Land It Podcast
Welcome to the Land It Podcast!
This is the podcast built for the business owners driving the machines, clearing the land, and getting the real work done. Brought to you by Blue Goat Land Leads, we shine a light on the land services — land clearing, excavation, and demolition — and the business owners who keep it moving.
Every episode brings you real conversations with contractors who’ve been in the trenches — from the jobsite to the office. We talk equipment, business growth, and how to land more work without wasting time or money. You might even learn some golden nuggets you can apply in your business no matter what stage of growth you're in.
No fluff. No sales pitches. Just straight talk with folks who know the grind and have something to say.
If you live for heavy machines and hustle, you’re in the right place. We want to help you land those big goals, land those big jobs, and just LAND IT!
Subscribe now — and let’s talk.
Land It Podcast
How to Scale a Land Clearing & Excavation Business with AI & Systems | TexTerra Solutions
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What happens when a tech executive and a high-end residential craftsman go 50/50 on a land and site work company in Texas? You get TexTerra Solutions — a systems-driven, culture-first operation that's rewriting what it means to run a professional excavation and land clearing business.
In this episode you'll learn:
· How to structure a 50/50 partnership in a land clearing and excavation business
· Why a holding company can separate equipment ownership from operations
· How to position yourself as an exterior GC instead of just another sub
· Why your back office and invoicing are a competitive advantage
· How TexTerra flipped from 92% B2B revenue to 76% B2C in one year
· How AI is being used as a strategic tool for small contractors
· Why change management matters when rolling out new technology
· How one job more than doubled their entire marketing and ad spend investment
· Why a CRM is critical for scaling blue collar sales teams
Whether you're starting a land clearing company, scaling an excavation business, or figuring out how to use AI and technology in the trades, this episode gives real-world insights from contractors actively building and scaling their business.
Timestamps
00:00 Intro
01:00 Meet Charlie & Colton: What TexTerra Solutions Does
04:12 How a Tech Career & Dirt World Experience Became a Partnership
09:51 Structuring a 50/50 Ownership: Holding Company & Equipment
13:39 The Exterior GC Pitch: "Everything from the Gate to the Porch"
15:35 Vendor vs. Partner: Winning Long-Term Builder Relationships
17:30 "Show Your Work" — Why Presentation Wins More Jobs Than Price
21:40 Net Positive on Site & Invoicing as Marketing
29:54 Be Perceived as Different Before You Can Be Perceived as Better
30:46 Revenue Flip: 92% B2B to 76% B2C Through Marketing & Automation
34:26 Speed to Get Paid: Why B2C Cash Flow Changes the Game
39:47 The 24-Hour Pivot: Solving Problems Fast in a Small Business
42:33 AI in the Dirt World: Practical Use Cases for Small Contractors
48:55 AI Agents & Replacing Office Hats Without Hiring
56:29 The Legacy Project: Next-Gen Tradesmen & Business Acquisitions
59:11 Where Marketing Fits: Awareness, Automation, & Qualified Leads
1:01:05 Marketing ROI: One Job Doubled Their Entire Ad Spend
1:02:43 Why a CRM Matters for Blue Collar Sales Teams
1:08:48 Lead Attribution: Knowing Where Every Dollar Comes From
1:13:32 Wildest Field Story: Almost Drove a Skid Steer into a Septic Tank
About the Land It Podcast
The Land It Podcast is where dirt work meets real talk.
Hosted by Josh Stockel, founder of Blue Goat Land Leads, the show features conversations with contractors in the land clearing, forestry mulching, excavation, and demolition industries.
Each episode breaks down what it actually takes to start, grow, and scale a dirt work business.
⭐ CONNECT WITH BLUE GOAT LAND LEADS & THE LAND IT PODCAST
🌐 Website: https://www.landclearinginsights.com
📺 Blue Goat Land Leads YouTube: https://www.youtube.com/@BlueGoatLandLeads
🎙 Land It Podcast YouTube: https://www.youtube.com/@LandItPodcast
🧑 CONNECT WITH TODAY'S GUESTS — CHARLIE LISK & COLTON CUNNINGHAM (TexTerra Solutions)
🌐 Website: https://texterrasolutions.com
📘 Facebook: @TexTerra Solutions
📸 Instagram: @texterra_solutions