and I think most people value the money and Yeah, I believe that you get what you give for sure. 
 1:08:43: Yeah, yeah, 100%, karma. 
 1:08:48: The law of reciprocity. 
 1:08:50: Newton's third law, whatever you wanna call it, but it exists. 
 1:08:53: Get what you give for sure for sure give BS you're gonna get BS. 
 1:08:58: It may not be today, it may not be tomorrow, but eventually you will get, you will get it. 
 1:09:01: And for me, I try to always give value. 
 1:09:04: I give value. 
 1:09:05: People give me value in return. 
 1:09:06: I get. 
 1:09:08: I give money, I get money, you know, like those are all things that just. 
 1:09:12: Just cycles, you know, so. 
 1:09:16: Well, if you guys wanna get Feme's value, make sure to follow him, hit him up if you want to get in the flipping game, anything else we might have missed, I think that was good. 
 1:09:24: We got some solid was some good content. 
 1:09:26: We gotta grab, we gotta grab dinner soon. 
 1:09:29: Yeah, for sure.