Beyond the Fine Print with Nicole Dolgon
I am thrilled to introduce BEYOND THE FINE PRINT, my new podcast where I dive into the fascinating world where brand strategy and legal meet. From protecting your brand to building iconic partnerships, we are talking about the real stories behind the brands you love. I will be chatting with founders, marketers, legal professionals, and industry leaders about how they navigate challenges, protect their creativity and grow their businesses - all with a little help from the fine print.
Beyond the Fine Print with Nicole Dolgon
Beyond the Fine Print with Heather Greenberg: Chief Legal Officer at Marquee Brands
Summary
In this episode of Beyond the Fine Print, host Nicole Dolgon speaks with Heather Greenberg, Chief Legal Officer at Marquee Brands. If you are in the world of fashion, food, home or retail, you have definitely encountered one of Marquee’s powerhouse brands in their portfolio – think Martha Stewart, Emeril Lagasse, BCBG, Sur la Table, Anti Social Social Club. They discuss the importance of legal strategy in acquisitions, the necessity of adapting licensing agreements to changing circumstances, and the value of mentorship for aspiring lawyers. Heather shares insights on protecting brand reputation and intellectual property, as well as common pitfalls in licensing deals.
Takeaways
- Successful licensing partnerships require dynamic brands that licensees want to work with.
- Legal plays a crucial role in brand marketing and strategy beyond just contracts.
- Celebrity brands present unique legal challenges, especially regarding reputation and scrutiny.
- Licensing agreements must be living documents that adapt to changing market conditions.
- Legal departments should be viewed as cost savers rather than cost centers.
Submit questions and suggestions for future episodes to nicole@esca.legal.