Rexhen interviews Lori Wallace, founder/CEO of Career Ecology, a human-centered job search and workforce transformation expert. Inspired by 9/11, Lori's mission is to bring healing and connection to work.

Starting as a side hustle, Career Ecology grew organically, fueled by referrals and affordable tech. Lori developed a "responsive resume" style, empowering clients to write their own. Her goal is to go full-time, scaling through a hybrid model of online training, group calls, and editors, aiming for broad accessibility over high prices.

Her main challenge is balancing this lower price point with high volume to replace her current income. Lori advises coaches to embrace organic growth, stay open to feedback, and scale through holistic, supportive programs.

Find Lori Wallace:

• Website: careerecology.com
• LinkedIn: linkedin.com/in/lori-wallace

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

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