Career Coaching Secrets

Lyndsey Cohen on the Power of Vulnerability in Social Media Marketing

• Davis Nguyen

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In this Career Coaching Secrets episode, host Rexhen interviews Lyndsey Cohen, a career coach and founder of Limitless with Linz. Her business began organically after she proved to herself she could land a top job. Lyndsey now helps clients from recent grads to C-suite executives build their personal brand to get hired and negotiate for more money.

Lyndsey uses a multi-platform marketing strategy, posting the same content on LinkedIn, TikTok, and Instagram to drive leads. She found TikTok particularly effective, even with older demographics. Her biggest investments have been her website and using AI to streamline her workflow.

Her main challenge is managing her time, as she handles everything herself. Her advice to other coaches is to be vulnerable on social media and focus on helping your ideal client, not on what friends or family might think.

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Lyndsey Cohen:

It was interesting. I haven't quite know. I don't know yet. I think it's a new thing for LinkedIn as well. But what they did was they actually boosted. They reached out to me directly through LinkedIn and they said, post a video and we're going to boost it on the algorithm. And I was like, okay. And then next thing you know, the video really took off. And then next thing you know, I had a really cool PR box, you know, at my doorstep. And I was like, I can't even get this thing up the stairs. It was really cool. And it was like this whole big suitcase and it had like candles in it.

Davis Nguyen:

welcome to career coaching secrets the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way my name is davis win and i'm the founder of purple circle where we help career coaches scale their business to hundred thousand dollar years hundred thousand dollar months and even hundred thousand dollar weeks before purple circle i've grown several seven and eight figure career coaching business myself and have been a consultant at two career coaching businesses that are doing over a hundred million dollars each whether you're an established coach or building your practice for the first time You'll discover the secrets to elevating your coaching business.

Rexhen Doda:

Hey, everyone. Welcome to another episode of Career Coaching Series Podcast. I'm your host, Rajen, and today's guest is Lindsay Cohen, a dynamic career coach, resume writer, and founder of Limitless with Linz, where she empowers job seekers to break into top companies with confidence and clarity. Blending her award-winning sales career in pharmaceuticals with a passion for helping others thrive, Lindsay has guided thousands of professionals through resume revamps, LinkedIn makeovers, and high-impact interview preps that lead to real results. Through her signature tools and one-on-one coaching, she helps clients from recent grads all the way to C-suite executives market themselves with precision, negotiate for more, and show up powerfully in any job search or promotion conversation. And it's a pleasure for me to have her on the podcast today. Welcome to the show, Lindsay. I want to know how this all got started. What inspired you to become a coach and then start your own coaching business?

Lyndsey Cohen:

Yeah, this all started about seven years ago and it was very organic. It wasn't like I said to myself, I'm going to be a career coach and start this business. It actually started when I was trying to get into pharmaceutical sales myself. And I was told by recruiters that I need to sell printers first and that I'm not experienced enough. And I did not take that advice. I was like, what can I do to get in the door? I didn't have any connections or a network. My parents were entrepreneurs, so it wasn't like I knew anything about it either. And I started developing a network, learning from people that I could figure out that I knew or people I did not know. And from there, I created myself a really amazing resume, cover letter, and I obsessed over everything that there was maybe to be known about interviews and interview prepping. And from there, once I got myself in the door massive pharmaceutical company, I started doing resumes for free, for friends, for family. And I started giving advice on social media. So it really grew organically from there. And then I was able to increase the amount of services I was able to offer as I went on. But it truly started with just throwing it out there, seeing what I can do. And those people I did resumes for free for started getting in at massive banks, Fortune 500 companies, and they had no business being in those roles either. They were severely underqualified, but were able to kind of sell it on paper and then they get the job. you coach them through the interview so it's very organic and it's been a very rewarding and exciting um you know uh path so far to helping a lot of people and get get where they want to be in their careers

Rexhen Doda:

oh wow that's quite the impact and so it's been about um looking at linkedin it's been about eight years that you've started the coaching business right

Lyndsey Cohen:

yes yep

Rexhen Doda:

so throughout these eight years and Going with your clients through the coaching journey, which part of the coaching journey do you find the most rewarding since you started doing this?

Lyndsey Cohen:

I'd say the most rewarding part is helping people land those dream jobs. When I do consultation calls with me, I always ask them, what's that dream job look like? And they tell me, you know, it's probably not, it's not obtainable. I probably won't get it. I've been shot down plenty of times, told no, it won't happen. And then a couple months later, weeks later, they tell me they're getting interviews or they're getting job offers. And next thing you know, they get that dream job they thought wasn't possible. And I resonate so much with that because that was my path. And I wasn't, you know, I was told I couldn't do something. And then that was a stretch. And next thing you know, they're getting it. So that is something that has been so rewarding. And then also really what's rewarding is helping people get more money and really realizing their worth. When they call me and they're like, I have this terrible job offer. I'm like, that's just a start. Let's see what we can do. Let's see what more we can squeeze out of the hiring manager recruiter. Because the first offer is never good. the final offer. I treat it like real estate. Usually that first offer is not the best. It's negotiable. And I truly find that to be the most rewarding part of the job.

Rexhen Doda:

Absolutely. And so right now, and we mentioned this on the intro as well, you help anyone from recent graduates all the way to C-suite executives. Is there any specific industry that falls into it or is it more broad when it comes to the people that you work with? How would you describe the ideal client profile?

Lyndsey Cohen:

I'd say it's very broad. Because it's all word of mouth social media, Google. So it's very broad in the market or the people that, and the clients that come to me, I always tell everyone, I've pretty much helped everyone from every industry, except for maybe like a trash man. Like I said, how broad it is. I'd say my, my ideal, you know, client is the one that is low in confidence. They, they don't believe that they can get in the door and that way I can help them get in. Or it's even that client that's getting in a lot of doors and they're getting the interviews, but they're not sealing the deal. My goal for them is to get as many job offers in front of them as possible. So it's truly that person that's just graduated college or about to, or even that C-level executive that's looking to transition or move forward and needs that extra help getting there because maybe they haven't done a resume in a long time because they haven't needed one. They got to that level by networking. So it's really broad and I enjoy working with every level that I can.

Rexhen Doda:

Right now, in order for you to find your clients, and this goes to my research, which marketing channel do you find most useful for you or the actual marketing channel works best for you right now?

Lyndsey Cohen:

I'd say right now because it's where everybody kind of lives that's looking for help is LinkedIn. And what I do is I take the same video and the same content and I post it on TikTok, Instagram, LinkedIn. And it's all going to the same funnel, which would be my website. And also I have information on Google as well. So I have that Google listing and that really helps. But I will tell you, like, I don't seek it out. I'm not like messaging people being like, do you need a resume? I wait for people to come to me. And I've always been that way. I have not scaled this business the way that it is just by reaching out to people. I know there are businesses you need to do that. But if you give out free information, people will come to you as a trusted advisor, whether they do it that day or in a year from now or even word of mouth. people always refer me and they refer me because they know they can trust me. So I'd say accumulation of all of those has been a huge hit. And last year, TikTok was my biggest, right? And this year now it's like LinkedIn is now really feeding a huge funnel for me. Instagram's always been great. And then obviously word of mouth is always amazing because those people know me and, or they know someone that does know me. So it kind of removes that barrier. as well. But being able to reach people worldwide has been something I never thought I'd be able to do. I was just reaching people in Delaware, you know, seven years ago. So it's really been rewarding. And I'd say, if you can get on as many platforms as possible, and to see what works for you and see where your audience is, that that is the best thing you can do.

Rexhen Doda:

So it's a mixture of TikTok, LinkedIn, word of mouth. Now, how like when it comes to TikTok, that is something that I've never been able to actually get results from. So what would you say this is the strategy there? Because in our podcast, we typically talk a lot about. We talk a lot about LinkedIn, but we never really cover TikTok because it's generally maybe some coaches don't find their audience there at all. Some coaches that do work with a younger audience maybe potentially finds it there. But I'm wondering, is it really the case that only the young people are in there?

Lyndsey Cohen:

That is the most shot. I'm so happy you just brought that up because that was actually was going to mention. I thought TikTok was for like 18 year olds or 17 year olds or young people. My biggest reach is like a 50 year old. And I was like, 50 year olds are on TikTok. And my business boomed last year. Like I could barely keep up with the amount of people I was getting that were reaching out to me, DMing me. And the reason TikTok works is if you say something, even just a little polarizing, people attack you. in the comments. They're even attacking me from like posting from my car, accusing me of being homeless. Quite frankly, I don't care because what that's doing is boosting the engagement and getting that in more people's feeds. So that's why TikTok is so great. People are really engaged on TikTok. But it was shocking to see the broad range of age groups I was reaching and how it really funneled where LinkedIn is really great because you're going to get, it'll say, you know, you have people that are at this Morgan Stanley or this company at this age and this type of role. So you know, you're reaching that target. But I will tell you the tick, the LinkedIn video got 33 million impressions at the LinkedIn video did and the tick tock maybe got about 5 million. But the tick tock video led to more actual leads and way more clients than the LinkedIn video. So I'd say Post it everywhere and see what sticks because you just never know what algorithm might push it.

Rexhen Doda:

So interesting. How do you funnel your leads from TikTok? You get them to go email you? What is the call to action to get them to move to some other platform? platform I actually get to become to work with you.

Lyndsey Cohen:

What's interesting is I don't do any ads. And usually when you see an ad, you'll see learn more and it'll go to somebody's website. I don't have that. They go to my profile and they'll see the link in my bio goes to my website, my Google reviews, things along those lines. And those Google reviews go a long way. But that's a whole side tangent. And From there, they'll usually message me either through my website or usually right on TikTok. And I engage with them. I respond to everybody, even in the comments. And that right there was really helpful. And I'm like, listen, if you ever need any career advice, please reach out and let me know. I'm helping answer their questions that they have. They're like pretty in-depth conversations. And I get them on the phone from there. I'm like, hey, feel free to schedule a call or schedule a free call. Right. And the thing I always do on TikTok that worked is I gave a free interview prep guide. I gave some free advice on interviews. And then I said, comment below for a free interview prep guide. And it's a really great interview prep guide that's usually $75. And I was giving it away. So that right there boosts the algorithm too because everybody's commenting. And that was really, really successful. But again, it all revolves around that free advice. And then you have the credibility with a really nice website and the Google reviews and also LinkedIn services reviews. go such a long way. And people, I don't need to tell myself at all, the reviews do it for me. Yeah.

Rexhen Doda:

So basically, when they search your name and want to see what you're up to, they will see positive reviews. So they're ready to move on forward and will actually decide to work with you. So right now, do you have a team that helps you out with anything?

Lyndsey Cohen:

No, which has been a challenge. I like to do everything myself. Like I do an hour-long consultation call with people. And I don't want that to be with anybody else but me because they want to work with me. They're calling and they're paying. to work with me. So it's really difficult for me to delegate and outsource in any way. And that's been a struggle where a lot of people that start a career service business, and I'd recommend it if they do it, is to get resume writers under them. So they do the work. And right now I truly just enjoy it. I've found ways to streamline my business using AI, but it's definitely made things faster, but in no way, shape or form am I like delegating out or doing anything like that it's it's been all me and i i think i just love it i'd rather have my hands in it than not really know but that's not how you scale a business so don't take that advice

Rexhen Doda:

Yeah, you're definitely, definitely limited by your own time at that point, because there's only so much hours in a day and so many clients you could actually work with at a given time. Um, the, the only thing you could do is just like raise prices until, uh, there's less people that can afford you or you'd have to hire, you'd have to hire other coaches, depending on if you will still want to do one-on-one or then, or if you want to switch to group coaching so they can do it in a more scalable way. Um, And

Lyndsey Cohen:

I think you make a good point there with increasing the prices. I never want to make it so an entry-level college student getting out of college can't afford it. But I did increase my prices for executives. I used to charge the same amount for a mid-level resume executive as I did for an entry-level. And the bottom line is they're not making the same, so they can afford different. And also the executive level, the feedback I was getting was, okay, is this going to be good quality? They start to question the quality. So never be afraid of increasing the prices and knowing your worth. Even if I get less clients, I increase the prices. I'm actually making more now as a result of that. And it's less work for me. So I'd say have a sweet spot for people to be able to afford you. but then also make sure that those people that you know can afford you, you're putting a good number on there and do the research. Look at what other coaches or what they're charging and what they're offering and use that as a good benchmark. And I think you can't really go wrong. And if I'm told I'm too expensive, which is rare, but when I have been told that, or they can't afford it, I usually offer a payment plan if they can't afford it, or if they straight up say I'm too expensive, then they don't know my worth yet. And that's okay. You can go find somebody else for less, but the quality probably won't be there. And they always come back to me anyway. Or they spend $1,000 on a resume, which is crazy. And then it's horrible and it doesn't give them the results and they end up back with me anyway.

Rexhen Doda:

That is so interesting. I've even heard like $2,000 on a resume. I was like, it's just a resume. And probably the original resume might've been good already. Who knows? Sometimes it is. Sometimes it's not the problem with the resume.

Lyndsey Cohen:

I've had people call me crying. because they got charged $2,000 for a resume and it didn't work and it wasn't quality. And then next thing you know, they used my resume, my format, and we just optimized it and made sure it was focused on actions, results with quantifiable numbers. And I used the key buzzwords from the job posting and that made a huge

Rexhen Doda:

difference. Oh, wow. And imagine like paying $2,000 and it's actually a very bad resume and actually not like actually working against you.

Lyndsey Cohen:

Right. Exactly. Exactly. And a lot of times they charge that much and they'll give you 15 minutes on the phone as a consultation call. I'm giving you a whole hour. There's a difference. And I know who I'm working with. I know exactly what they're looking for by the time I'm doing their resume. So I build it different than somebody that spent 10 minutes with them or just send them a questionnaire.

Rexhen Doda:

So what are your goals right now for the next one to three years with your coaching business? How do you see this evolving or what are you looking forward

Lyndsey Cohen:

to? I'd say reaching more people. I want to make sure I post more frequently, give more free advice and just reach as many people as I can. I truly enjoy that aspect. And the other part is partnerships. Like LinkedIn reached out to me and that was really cool. And they sent me like a PR box and I was really love that because i get people reaching out to me for partnerships quite a bit but it's not the companies that align with my values or what i'm looking for and when linkedin did that was really really great so i'm hoping to scale it in that way to you know have those partnerships as well and just kind of see how many more people i can reach using that platform

Rexhen Doda:

this is the first time i've heard this so how does a partnership with linkedin work Like what is the benefit of both or is it private?

Lyndsey Cohen:

It was interesting. I haven't quite know. I don't know yet. I think it's a new thing for LinkedIn as well. But what they did was they actually boosted. They reached out to me directly through LinkedIn and they said, post a video and we're going to boost it on the algorithm. And I was like, OK. And then next thing you know, the video really took off. And then next thing you know, I had a really cool PR box at my doorstep. And I was like, I can't even get this thing up the stairs. It was really cool. And it was like this whole big suitcase. And it had candles in it and LinkedIn gear and different motivational things because I truly believe they're trying to grow that influencer market on LinkedIn. And that's how they're going to keep people on LinkedIn because there's a lot of competition now with other people using other platforms to get jobs. But I'd say LinkedIn has always been that home base, which is why I hyperlinked the URL right there at the top of a resume, because I do think it's the most important platform where recruiters, hiring managers, and current employees you need to connect with live.

Rexhen Doda:

Okay, interesting. I thought that was a strategy to become a partner. Maybe some people could get value, but you just got chosen. Yeah,

Lyndsey Cohen:

I could get on the girl's contact. I mean, I think you need to post and they need to align with your values. And they also need to align with you representing their brand, just like anything else. But I haven't been on their website to see if they have an influencer thing. I'm not an influencer, but they have something like that, a brand partnership link. But I'd be curious to see if they have that. But I'm kind of in the beginning stages, so I can always keep you and the community posted on that.

Rexhen Doda:

Thank you. Thank you so much. And right now, What have been some investments you've made in your coaching business that you feel like they have been good investments? Or what investments do you feel like have been bad investments that you could have avoided?

Lyndsey Cohen:

I'd say my best investment was my website. And I put that off for a very long time because I create websites and I build them myself. And I was like building everybody else's website before my own or doing these resumes. And about three years ago, I finally did. invested into creating my own Wix website. And it has been so powerful because I used to spend a lot of time trying to tell people my prices. But to your point with the funnel, when people ask me, I say, hey, here's a link to my website. Let me know if you have any questions. And I have FAQ page on there. Everything they need is there. So I don't have to explain. And that saves me a lot of time. and really streamlines my business for me. So I'd say that has been my best investment. And to be honest, I haven't, other than that, I don't invest any money into the business. So I can't say there's been any bad investments at all. I'd say if you're, I've used AI a lot, like, you know, when you can record a call and then you can have the transcript there, that's really helpful because I used to have to listen, type, and process at the same time and then ask follow-up questions. That was really hard on my brain, right? Especially after a long day, right? So now I can record it and that has streamlined my business so much. There's an app called Minutes and that's a really great one where you can use the voice memo app on like a separate, you know, computer, iPhone. Um, and that's really helpful to help me analyze just so I don't miss anything. And I don't have to go back with the client and say, Oh, what number did you say? It doesn't matter. It's all recorded. So it's really streamlined, streamlined everything for me. So those have been two really good.

Rexhen Doda:

Interesting. Thank you. Thank you so much for sharing all of that. And right now, what is a challenge that you're trying to work for work out next in your coaching business? What is like a bottleneck for you short term? It seems like to me, the feeling is that, uh, it's your time that kind of like is becoming a challenge because there's only so many people you can take. But yeah, let me know what you think that could be.

Lyndsey Cohen:

That's actually a big challenge, yes. And the second challenge I'd say is AI is actually kind of competing with a business like mine because, and I think a lot of other businesses feel this, it's because people think they can do it on their own using AI. But the bottom line is AI doesn't necessarily or chat GPT doesn't always ask the right questions. And it does make mistakes. And I know it because I've used it to see what it would do. And it does not make it doesn't always do it right. And so I'd say people thinking they don't need a resume writer or don't need this service anymore or interview prep coach or a career coach because they have chat GPT is their new interview prep coach and also therapist is a little bit difficult. difficult because they don't realize that it's not working until it's too late. And they've already spent many months applying to jobs using that AI resume. So I think that that has been difficult to try to make sure people know like, yeah, that's not always the best avenue. But yes, I'd say that's a second challenge for sure.

Rexhen Doda:

Yeah, it has been brought up also in the podcast before as something that is kind of A little bit concerning. I feel a lot of people kind of know that it's not yet at the level they can handle everything. Obviously, the human interaction that people can have with you, that is not replaceable with AI. AI cannot understand more than you're actually just texting to, cannot read anything behind the lines, just understand what you understand. So there is like something they might understand better than AI. And you also have the experience that the AI is just taking out from websites. It's not like actual experience in the field. So yeah, definitely there's an advantage there of having a coach. So yeah, I feel like at this point right now, it's not yet a problem when it comes to AI. It's also just useful for the coaches.

Lyndsey Cohen:

It is. And honestly, it's really helpful for coaches, but I'd say you know, for those people applying to jobs, they use it to write a cover letter. It is painfully obvious. I know when people use AI, I can tell immediately because it's very wordy and it uses words people just don't use. And so people, if I can tell, recruiters can tell, hiring managers can tell. And so that is, that's a really difficult step. Now, career coaches from our standpoint, where we can actually use it is I will plug in somebody's resume and I'll ask it like, what questions should I ask during this consultation call? And it might come up with a couple that maybe I didn't think of. And that does help streamline things. You can also plug in the transcripts I mentioned before, plug in the old resume and then see what it comes up with. But again, that doesn't replace like what we know and what we can do because it does make a lot of mistakes. But you can also toss in the job postings as well in there. So you have three resources for it to analyze and say, give me the top key skills I should mention. know help me create a summary but again the summary is like this long you got to use your you have to use your own you know uh you know influence and your own knowledge um but i will say it does help or create an about section on linkedin for this client like i do that all the time now i don't have to create them like i can use it and i'm not scared to say i use it in those moments um but for some of these bullet points or the structure um it doesn't always get it right and that's really where we can come into play and make sure that it it gives them, the client, a really good feel for like, we did the work. And I think that's important because if we're going to use AI, they could have done that. And then once somebody accuses you of using AI, it is like game over. It is not going to be a good day for you. And I remember I had a client. This is interesting. This is when ChatGPT came out and I knew of it. This was three years ago and I'd never used it. And she accused me of using AI for the cover letter I created her. And I looked at her, I was like, I don't even really know what ChatGPT is. Like, I don't really know what you're talking about. But I honestly can see because my cover letters are If you look at the way ChatGBT writes them, it's similar in the sense I'm a lot less wordy and I'm more condensed and strategic with what I put on, but I can see where she was coming from. But if you look at cover letters from eight years ago, I've always done them the same. So at least you know I was doing them right because of ChatGBT as well as backing me. But that has definitely been a challenge, but that hasn't come up since. But it was really funny when I was like, I don't even know what this platform really is. Like, what are you even talking about, lady? I'll give you a refund if you need one, but I don't know what I'm talking about. Client's always right.

Rexhen Doda:

Do you also teach people how to use AI for, let's say, okay, you've helped them with a resume, you help them with the cover letter, but then there's this repetitive process that has to happen with every other job that they have to apply to. Is this something that you've put into your coaching or not really?

Lyndsey Cohen:

The way I implement it is I create a resume that's tailored to the jobs they're looking for. But say, for example, they need to apply to a job that's a little different. Well, then the summary section, your subheader on your resume and your skills section are going to be a little different. Work experience, education, you can't change. But those three things are going to be a little different. So I always say like use AI and replace any of the skills in the resume that are not applicable to the job that you're applying to. So, for example, if written and oral communication is not in that job posting, remove it and put something in there in your resume from the job posting and use AI for that. The other way I can advise them to do it is plug in the job posting, plug in your resume, and ask it, what type of questions will I get asked during this interview? What types of objections do you think I'll have to overcome? What types of skills do I need to make sure I have examples for? And then you can also use it to write your STAR report. to your answering your behavioral-based questions. So situation, task, action, result, and what you learned. You can use it to write it, but I've had clients do that. And you can do it as like a shell, but verbalizing it is where AI cannot help you. And you are going to sound robotic and you better make it sound like you. And that is the biggest difference. So it can kind of get you where you need to go, but it's not going to give you everything you need. And I think that's what people and career coaches as well need to do. But I also, too, I toss them to ChatGBT. When they ask me a question, I'm like, just use ChatGBT. Like, I'm like, hey, ask it and I'll tell them exactly how to use it. And it's because I want them to start kind of using that instead for questions like that, because it's I don't really have the, like, these are questions you could just use that. And I'll, I'll hear them. Or the biggest one I have is last thing I'll say is, Hey, how do, can you, can you give me a prompt to reaching out to recruiters on LinkedIn or hiring managers? And I'm like, use chat to BT or a thank you email, use chat to BT and send it to me. I'm going to make sure it sounds good. And I'll give it the extra. But write it yourself or use chat to BT. Cause I'm not writing your thank you email. I don't even know what happened in the end. So those are things I'm going to write for you, you know, but use your tools and use yourself and then I can edit for you. But those are big moments where I won't do the work for them in that sense.

Rexhen Doda:

Thank you. Thank you so much for sharing that, Lindsay. And a final question for you is, what advice would you give to other career coaches just like yourself who are trying to scale their impact?

Lyndsey Cohen:

I'd say the biggest advice I can give you is do not be scared to be vulnerable on social media. Because if your own family or your own friends are unfollowing you or judging you for what you're doing, they're not paying your bills and they're likely not your customer. So who cares what they think? And post anyway, because I used to stop because my family would be annoyed with me posting on my personal page on like my personal stories. That's when I created a separate account. And I was like, I don't even care if they follow me. I'm going to annoy the heck out of whoever I want because they want to hear it. And now when I don't post, people are like, are you dead? Like, where are you? And they want to hear the content and they want to hear it. So I'd say focus on the people that you want to reach, your impact and your goals and put blinders on. And you can also use like other people that are doing the same thing you're doing. Don't reinvent the wheel. You know, look at the type of things they're posting about. Look at the type of content that's working and look at their prices. Look at the way they structure their packages and use it. You know, don't reinvent the wheel. And I'd say those are the two biggest pieces of advice I have is just go for it and post on every platform. Don't miss any. I don't use Twitter. I don't really feel like it. But what you can do with Twitter is take whatever you say in video and just type it out, like copy and paste that transcript and throw it into Twitter. So everywhere has its place. And you can do the same thing on LinkedIn. If you don't feel like being on video, that's okay. And you don't even need a face for that. You can do a faceless Instagram or a faceless TikTok. So I would use things in that way for sure. But just start posting. My first video is probably horrible, but I don't really care. And my first podcast was probably horrible. This was probably not too great either, but I'm still going for it. Like you learn every time you go.

Rexhen Doda:

No, this was pretty good. And I really love what you said that don't worry about bothering the people that you know, because they're not paying your bills. And that's so true, right? You got to think about yourself here and yeah, take care of your own business. And eventually they're just not, probably don't, they don't care as much as you think they care.

Lyndsey Cohen:

They'll talk about you for two seconds at Thanksgiving. And I'd say like my sisters, like I do, I do their resumes for free. Like, why do I care what they think? They're not paying me. So, you know, it's one of those things. And the next thing you know, it kind of becomes your brand. And that's the last thing I do want want to touch on, is build your brand. People know who to go to when they need a resume, and they know to call me. If I didn't build my brand, they wouldn't know who to go to. And that's for any business. Scream it from the rooftops what you do, because you never know if maybe that person you're talking to doesn't need it, but their friend does, or someone they're talking to might. So build your brand, throw your face out there, and build a really credible, beautiful website. Get your reviews up on LinkedIn and Google. And I think that that all comes together and it just takes time, but it's fun once you're in the thick of it and you're really helping a lot of people.

Rexhen Doda:

Thank you. Thank you so much, Lindsay. Thank you for the great advice and thank you for taking the time to come into our podcast today. It's been a real pleasure. Anyone who wants to connect with you or reach out to you, they can go into LinkedIn and search Lindsay Cohen. They'll be able to find you. They can also go into limitlesswithlinds.com. That is your website. i can go into there too is there any other way people can reach out to you obviously tick tock you mentioned

Lyndsey Cohen:

yeah tick tock and instagram are the same handle it's at limitless with lynn's l-y-n-d-s and you can find me that way as well as like the website like you mentioned so those are all the ways that you can reach me linkedin and don't be shy reach out and i'd be happy to help anybody i can

Rexhen Doda:

thank you thank you so much lindsay thank you for coming it was a pleasure having on the show

Lyndsey Cohen:

thank you for having me have a great day

Davis Nguyen:

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe on YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This podcast was brought to you by Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, or even $100,000 weeks, all without burning out and making sure that you're making the impact and having the life that you want. To learn more about our community and how we can help you, visit joinpurplecircle.com.