Land It Podcast
Welcome to the Land It Podcast!
This is the podcast built for the business owners driving the machines, clearing the land, and getting the real work done. Brought to you by Blue Goat Land Leads, we shine a light on the land services — land clearing, excavation, and demolition — and the business owners who keep it moving.
Every episode brings you real conversations with contractors who’ve been in the trenches — from the jobsite to the office. We talk equipment, business growth, and how to land more work without wasting time or money. You might even learn some golden nuggets you can apply in your business no matter what stage of growth you're in.
No fluff. No sales pitches. Just straight talk with folks who know the grind and have something to say.
If you live for heavy machines and hustle, you’re in the right place. We want to help you land those big goals, land those big jobs, and just LAND IT!
Subscribe now — and let’s talk.
Land It Podcast
What Actually Works: Marketing Playbook from 100+ Land Clearing, Forestry Mulching, & Excavation Contractors
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What actually works in marketing for land clearing, excavation, forestry mulching and demolition contractors? After more than 100 dirt world clients, we have a pretty clear answer, and this episode is us handing it over.
Josh brings on Amanda Kroeker, Operations Director at Blue Goat Land Leads, for her first time on the show. Amanda oversees a team of 18 marketing pros focused on what works for getting the phone ringing in the dirt world and has worked with well over a hundred contractors in this industry. She sees what separates the guys whose phones ring from the guys who quit after two weeks and call marketing a scam.
This is not a sales pitch and it is not theory. Almost everything in here is something you can go do yourself without hiring anybody.
STUFF YOU CAN GO FIX THIS WEEK
Run the Saturday Test: call your own number, fill out your own form, see what a real customer experiences
Confirm the phone number on your website actually rings your phone
Open your website on your phone, not your desktop, since 80 to 90 percent of visitors are mobile
Fix your Google Business Profile primary category, which is wrong more often than you would believe
Get back to every lead inside five minutes, or set up an auto text that buys you time
Work the leads you gave up on after one attempt, because most buyers need five or more touches
Make your name, address, phone, website and hours identical everywhere online
Ask for the review at job close or before the final invoice, and reply to every one
Put pricing ranges on your website with a disclaimer and get found in AI search faster
Shoot job site video on your phone and stop waiting on a videographer
THE BOOK IS OUT
Land It in the Dirt World: Digital Marketing Playbook for Land Clearing, Excavation, and Demolition Contractors is live on Amazon in paperback and Kindle.
https://www.amazon.com/dp/B0H6698DPX
Same playbook we run for our own clients, written so you can do it yourself. Every chapter ends with real action items plus a pro tip for guys who want to run it at a higher level. Websites, Google Maps, SEO, Facebook and Google ads, video marketing, AI search and follow up systems.
CHAPTERS
00:00 Welcome and why this episode is different
03:58 Why we wrote Land It in the Dirt World
04:07 If you have no digital presence, you basically do not exist
08:05 What the most successful dirt world contractors have in common
09:20 Josh texted 10 contractors. Only 4 ever called back
13:06 The number one reason campaigns underperform
14:11 Tagging leads good, bad and ugly, plus the 5 touch follow up rule
19:18 Market, message and media: the rule most clients ignore
20:20 What actually makes you different, and why it is not price
23:13 The Saturday Test: go be your own customer
25:12 Your website is your number one salesperson
30:32 Pro tip: build for mobile first
33:11 Google Maps and reviews
37:04 Choosing the right primary category on your Google profile
39:25 Where ads fit: Google, Facebook and YouTube
43:35 Why dirt work video works and why you should not wait on a videographer
44:58 AI search and why there is no such thing as ranking in AI
48:53 Why Reddit matters more than you think
50:31 NAP consistency and the two things most people forget
51:53 Pro tip: put your pricing on your website
56:09 Small budget? Here is where to spend it first
58:29 Financing: sell the monthly payment, not the total
01:03:26 The most misunderstood thing about marketing in this industry
01:08:09 Does any of this work if you are not in dirt work?
01:10:01 Closing
Would rather hand it all off than do it yourself? Book a free demo at landclearinginsights.com
Enjoying the show? Leave a rating and review. It helps other dirt world guys find us.
GET THE BOOK
Land It in the Dirt World, the marketing playbook for land clearing, excavation and demolition contractors.
https://www.amazon.com/dp/B0H6698DPX
LIST YOUR COMPANY
The Dirt World Directory, a national directory for land clearing, excavation and demolition contractors.
https://dirtworkdirectory.com/
MORE FOR DIRT WORLD CONTRACTORS
Guides, tools and marketing help from Blue Goat Land Leads.
https://www.landclearinginsights.com/