Mind Soak
Mind Soak is a podcast for the curious. Curving your perspectives with others' information.
Hosted by Samuel Dignan, each episode dives deep into conversations with people who have overcome, created, and evolved. From entrepreneurs and athletes to thinkers and adventurers, we unpack the struggles, lessons, and mindset shifts that shaped them.
This podcast is about absorbing wisdom — soaking it all in — and sharing insights that can help you grow mentally, emotionally, and personally.
Whether you're chasing clarity, building something meaningful, or just love hearing how others do what they do, you're in the right place.
🧠 Stay curious. Soak it in.
Mind Soak
#03 - Chris Steffe - How This Aussie Tradie Built a 7-Figure Amazon Business
In this episode of the Mind Soak Podcast, Chris Streffe shares how he went from plumbing in Australia to running a multimillion-dollar e-commerce business from his laptop in Bali. We dive deep into the Aussie tradie culture, the trap of the “white picket fence” dream, and how travel became the circuit breaker that transformed Chris’s mindset and career.
He reveals how he got started with Amazon FBA, the key lessons from his first failed product, and how he built a brand doing over $6.5M in revenue. If you’ve ever wanted to escape the 9-5 or build a location-free business, this episode is a must-listen.
🎧 Listen now on Spotify, YouTube & Apple Podcasts
🔗 Connect with Chris:
Instagram: https://www.instagram.com/chris_steffe/
Youtube: https://www.youtube.com/@conqueramz.australia
- 00:00 – What it’s like being a tradie in Australia
- 01:01 – The “work hard, party harder” lifestyle trap
- 03:24 – The advice that led Chris to get a trade before traveling
- 05:09 – How generational thinking shapes your path
- 08:43 – Travel becomes the circuit breaker for change
- 11:10 – Breaking up and staying in Europe longer than planned
- 13:21 – Discovering seasonal work and life experiences abroad
- 15:02 – Returning home and realizing he’d outgrown the old life
- 18:18 – First exposure to e-commerce and Amazon FBA
- 20:23 – Meeting his wife and getting serious about growth
- 22:04 – Starting a dropshipping store and first online sales
- 25:40 – The first Amazon product (and failing fast)
- 28:03 – Explaining how Amazon FBA actually works
- 31:33 – What it costs to start and how to test the market
- 39:03 – The Passion–Demand–Profit product selection formula
